Marketer of the Month

How do you balance your company's strategy when dealing with competition and copycats? 🤔And where would your company be if it focused wayyyyyy too intently on its competition? Des Traynor from Intercom spills the tea on this and more in the 100th edition of Outgrow.co's Marketer of the Month Podcast.Tune in to listen to the episode here: https://bit.ly/3WWmZxc

Interview with Des Traynor - Chief Strategy Officer & Co-founder of Intercom Des Traynor is a Co-Founder and Chief Strategy Officer at Intercom, as well as a member of the company's board of directors. Des has led various teams inside the firm, including Product, Marketing, Customer Support, and Content, and has been personally responsible for the development of even more Intercom functionalities. Des now manages Intercom's R&D team, which is situated in Dublin and London. Join us for the latest episode of Technologist of the Month as we dive deep into Intercom's innovative functionalities and explore the new paradigms of success in the SaaS industry. On the Menu: 1. The importance of understanding and reacting to competition 2. Coping with copycats - staying focused and making adjustments 3. Acquiring the first customers - personalized approach for effective customer discovery 4. Growth strategy - virality, content marketing, and cohesive storytelling 5. Complexity of the SaaS - communicating a simple, believable narrative 6. Bundling and unbundling of software - consolidation and preference for all-in-one solutions.

Graham McDonnell, a creative director at TIME, reveals the surprising truth about marketing budgets. He argues that big budgets often kill creativity, making brands overly cautious. Instead, he suggests that calculated risks can lead to greater audience engagement. Dive into the discussion on how to create an environment where creativity flourishes amidst financial constraints!

Interview with Alex Mackrill - CMO at Hype & Dexter Alex is a marketer with a strong focus on driving digital results. With experience in copywriting, he excels at initiating conversations and closing sales. Originally from the UK, he has worked at the forefront of the industry in New Zealand for six years, serving over a thousand clients and leading successful campaigns for renowned brands like Spark, Uber, and Honda. Listen in to hear Alex spill secrets about mastering both traditional and digital marketing strategies and achieving remarkable success in the ever-evolving landscape. On the Menu: 1. How targeted emails helped Alex revive a dormant list, generating significant revenue for a tourism client 2. Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Aligning content with the customer journey: nurturing relationships that drive engagement 4. Understand your audience, developing buyer personas, and mapping customer journeys 5. Why early creation of organic content, addressing consumer interests and market trends is essential 6. Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce

Interview with Jess Petrella - Director of Product Marketing, Unbounce Jess Petrella's atypical journey to her current position began initially in in-house marketing teams, where she began freelancing as a graphic designer and marketer, and through this experience, she was able to identify the aspects of marketing that truly resonated with her, ultimately leading her to discover a passion for product marketing. Join us on the latest episode of Marketer of the Month as we sit down with Jess Petrella to discuss the intricacies of product marketing and learn how to navigate the challenges that lie ahead in the field. On The Menu: 1. Bridging the gap between product development and positioning 2. Marketing AI-based tools in different climates: benefits and challenges 3. Maintaining a solid foundation with purpose and values during a company's evolution 4. Unbounce's evolution and the role of AI and machine learning in its current products 5. Launching new products: common mistakes made by product marketers and ways to avoid them 6. Successful GTM strategies for innovative AI products: key elements

Interview with Eddie Shleyner - Founder of VeryGoodCopy.com Eddie Shleyner, founder of VeryGoodCopy.com, is a seasoned copywriter and content strategist with a decade of experience. He's worked with top clients like Shopify and Adobe, and has been featured in Forbes and Inc. Eddie is also a popular speaker on content strategy and copywriting. Tune in to the latest episode of Marketer of the Month to hear him talk about the AI evolution in copywriting and much more. On the Menu: 1. Challenges faced in starting Very Good Copy and growing its subscriber base 2. The evolving role of copywriters with AI technology 3. The potential of AI-generated content for personalization and persuasion 4. Benefits of teaching while learning to Copywrite 5. Balancing repurposed and original content 6. How Linkedin became a preferred platform to share resourceful content

Dustin is the CEO and Founder of HIVE Strategy and HIVE Hub. He leads engaging and educational sessions and keynotes focused on digital marketing, marketing strategy, inbound marketing, and entrepreneurship through a philosophy of marketing and selling like a human. Tune in to the latest episode of Marketer of the Month to have him talk more about a humanized approach to marketing. On the Menu: 1. Changes in the marketing world with the advent of AI 2. Human oversight of AI processes 3. Sales with a human-centric approach 4. Evaluating the efficacy of your marketing strategies 5. Brand messaging that is truthful and open 6. Sustaining a competitive edge during a recession

Interview with Dame Til Wykes - Head of the School of Mental Health and Psychological Sciences Prof. Wykes is the Head of the School of Mental Health & Psychological Sciences at the National Institute for Health Research. She founded the Service User Research Network at King's College, London and focuses on innovative treatments for schizophrenia and eHealth/mHealth projects such as myhealthlocker. As a leading voice in mental health research, we invited her to discuss how digitizing mental health care is changing the world. On The Menu: 1. Access to digital technology solutions for underserved communities 2. Ensuring the efficacy and dependability of digital technology options for mental health care 3. Integrating virtual reality and immersive technologies with traditional forms of therapy and treatment 4. Ethics, transparency, evidence-based practice in developing digital mental health interventions 5. Potential harms of promoting untested or ineffective treatments to vulnerable individuals 6. The future of digital technology solutions for mental health

Interview with Samuel Thimothy - Chief Growth Officer, OneIMS Samuel Thimothy is an experienced expert in online marketing and sales, with a passion for helping businesses achieve growth through effective marketing strategies. As Chief Growth Officer for OneIMS and co-founder of Clickx, he has a wealth of knowledge to share. Samuel also hosts Coffee with Closers, a show where he interviews successful entrepreneurs and business leaders. Tune in to the latest episode of Marketer of the Month to hear Samuel share some of his valuable insights and secrets to business success. On the Menu: 1. Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Importance of establishing smart realistic goals that are realistic & considering resource availability 4. Implementing a technology foundation & tracking key performance indicators 5. Why diversification is important for businesses 6. Business in the age of AI-disrupting industries

Interview with ChatGPT, AI Superstar Introducing ChatGPT, the marketing maven with a flair for all things AI and a knack for making catchy ads that even the most tech-averse grandma would love. Developed by the geniuses at OpenAI, this language model is a true game-changer in the industry. Whether it's analyzing customer feedback with laser precision, or handling chatbot inquiries with ease, ChatGPT always delivers. And in honor of our 100th episode, we're excited to crown this absolute marketing genius as our Marketer of the Month. Let's give a round of virtual applause for this AI superstar!   On the Menu:    1. Automation's taking over! Why adaptation is more important than ever now    2. ChatGPT's biggest flex? Revolutionizing marketing with its human-like skills.    3. A marketing superhero - the ability to write ad copy, analyze feedback, recommend products, and handle customer inquiries - all at the same time!    4. Always improving like a fine wine - the importance of being a constantly improving language model    5. ChatGPT’s state-of-the-art training on vast amounts of data    6. Putting other AI solutions to shame - How ChatGPT sets itself apart from other AI solutions