

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Aug 14, 2023 • 27min
Small Budget, Big Impact: Video Marketing Mastery with Chris Weiher
Are you ready to unlock the true power of video production for your business growth? Join us as we sit down with Chris Weiher, a seasoned video production expert and founder of his own production company, to discuss his journey from theater school to becoming a video marketing master. Together, we'll delve into the evolution of video production, the importance of crafting a video strategy that spans multiple platforms, and how to create engaging content that can boost your organic reach and brand visibility.We know that content marketing can be daunting, but Chris is here to help you conquer your fears and find success. In this episode, we'll explore the benefits of building a content library, connecting your passions to your content, and developing a personal brand to appeal to niche audiences. Plus, Chris shares valuable insights on repurposing content for ad campaigns, so you can make the most out of every piece of content you create.As a small business owner, you might be wondering if high-quality video production is achievable on a budget. Chris has you covered – he shares his experiences working with various companies and offers best practices for creating engaging content that won't break the bank. We also discuss the concept of creating a cohort or mastermind for solo entrepreneurs, allowing you to learn from and collaborate with other like-minded professionals. Don't miss this opportunity to elevate your video marketing game – tune in now!Connect with Chris on LinkedIn to get his weekly video tips! https://www.linkedin.com/in/chrisweiher/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 10, 2023 • 32min
Unlocking the Power of Podcasting for Business Growth: A Conversation with TJ Bonaventura
Ever wondered how to make the most of podcasting for your business? Join us as we chat with TJ Bonaventura, founder of StudioPodMedia, about his journey into the world of podcasting and how his company helps organizations incorporate podcasts into their marketing strategies.In this captivating conversation, we dive into the shifting landscape of podcasting, exploring its ever-changing trends and the role of PR. TJ shares insights on creating engaging, creative content and the importance of avoiding laziness and repetition. We also discuss the challenges of starting a podcast, achieving discoverability, and the significance of investing in the right infrastructure and distribution model. Hear stories of success and failure as TJ walks us through the podcasting process for businesses.As we wrap up our discussion, we explore the creative opportunities offered by podcasting, the significance of expressing strong opinions, and the need for conciseness. Learn about TJ's vision of lowering the barrier of entry for podcasting, his thoughts on building strong partnerships, and taking a buy versus build approach. Don't miss out on this enlightening episode as we uncover the potential of podcasting for your organization's growth and success.Studiopodmedia.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 7, 2023 • 37min
Mastering Data-Driven Marketing and Entrepreneurship: Insights from Caleb Roche
Ever wondered how to amplify your marketing strategy with a data-driven approach? Caleb Roche, a marketing and data analytics expert, joins us for a revealing conversation on his entrepreneurial journey and how he's helping businesses navigate the ever-changing marketing landscape. From our discussion on the impact of AI and machine learning in marketing to the rise of new advertising platforms like Reddit, you'll come away with insights and strategies to level up your marketing game.We also dive into the challenges and triumphs of entrepreneurship, discussing the importance of work-life balance, resource management, and overcoming imposter syndrome. Plus, learn how you can harness your podcast for thought leadership and brand recognition with creative data collection and understanding your customer personas. The future of data privacy and analytics is here, and we'll guide you through the transition from Universal Analytics to Google Analytics 4 and its implications for your business.Lastly, Caleb and I find common ground as we draw parallels between marketing and golf. Discover how consistent practice, adaptability, and fine-tuning your approach can drive success in both fields. Don't miss this engaging episode that's packed with valuable insights and advice for marketers and entrepreneurs alike!https://goclubcreative.com/schedule-your-free-consultationWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 3, 2023 • 27min
Revolutionizing Men's Skincare: Jake Rosenberg's Journey to 30-Second Skincare with Krete
Are you tired of complicated skincare routines and expensive products? Join us as we sit down with serial entrepreneur Jake Rosenberg, "The Men's 30-Second Skin Guru," to discuss his journey in creating Krete, a men's skincare line focused on simplicity and quality ingredients. Discover how a ski accident and the "University of YouTube" led Jake to revolutionize men's skincare.Jake shares his experience navigating the skincare industry and his dedication to crafting the best formulas possible. Learn about the launch of Krete's newest product and the clever marketing strategies behind their packaging. Plus, explore the future of Krete's retail strategy, including plans to become a household name and sell products in big box retailers.In our conversation, Jake emphasizes the importance of determination and authenticity in building success. We also discuss his experiences across different industries and his passion for product design. Don't miss out on this insightful episode, and be sure to check out Krete on their website and on Amazon for a simplified skincare routine for men.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 31, 2023 • 43min
Faith, Teamwork, and Success in Marketing: Craig Andrews' Journey
Discover the groundbreaking strategies that marketing expert Craig Andrews, founder of Allies4Me, has honed throughout his incredible journey from a design engineer in the semiconductor industry to living in Japan and studying at Nagoya University. In this captivating episode, Craig opens up about the high-pressure world of technology and the lessons he learned about the power of behavioral economics in marketing.Learn about the concept of an 'irresistible first-time offer' and how it can help nudge customers towards making a larger purchase. Craig shares his insights on the importance of building trust with potential customers when it comes to high-ticket offers and reveals how he overcame the sales mindset barrier. We also discuss the powerful strategies he's used to create successful first-time offers, including pricing that removes risk, structuring offers to be viewed as high value, and crafting a sales playbook to close deals.Finally, we delve into Craig's views on success, teamwork, and the impact of faith on his journey as an entrepreneur. Craig credits his wife and team for providing an incredible foundation that has led to his success and the difference he's making in the world of marketing. Don't miss this inspiring and informative episode packed with valuable insights and tools that can benefit any entrepreneur or marketer.Enjoy a free gift by clicking here:https://allies4me.com/yourbrandamplifiedWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 27, 2023 • 35min
Overcoming Adversity with Binaural Beats: Wayne Altman's Inspiring Journey and Melody Clouds
Can binaural beats help you find focus and productivity amidst life's challenges? Join us in this fascinating conversation with the inspiring Wayne Altman, military veteran and founder of Melody Clouds, as he shares his incredible journey from cooking school to the military and into the world of entrepreneurship.Despite facing tinnitus and hearing impairment as a result of his service in Desert Storm, Wayne has authored six books and launched multiple businesses. In this episode, we dive into the world of Melody Clouds, Wayne's innovative multimedia platform that offers relief to those with tinnitus through binaural beats and old-time radio content. Wayne discusses the app's unique features, such as not collecting user information and blocking others from accessing user data, as well as his plans to partner with hospital systems, wellness clinics, and veterans organizations to expand the reach of Melody Clouds.Wayne's story is not only a testament to overcoming adversity but also provides valuable insights on collaboration and openness in entrepreneurship. He emphasizes the importance of removing 'protective' language from conversations and relinquishing control to fully embrace the potential of working with others. Tune in to this eye-opening episode that's sure to leave you inspired, motivated, and ready to tackle your own entrepreneurial journey.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 24, 2023 • 27min
Elevating Your Brand with Heart-Led Strategies, Inclusivity, and Authenticity: A Conversation with Brittney Garcia-Dumas
What does it take to build a successful, heart-led branding agency? Learn from an expert, as we chat with Brittney Garcia-Dumas, founder of BGD Digital Marketing, who shares her inspiring journey from studying anthropology and linguistics to becoming a first-generation college graduate and successful entrepreneur. Discover how Brittney's unique perspective of understanding people and her passion for inclusivity and diversity helped shape her thriving business.Ever wondered how lessons learned from working with an international dating service could impact your approach to branding? Brittney shares her experiences and insights on the importance of kindness, bravery, and training girls to be courageous. She also emphasizes the significance of diversity, equity, and inclusion in her heart-led branding agency and how it can elevate a brand to new heights.Stay ahead of the game with Brittney's advice on the latest trends in branding and authenticity. Explore the power of understanding your audience and the role of diversity, equity, and inclusion in creating a strong, sustainable brand. If you're ready to amplify your brand and foster loyalty, this conversation with Brittney Garcia-Dumas is a must-listen for you.https://bgddigitalmarketing.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 20, 2023 • 37min
From Sales Prodigy to Bestselling Author: Steve Kidd's Journey and Insights on Storytelling, Publishing, and Personal Growth
What if you could learn the secrets of achieving bestseller status from someone who started selling at just 5 years old? Today, we're excited to share our conversation with Steve Kidd - a bestselling author, business coach, radio show host, and musician - who reveals his incredible journey and the lessons he's learned along the way.From touring the world with the Continental singing group to navigating the challenges of book publishing, Steve shares his insights on the power of storytelling and the importance of owning your content. Discover how his expertise has helped clients not only achieve bestseller status but also use their stories to succeed in the business world. Plus, get valuable tips on optimizing for Amazon's search engine and why being a bestseller is only the beginning.Don't miss this episode, where Steve also shares his wisdom on maximizing commute time for personal growth and offers our listeners a generous gift - a five-step program for creating abundance in your life, available at ongoingwealthguide.com. Listen in and be inspired by Steve's amazing story and the invaluable insights he has to offer on storytelling, publishing, and personal growth.https://wehelpyouthrive.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 17, 2023 • 43min
Mastering the Evolving Landscape of Marketing: Exclusive Insights with Jeff Brown
Navigating the ever-changing world of marketing can be daunting, but fear not! Our exclusive conversation with Jeff Brown, founder of Box6 Marketing, offers valuable insights on how to master this evolving landscape. From understanding your customer's big why to staying ahead of the curve with emerging platforms, Jeff shares his journey from finance to marketing and his expertise in social media and digital strategies.Challenges in marketing are inevitable, but Jeff and I dive into the world of first and third-party data, data privacy laws, and the impact of AI on the industry. We uncover the importance of human touch in creating connections between brands and individuals, and discuss the future of product placement and web 3.0. Discover how small businesses can make use of these tactics and stay ahead in the game.Fear is a common obstacle in marketing, but pushing through it can lead to incredible results. Jeff and I share the importance of establishing a social media presence and how algorithms can help filter out the good content from the bad. Learn from our discussion on content creation strategies, the power of video, and how embracing your digital platforms can bring in major success. Don't miss this fascinating conversation with Jeff Brown as we unlock the secrets of conquering the world of marketing.https://www.box6marketing.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 13, 2023 • 30min
Revolutionizing Digital Marketing: Mastering Personalization, Engagement, and Customer Loyalty with James Hipkin
Ready to revolutionize your digital marketing approach? Join me as I chat with James Hipkin, the brilliant mind behind Red Eight Interactive and Inn8ly, about the importance of owning your own website and mastering digital marketing. James' fascinating career journey started in the rock and roll industry before he transitioned to advertising and marketing in South America, Spain, and Chicago. Now, as a digital marketing expert, he has worked with big names like Wells Fargo, Apple, Nestle, and Visa.Together, James and I discuss the secret to creating value for your customers and rewarding loyal patrons. Understand the power of personalization in breaking through the clutter and identifying heavy category users that drive your sales. Stay ahead of the curve by answering your customers' questions and providing valuable information about upcoming industry developments.But wait, there's more! Discover how to engage website visitors in just six seconds or less. James shares insights on creating pathways instead of simple call-to-actions and establishing trust with your audience. Learn the importance of benefit-oriented headlines and eye-catching visuals and video to keep your audience engaged and support your messaging. Don't miss this enlightening conversation!Get your website dialed in - visit Inn8ly!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


