

The Growth Pod
Genero
The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth.
Learn more: https://generogrowth.com
Learn more: https://generogrowth.com
Episodes
Mentioned books

Mar 5, 2026 • 59min
#74 Axel Ahlström – robotics, industrial tech and the future of manufacturing in Europe
Axel Ahlström, industrial engineer-turned-investor and co-founder of Kvanted, specializes in industrial deep tech and robotics. He discusses starting a European deep-tech VC, robotics hype versus commercial reality, AI applications in factories, industrial capital gaps, and what signals he looks for in founders and startups.

Feb 5, 2026 • 1h 3min
#73 From zero to 13.5M€: bootstrapping e-commerce with Ebike Center founder Timo Uotila
How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about entrepreneurship, common mistakes, lessons learned, building a premium brand, and navigating crises along the way.Learn more:https://generogrowth.com https://ebikecenter.fi/https://www.linkedin.com/in/timo-uotila-215535200/(00:00) From idea to market leader: the Ebike Center story(06:28) Mastering cash flow and inventory with no external funding(09:47) Trust and collaboration: building a company with your brother(12:02) How Ebike Center reacted to a major policy change(17:45) Proactive marketing: turning crisis into market leadership(23:44) From sales to marketing: building strong agency relationships(30:52) Investing heavily in conversion and in-store experience(38:32) Hiring top talent and preparing for international expansion(45:48) Avoiding blame and building self-awareness as a founder(50:35) Why obsession with detail drives long-term success

Nov 27, 2025 • 1h 5min
#72: How to build a winning e-com/consumer brand in 2026 with Aida Jammal
eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover customer obsession, competing with low-price Chinese players, the financial metrics investors look for, common mistakes, how to think about discounting, and more.(0:00) Introduction(0:27) eEquity’s background and strategy(3:35) The current state of e-commerce(8:35) Unit economics, growth vs profitability(13:25) What a “dream P&L” looks like(23:13) Green and red flags, looking beyond metrics(34:03) What founders need to focus on(41:14) Discounting and customer obsession(49:00) Influencer brands, competing with Temu ja Shein(57:48) The future of e-commerce in the NordicsLearn more:https://generogrowth.com https://www.eequity.se/se.linkedin.com/in/aidajammal

Nov 6, 2025 • 1h 9min
#71: Kim Väisänen on growth, sales and investing
Kim Väisänen co-founded and led Blancco, turning it into a global leader in data erasure software and 60M€ exit. Since then he’s made 140+ startup investments and helped countless companies grow as an advisor and board member. We talk about mistakes and lessons learned, what Finland’s Shark Tank is really like, why sales is critical for success, and much more.Learn more:https://generogrowth.com https://www.linkedin.com/in/kimvaisanen/kim.vaisanen@live.com

Oct 23, 2025 • 1h 5min
#70: From founder to investor with Tom Even Mortensen
Tom took his first startup public as CEO, later held exec and board roles in PE-backed companies, and now invests in early-stage companies through Sandwater, the VC firm he founded and raised a 125M€ first fund for.We talk about what it takes to build a successful startup, the future of AI and robotics, mental health, and why climate investing isn't dead.Learn more:https://generogrowth.com https://www.sandwater.comhttps://www.linkedin.com/in/tom-even-mortensen-27b7453(0:00) Introduction(1:15) From startup to IPO(7:10) Putting yourself in position to succeed(10:32) From operator to investor(15:44) Energy demand and the future of climate investing(23:55) How robotics will transform society(32:47) Finding new investments(38:44) Innovation and tech in Europe(47:38) Investment criteria, mental health, advice for founders

Oct 9, 2025 • 1h 11min
#69: Christoffer Järkeborn - building a 10 billion SEK business in technical installation
In just four years, Nimlas Group scaled from 1.5 to 10 billion SEK while maintaining strong profitability. CEO Christoffer Järkeborn joins us to discuss leadership, why profitability matters, managing a group of 130+ companies, why managers need to get out of the office, and more.Learn more:https://generogrowth.com/ https://nimlasgroup.com/https://www.linkedin.com/in/christoffer-j%C3%A4rkeborn-1670b72/(0:00) Introduction(0:30) From politics to PE-backed hypergrowth(6:40) Why efficiency and profitability matter(15:10) Nimlas’ operating model explained(21:25) “Recession is for others”(28:15) Building a culture of real collaboration and healthy competition(36:10) 'Get out of the office' and other leadership lessons(40:10) Bureaucracy and the danger of big head offices(48:00) AI and the future of practical work(57:25) How Nimlas buys and starts companies(1:02:00) Clarity, speed, and energy

Sep 25, 2025 • 1h 5min
#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently
Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leadership, and the thing that separates world-class CMOs from the rest.Learn more:https://generogrowth.com/ https://www.marketinglevels.com/https://www.linkedin.com/in/emodig/(0:00) Intro(1:08) Is the marketing funnel dead?(12:20) The ROI dilemma in digital marketing(20:02) Useful metrics(30:30) Moving beyond numbers and world-class CMOs(41:30) Thought leadership: why it matters and why it’s hard(52:25) Choosing the right channels, why slogans fail, and career advice

Sep 12, 2025 • 51min
#67: Klarna’s growth story with Head of Nordics Björn Bryngelson
Björn Bryngelson, Head of Nordics at Klarna, shares insights from the company's remarkable growth journey. He discusses innovative recruitment strategies that prioritize adaptability and curiosity in startups. The conversation highlights Klarna’s transformative use of AI to enhance consumer experience and internal workflows. Additionally, Björn debunks common misconceptions about Klarna’s model, revealing its positive impacts on consumer behavior. He also outlines the advantages of the Nordic startup ecosystem, particularly the collaborative spirit boosting innovation.

Aug 15, 2025 • 1h
#66: Monika Liikamaa: building one of Europe’s top fintech companies
Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the stress of building a company, and how small teams can do big things.Learn more:https://enfuce.com/https://generogrowth.com/https://www.linkedin.com/in/monikaliikamaa/(0:00) Introduction(0:30) Fintech and the insight behind starting Enfuce(9:10) Earning trust in a conservative industry(14:37) Why Monika became an entrepreneur(30:33) Building a top team and attracting early talent(42:23) Compliance, fraud, and doing things right(49:15) The future of fintech and reaching 250M€ ARR

Jul 25, 2025 • 55min
#65 From founder to investor: Ilkka Kivimäki on lessons learned and future bets
Ilkka Kivimäki built and sold a company to SAP, was the first investor and chairman of Wolt, and now runs a 260M€ seed fund. We sat down to discuss everything from startup investing and growth to quantum computing and food innovation.Learn more:https://maki.vc/https://generogrowth.com/https://www.linkedin.com/in/ilkkak1/(0:00) Introduction(0:31) Building a company during the dot‑com crash and exiting to SAP(6:35) Finland’s startup ecosystem(13:00) Becoming an investor and Wolt’s success(18:00) Starting Maki.vc and investing in 50+ startups(23:20) Quantum computing(30:25) Robotics and autonomy(35:55) Innovations in food and material sciences(43:30) Lessons from startups and investing


