

Marketer of the Month
Outgrow
“The difficulty,” writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast, hosted by Dr. Saksham Sharda, documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) TikTokers!
Episodes
Mentioned books

Dec 3, 2023 • 1min
Snippet: Outgrow's Powerhouse Leaders in Rapid Fire Round!
Join us on the Marketer of the Month Podcast for our Rapid Fire Round, where luminaries from Time, Intercom, SoundCloud, Unbabel, and more confront a barrage of quick-witted questions. Discover the genuine, human side of leadership as these fearless speakers share vulnerable thoughts and priceless business expertise.
So sit back, press play, and discover the people behind the iconic titles👉https://bit.ly/3N4yWhu

Dec 2, 2023 • 54sec
Snippet: Faruk Heplevent, Founder and CEO of The Scope, Explores the Transformative Impact of AI.
Drawing parallels to technologies like Photoshop and CGI, he envisions AI revolutionizing the market by making processes faster, and more affordable, and enabling users to explore new possibilities.
Dive into the AI journey, where even non-users become avid participants in the creative landscape.
Watch the full episode here 👉https://bit.ly/3R0Kxzp

Dec 2, 2023 • 24min
EPISODE 152- In the Driver's Seat: FlixBus's Co-Founder Daniel Krauss' Approach to Steering Through Tough Challenges
Daniel Krauss co-established Flixbus in 2011 and presently serves as the managing director and chief information officer. Holding a degree in Economic Sciences from FernUniversitätHage, Daniel's expertise lies in Information Technology, having previously held positions at Siemens AG and Microsoft. His journey includes a tenure as a Technical Account Manager at Microsoft before venturing into co-founding Flixbus.
On The Menu:
1. How creating tangible solutions lead to the establishment of FlixBus
2. Key learnings: Hiring experience and tech development
3. Sustainability focus: Transforming travel at FlixBus
4. Tech-driven future: AI and autonomous driving
5. Leadership insights: Collaborative decision-making
6. Flixbus’s stance: Addressing social issues, fostering inclusivity

Dec 1, 2023 • 25sec
Snippet: Neil Patel, Founder of Neil Patel Digital, Cracks the Podcast Growth Code.
Three key elements fueled their growth. Consistency, Collaborative efforts with other podcasts, and staying on top of trending topics using tools like Google Trends and Answer The Public. Unveil the podcast growth playbook with Neil.
Watch the full episode here 👉https://bit.ly/3N56hsD

Dec 1, 2023 • 23min
EPISODE 151- From Bottling to Blockchain: PepsiCo's Chief Strategy & Transformation Officer Athina Kanioura Talks Innovation Cycles
Athina Kanioura, PepsiCo's EVP and Chief Strategy Officer, oversees global strategy for iconic brands, contributing to an $86 billion revenue in 2022. Formerly with Accenture, she led AI initiatives, specializing in business transformation across industries. With a PhD in Econometrics, Athina shapes data policy at the Royal Statistical Society and educates at UK universities.
On The Menu:
1. Integrated Digital Transformation: Spanning the organization's value chain.
2. Tech Application: AI, web3, robotics, blockchain in manufacturing, logistics, product development.
3. Streamlined Innovation: Focused on direct consumer engagement and mass personalization.
4. Theory-Practice Integration: Balancing academic rigor with real-time problem-solving.
5. Digital Hubs' Functions: Co-creating AI solutions, fostering career growth, diverse tech skills.
6. Pepsi's Tech Training: Digital Academy upskilling employees in varied roles.

Nov 30, 2023 • 41sec
Snippet: Steven Levy, Editor at Large for Wired, Uncovers the Dynamics of the AI Landscape.
As Microsoft integrates OpenAI into its technology, Google, taken aback, accelerates its AI efforts, marking the onset of an AI arms race.
Explore the fascinating insights with Steven on the Marketer of the Month podcast. Watch the full episode here 👉https://bit.ly/4126Zg2

Nov 29, 2023 • 8min
EPISODE 150- Ads Interrupted: Eyeo's Till Faida on Striking the Right Chord with Unobtrusive Experiences
Till Faida, founder of Eyeo GmbH, oversees the business at Eyeo GmbH, focusing on the Acceptable Ads initiative. His extensive skill set covers entrepreneurship, online advertising, product management, startup development, and a wide array of marketing strategies in the digital realm.
On The Menu:
1. The challenge of finding a balance between acceptable ads and sufficient monetization for publishers.
2. Prioritizing unobtrusive ad experiences that don't interrupt user activities.
3. The evolving landscape of ad filtering and its purpose in balancing user experience and monetization.
4. Apple's impact on advertising privacy and the quest for relevant ad experiences.
5. Advocating for rules in online advertising governed by a diverse coalition.
6. The coalition's structure involves profit entities, user representation, and academia.

Nov 29, 2023 • 13min
EPISODE 146- Quantum Leap: OVH Cloud's Fanny Bouton Unveils the Impact of Cloud Computing on Industries
Fanny Bouton, an analyst, journalist, and tech expert for over 20 years, currently serves as the OVHcloud Startup Program Leader & Quantum Lead. She played vital roles in the digital transformation of major corporations and supported startups, aiming to bolster the French scientific and technological ecosystem.
On The Menu:
1. Focus on Tech Ecosystem: Involvement in quantum and startups.
2. Quantum and Innovation: A favorite for its world-changing potential.
3. Role as Startup Program Leader: Aiding startups with infrastructure and mentorship.
4. Exciting Startup Ideas: Diverse projects in food tech, and health tech.
5. Quantum Computing Impact: Accelerates tasks, and revolutionizes industries.
6. Quantum Podcasts: Aim to simplify and humanize complex topics.

Nov 26, 2023 • 1min
Snippet: Outgrow's Rapid Fire Round with Powerhouse Leaders!
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/3itaIRT

Nov 26, 2023 • 7min
EPISODE 149- Babel No More: Navigating Information in the Tower of Languages with Unbabel's CEO Vasco Pedro
Vasco Pedro, co-founder and CEO of Unbabel, heads an AI-powered platform for language operations, aiding businesses in offering extensive multilingual support worldwide. He also leads recruitment and fundraising, striving to break language barriers by combining machine translation with human editing.
On The Menu:
1. Language translation's future impact on expanding global businesses.
2. The abundance of information preserves multiple languages.
3. The underappreciated complexity of language translation.
4. AI translation's position amidst diverse AI innovations.
5. The platform's current Asian usage and growing translation market.
6. Japan's strategic selection due to tech appreciation and language focus.


