Better Advertising with BTR Media

#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these frameworks internally at Hasbro to drive group focus and measurement on today's and tomorrow's goals to keep growing the business - everything from today's revenue & profit to the big bets & investments for the future. Follow David on LinkedIn Follow Destaney on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#020 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at Guardian Baseball has found success with Walmart through developing relationships with their account managers & trial and error. Follow Matt on Linkedin or Instagram Explore more on Guardian Baseball Follow Justin on Linkedn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#019 - Kyle Peters is the one developing your next favorite product from Nestle. Learn about how his teams research, test, and iterate on product concepts before they reach a national rollout. One of private label sellers biggest headaches, Kyle details what metrics are most important when deciding if products in your catalog should be discontinued to free up investments for other projects. And when it is time to bring the product to market, we cover how face-to-face product demos and sampling can build a passionate base of customers who will help you cut through the noise on marketplaces today. Follow Kyle on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests with recommendations for those looking to explore personal development in 2023. Try Nootopia here Follow Matt on LinkedIn and read his blog Follow Destaney on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from how long your Sponsored Brand video should be, to the type of audio to play over it, and the best copy for conversions and attracting New-to-Brand customers. If you've wanted to explore more of Sponsored Brand and Sponsored Display, Brenton has tons of wisdom to jumpstart your efforts. Follow Brenton on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#016 - Zulay Kitchen has been a dominant brand in the Home & Kitchen category for years, and largely due to the genius & branding insights of Aaron Cordovez. Hear how to find the next product to launch by using Amazon's most obvious data, as well as how to use pricing across your products to build a moat competitors cannot defeat - look at Zulay's milk frothers as a case example. Aaron talks on his offering to help sellers expand to new marketplaces like Walmart at no-risk with Aaron's expertise. We'll cover Samurai Seller, an affordable ad management software, for sellers looking for a solution to take advertising off your plate. Links are below for all resources in this episode. Reach out to Aaron about listing on other marketplaces with Big Brand Products. Samurai Seller: Semi-Automated Ad Management for Amazon Sellers Follow Aaron on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the brand to shop additional products. These edges helped their advertising efficiency in such a competitive category as makeup by building a relationship with their customers in a experiential, visual way.   Read Wonderskin's Tik Tok Case Study Follow Michael on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies. Kyle Lembke of the PetIQ team joins to discuss how to build an e-commerce team with various marketing experts like TikTok, calculating your customer acquisition costs compared to lifetime value, and exploring how many Prime Days and promotional days is too much for a brand. Stick to the end to hear Kyle & Destaney's thoughts on Amazon Unboxed event from late October. Follow Kyle on LinkedIn Follow Justin on LinkedIn Follow Destaney on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#013 - We've all seen Amazon release features that look similar to social media & Instagram specifically. All things from running Amazon Lives to the incremental exposure from Amazon Posts, Emery Steinweg talks about how Lovepop uses new social features to engage with their shoppers in ways most sellers currently are not. Learn how strengthening this area of advertising can open a form of email marketing directly to your Amazon customers, potentially help you avoid negative reviews, and boost impressions when running deals & promotions. Follow Emery on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand. Follow Michael Schwartz on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.