

School of Podcasting: Expert Tips for Launching and Growing Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
Mentioned books

Feb 7, 2007 • 13min
73 Common Podcast Mistakes
Dave talks about some common podcasting mistakes these include:
Making your first impression by apologizing for not putting out a show. Remember there are lots of new listeners on the way (so why not do this at the end if you need to).
People assume that people have heard Part 1 of an interview so they (literally) start the podcast with some opening music, and then (with no setup) go right back to the interview (so a new listener has no clue what they've walked in on).
Volume on conference calls seems to be an issue. I realzie that you have no control over this when you are on the call, but you do have some control over the volume of the podcast. Check out the Levelator at www.gigavox.com
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LAST 5 in 5 with Wendy from www.gabberjaw.com
Keith and the Girl www.keithandthegirl.comTwisted Pickle www.thetwistedpickle.comUhh Yeah Dude http://uhhyeahdude.com/Public Nuisance Radio www.publicnuisanceradio.comTwit http://www.twit.tv/

Jan 29, 2007 • 15min
72 Understanding RSS and XML
In this podcast I answer one of the most frequently asked quesitons. "What is RSS, and why do I get jibberish when I click this orange thing?"
Dave also assigns some "homework."
LAST 5 IN 5 From John of The M Show (www.themshow.com )
Barack Obama Us Senator for Illinoishttp://obama.senate.gov/podcast/
Rumor Girlshttp://www.rumorgirls.com/
Accident Hashhttp://www.accidenthash.com
Radio Adventures of Dr Floydhttp://www.doctorfloyd.com/
Kamakaze Comic Book Podcast (Fanboy?)http://fanboyradio.libsyn.com
Don't forget the Podcast Pickle contest starts February 1st!

Jan 22, 2007 • 14min
71 Repeat Exposure For a Dime
Dave went back to colllege this week (but is still completely available to help new podcasters). He had a very difficult time getting bookmarks for his books. When he found one, he was amazed at how many times a day he viewed this bookmark. He did some research and found that you can have full color bookmarks create 500 bookmarks for 60.00 (see psprint.com ) or 1000 bookmarks for 94.00 (see brochures.com ) and if your target audience is college students - then I feel this is a decent form of promotion.
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Last 5 in 5 From Steve at www.lifespringpodcast.com
Griddlecakes Radio www.griddlecakes.com The M Show www.themshow.com Happy Tree Friends http://podcast.happytreefriends.com Geekbrief TV www.geekbrief.tvYour Wedding Your Way http://yourwedding.lifespringonline.com/
Sites Mentioned:
School of Podcasting www.scholofpodcasting.com The Scene Zine www.thescenezine.com brochures.com (1000 bookmarks )psprint.com (500 bookmarks )Today in Podcasting www.todayinpodcasting.comPodcast Pickle www.podcastpickle.com All Things Dave www.thepodcastfreak.com

Jan 15, 2007 • 11min
70 How to Record A Skype Call
Dave talks about cross promotion, different samplg rates, and how he records a skype call.
Special thanks to Jeff Lamb of www.buffalodick.tv for the awesome promo and testimonial.
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Jan 9, 2007 • 12min
69 Cross Promoting Your Podcast
Dave talks about how easy it is (and free) to cross promote your podcast. This is helped by networking with other podcasters who have similar podcasts. I play a quick promo I did for the Daily Source Code, I then turned around and used the same set up and ending and substituted a personalized greeting for each podcaster. It worked. While cross promotion may not get you 100 listeners overnight, it will help with your branding online.
Thanks to Heather Vale of Success Unwrapped for our intro. Check her out at http://www.successunwrapped.com
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Last 5 in 5 Couresty of the Bucket Podcast (www.bucketpodcast.com )
1. The Godess and Banana www.bgaffair.com 2. Diggnamtion www.diggnation.com 3. Dawn and Drew www.dawnanddrew.com 4. Ask a Ninja www.askaninja.com 5. Daily Source Code. www.dailysourcecode.com 6. Griddlecakes Radio www.griddlecakes.com
ITEMS MENTIONEDAudio Technica 2020 Microphone MORE INFO -no tax - free shippingMarantz MD660 Portable Recorder MORE INFO -no tax - free shipping

Jan 2, 2007 • 13min
68 Using Libsyn and Podpress
Dave gets some more feedback on shaping your image with a podcast (as some feel www.betterdave.com is not the right image for Dave), and he answers a question about using podpress (www.mightyseek.com/podpress ) with Libsyn and how to get the URL into WordPress.
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P.S. I realize this episode breaks format a bit. I am away from my typical system, and do not have access (but I think this episode is fine anyway - even if it doesn't let you know its episode 68)

Dec 26, 2006 • 12min
67: Did You Really Say That? - Storytelling Podcasts
In this episode Dave talks about the potential pitfalls of a diary - storytelling podcast. He started a new podcast Building a Better Dave. Keep in mind that EVERYONE can hear your podcast. You also never know when people will Google you. He mentions a few of his favorite storytelling podcasts including The Bitterest Pill and Digital Flotsam
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Last 5 in 5 From Mike Wills of http://newmusictoday.net1.Geek News Central http://geeknewscentral.com2. New Music Today (one of my podcasts on Podcasternews) http://newmusictoday.net - I always listen to my own shows to make sure they keep sounding good.3. Security Now (http://Twit.tv)4. UC Radio Podshow ( ucradio.podshow.com)5. Podholes (http://www.podholes.com/)
Other Sites MentionedPodcast411 autor of Tricks of the Podcasting Masters
School of Podcasting End of Year BonanzaUse the coupon code santa when you check out the get 50% off your first month.

Dec 19, 2006 • 11min
66 Common Validation Errors
Dave talks about common mistakes that you can make that willcause errors inyour RSS feed.
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This was inspired by the Podcast Brothers www.podcastbrothers.com show where they talked about a feed reader having issues with their feed.
You can see a table of code to put display characters without causing errors. http://www.w3schools.com/tags/ref_entities.aspYou can check your feed validation at www.feedvalidator.org
Dave also reminds all podcasters to report their songs at the Podsafe Music Network When looking at your playlist, click the "show playlist history" option at the bottom of the list. Be sure to report your songs. The musicians will thank you for it.
LAST 5 IN 5 by Cali Lewis of www.geekbrif.tv 1. Dawn and Drew Show www.dawnanddrew.com 2. Daily Source Code www.dailysourcecode.com 3. Mo Buzz Tv www.mobuzztv.com 4. Accident Hash www.accidenthash.com 5. Rocketboom. www.rocketboom.com
Check out the School of Podcasting with its hundreds of resources and hours of tutorials. www.schoolofpodcasting.com
Dave's favorite Podcast Host is Libsyn

Dec 12, 2006 • 17min
65 The Results are In! - Promotional Postcard Tool
Dave provides the results from last week's poll, a promtional Post Card Tool along with a podcasting idea.
The One Minute How To PodcastA quick, fun way to cross promote your podcast. Check it out at http://www.oneminutehowto.com
Dead Science Podcasthttp://www.deadscience.com
Voice Over Work From Scott Fletcherhttp://www.caraworks.com
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Vertical Response - Postcard Creation tool. Only pay for those cards you sell, no contracts, etc.
Survey Results - Dave had a whole 6 people respond to last week's sruvey. Many people listen in the car on their portable media device. The audience is all male. (At this point) take the survey. HERELane www.missingalert.com podcast
Last 5 in 5 From Rob of the Dead Science Podcast1. The Morning Announcements (this podcast)2. Podcast 411 www.podcast411.com 3. The Paracast. www.theparacast.net4. Haunted New Jersey Podcast www.hauntednewjersey.com5. Building a Better Dave www.betterdave.com
People say what they want for Christmas The Zoon H4 Handy Recorder

Dec 4, 2006 • 15min
64 Surveying Your Listeners For Free - And Podcasting Report
Dave talks about a new Podcasting Reporthttp://www.pewinternet.org/pdfs/PIP_Podcasting.pdfDave mentions how you can find out information fromyour audience using www.surveymonkey.com TAKE THE SURVEY (10 quick questions)To take Dave's Survey click the image to the above or click HEREDave will read the answers in next week's show. ALSO MENTIONEDDave also mentioned the Dead Science Podcast at www.deadscience.com Kiptronic (http://www.kiptronic.com ) for survey listenersPodtrac (http://www.podtrac.com ) for surveying listeners
Call 888-563-3228 with your comments
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