School of Podcasting: Expert Tips for Launching and Growing Your Podcast

If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back. ParticipantsYou’ll hear from Kim Newlove (The Pharmacist’s Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator’ (Guardian Down Roundtable, Lessons in the Rear View), and York (Welcome to Earth Stories) as they unpack the habits that drive them nuts: from bad audio and buried leads to ad overload, lazy interview questions, sloppy terminology, and more. You’ll walk away knowing exactly what turns listeners off - and how to fix it. I’ll also share my own take on ads, monetization, and why a little creativity can still set your show apart in 2026The Most Popular Pet PeevesToo many/poorly placed ads (especially mid-roll and early heavy ad blocks)Not getting to the point / burying the lead / unclear episode directionLack of preparation (hosts winging it, talking in circles, not prepping guests)Sloppy language and terminology (“podcast” vs “episode,” “podcasting” vs “podcasts,” RSS vs not)Wasting listener time with meta-chatter, overlong intros, and “Tell me about yourself” questionsI do this question every year, and as you might imagine, this list doesn't change much. This year seems like advertisements were the top peeve.Is Everyone Going to use the "YouTube Annoying Your Audience to Death" strategy, and use tools like Supercast and Patreon, and offer an ad-free version?Mentioned In This EpisodeSchool of PodcastingPodpage - Podcast WebsitesThe Pharmacist's VoiceThe Perrysburg PodcastSteve StewartPodcast Editors AcademyWelcome to Earth StoriesGuardian Down RoundtableLessons in the Rear ViewAsk the Podcast CoachPodcasting Observations (Dave's Newsletter)School of Podcasting Follow PagePatreonSupercastOP3 Open Source StatsTruefans.FMMentioned in this episode:Get Some Feedback On Your Show“Want honest, helpful feedback on your podcast? At the School of Podcasting, we host ‘Listening Parties’ where members share short clips and get constructive, encouraging critiques from fellow podcasters and myself. It’s a safe, supportive way to hear what’s working, fix what’s not, and make your show stronger fast.” School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.Podpage

The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining.New Free TierWe’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone.Brenden and I have a vision for the future, and it’s about empowering you to take your podcasting game to the next level. If you’ve ever wanted to launch a podcast, or if you’re already knee-deep in it and looking for ways to monetize, we’ve got you covered. We’re building a community where you can learn, grow, and thrive, and I’m more excited than ever to be a part of your podcasting journey.So, let’s get to work and see what we can do together!My Favorite CRMI'm not making this up. My favorite CRM is call "Less Annoying CRM. Its s a simple, no-frills customer relationship management tool built specifically for small businesses, solopreneurs, and anyone who feels overwhelmed by complex CRMs. It focuses on the essentials: tracking contacts, managing leads, organizing tasks, and keeping a clear sales pipeline (although I don't use the pipleline tool)Takeaways:This week, we celebrated the acquisition of the School of Podcasting by PodPage, which is a huge deal.I went from living in my brother's basement after a divorce to running a successful podcasting business, talk about an upgrade.Relationships are key in podcasting; it's wild how many people you meet that can help you out.We’re excited to expand the School of Podcasting, bringing more courses and experts for everyone to learn from.This merger means more time and resources to create better content for our community, so stay tuned!Don't worry, if you’re already a member, nothing changes except for more value coming your way!Links referenced in this episode:schoolofpodcasting.compodpage.compodnews.netLess Annoying CRMLast week's episode on Podcasting SEOPodSEOHeartbeat - Community and Courses PlatformMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthQuit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Practical tips for making your podcast findable using SEO and podcast-specific search tools. Choosing realistic, low-competition keywords and measuring domain authority. How to turn episodes into blog posts and use headings to boost visibility. A tour of keyword tools, PSO platforms, and browser extensions for spying on competition.

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting.It's like she hit the ground running, with tons of awards, 200 episodes, and one million downloads you might say she's unstoppable.Do You Need a Video Podcast?The conversation kicks off with Jayna reflecting on the pressure to include video in her podcasting journey, but she confidently asserts that real connection comes from authentic storytelling, not flashy visuals. It’s refreshing to hear someone challenge the norm and embrace the art of audio storytelling.As the episode unfolds, Jayna shares her experiences with vulnerability, especially in her first episode, where she bared her soul and laid it all on the line. She describes it as feeling like she jumped off a cliff, and honestly, who hasn’t felt that way about sharing their truth? This episode dives into the nitty-gritty of her life, tackling topics that range from relationships to personal growth, all while maintaining a sense of humor that makes you feel like you're chatting with a friend over coffee.Always Be EntertainingJayna emphasizes the importance of being relatable and not shying away from difficult topics, making for a conversation that is both entertaining and enlightening. What really makes Jayna stand out is her approach to audience engagement.She’s built a loyal following by sharing snippets of her life and encouraging conversations around her podcast episodes. Jayna is all about creating that connection with her listeners, which is a breath of fresh air in a sea of cookie-cutter AI content. And let’s not forget her unique marketing tactics; she even uses dating apps to promote her podcast, turning the world of swiping into a strategic move for gaining listeners. It’s hilarious and clever, showing us that sometimes, the best marketing is just being yourself.The Power of Being AuthenticThis episode isn’t just about podcasting; it’s about authenticity, vulnerability, and the power of storytelling. If you’re looking for inspiration in your own podcasting journey, or just want a good laugh, tune in to hear Jayna Marie's incredible story and the lessons she’s learned along the way.So whether you're a seasoned podcaster or just curious about what it takes to create a meaningful show, Jayna's insights are golden. She proves that podcasting is more than just a hobby; it’s a way to connect, share, and inspire others through your unique voice. Join us as we delve into the world of Big Lash Energy and discover what makes Jayna Marie a standout in the podcasting community. It's a wild ride, and you won't want to miss it.Mentioned In This EpisodeBig Lash Energy PodcastUnder the Makeup: A very Messy Life (Episode 1)Faking the "OH!" Face8 Super Annoying Things That Men DoI Ran Out Of Time To Say I Love You: It's My Party, I'll Cry If I Want To (her latest episode as of this recording)Jayna's Makeup Site & InstagramSticker Mule (For Car Decals)Switchy QR Maker, Link Tracker, and "Linktree" type toolFourth Wall Create MerchPodpage Pretty Websites For Podcasters Who Don't Want To Learn How To CodeTim Wohlberg's Just the Tip PodcastPodcasting Tips From Jayna Marie:Lead with vulnerability and authenticitySharing your true self and personal stories draws in listeners and forges real connections.Serve your audience with purposeFocus on providing value for others and fill gaps you wish someone had filled for you.Don’t overthink—trust your gut and put your work out thereCreativity thrives when you let go of perfectionism and follow your instincts.Make sure every episode has a clear purposeAim for your episodes to make listeners laugh, cry, or learn—give them a reason to engage.Prioritize storytelling and strong writingCompelling, well-crafted stories are at the heart of a great podcast.Break up solo shows with production elementsUse sound effects, music, and character voices to keep solo episodes interesting and dynamic.Collaborate closely with your editorBuild a strong partnership for creative sound design and production ideas.Release episodes on a consistent scheduleConsistency builds trust and keeps your audience coming back.Build and engage a communityFoster relationships with listeners to create fierce loyalty and word-of-mouth promotion.Be intentional about monetization and adsConsider whether monetizing with ads fits your brand and your listeners’ experience.Leverage your podcast to support your main businessUse your show to help connect with potential clients in your field.Save and revisit listener feedbackKeep encouraging messages for motivation during challenging times.Create desirable merch—only sell what you’d wearStrong branding and personal endorsement make merchandise more appealing.Be creative with your marketing strategies:Utilize unconventional ideas, such as:Sharing your podcast link in dating biosSetting up at relevant trade showsDistributing podcast cards in swag bags with recommended episodesBranding your car with podcast info and QR codesTrack your promotional resultsUse QR codes to measure the effectiveness of your offline marketing efforts.Encourage value-for-value supportMake it easy for loyal listeners to give back, whether buying merch or donating.Host in-person events for your audienceCreate memorable live gatherings to deepen connections and increase social media buzz.Promote episodes long after release with social postsShare throwbacks, listener DMs, and topical connections on your stories to boost ongoing downloads.Show your creative process on social mediaBuild anticipation for new episodes and keep your audience actively engaged.Know your target audience and stay on-brandBe clear about who your podcast is for, and let that clarity reflect in your branding.Prepare thoroughly before launchingStudy podcasting fundamentals, plan your content, and understand your desired audience.Don’t share every story—wait until you know the lessonOnly open up about painful moments when you’re ready to share how you grew from them.Understand podcasting is hard work—stay motivatedCelebrate the impact you have, and let your listeners’ appreciation keep you goingAlways Research Your Guest (from Dave)The question AI gave me to interview Jayna were nothing compared to the questions that came up after I listened to her show.Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthWorry Free PodcastingAre you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.School of Podcasting

In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experiences, and favorite tools. Here’s an organized list of all the contributors with their URLs, plus every resource/tool we mentioned to help you on your own podcasting path.Contributors & Their URLsEmily Kate :emilykatecreative.comKim Newlove ("The Pharmacist’s Voice" & "Perrysburg Podcast")thepharmacistsvoice.comperrysburgpodcast.comRalph ("Ask Ralph Media Network")askralph.comIncludes shows: Financially Confident Christian, Grit and Growth Business, Truth Unveiled with Ralph, Content Creators AccountantTodd the Gator ("Guardian Down Roundtable")guardiandowncast.comKrista Lawley & Mark ("Practical Prepping Podcast")practicalprepping.infoResources & URLs MentionedOtter.ai – Transcription toolBitly – Link shortener/tracker/QR Code CreatorSwitchy – Link shortener/tracker/QR code creator (one time payment)Steve Stewart’s Podcast Editor Finder FormPodcast Editors AcademyAuphonic – Audio processing & AI audio editingAudacity – Audio editing softwareOBS (Open Broadcaster Software)Descript – Audio editing & AI toolResound.fm – De-um tool & audio editingAppSumo – Deals platform (referenced for AI tools)Castmagic – AI show notes & content creationPodpage – Podcast website builderMusic Radio Creative – Jingles, music, and audio brandingSuno – AI-generated jingles/musicEcamm Live – Live streaming & recording software (Mac only)Alec Johnson / One Take Productions Ecamm Live MasterclassMagi – AI aggregation toolVoice Regen - AI Audio Clean Up ToolThe Audacity to PodcastThe Podcasters RoundtablePodcasters StudioMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpagePodcast Hot Seat - Now Private Podcast AuditsThere are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.Podcast HotseatJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting.This episode uses chapters to enable you to jump to the most important parts for you.Key Topics Covered:The difference between a podcast and a YouTube showStats on how many podcasters are actually doing "real" videoYouTube's change to how Shorts views are countedPros and cons of YouTube for discovery and monetizationCost breakdowns of starting both audio and video podcastsCompletion percentages for audio vs video showsAlgorithm reality and how audience recommendations workMajor drawbacks of relying on video platforms for incomeThe new Apple HLS video announcement: what it means, who it's for, and whether you should careReal examples of creators' experiences on YouTubeMy Takeaways:You don't have to do video if you don't want to. Video can help with discovery, but the audio side offers significantly more opportunity—sometimes a 15x larger audience! Also, while YouTube provides community and powerful analytics, the algorithm and monetization risks are real. The new Apple HLS video support is mostly about helping advertisers, not creators, and comes with new costs.Resources & Links Mentioned:School of Podcasting: schoolofpodcasting.comPodcast Host Survey (Dr. Colin Gray): thepodcasthost.comThe Truth About ‘Video Podcasts’ on YouTubeThese 5 Podcasters Added Video – Here’s What HappenedPodcastIndex stats: podcastindex.orgHosting Recommendations:Captivate: captivate.fmBuzzsprout: buzzsprout.comRSS.com: rss.comBlubrry: blubrry.comThink Media (YouTube demonetization video): thinkmedia.comTruth Unveiled with Ralph (Ralph Eastep):Sponsor Magnet book by Justin Moore:Profit from Your Podcast (my book):Streamline Solopreneur with Joe CasabonaAround the Layout (Ray)Podpage (Podcast Website builder): podpage.comPodnews details on Apple announcement on HLSJordan Harbinger on the New Media ShowProfessor of Rock on AI Ruining YouTube.Rob Walch talks about Club RandomOther Tools Mentioned:Samson Q2U mic, Rode PodMic USB, Shure MV7 and SM7B, Audio-Technica AT897 Shotgun Condenser Microphone (mic options)Elgato Facecam Pro, Sony ZV-E10 II (camera options)Descript & Riverside (remote video recorders/editors)Patreon & SuperCast (crowdfunding)Ecamm Live (live streaming tool)Inexpensive Lighting RigFinal Thoughts:If you want to do video, go ahead—but know the realities and risks. Don't let anyone (especially YouTube or Spotify) pressure you into it unless it suits your content and goals. And keep in mind, when Apple rolls out its new features, it’s likely to come with extra charges, so stay informed!If you need help planning, launching, or growing your show, check out schoolofpodcasting.com and use coupon code LISTENER.Please share the episode with a friend if you found it helpful!Send people to www.schoolofpodcasting.com/1024Mentioned in this episode:Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast. With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone." Learn at your own pace with video courses, join a supportive community, and get unlimited coaching. Say goodbye to fear and hello to success." Start your podcasting journey today with the School of Podcasting. Join now and take the first step towards turning your passion into a reality. Visit SchoolOfPodcasting.com to get started. No fear, just success.School of PodcastingWant to Make Some Money with Your Podcast?Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Go to www.profitfromyourpodcast.com/bookProfit From Your Podcast

In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience. Once you’re crystal clear on who you’re talking to and what they value, editing becomes a lot easier: you simply remove anything that wastes their time or doesn’t deliver value.Editing For ContentI’ll share examples from real interviews (including Amy Poehler’s “Good Hang” and conversations with my friends Daniel J. Lewis and Katie Krimitsos) to show how to tighten up questions, trim rambling answers, and keep the pace moving so your listeners stay engaged from start to finish.If you’ve ever listened back to your show and thought, “It’s fine…but something feels off,” this one’s for you.---Where To start?Editing starts with your audience, not your software Why the first question is, “Who am I talking to and what do they want?” How knowing your audience’s problems, language, and attention span guides every cut. The “vegetarian at dinner” analogy: if you know who’s coming, you know what not to serve.Did they actually answer the question?Using Amy Poehler’s friend and Jennifer Lawrence as an example of a non-answer answer.How to spot when guests talk *around* a question instead of answering it.When to follow up, when to re-ask more simply, and when to just fix it in the edit.Cut the fluff, keep the valueTrimming long-winded questions where the host gives too much backstory.Shortening guest answers that wander, repeat, or add no value to the listener.Why you don’t need to include your guest “thinking out loud” to get to the point.Friends, comfort, and wasted timeHow being comfortable with guests (friends, colleagues) can lead to bloated conversations.Why “fun to say” isn’t the same as “valuable to hear” for your audience.The discipline of deleting entire questions and answers that just don’t land.Content editing vs. cosmetic editing Why removing bad questions is more powerful than removing ums and uhs. When it makes sense to leave in human imperfections for a natural feel. The mindset shift from “How do I make this cleaner?” to “How do I make this stronger?”Basic audio cleanup that actually matters A practical order of operations: repair first, then shape the sound. What plosives, noise gates, compression, EQ, and de-essers do in plain English. Why “listenable” beats “perfect,” especially for guest recordings.Testing popular cleanup tools on bad audioWhat happened when I ran intentionally bad audio through different tools.How tools like Voice Regen, Auphonic, Descript Studio Sound, Adobe Enhance, and others compare in real use.Why the cheap, simple option sometimes wins for everyday podcasters.Know your audience, know your cutsHow hanging out where your audience hangs out (YouTube, Facebook groups, Reddit, etc.) tells you what to keep.The simple question to ask of every segment: “Does this deliver value to *my* listener?”How better audience understanding leads to faster editing and stronger episodes.Key Takeaway:Editing isn’t about showing off your software skills. It’s about respecting your listener’s time. When you know exactly who they are and what they care about, the decisions of what to cut — and what to keep — almost make themselves.Links Mentioned In This EpisodeThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!School of PodcastingPodpageHow to Pitch a Podcast Show (submit your show)Good Hang Jennifer Lawrence EpisodeWomen's Mediation NetworkPodchaptersPodgagementSamson Q2U MicrophoneVoice Regen from WavesAuphonicDescript Studio SoundAdobe EnhanceAccentize Dxrevive ProCheck Your Loudness at https://loudness.app/enYouTube Demonetizing Shows (30K Goodbye!)Big Lash Energy's Jayna Marie is Next Week.Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthHelp Us Fight Back Against Spam and Get Some ExposureHow to Pitch a Podcast is a show I'm launching that NEEDS your stories of good/bad pitches. Read your bad/good pitch (I'll remove the guilty names) and explain why it's good or bad. Then (if it's bad) explain what your perfect guest would be, tell us about your show and your website. Don't over-think it. I need your stories by 2/28 to launch. Go to pitchapodcast.com/storyPitch a PodcastJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of Podcasting

Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down three juicy strategies that can keep your audience glued to their headphones, even after they’ve finished your latest episode. Plus, we’ve got a heartwarming “because of my podcast” story from Ray Arnott that’ll make you believe in the magic of podcasting. So, if you're tired of people tuning in and then bouncing faster than a bad date, stick around. We’re gonna make your podcast the one they're bingeing on next!1. Open Loops (Brain Gaps)What It Is:An open loop is an unresolved element in your content—a question, mystery, or ongoing storyline that the listener subconsciously wants resolved. This is a storytelling technique borrowed from TV and movies: cliffhangers, subplots, or even hints about future developments that drive people to keep watching (or listening) to find out what happens next.Examples from the Episode:uses TV examples like Will Trent and Tracker:"There's a problem at the beginning of the episode… and 50 minutes later, give or take, the problem is solved. … On occasion they'll do a two-parter with a cliffhanger." (01:39)In Will Trent, the ongoing subplot about the main character being disliked and saving a dog (an adaptation of the “save the cat” storytelling trope) gets the audience rooting for him, creating emotional investment through an open loop about his relationships and backstory."You have this underlying story that's going through the whole thing, and I believe that's why we are binging content." (13:11)In podcasts, an open loop could be as simple as starting a story in one episode and promising to finish it later, or introducing a mystery or a question (“Did James ever fix his solar panels?”) that’s answered in a later episode.How To Use:Tease questions (“Next week, I’ll reveal the results…”)Continue a personal story arc across episodesDangle small mysteries (“I opened the door and only saw one of the three things I was looking for…”) (Share journey updates that listeners want closure or progress on2. Teasers & Episode StructureWhat It Is:Tease content before and after episodes to contextualize your podcast for new and returning listeners. By referencing what was discussed in previous episodes and previewing what’s coming next, you build a web of episodes that feel interconnected—just like "Next Episode" buttons on streaming platforms encourage more watching.Examples from the Episode:highlights Harry Duran’s approach:"He introduces his show… 'If you missed last week's episode, we talked to so-and-so about such and such…' On today's show, we're talking with so-and-so. … At the end of the show… he knows what the next episode is. … You now have 3 ideas of what this show is about." (08:28)The benefit is, if listeners hear a recap of a past episode or a preview of the next, they’re incentivized to explore your other episodes—bingeing your back catalog.How To Use:At the start: preview what’s happening in the current episode and what listeners missed if they haven’t heard recent contentAt the end: teaser for the next episode (e.g., “Next week, I’m talking to…”)Mention popular or related episodes (“Check out our past episode on…”)Structure your season thematically, so every episode contributes to a bigger picture (e.g., a season all about podcast hardware invites listeners to hear the whole set)3. Ongoing Initiatives & Personal JourneysWhat It Is:Maintain a continuous, real-life thread running through your podcast—such as a personal project, journey, or community initiative—which encourages listeners to check back for updates and stay invested in your progress over time.Examples from the Episode:I talk about his “How to Pitch a Podcast” project:“I've been talking about the How to Pitch a Podcast project… I'm not launching the show until I get 20 stories. … It’s an ongoing initiative that people are like, oh, you know, and you might be kind of involved with like, oh, I really want to see this show take off.” (10:23)He references Joanna Penn’s podcast chronicling her journey to become an independent author—listeners followed along as she learned, failed, and eventually succeeded, creating long-term engagement and rooting interest.Many shows use “journey” approaches where listeners are encouraged to follow a process or transformation over time (fitness challenges, entrepreneurial launches, etc.).How To Use:Start a project or challenge and give periodic updates (“I’m launching X, here’s what happened this week…”)Share personal development arcs—what you’re learning, obstacles, and milestonesInvite audience participation (“I need 20 submissions from you before the project goes live!”)In summary:Open loops hook listeners by leaving threads unresolved, making them want to continue and find closure.Teasers and structured episode links make every episode a gateway to others in your catalog, increasing binge potential.Ongoing initiatives or journeys build sustained interest by making listeners part of your process and progress.These strategies ensure listeners don’t just drop in for a single episode—they feel compelled to stick around, binge, and become loyal fans.Becuase of My Podcast: Ray ArnottRay Arnott from the Around the Layout Show (model trains) has been on the show before, and today Ray shares how a listener from Australia is paying for Ray's tripe to come to a model train meetup in Australia!Links referenced in this episode:schoolofpodcasting.compitchapodcast.comaroundthelayout.compodcastjunkies.comnewmediashow.comPet Davidson on Jimmy FallonJoe Rogan with Matt Damon and Ben AffleckSave the Cat BookRay Arnott on the School of Podcasting (on finding Sponsors/Partners)Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageUnlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsJoin the School of Podcasting Today - Your Future Self Will Thank YouStepping out of your comfort zone isn't easy, but at the School of Podcasting, we're here to make it feel like second nature. With our expertly crafted courses and an incredible community, you're never alone in your journey. From planning and launching to growing your podcast, I’ll be right by your side every step of the way. Remember, every podcast episode builds connections and opens doors to future opportunities. Take action today, and let your future self reap the rewards.School of Podcasting

I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches).I need to give credit, the "Four D's" come from Chase Replogle who does a few podcasts including the Pastor Writer, Let's Talk Bible: Kids, and he's the Pastor at Bent Oak Church. His opening keynote was AMAZING. I have adopted it for podcasters.Main Points:Single Track Conferences: I explained why single-track conferences are my favorite—you don’t miss out on sessions, and the Novel Marketing Conference was one of the best I’ve attended.Opening Keynote – The Four Ds: Chase Replogle’s talk resonated with the “Four Ds”: decisiveness, discipline, discernment, and devotion—applies to both writing and podcasting. My favorite: nobody listens to what you record, they listen to what you edit (editing is magic!).Marketing Parallels: Even though this was a book conference, book marketing is a close cousin to podcast marketing. The basic principles really do translate.Serving Your Audience: I reflected on the courage to create, facing the fear of “what if nobody listens?”, and focusing on service and devotion to your listeners.Is Your Podcast a Painkiller or a Vitamin?: Thanks to Thomas Umstattd Jr.’s talk—a “painkiller” solves a direct need, while a “vitamin” is nice to have but not urgent. Think about what pain your show removes for your audience.Podcast Competition: I highlighted that we’re not just competing with other podcasts, but with all forms of entertainment—TV, games, etc. Know your unique value.Why People Listen: People consume podcasts for entertainment, education, or escape. I asked: Does your show serve one (or more) of these needs?Value of Listener’s Time: All podcasts are “free,” but listeners pay with their time. We need to make it worth it.Improving Your Show: Attending other sessions gave me ideas about making changes that truly improve the show rather than just making it different.AI & Prompts: I shared tips I learned about using AI—give ChatGPT clear instructions about who you are, what you need, and who your audience is.Book Covers = Podcast Artwork: Don’t be cheap with your cover! As much as we say not to judge by appearances, we all do. Your show art matters.Networking: The conference structure ensured everyone met and interacted with new people every day—awesome for making connections.Feedback & Iteration: Get feedback and be willing to edit and improve. Like writing, multiple drafts (and edits) make better episodes.Target Audience: Jonathan’s session hit home: don’t just market for yourself—know your actual audience, and don’t trust social media polls alone.Conferences in General: I appreciated speakers not blatantly selling from stage—a rarity!If You Want to Start a Show: Record everything (planning, editing, writing, etc.) to see how much time it takes, then set a sustainable schedule.Finding Your Listeners: Look for audiences in adjacent markets—not just podcasting-specific spaces.More Takeaways: The importance of networking, getting feedback, and attending events that put you in the room with your ideal audience.Mentioned In This EpisodeThomas's Patron ToolboxNovel Marketing PodcastChase ReplogleSchool of PodcastngPodpageMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsDon't Let Your Poor Upbringing Stop Your From Starting Your PodcastIf you grew up attempting to get the attention of your parents, friends, and others but couldn't, podcasting is THE way to get your message out to the WORLD. The School of Podcasting allows you to: Learn at your own pace Network with other brilliant podcasters Get UNLIMITED one-on-one coaching with Dave JacksonSchool of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

A lively recap of hallway chats, memorable dinners, and why networking still steals the show. A skeptic’s take on AI hype, demo impressions of Episonic.ai, and how AI features are driving up platform costs. Notes on eased video pressure, shrinking hardware booths, and a breakdown of why conferences cost so much. Short lessons on release timing, programmatic ad worries, and post-conference follow up.