Nudge

Explore the journey of 'Rock Around the Clock' from struggles to success, the influence of the movie 'Blackboard Jungle', and the role of exposure in making songs popular and shaping our perception of popularity.

The host shares two major announcements regarding the podcast's growth and decision to focus on Nudge full-time. They emphasize the importance of taking action and engagement, including subscribing, following, and leaving reviews. They also discuss the 'Wallet Opening Words' playbook, which uses behavioral science techniques to improve businesses.

John Lee Dumas, host of Entrepreneurs on Fire, shares the power of transparency in business, including the benefits of living in Puerto Rico for tax purposes and how transparency can build trust and credibility. Discover how featuring professionals and revealing behind-the-scenes information can influence consumer behavior and increase purchase intent.

Explore the history and causes of mass hysteria throughout history, including the dancing epidemic of the middle ages. Learn about the mysterious Havana syndrome and its impact on government officials. Examine the concept of mass hysteria and the herd mentality bias, and discover the power of herd mentality on behavior, opinions, and memory.

Learn the secrets behind persuasive language and how it can influence people's beliefs and actions. Discover the power of confidence and eliminating filler words for better communication. Explore the impact of pauses in conversations and the power of uncertainty in capturing attention.

Discover how Adobe and Sainsbury's used behavioral science principles to boost retention and mobile downloads. Learn about a nudge-inspired Ramadan project that reduced food waste by 67%. Explore the power of authority bias and confirmation bias in advertising. Find out how to appeal to emotions and leverage confirmation biases for increased app adoption. Dive into efforts to reduce food waste during Ramadan using the messenger effect.

In this podcast, the host shares the 6 best bits of advice received in 2023. Topics include using social proof in marketing, engaging advertising techniques, the impact of a fine for late pickups, the importance of character in storytelling, and a study on physical challenges and relationship satisfaction.

The hosts discuss their top 10 marketing lessons, including the halo effect and the power of purpose. They also explore the influence of stories and associations on decision-making. Additionally, they highlight the importance of creativity and the use of profanity in marketing. They discuss the power of fresh start dates and the importance of persistence and testing in podcasting.

Mike Hughes, one of the people behind the campaign, discusses a controversial ad challenging sexist behavior. The podcast explores the origins, divisiveness, and effectiveness of the 'mate' campaign. It also delves into the impact of social presence on behavior and how the campaign aims to equip men with tools to address misogyny.

Famed behavioural scientist Patrick Fagan walks through six proven persuasion techniques used by the NHS and even a 6-year old selling lemonade. Topics include social proof, commitment and consistency, the power of authority, and persuasive techniques used by hotel websites.