

The New Generation Entrepreneur Podcast
Brandon Lucero
You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
Like what you hear? Subscribe to the show!
Like what you hear? Subscribe to the show!
Episodes
Mentioned books

Mar 12, 2024 • 32min
Part 5: Putting It All Together - The Most Powerful Communication Elements
Explore the power of problem-focused messaging in content creation and sales. Learn the top signs your messaging is off and how to diagnose your audience. Discover the secrets to engaging webinars and building connections through storytelling.

Mar 5, 2024 • 46min
Part 4: Sales - The Most Powerful Communication Elements
Discover the secrets to making sales easier, focusing on trust, communication elements, and creating demand. Learn strategies to connect with your audience, avoid overwhelming them with information, and streamline the sales process. Explore the power of personal connection, relatability, and problem-solving in building trust for successful sales.

Feb 27, 2024 • 36min
Part 3: Launches - The Most Powerful Communication Elements
The podcast discusses common mistakes in launches, surprising solutions to declining sales, and funnel hacks for success. Topics include messaging elements, webinar mistakes, and strategies to connect with the audience for higher sales conversions.

Feb 20, 2024 • 25min
Part 2: Ads - The Most Powerful Communication Elements
Learn how to create ads that bring in qualified leads and build rapport, all while staying on budget and positioning yourself as a thought leader. Discover the secrets to crafting effective messaging in ads, and the importance of aligning ad copy, headlines, and creatives for optimal engagement. Dive into strategies for enhancing opt-in pages with high-performing ad copy to improve user experience and conversion rates.

13 snips
Feb 13, 2024 • 36min
Part 1: Content - The Most Powerful Communication Elements
Discover the essential elements for creating powerful content, educational content strategies to establish authority, and secrets to unlocking more sales with messaging. Explore the synergy between messaging, copy, and content to enhance communication effectiveness across platforms like ads, launches, and emails.

Feb 6, 2024 • 48min
The 5 Biggest Challenges For Course Creators in 2024 & How To Overcome Them
Discover the 5 major challenges facing course creators in 2024 and unique solutions to overcome them. Dive into the impacts of global shifts, political controversies, and economic uncertainties on online businesses. Learn strategies to stand out in a competitive market and the importance of authentic messaging for brand growth.

Jan 30, 2024 • 35min
Having a Unique Product Doesn't Mean Sales But This Does
Discover why having a unique product doesn't guarantee sales in this podcast. Learn about the importance of effective communication, problem-solving approach, and building trust with your audience for higher conversions. Gain insights into creating engaging messaging, connecting with your audience, and mastering ad messaging for sales success.

Jan 23, 2024 • 47min
Creating Conversion Stories For High Converting Content & Webinars with Colin Boyd
Learn how to craft powerful conversion stories for better sales and engagement with storytelling expert Colin Boyd. Discover the key elements of a conversion story, the importance of integrating stories in webinars and presentations, and how to connect with your audience for higher conversions. Don't miss out on transforming beliefs, strategic storytelling integration, and an upcoming live event to master profitable messaging.

Jan 16, 2024 • 37min
My 3 Favorite Sales Techniques In Messaging
It's no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it's relevant and resonates. And this is most likely why you're here– to improve your messaging, so I'm going to share a throwback episode to my top 3 favorite sales techniques of all time. Tune in and discover my 3 favorite sales techniques and why, how to use each of these in your business, common messaging habits that aren't serving you, and my secret to creating demand for your offers (hint: it's NOT sharing the benefits). I love a refresh on what's working and what's not in business, and this episode does not disappoint. Use these techniques in 2024, and I can't wait to hear how each one improves your business. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. [BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode. [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz

Jan 9, 2024 • 1h 1min
The Psychological Elements You Need To Communicate To Your ENTIRE Audience with Andrea Maxim
Your messaging can speak to ALL of your audience. How? Using proven and reliable psychological elements in your business. In fact, when our highest level coach and owner of MAXIMized Business, Andrea Maxim, learned what she's sharing with you on the podcast, she realized she was leaving out a huge percentage of her audience and the results of using them dramatically increased sales. In this episode, Andrea is going to walk you through four psychological elements you can use in your messaging today. Listen in and discover how to be more intentional mindful with your copy and messaging, simple ways to improve your communication in life and business, Andrea's personal journey using these elements, and why some frameworks don't work and how to shift. Reconstructing your messaging, your copy, and the information you share can make a massive difference in open rates, click-through rates, cost per lead, sales, conversions, etc., and if "reconstructing" sounds intimidating… it doesn't have to be! Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Andrea @themaximmovement! Thank you for supporting the show. [BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode. [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz


