Nudge

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Scarcity experiment: https://bit.ly/3TZx2QkEndowment experiment: https://bit.ly/3N6GteyLoss aversion experiment: https://bit.ly/3FkN5EaSocial proof experiment: https://bit.ly/3gJMIJdReciprocity experiment: https://bit.ly/3TxiqrvNancy’s book: https://amzn.to/3TF73hpSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science). Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Dan’s book To Sell Is Human: https://amzn.to/3d9qFtDDan’s book The Power of Regret: https://amzn.to/3btHAX9Listen to Nudge episode 74: https://bit.ly/3Q2EdpbSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love. Read Aaron’s book: https://thethingswelove.com/Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/

MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in viewers and turn them into fans. MrBeast is probably the world’s greatest marketer, tune in to learn why.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6My labour illusion experiment: https://bit.ly/3drDobrMy costly signalling experiment: ​​https://bit.ly/3BsrC8DMy contrast effect experiment Google Survey results: https://bit.ly/3f9GTE5My contrast effect experiment round-up: https://bit.ly/3SjxRlZ

According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into the psychology behind money, covering why scarcity beats abundance, learning if experiences trump materials, and determining what’s the best thing to spend money on to increase your happiness. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the resilience that older generations have.Or are they? Much of the conversation about Gen Zs and Millennials follows that trend, but is it right? And more importantly, is there any evidence to back it up? Join Phill Agnew and Bruce Daisley (bestselling author of Joy of Work and Fortitude) as they discuss if children really are less resilient, why schools should start later, how rugby players improved performance by 2.5%, and the best way to quit smoking. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Read Bruce’s book: https://amzn.to/3STOp56 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Explore how Steve Jobs used persuasion techniques to sell technology, leveraging psychological principles for marketing success. Learn about the impactful 'Think Different' ad campaign, innovative design strategies for the iMac, and pricing tactics for the iPod, iPad, and iPhone. Gain insights on psychological persuasion and Steve Jobs' techniques that can enhance entrepreneurial success.

I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persuasion, but he wasn’t super-human, he just used simple tactics that anyone can replicate. In this two-part series, we’re going to break down how he did it, starting by explaining the persuasion tactics he used to get what he wanted. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/Book recommendations: Wanting by Luke Burgis: https://amzn.to/3i86PBbHow to Change by Katy Milkman: https://amzn.to/3VpGDk9Irrationality by Stuart Sutherland: https://amzn.to/3i2LuJA