School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Chuck Berry died last month at the age of 90. I saw him four years ago at a special event that honored him with tons of musicians (Merle Haggard, Ronnie Hawkins, Darryl "DMC" McDaniels, Joe Bonamassa and Lemmy Kilmister) coming to play his music and honor him. At the end of the night, Berry accepted the Rock and Roll Hall of Fame's American Masters of Music Award, wrapping the Hall of Fame's weeklong celebration of Berry's life.  In the end, they brought Chuck out with a band consisting of a lot of his children who knew how to follow their father's (at times) unpredictable behavior (Chuck got confused in the middle of song two, and restarted it). Chuck got us smiling from the very first moment. He said, "It's great to be here. Then again, I'm 86; I'm glad to be anywhere." So here are some things, on Episode 560, that podcasters can learn from Chuck Berry. Now as a guitar player myself, you start playing the guitar hoping to play Stairway to Heaven, Iron Man, Smoke on the Water, you want to be Van Halen, but you don't start there. You start with Chuck Berry, and you start with Johnny B Goode. In the same way that every band has to learn Mustang Sally and Brown Eyed Girl, every guitar player has to learn how to play Johnny B Good. I am no exception. It's not about the tech. Keep it Simple Other musicians had pedalboard were made of technology on top of technology. They could do the river dance as they changed the tone of their guitar with each tap of their foot. Chuck came out with his trusty guitar and plugged into a single amplifier. He hit the opening riff of Roll Over Beethoven, and you could not help but smile. Chuck had one tone, it was Chuck Berry. This was not a drill, this was not a test, right there in front of my was Chuck Berry. He had a smile on his face, and by the third beat, the whole place was clapping along to the music, dancing, or both. 2. Give the People What They Want. Chuck Berry had many styles. Some of his songs had remnants of country music. He played slow blues., You probably don't know most of those songs. If you wanted airplay, you had to play something kids (teenagers) wanted, and could dance to.  One other thing, the teenagers were the ones buying the music. Rock and Roll music was new. It was a great way for being rebellious, and the fact that this was Rock and Roll from a BLACK MAN, made it even more revolutionary (this was the 1950s). You will notice that Roll Over Beethoven, Johnny B Goode, Rock and Roll Music and many other Berry titles are pretty much the same song. When he appeared on the Johnny Carson show, he said to the band leader, "It's the same as the last song" as they prepared to play another song.  However, those songs like Sweet Little Sixteen, School Days, and others were instantly relatable to his audience. He also had suggestive lyrics which probably made parents offended. Here is a verse from Roll Over Beethoven: Well, if you feel and like it Go get your lover, then reel and rock it Roll it over and move on up just A trifle further and reel and rock with one another, Roll over Beethoven dig these rhythm and blues. 3. Chuck Was Engaging Chuck made sure you were looking at him. in the early days of his career he usually wore black or white suits, but his eyes, mouth, and hands, and especially his legs demanded attention. He would strum his guitar in a way that has hand moved from the back to guitar toward to top. As a guitar player, I can tell you it makes almost no difference where you strum an electric guitar, but it looks cool (and yes, I've borrowed that move). His "Duck Walk" he said in a CBS interview was a mistake. He had slipped and fallen and the "Duck Walk" happened as he was trying to get back up. He noticed the ovation and worked it into his act. Chuck paid attention to what made the audience go wild. 4. Charge What Your Worth There is only one Chuck Berry. Sure everyone from the Beatles, Stones, Elvis, Duan Alman, The Kinks, John Lennon, Simon and Garfunkle, Bruce Springsteen, and David Bowie, they all have covered his music. There is only ONE Chuck Berry. Consequently, Chuck knew this and after being ripped off in the early part of his career, he started demanding that he get paid up front, in cash. 5. Chuck Got the Audience Involved Most of his big hits made it super easy to make them "sing-alongs." All Chuck had to say was "Go!" and put his hand up to his ear and the audience would sing "Go Johny Go, Go.." 6. A Little Planning Up Front Saves Some Editing Time Later Post-1970 Chuck didn't tour with a band. He brought his guitar and whoever was promoting his concert was in charge of putting together a band. On a tonight show appearance, he said, "well everybody knows my music." This was true, but they all sounded the same. While they are not obvious, when you see Chuck perform with these acts, the intros are a little sloppy, and the endings were often train wrecks as the band didn't know that when Chuck kicks his leg up that meant stop. 7. Don't Break The Law Chuck had issues with the law about every 15-20 years. One involved him putting cameras in the women's bathroom. While he was never convicted of wrongdoing, he did settle out of court, and it cost him 1.2 million dollars. 8. Take Care of Your Team / Get Things in Writing One of the reasons Chuck insisted on being paid in cash is he had been swindled out of money by promoters and clubs in the past. One key player in Berry's band was Johnnie Johnson (his piano player). In November 2000, Johnson sued Berry, alleging he deserved co-composer credits (and royalties) for dozens of songs, including "No Particular Place to Go," "Sweet Little Sixteen," and "Roll Over Beethoven," which credit Berry alone. The case was dismissed in less than a year because too many years had passed since the songs in dispute were written. 9. Don't Spend all Your Money on Gear A recent report estimated Chuck's estate is worth 50 million. While some of this is from record royalties, Chuck invested in Real Estate. When you start making money with your podcast (if that is something you choose to do) spend some on your family, put some in the bank (and avoid the stress of worrying about money). 10. While You Can Give Them Something Similar, it Still Has to Be Good Did you know there was a sequel to Johnny B Good? Me neither. According to Wikipedia it never charted in any country. So in the same what that creating a song about Johnny B Good isn't going to equal chart success, creating a podcast with the phrase "On Fire" (or whatever is hot at the moment ) does not mean you will get chart success. Why People Remember Chuck Berry There is a famous quote by Maya Angelou, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Chuck Berry's music made people smile, it made them want to dance, and they lead to them having fun, and in some cases there was realin' and rockin'. Podhero Review What is Podheri.io? Podhero is described as a swiss army knife for podcasters with a goal of making podcast creation and promotion easier. Audio Processing The site describes it as "Automate the technical hurdles to make your vocals sound amazing." So I compared it to Auphonic.com as they both level out the volume, and remove noise (hiss and hum). If I were to judge the output, I would say it's very close (if not a tie). In looking at the wav forms, it appears auphonic might have an ever so slight edge, but keep in mind, my ears didn't' notice anything. The only true advantage (depending on your attitude) is Auphonic has more configuration options (so you can set loudness levels if you want to just level volume and not remove noise).  But I was impressed with the audio processing. This opinion is based upon testing one file. Podcast To Video If can take your audio podcast and send it to YouTube, Facebook, Twitter, Instagram. It also gives you a basic tool to create a custom artwork. You can do this if you are using Libsyn and Spreaker. Blubrry does some distribution (but they only do the first few minutes of your show).  The tool for creating an image is really basic and is better than nothing. When there are tools such as canva.com as a free option, I could see using Canva to create the image, and then use the "upload your own" option here to make your video. Is video worth it? My last episode from the School of Podcasting had 26 views, and I was surprised that the analytics show people were watching a majority. My advice would be to open this tool in a new window as the processing of audio to video is going to take some time.  Currently, you can have the tool automatically post to YouTube (with plan of Facebook, Twitter, LinkedIn, Medium) Website Widget Review This tool will put a small pop-up on your website. You just copy and paste some code. For me, I find this tool "meh" because ratings in iTunes are great social proof, they don't help you advance up the charts (I thnk people put too much emphasis on them as a "must do"). My Podcast Reviews This tool brings you all of your reviews from all of the stores. This is a free tool. This does have a feature that I found interesting. It shows you your reviews across a period. I found that interesting. They attempt to show you (on a map) where the reviews come from, but besides getting the country correct, I wouldn't count it accurate from a geographic standpoint. iTunes Keyword Tracking This allows you to put in your (or your "Competition's") iTunes link and enter a keyword. So I can see where The Audacity to Podcast Ranks higher than my show, but I rank higher than the Podcast Report. That's interesting. There is no way to say "who is #1?" I'm just not sure what I'm supposed to with this information. Many moons ago I had a program called Webmaster Gold, and it would track your website and let you know where you ranked. This lead to people writing articles more for the Google Web crawler instead of the humans who were reading it. Also, when I was a teacher in the corporate world, I would do my best every day. Every day I got scored by my students. While I always feel there is room for improvement, I'm not sure there was anything I would change (in most cases) if someone gave me an average score. So for me, I see this as a set of interesting statistics, that people can obsess over, but in the end, may not lead to any value being delivered to your audience. Episode Media Kits If you do a lot of interviews, this could be your favorite feature. Here you upload promotional images, create messages to go to Twitter, Facebook Google+, and LinkedIn. You upload pictures, create your tweets, and copy and link and send that to your guest. They can send a message with a single click. For me, this is the most useful tool (again, if you're doing interviews, but don't limit your thinking, why not put the link in your post and give your audience access to promote your episode. Do You Need This? Much of this you can get for free for example: Canva.com - free image creation tool Podcast Rankings - have them emailed to you see Regan Star If you're using Libsyn, you can automatically have your show syndicated to Twitter, Facebook, YouTube (with video, and you can add a custom image), iHeart Radio, LinkedIn, Tumblr, Blogger, and more. Podcast Reviews - You can get this feature free in Podhero, as well as My Podcast Reviews Audio Processing - You can get 2 hours free each month at auphonic. Things Unique To Podhero If you're not using Libsyn or Spreaker, it will create a video for you It shows you your podcast reviews over time. The podcast review widget. The podcast media kit. How Much Does it Cost? There is a free version that includes: Worldwide iTunes Review Tracking (2 podcasts) iTunes Keyword Tracker (1 keyword) Measures how visible your podcast is on iTunes for any search term over time. iTunes Review Website Widget (1 website) The paid version is $20/month Audio Enhancer Tool Social Video Creator Episode Media Kits Podcast to Youtube iTunes Keyword Researcher iTunes Keyword Tracker (15 keywords) Measures how visible your podcast is on iTunes for any search term over time. Worldwide iTunes Review Tracking (5 podcasts) When you get a new review on iTunes, from any country, you will be notified. New & NoteworthyAlerts iTunes Review Website Widget (unlimited) Mentioned In This Podcast What is the smallest amount you would take for advertising? (POLL) Chuck Berry on the Johnny Carson Show (YouTube Video) Podhero.io Libsyn.com (Liberated Syndication) Use the coupon code sopfree to get a free month Canva.com - free image creation tool Podcast Rankings - have them emailed to you see Regan Star Dave's Patreon Accounts  see http://supportthisshow.com/ Start your podcast by joining the School of Podcasting go to www.schoolofpodcasting.com/start

When you create a recipe for food, you serve it to someone and ask them "What do you think?' They might say, "it needs more salt" or some other suggestion. It is then up to you like the chef to decide if you want to implement that recommendation or not. It's not any different in podcasting, but I feel we don't take the time to ask out audience, "What do you think?" So I decided to do this, and bring you along. I asked two simple questions (thanks to Lee Silverstein of the Colon Cancer Podcast who did this first) and saw what kind of feedback I got. You Think You're Going to Get Butchered, But You're Not If you are asking your audience, if they are your audience - they like you. If they have any negative comments, they will probably attempt to deliver them with kid gloves.  By Know What Works, You Can Do More I feel like a bit of an egomaniac today, as much of the show it telling me how much people like my show, but I was more interested in WHY they like my show, and I learned: I make things easy to understand (which is my #1 priority) I am a likable guy I make people laugh I get to the point I'm willing to speak my mind People understand my intentions to help people  I'm not judgemental I'm encouraging I share insights into my life and do a great job of relating those stories to podcasting Here are some great ideas on how I can improve my show (from listener feedback): Put episode numbers in your posts for easier searching Try not to repeat the same content on the School of Podcasting as I do on my Ask the Podcast Coach show. (some people listen to both) Mention that I have a newsletter more often Be more confident in my sales pitch. Maybe not so many appearances of my cat. Here are some suggestions from my audience that I'm not going to implement One person said that the phrase "Tackle the technology" was not entirely correct. I like the "Theater of the mind of that phrase, so it's staying. One person doesn't like the "Ladies" that sing my jingle. For now, I love my jingle in the same way I loved the theme music for Johnny Carson. I know much more people who LOVE the ladies.  You're Not Going to Please Everyone Some people like my cat and other could live without the "Bernie blooper real." Some people like my intro and other do not. With this in mind, you're not going to please everyone. Follow your heart, and remember a few things: It's your show There is a fast forward button Making An Audience Survey There are all sorts of tools for feedback. You can use speakpipe, voicemail, email, and forms.  Here is a quick tutorial to show you how you can use a free tool that allows unlimited forms, unlimited questions, and unlimited responses. https://youtu.be/BvYihe3tah4 Don't Be Afraid To Look in the Mirror Somewhere in your life, you had someone give you feedback, or maybe you made a mistake, but it leads to you becoming better at that task. Constant improvement has been a mantra of mine for many years. You just spent all that time in the kitchen slaving over your podcast. Shouldn't you take the time to ask people what they think? Are You Ready To Launch a Podcast? Join the School of Podcasting and: Get step by step tutorials A private Facebook group for networking Live group coaching (a $400 value) Priority Email support A 30-day money back guarantee  Go to www.schoolofpodcasting.com/start Episode 559 first appeared at www.schoolofpodcasting.com/559   Contributors to this Episode J Cleveland Payne - Theinternettoolbox.net Darwin -dealingwithmygrief.com Amanda greatbeetadventure.com Anna - authenticparenting.com Cale- hamradio360.com Randy growgreat.com Carolyn carbonbasedpodcast.com Chris podcastengineeringschool.com themysticshow.net Connie positivelylifeafterfifty.com Craig from ingleaspodcast.com Daniel- theaudacitytopodcast.com Jessica -interviewconnections.com Jeff -http://genealogypodcast.com/ Geoff - dealtalkpodcast.com Jessica -shepodcasts.com - jkmagency.com Juan thegentlemensbrotherhood.com Kim toastmasters101.net Less thecancerradionetwork.com Matt- theauthorinsideyou.com  Scott -computertutorflorida.com   Nick Cincinnatisoccertalk.com  Terry - itprovidernetwork.com Tina - thestartsomethingshow.com Tyler - CashFlowGuys.com

Because of My Podcast I'm on the Cover of a Comic Book Jeremy Dennis explains how he was able to commission a custom comic book cover thanks to his supporters.  New Edison Research on Podcasting Edison Research did a telephone survey of 2000 people ages 12 and older. Here are some of the results related to podcasting: 81% of the respondents own a smartphone (up from 76%). It's actually gone up 22% in two years. 50% of people have a Netflix account (more on that later) 60% of people (168 million) are familiar with podcasting (up from 55% last year) 40% have ever listened to a podcast (up from 35% last year). 10 Years ago is was 13% 24% listen to a podcast in the last month (up from 21%) 15% listen weekly (up from 13%) The people who listened weekly average five episodes per week.  Their data shows 65% is mobile (Libsyn says this is closer to 80%) 40% listen to the whole thing. 45% listen to most of it. 10% listen to less than half. 5% listen to just the beginning. 77% Click on and listen immediately (stream). 41% download and listen later. 2&% subscribe and listen later People that subscribe, are subscribed to an average of six podcasts. Each year since 2004 these numbers have gone up every single year.  Get the slides and see the presentation at http://www.edisonresearch.com/infinite-dial-2017/ One More Thing.. 50% of people have a Netflix account, and 43% of them use it on a weekly basis 60% of people are familiar with a podcast. 40% have listened to one, but 24% listen monthly, and 15% listen weekly. Why? In my opinion, you have a better chance at finding quality programming in Netflix than you do in iTunes. I'm going to do some random experiments on this going forward.  Pinecast is a new "Free" media hosting service. It is founded by Matt Basta who is an engineer for Uber.  It was founded in August of 2015 (per his LinkedIn profile).  Their free hosting has the following features: Demo accounts are limited to three podcasts per account. The podcast import tool is not available for demo accounts. An unlimited number of episodes may be added, but only the most recent ten episodes will be available to view in the podcast dashboard and the podcast RSS feed.*  Episode audio is limited to 48MB (per episode). You are free, however, to split episodes into smaller episodes. Only a small subset of the basic analytics will be available. This includes subscriber and listener counts. Episode descriptions will contain a link to Pinecast. Episodes older than the most recent ten are not deleted, but they are not available to view or edit. Upgrading your plan will make them available again. Upgrading to a plan will remove the link to Pinecast from the show's episode descriptions. All analytics data that is collected for higher-tier plans will always be collected for all podcasts (even ones owned by demo accounts), meaning analytics data will retroactively be provided if the account is upgraded. Unavailable Features The following features are not available to demo accounts: Feedback Geo analytics Import tool Ability to create networks Embeddable (HTML5) player Bittorrent downloads Podcast website or blog They have a demo (free) account, Starter ($5/month) and Pro ($50) a month.  The pro plans allow you to create a network, and allow you to receive comments on your page, as well as have multiple users on your account.  Their free (known as "Community" plans meet the following requirements: These plans may not be used exclusively for marketing, evangelical, or other promotional purposes of any sort. The user's content must provide unique creative or informational value.  Things that seem cool but aren't Subscriber counts are pointless. If I subscribe on my phone, my tablet and iTunes it's going to potentially show me as three separate subscribers. I do give them credit for being blatantly honest. On their website it states, "Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers." There is a tip jar where you put in your bank account information, and when someone leaves you a tip, it goes to your bank. This is done securely through Stripe, but Pinecast is also going to take another 5%.  As this is not available on the free plan, I'm not sure why they feel the need to take a cut. Keep in mind that you can make your PayPal donation button in about 2 minutes.  Their podcast site needs work, and you have one shot to get it right. I uploaded artwork that was made to the spec they suggested. It looked horrible when I went to go back and upload a new version that was not an option.  So here is my checklist 1. Don't mess with my file. What I upload is what I want people to download. - Pass 2. Give me the ability to have an unlimited back catalog (unlimited storage) - Pass 3. Don't limit my audience size (unlimited bandwidth) - Pass 4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script. - Yes, but you have to ask 5. Give me support. - Yes, Matt answered my email about redirection fairly promptly.  6. Charge me for your service so you can stay in business - Yes. But there is a chance he may get overloaded with free customers.  7. Give me stats so I can see what's working. It would be nice if they were accurate. - Very basic stats What About the Almighty Stats? Listens by Source: This is a breakdown of how your audience is consuming your episodes. "Subscription" means that the listener heard an episode by using the feed for your podcast. "Direct" means the listener clicked a link and downloaded the audio file directly. "Embed" means the listener used the embeddable player to play the episode from a web page. Subscriber History: Whenever your feed is downloaded, Pinecast remembers the fingerprint of that user. Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers. Listens by Device: When Pinecast can determine what type of device an episode was listened to on, it will break that down here. Note that some podcast software does not reveal this information. Listens by Browser: If Pinecrest can determine the software used to listen to the podcast, it will break that down here. Note that some podcast software will identify itself as other applications (e.g., some applications will identify themselves as iTunes, even though they are not). Listens by OS: If Pinecast can determine the operating system of the listener, it will be broken down in this section. In general, they remind me of podbean stats. So, yes, they have stats.  Why You Can't Rely on iTunes I started a podcast called the Podcast New Flash. It's a daily show m-f with quick headlines, reviews, etc. I made it for the Amazon Echo (you can add it to your daily news). I late added it to Twitter and Facebook. I average about 30 downloads. I kept it this way for a month. Then I added it to iTunes. I didn't tell a soul that it was now on iTunes. This way I could see the effect of "being in iTunes." What was the effect of being in iTunes? Almost nothing. Previously I would get around 30 downloads an episode (all twitter and facebook). Now I get 35. I might have 10% of my downloads coming from my RSS feed (meaning subscribers).  So what this means is that you need to go to where your audience is, make friends, listen to them, and then tell them about your podcast. Being in iTunes is not the holy grail. It's a convenient place to tell your audience where to go. A better solution is to have a subscribe button on your website.  Now granted this is a hyper-niche podcast about podcasting, but I still think you need to realize that it may not bring you a ton of listens.  Update on the Messengers a Podcast Documentary BIG NEWS: The Historic Tampa Theatre has confirmed to play our Movie The Messengers: A Podcast Documentary as one of its selection. The tickets will be $11 for anyone that would want to attend. Here is the info: Messengers Premiere: Wed March 22nd @Tampa Theatre Ticket price for family and friends $11 per person Theatre opens@ 6:30pm  Soundcloud Is Still Losing LOTS of Money $51.22 million last year. That's $140,329 A DAY see http://www.musicbusinessworldwide.com/soundcloud-may-run-out-of-cash-this-year-as-it-posts-e51m-loss/ Ready To Start Podcasting? Avoid the headaches, avoid spending too much on equipment, avoid website issues, join the School of Podcasting today

You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include: The importance of headlines Getting to the point. How to structure your podcast using the Inverted Pyramid Give people an idea of where they are going Show notes broken into small sections using Subheadings are more informative than giant blocks of text. How she got over "going solo." How to write out your show script that won't results in tons of editing What websites are good resources. Extra steps you can take to make sure your source is trustworthy. Her thoughts on using a Libsyn Podcast Page #podernfamily hashtag The importance of not inflating your numbers Interview tips, and making sure you get the most out of your guest. Talking about sensitive subjects. How long does it take to produce a well researched 10 minute podcast? Her early days of podcasting with a microphone from the Rock band video game. Behind the Scenes of Podfading Emily's first show didn't end well, so she shares some insights into how they didn't set expectations, and in the end it didn't end well. So if you are starting a podcast with a co-host, be sure to make sure everyone knows what is and is not expected. This way you can get back to making content, and not worry about what happens if..... with your podcast as you've already set your expectations. About the Story Behind The extraordinary history of the ordinary. Do you like trivia and fun facts? Have you lost hours to Wikipedia rabbit holes? Do you ever wonder about the history of everyday things in your world? The Story Behind ... is the show for you!. Check it out on iTunes, TuneIn, Stitcher, Google Play Music or on her website at www.thestorybehindpodcast.com Final Thoughts Unlike newspapers and radio, we don't have those MUST HIT deadlines. While you want to publish on a regular basis, we can make sure that the episode is right before we publish it. You can get the best resources (see podcastingresources.com), whip up a great headline, and come out of the gate with great content. Mentioned In This Podcast The Story Behind Podcast How to Male Great Headlines Podcasting Resources Join the School of Podcasting

Today I'm back from Podfest in Orlando Florida. What a great show, there were tons of brand new podcasters looking to jump into the space. This week we share if you had one podcast episode that sticks in your brain, if so why. Joining the Podcast Family 4:28 I share how the Podcast Family came to my rescue when I had a device fail when I got to Florida. Special thanks to Marc Johanssen of the Podcast Gear Facebook Group, and Michael O'Neal of the Solopreneur Hour who let me borrow gear to make my session happen when things broke during travel. My Favorite Episode Is 09:35  Gabe from Guys and Food said his favorite episode(s) were from The Sporkful http://www.sporkful.com/calls-a-root-beer-float-to-cure-the-cancer-blues/ and http://www.sporkful.com/margaret-chos-eating-disorder-advice-to-a-teenage-girl/ Both were poignant and heartfelt depictions of people who are going through pain and the ways that they try to handle it. Their stories are told in an authentic and human way. These episodes stand on their own because of that. However, they especially stand out when juxtaposed to the other, more lighthearted episodes. It reminds me of the TV show MASH in this way. 11:42 Lee From This is Rammy loved and episode of the Social Media Examiner and one of the things he does't is recommend it to his friends. 14:12 Zack Demopoulos of the Rasing Rants Podcast loved the Story of Monty Roberts on the Relaunch Show with Joel Boggess  18:12 Kuldryn from Kuldrin's Krypt loved the emotion behind episode three of the Messengers Podcast 21:30 Emily from the Story Behind Podcast loved the story of Charles Manson's Hollywood. The Dave Jackson Two Question Challenge 25:36 The first question is what do you like about my show, the second question is what you wish I would change. Write and email with the title of "559" and send in a voicemail, or audio by 3/24 Behind the Scenes of My Podfest Presentation My presentation got off to a rocky start, this lead to many voice in my head filled with panic. Things weren't turning out the way I wanted. When I was done, as things had not gone the way I wanted, I assumed it was awful. Yet I was approached by people who told me it was a great presentation. I've said this before, if you aim at perfect and miss, you'll land on really, really good. Quit Obsessing Over Things That Don't Matter People are failing to launch their podcast because they are obsessed over things that don't really matter (color of website, the player your are using). I don't recommend a podcast based on the player or color of the website.   Mentioned in the Show Grow Great Podcast Lee Silverstein's Colon Cancer Podcast Horse Radio Network Ham Radio 360 Podcast Kenn Blanchard - Black Man with a Gun Kenn Blanchard Show Join the School of Podcasting  

Today I share some insights after talking with  Jason Norris of Podcast Logical Chris Holifield of I Am Salt Lake Lee of This is Rammy Ken Blannchard from Upper Marlboro (and black man with a gun) We hear what it is like to start a local podcast including: The struggles to interview local "Mom an Pop" businesses Is it easier/harder to get a local sponsor? How they developed their format How they are promoting the show. Ready To Start Podcasting? The School of Podcasting features: Step by Step tutorials Live group coaching Private Facebook Group Join the School of Podcasting  

Comments? Call them in 888-563-3228 Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/) World Radio Day Get Hindenburgh Journalist For $1.90 You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's  Hindenburgh Journalist for Podcasting Course Because of My Podcast - I'm Going to Spring Training for Free Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio). Podcast Advertising Works - Glenn Rubenstein Interview Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into: What mistakes podcasters are making What a future of dynamic advertising could look like How to overcome common objections when trying to sell advertising The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show. If you want more about advertising and monetizing your show. Check out the Episodes with Jessica Kupferman, and Glenn The Geek Hebert What Do You Mean When You Say Edit Your Podcast? Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show. Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny. Mentioned In This Episode Podcast Advertising Works  Rock and Roll Geek show The Bitterest Pill  Check out Dan Klass' book Podcasting Solutions Adopter Media Hindenburg Journalist Radio Day Promotion Join the School of Podcasting Risk Free www.schoolofpodcasitng.com/start

Today we have a serious subject that isn't so much about getting more downloads, and new cool gear, but the fact that your podcast can make a difference. I've helped people save money on fear, and help them launch podcasts. I've helped them find ways to grow their audience, and give them insights into creating better content on the Podcast Review Show. I've helped a listener of my Logical Weight Loss podcast lose 100 lbs. None of those compare to the email I received from the producer of Kuldryn's Krypt podcast. Honestly, in September of last year, 2016, I had resolved get my affairs in order and to end my life on Halloween night, the greatest day of the year. I was introduced by complete chance to you. I was on Spreaker, did a search for podcasting and you came up. I chose to listen to you because my birth name is Ryan Jackson and I have a brother name David. Keep in mind I had never heard a podcast prior to this and I have no idea how I or why I was even on Spreaker's website...but I was and there was you were. I am a Patron because you gave me the tools to start my own podcast but more importantly you, YES! YOU! "The Dave Jackson, provided me with something to live for. My podcast isn't great, it isn't even good, BUT IT IS MINE and it provides me with the outlet I need to help other's and once again have a purpose in this world. It is just a very simple fact-if I had not found YOUR podcast when I did, on October 31st, 2017 11:55p.m. a bullet from a Taurus .38 Special would be ending my life. Thank you for never giving up and fighting through...I'm sure through your divorce and the issues with your family it hasn't been easy but Dave, I am will continue to be literal living proof that it's been worth it. Thank you! So today we are going to talk about setting expectations, and crushing it, etc. Suicide Among Entrepreneurs is a Problem We Should Talk About 30% of all entrepreneurs experience depression, according to a study by Dr. Michael Freeman, a clinical professor at the University of California, San Francisco. Depression among entrepreneurs is way higher than depression among Americans in general, which is estimated at about 7% — although that number could be even higher because of the stigma associated with talking about it. Of the 242 entrepreneurs surveyed, 49% reported having a mental-health condition. Depression was the No. 1 reported condition among them and was present in 30% of all entrepreneurs, followed by ADHD (29%) and anxiety problems (27%). That's a much higher percentage than the US population at large, where only about 7% identify as depressed.   Here are just some examples In May 2015, 31 year old Austen Heinz, CEO of Cambrian Genomics took his own life. In July, 29 year old Faigy Mayer, CEO of Appton jumped off a New York rooftop. 26 year old Aaron Schwartz, a partner at Reddit, hung himself in 2013. 47 year old Jody Sherman, founder of Ecomom shot himself that year. One of his colleagues, 24 year old Ovik Banerjee, followed a year later. 22 year old Ilya Zhitomirskiy, CEO of Diaspora, took his life in 2011. In Las Vegas one project had three suicides. In an article The Downtown Project Suicides: Can the Pursuit of Happiness Kill You?  they mention Jody Sherman (4/13), Ovik Banerjee (1/14), and Matt Berman (4/14) – all people involved in the Vegas Tech phenomenon. Some people are smart enough to see the writing on the wall. Rand Fishkin stepped down as CEO of Moz in part because of his depression.Rand Fishkin In 2010, suicide was the highest cause of death for people aged 15-49, in the developed world. That’s way above death from lung cancer and murder. In 2013 Newsweek pointed out that the suicide rate in America had been increasing since 1999. Why Is This Happening? We get caught up in the should philosophy. I should have more downloads, more sponsors, more whatever. The bad news is your comparing yourself to someone's numbers who are potentially altered. We look at all the people "Crushing It" on Facebook, Twitter, and nobody sees the struggle. Should is fraught with guilt and remorse. It implies that you can’t change things. So when we feel we are "falling Behind" we start to put poison in our bodies in the form of fast food, and other items that have no nutrition. We then cut back on our sleep to prove we are committed. In this instance when you need to be at the top of your game, you are filling it with junk, and robbing it of sleep. This is like buying cheap gas and punching a hole in your gas tank. Eventually the car is going to come to a quick stop. We are told to DREAM BIG, and if we just focus on our dreams they will become a reality. This puts us into an anxious state, and that is NOT the time to be making decisions. Then we all get INSANELY Focused on our launch, and how we are going to come out of the gate at this breakneck speed, but then we are supposed to KEEP this pace. Anything less than a sprint is a lack of dedication. Think of joining a marathon an hour after it started. There is no way to catch up, but if you run the marathon that is still an undeniable feat. It is still something amazing that takes months of preparation, dedication, and is something a small percentage of people could accomplish. Yet you feel bad, because you're comparing yourself to others.   How to Get Help None of this is intended as medical advice. If you need help, there are people waiting for your call, both friends and professionals:1-800-SUICIDE (1-800-784-2433)1-800-273-TALK (1-800-273-8255) A new Y Combinator-backed startup, 7 Cups of Tea, is trying to tackle one common problem: the affordability of help. When founders are running out of money for their company, that's rarely when they can shell out for a visit to a psychologist or other mental-health professionals. Tim Ferris talks about this in his latest book and he's mentioned it on his podcast that he has struggled with depression. His advice is to adopt of attitude of gratitude. Sources: http://feld.com/archives/2014/10/founder-suicides.html http://www.businessinsider.com/austen-heinzs-suicide-and-depression-in-startups-2015-7 http://thehustle.co/depression-among-entrepreneurs-is-an-epidemic-nobody-is-talking-about http://www.inc.com/magazine/201309/jessica-bruder/psychological-price-of-entrepreneurship.html Ready To Start Podcasting? Don't Just Start a Podcast, Start a Podcast Right Join the School of Podcasting and enjoy these valuable assets Step by step tutorials that work on all platforms (Windows, Mac, iPad, etc) Live Group Coaching - Get Your Questions Answered Live Priority Email Support - Get your questions answered quickly Private Facebook Group - Network, and brainstorm ideas. 30 Day Money Back Guarantee Click Here to Join today

Once a month this year, I'm going ask you a question and use those answers for an episode. I want to get to under you more, and in general get a better understand of what you like and dislike. This month I asked, "What are those things that make your go "Uggh" when listening to a podcast. They might make your even unsubscribe. SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that – for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop(other companies are charging $99 an episode) What Makes You Unsubscribe From a Podcast? Failure to Get to the Point 4:10 Haley Redke (Adopteeson.com) is not a fan of not getting to the point, and people that interrupt their guests. 5:33 Tracie Bonnick also hates when the podcast hosts hates it when the host of the podcast doesn't let the guest talk 6:05 Glenn the Geek Hebert of Horse Radio Network was on Podcast Junkies and said he hates it when the podcast hosts just runs down a list of questions 6:39 Brian Weber (bartenderjourney.net) hates it when people don't get to the point 7:15 Ishamael Colderon - Hates long intro 7:43 John Wilkerson (www.strugglingforpurpose.com ) hates a super long intro 10:00 Daryl hates a ton of ads at the beginning (Joe Rogan?) as in three minutes of nothing but ads. 11:00 James Aaron of https://2middleageddudes.wordpress.com/ hates people talking to hear themselves talk. 11:53 From new Father Daniel J Lewis (YEAH NOODLE BABY) from the Audacity to Podcast said, "I go "ugh" when a conversation with a guest starts with "getting to know you" stuff. I don't care about the guest's background until after I care about their message." 12:40 Riding the Volume Knob 13:10 Kathe Kline from Rock Your Retirement goes nuts when she has to keep adjusting the volume 14:30 John Hilman hates it when the hosts and guest have WAY different volume levels. 15:50 Emily from The Story Behind Podcast - Four People Around One Microphone makes her turn off the show immediately. 17:20 Kuldrin Fire (kuldrinskrypt.com ) hates the word, "Right" and having to ride the volume knob, and he hates when hosts put down other hosts. 19:50 Inside Jokes 20:15 Emily from The Story Behind Podcast when they forget they have new listeners and talk about things from past episodes 20:53 Mark Des Cotes from the Resourceful Designer  (and http://solotalkmedia.com/)hates it when TV Show podcasts refer to the actress name only (and not the character) 22:23 Emily from The Story Behind Podcast hates people who are note authentic and giant commercials. Experts Who Don't Know What They're Talking About 24:00 Connie From the Small Business 101 Podcast couldn't believe the advice she heard about starting a business 27:00 Hall of Fame Podcaster Danny Peña from Gamer Tag Radio hates it when Podcasts about Podcasting promote the importance of New and Noteworthy (see newandnoteworthy.info ) 27:30 Cedric Green hates it when people Curse.(cookingwithceddy.ws - coming soon). It unprofessional and you can't listen to it with kids in the car. 28:35 Emily from The Story Behind Podcast judges harshly when easy to remove ums are not removed. 30.17 Michael Blakston (Road Noises Podcast) hates mouth noises   32:00 Boomy Room Noise 33:14 Cheri Fields (Christian Science 4 Kids) had some show that were so boomy she couldn't understand the podcasters due to the room noise 35:07 Nivek Thompson of Real Democracy Now Podcast - hates when the host sounds like they are in a barn. 35:50 Chris Hache (chrishache.com) - If your podcast is not pleasing to my ears you are gone! 36:25 Things You Say That Drive Me Crazy Try Price (Completely Comics) hates when a podcaster will "be right back." 37:12 Rob Kerns from Living the Vet Life - When a podcast is filled with complaints, but there are no solutions proposed. 38:55 Steve Stewart - hates it when people don't edit, and when people kinda, sort of, maybe, think about, taking action. 41:27 Cheri Fields (Christian Science 4 Kids) the ultimate pet peeve is when people can't listen to your show cause it doesn't work. Start Your Podcast Today Go to www.schoolofpodcasting.com/start  Step by step tutorials Private Facebook Group Live Group Coaching

Today we go deep into running the business that is The Horse Radio Network. We talk with America's Horse Husband Glenn "the Geek" Hebert SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that - for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop (other companies are charging $99 an episode) Because of my Podcast: Ravi Jayagopal Ravi is the man behind Digital Access Pass which is a great membership script if you're looking to turn your Wordpress Website into a Membership site. Ravi shares how starting his Subscribe Me and Cut to the Chase Podcasts has boosted sales, introduced him to new friends and resources, got consulting clients, and created doors where none existed. Check out Ravi's "Subscribe Me" Book, His Subscribe Me podcast, and his Wordpress Player "Cool Cast" Player Glenn The Geek Takes Us Behind The Operations of The Horse Radio Podcast Network. What a typical day looks like The rules of setting up additional shows What media group is RIPE to start their own podcast What Glenn does with his advertisers to keep them engaged Check out Glenn at www.horseradionetwork.com Glenn was on the SOP talking about Sponsorships Mentioned In This Show Dealing With My Grief Podcast Podfest.us February in Florida Podcast Engineering School (Chris was on a previous show) Digital Access Pass My Podcast Reviews Confessions of a Wannabe PodcaSTAR: The Biggest Podcasting Myths Busted Honestly: My Life and Stryper Revealed Divi Wordpress Theme Not Sure Where To Start With Podcasting? Free video course "Podcast baby steps" will show you in bite size chunks what to do.