

Marketer of the Month
Outgrow
“The difficulty,” writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast, hosted by Dr. Saksham Sharda, documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) TikTokers!
Episodes
Mentioned books

Oct 4, 2023 • 36sec
Snippet: Don McGuire, Chief Marketing Officer at Qualcomm Incorporated, Shares Insights Into Their Unique Approach to Work Culture.
Learn why they've brought their team back to the office four days a week. For Qualcomm, innovation thrives through collaboration, and being in the same room sparks creativity. Discover how their commitment to a collaborative culture drives their ability to create groundbreaking products and innovation for the long term.
Listen to the full episode here 👉 https://bit.ly/3EkfFnp

Oct 3, 2023 • 1min
Snippet: Jason Elliott, Head of Cross Portfolio Solutions at Nokia Unveils the Future of Connectivity with 6G!
Discover how 6G goes beyond data communication, introducing groundbreaking network sensing capabilities. Imagine a world where radio transmissions provide a digital sixth sense, enabling the network to detect our physical presence. The future of connectivity is closer than you think! 📡
Watch the full episode here 👉 https://bit.ly/3LA8N9H

Sep 30, 2023 • 18min
EPISODE 131- The AI Arms Race: Editor at Large for WIRED Steven Levy on Tech Titans, Tenacity, and the Truth
Steven Levy, an American journalist and Editor at Large for Wired, is renowned for his extensive writings on technology, computer culture, and cybersecurity. He authored the 1984 book "Hackers: Heroes of the Computer Revolution" and has written eight books covering various tech topics. His latest work, "Facebook: The Inside Story," delves into the history of Facebook through interviews with key figures like Chamath Palihapitiya, Sheryl Sandberg, and Mark Zuckerberg.
On The Menu:
1. AI's Resemblance to the Early Internet Boom
2. The AI Arms Race Among Tech Giants
3. Facebook's Growth-Centric Culture & Competition with Emerging Platforms
4. The Challenge of Privacy and Security in the Digital Age
5. Balancing Fair Reporting on Major Tech Companies
6. Thriving in the Ongoing Digital Revolution

Sep 29, 2023 • 17min
EPISODE 130- Tower of Babel: Co-Founder of Babbel Thomas Holl on How to Create an Unstoppable EdTech Startup
Thomas Holl is the President and co-founder of Babbel, an innovative language learning app. With extensive entrepreneurial experience spanning two decades, he drives Babbel's North American expansion and product growth. Before Babbel, Thomas co-founded a music software startup, revolutionizing the industry with the world's first MP3 DJ tool, later sold to Native Instruments and patented as Traktor.
On The Menu:
1. Creativity and Problem-Solving Through Limitations
2. Importance of Agile Project Management and Efficiency Through "Build, Measure, Learn" Cycle
3. Driving Startup Growth with Performance Marketing
4. The Role of Instinct in Entrepreneurship and The Founding Story of Babbel
5. Babbel's Evolution as a Language Learning Platform
6. Balancing Innovation and Regulation in Technology

Sep 28, 2023 • 17min
EPISODE 129- The Internet of Trucks: Volvo's IoT Expert Julien Bertolini Talks New Automotive Technologies
Julien Bertolini is an IoT expert at Volvo Group, with over a decade of experience in the field, from M2M to IoT. He has a strong technical background in solution architecture, full-stack development, and electronics. Julien is known for his passion for innovation, a long-term vision, and a customer-centric approach. Currently, he's dedicated to building and deploying IoT solutions worldwide within Volvo Group, playing a pivotal role in advancing IoT technology.
On The Menu:
1. The Evolution of IoT: From M2M to a Complex Ecosystem
2. Challenges in Implementing Industrial IoT Solutions
3. Real-Time Truck Geolocation: Enhancing Operational Efficiency at Volvo Group
4. Ensuring Security and Privacy in IoT Networks
5. Fostering Collaboration in IoT: Volvo Group's Approach
6. 5G's Impact on the Automotive Industry and IoT

Sep 28, 2023 • 57sec
Snippet: Ann Dunkin, CIO of the U.S. Department of Energy Shares Insights into the Evolving Landscape of Cybersecurity.
Discover how remote work and distributed teams are reshaping security paradigms. Learn why collaboration challenges now outweigh traditional network perimeter concerns. 🌐
Explore the principles of zero trust and asset-focused authentication, ensuring robust security whether your team works from office buildings or remote locations. 🛡️
Listen to the full episode here 👉https://bit.ly/3ZfOPqi

Sep 27, 2023 • 33sec
Snippet: Join Jean Lawrence VP of Marketing for Cloud & Network Services at Nokia as She Empowers Operators with AI & ML Insights!
Discover how these technologies enable operators to gain deep insights into customer network usage, even amidst millions of users. Learn how data-driven optimization enhances customer experiences and paves the way for personalized marketing strategies. 📈📱
In this enlightening discussion, explore the synergy of technology and telecommunications as it opens new horizons for network efficiency and customer satisfaction. 🌐📱
Listen to the full episode here 👉 https://bit.ly/3rc3SEZ

Sep 26, 2023 • 1min
Snippet: Nicolas Kourtellis, Principal Research Scientist & Interim Co-Director at Telefónica Guides the Path to Fair and Unbiased AI.
Learn how to address data collection challenges and representativeness, ensuring that AI models are both unbiased and effective across various labels and properties. Nicolas shares insights that are shaping the future of responsible AI. 🌐🤖
Join us in this insightful exploration of the AI landscape, where fairness and impartiality are key to building trustworthy and equitable technology. 🎙️🌐
Watch the full episode here @marketerofthemonth 👉https://bit.ly/3PacG5V

Sep 23, 2023 • 49sec
Snippet: Ann Dunkin, CIO at the U.S. Department of Energy Highlights The Importance of Budget Allocation in Driving Innovation.
To stay on the cutting edge, they prioritize investing a portion of their budget into new technologies while finding ways to minimize spending on outdated systems.
The goal? More innovation, less legacy tech, and a secure, up-to-date future. In essence, Dunkin's vision is a continuous cycle of innovation where resources are thoughtfully allocated.
Watch the full episode here 👉 https://bit.ly/3ZfOPqi

Sep 22, 2023 • 21min
EPISODE 128- From Filmmakers to Marketers: Vimeo's Senior Vice President Zohar Dayan on the Power of Videography
Zohar Dayan is Vimeo's Senior VP of Product, shaping video creation and editing strategies, including the upload experience and live streaming. Previously, he founded Wibbitz, an AI-driven video creation company, with 20+ years of startup and product management experience. He's recognized as a top Israeli entrepreneur and has also previously delivered a TEDx talk on innovation.
On The Menu:
1. How interactive videos, including hotspots and branching, enhance user engagement.
2. Why Vimeo stands out as an all-in-one video platform, offering creation, editing, collaboration, analytics, and hosting tools.
3. Creative Magnet: Vimeo's history as a creative hub attracts filmmakers and sets high content quality standards.
4. Video Innovation: Vimeo is dedicated to simplifying video creation with AI-driven tools like one-take editing.
5. How Generative AI makes video creation accessible.
6. Broad User Focus: Vimeo serves diverse users, from marketers and businesses to individuals seeking effective video communication.
Vimeo's commitment to innovation is evident through its interactive videos featuring hotspots and branching, enhancing user engagement. As an all-in-one video platform, Vimeo offers creation, editing, collaboration, analytics, and hosting tools, setting it apart in the industry.
Vimeo's rich history as a creative hub attracts filmmakers, fostering high-quality content standards. Zohar highlights Vimeo's dedication to simplifying video creation with AI-driven tools like one-take editing and Generative AI, making video creation accessible to all. Ultimately, Vimeo serves a broad user base, including marketers, businesses, and individuals, facilitating effective video communication for diverse needs.


