

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

May 9, 2025 • 37min
From Bias to Belonging: Kriz Bell’s Radical Approach to Inclusive Leadership
Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Kriz Bell, a visionary leader who serves as the head of strategy, brand, and communications at the Better Man Movement, dedicated to reshaping the way leadership, inclusion, and equity are understood and practiced—especially by men in positions of influence. With a background in branding and communications, Bell has spent her career helping organizations move beyond surface-level diversity initiatives by focusing on systemic change and relational trust. Her personal experiences, including formative time at Mills College and work with women in tech, led her to recognize the need to shift the burden of progress away from the marginalized and toward the gatekeepers—those with the power to make structural changes.
At the heart of Bell’s work is her unwavering commitment to fostering empathy, vulnerability, and open dialogue. She advocates for a workplace culture that values collaboration over competition and emotional intelligence over traditional power dynamics. Her insights into leadership development emphasize that real inclusion requires leaders to "bring their whole selves to work," engage in reciprocal mentorship, and become comfortable with discomfort. She also underscores the unique challenges working mothers faced during the pandemic, encouraging cultural shifts that better support women and families.
The Better Man Movement offers actionable pathways for male leaders and allies to deepen their understanding of inclusion and lead with greater impact. Through events, weekly discussions, and practical training, the movement equips men with the tools to be effective allies without shame or blame. If you’re ready to close the gap between intention and impact and help build a more equitable workplace, visit Better Man Movement and become part of a movement that champions healthy, inclusive masculinity.
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May 8, 2025 • 37min
Gratitude, Goals, and the Dump Zone: A Look at Erin Harrington’s Tools for Entrepreneurial Well-Being
Erin Harrington's journey from burnout to balance has led her to create a transformative system for high-achieving individuals. As the founder of Soul Values and author of The Whole Life Planner, she offers a holistic approach to integrating purpose, productivity, and peace. Her method emphasizes aligning personal values with professional goals to achieve sustainable success without sacrificing well-being.
Central to her approach is the Purpose Elevated Method, a 12-week program designed to help clients harmonize their personal and professional lives. This system includes tools like the Life-at-a-Glance Assessment, which aids in identifying core values and aspirations, and the Whole Life Planner, an integrated toolkit that combines cognitive reframing, goal-setting, and daily reflection. These resources are crafted to support purpose-driven goals and create a roadmap for achieving well-being, effectiveness, and ease.
For those seeking to implement these principles, Harrington provides a free Life-at-a-Glance Assessment on her website. This assessment serves as an entry point into her methodology, offering insights into aligning desires, values, and goals for informed choices in business and beyond. By engaging with this resource, individuals can begin their journey toward a more balanced and purpose-driven life.
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May 7, 2025 • 37min
Helping Experts Visualize Complexity: Emily Schneider’s Niche in Data-Heavy Industries
Emily Schneider’s journey from a seasoned marketing professional to a sought-after presentation design expert highlights the power of clarity and creativity in business communication. After 15 years in marketing and a pivotal career shift during a personal turning point, she recognized a growing need in industries like finance, tech, and pharma—where complex ideas often get lost in poorly designed slides. By blending strategic storytelling with visual design, Emily helps leaders turn dense content into presentations that resonate, retain attention, and drive results.
Rather than relying on automation or cold outreach, Emily focuses on human connection to grow her business. Her daily outreach on LinkedIn centers around “curious conversations”—short, authentic calls that prioritize relationship-building over selling. This approach, combined with her structured four-step design process, has helped clients achieve up to 65% better information retention, increased audience engagement, and newfound confidence in delivering their messages.
If you're looking to elevate your own presentations, visit Emily's Freebies Page, where you can access a growing collection of resources and tools to help you level up your presentation design. Whether you're aiming to simplify your message, boost visual impact, or feel more confident sharing your ideas—there’s something there to help you shine.
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May 6, 2025 • 42min
Adopting a 'Yes, And' Mindset with Manar Morales: The Key to Embracing Workplace Change
Workplace flexibility has evolved from a niche benefit to a business imperative, driven by the pandemic’s acceleration of remote work and changing employee expectations. Manar Morales, a leading authority on workplace transformation, emphasizes that true flexibility goes beyond location—it includes flexible hours, reduced schedules, and a fundamental shift in how organizations value presence, performance, and purpose. Her insights underscore that flexibility, when done intentionally and inclusively, leads to greater employee engagement, retention, and innovation.
Morales introduces a comprehensive strategy for embedding flexibility into workplace culture through her Flex Success Framework, which includes reflecting on purpose, reimagining flexibility, redesigning policies, reintegrating them into culture, and reinforcing success through measurement. She advocates for a “return on experience” (ROE) mindset, encouraging both leaders and employees to prioritize meaningful, impactful engagement over outdated notions of presenteeism. Flexibility is not a compromise—it’s a competitive advantage when aligned with core values and supported by thoughtful leadership.
To dive deeper into how organizations can thrive by embracing human-centric flexibility, explore Manar Morales' groundbreaking book, The Flexibility Paradigm: Humanizing the Workplace for Productivity, Profitability, and Possibility. Visit her website to learn more about her work, access resources, and discover how the Diversity and Flexibility Alliance can support your journey toward a more dynamic, inclusive workplace.
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May 5, 2025 • 42min
Money Boss Foundations: Phil McGilvray’s 30-Day Plan to Master Your Business Finances
Phil McGilvray, a seasoned profit and cash flow strategist, offers a transformative approach to financial success for entrepreneurs. Drawing from his own journey from a high-earning corporate career to purpose-driven entrepreneurship, McGilvray developed the THRIVE framework—Transparency, Harnessing cash flow, Reclaiming joy, Investing, Vision, and Empire-building—as a practical, values-based system for long-term sustainability. He teaches that profitability must be built into a business model from day one, empowering entrepreneurs to make informed, confident financial decisions.
At the core of McGilvray’s philosophy is the belief that entrepreneurs should always pay themselves a fair salary and price their offerings based on real value delivered—not just market norms or features. His emphasis on simplicity, financial clarity, and lifestyle alignment challenges the common hustle culture and encourages business owners to track five essential numbers monthly: revenue, salary, expenses, taxes, and profit. By integrating systems that support both personal wellbeing and financial growth, McGilvray helps entrepreneurs build businesses that serve their lives—not consume them.
For those ready to take control of their business finances, McGilvray’s upcoming book, The Profit-Ability, will soon offer a comprehensive guide to his strategies and insights. To learn more about his work, resources, and programs—including the Money Boss Foundations course—visit his website. Stay tuned for book launch details and take the first step toward becoming the boss of your money.
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 2, 2025 • 30min
Bridget Therese Romo on Work-Life Balance and the Power of Intentional Parenting
Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Bridget Therese Romo's journey— a powerful testament to resilience, transformation, and purpose. After enduring the heartbreak of losing a child, she turned to fitness as a way to rebuild her strength both mentally and physically. This healing process sparked a deeper drive that led her to enter fitness competitions, where she discovered a passion for discipline, goal-setting, and personal growth. These qualities laid the foundation for her next chapter: entrepreneurship.
Relocating to Houston after a divorce and facing an unexpected layoff, Therese seized the moment to start a social media management business. What began as a small effort quickly grew into an international operation with 17 clients, thanks to her authenticity, digital strategy savvy, and relentless work ethic. She’s also expanded into fitness coaching for pageant contestants, writing a curriculum for Miss Academy, and publishing a book, Strong Mind, Strong Body, all of which reflect her mission to empower young women through health, confidence, and self-awareness.
Bridget's story is more than inspiring—it’s actionable. Her life illustrates that even the most painful moments can be turned into stepping stones for lasting impact. Whether you're navigating loss, considering entrepreneurship, or seeking to empower others, let her journey be your spark. Start by investing in your own growth, embracing the unknown, and building something greater from your challenges.
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May 1, 2025 • 45min
Inside The CEO Project: Jim Schleckser’s Strategy for Scaling Leadership
Jim Schleckser is a veteran entrepreneur and leadership strategist with decades of experience guiding mid-market company CEOs through critical growth phases. Drawing on lessons from his own career, he emphasizes the importance of identifying and resolving organizational constraints—the core bottlenecks that prevent progress. Schleckser teaches that effective CEOs focus not on doing more, but on doing what truly matters: leveraging high-impact activities, fostering talent, and making strategic, data-driven decisions that ripple out to positively affect employees, customers, and communities.
At the heart of Schleckser’s work is The CEO Project, a peer advisory organization he founded to support CEOs of $20M–$220M companies. Unlike general networking groups, The CEO Project offers curated, industry-diverse peer cohorts where leaders can openly share challenges and gain breakthrough insights from fellow executives. Its methodology draws on the Theory of Constraints and deep experience from former CEOs acting as advisors, creating a powerful structure for diagnosing barriers, accelerating growth, and building resilience in both leadership and business operations.
The CEO Project has helped transform numerous businesses, with client success stories including revenue and profit growth many times over. CEOs involved with the program benefit from actionable insights, confidential peer collaboration, and a structured process for solving their most pressing challenges. For leaders seeking to sharpen their strategy, expand their impact, and lead with clarity, Jim Schleckser’s proven approach offers a path forward. Learn more at The CEO Project.
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Apr 30, 2025 • 38min
Forecasting Revenue with Confidence: Kyle Mealy’s Unconventional Philosophy for Success
Kyle Mealy’s journey from lab manager to revenue strategist is a powerful example of unconventional success. Without any formal sales or marketing education, he built a unique, results-driven approach that blends both disciplines into a single, unified system. His early success scaling a karate school to $1 million in revenue laid the foundation for what would become his signature methodology—one that prioritizes systems, measurable outcomes, and business clarity over flashy tactics.
Through his hybrid "Chief Revenue Officer" model, Kyle helps small to mid-sized businesses bridge the gap between marketing and sales, especially in companies where CEOs are still too involved in the revenue process. His tools like the Revenue Cascade and ROASS framework help business owners map the buyer journey and invest more strategically in marketing efforts. His philosophy of “Simplify. Measure. Margin.” drives sustainable, margin-friendly growth while freeing leadership from daily revenue management.
If you’re a business owner looking to gain control over your sales process and build a system that delivers predictable, scalable revenue—Kyle’s new book Revenue Cascade will be an essential guide. Visit his website and learn how to break down the buyer journey, identify revenue leaks, and transform your marketing and sales efforts into a cohesive, results-driven engine.
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Apr 29, 2025 • 31min
Lead Generation Strategies That Actually Work: Michael Falato on Ethical Outreach Automation
Michael Falato brings a refined, results-driven approach to lead generation that prioritizes quality over volume. By automating the top of the funnel while leveraging human expertise for qualification, he ensures that outreach efforts lead to meaningful conversations—not just clicks or cold responses. His process involves highly targeted messaging, proper technical setups for email deliverability, and smart follow-ups that uncover real buyer intent. Falato's emphasis on precision, personalization, and discovery-driven sales sets his strategy apart in a crowded market.
He also warns against common pitfalls in automation, particularly on platforms like LinkedIn, where aggressive outreach can result in bans or reputational damage. Instead, Falato advocates for nurturing relationships through thoughtful engagement and event-based touchpoints. His use of AI is strategic—focused on augmenting, not replacing, human communication—while his technical rigor ensures inbox placement and compliance are never compromised. For sales leaders and founders looking to scale sustainably, his methods offer a repeatable, high-impact model.
Falato and his team have the capacity to safely send over 20,000 emails and 10,000 LinkedIn activities per month for lead generation. He regularly works with companies to create strategies aimed at securing their top 25 target accounts within a 90-day window. To explore a tailored approach, schedule a brief Zoom meeting with him here.
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Apr 28, 2025 • 51min
Jen Kem’s Unicorn Leadership: Building Teams That Spark Innovation
Jen Kem is a dynamic business strategist and author whose leadership philosophy centers around working smarter, not harder—a concept she calls fancy lazy. Rooted in her upbringing in a Hawaiian plantation town with Filipino immigrant grandparents, Kem blends cultural wisdom, psychological insight, and business acumen to help individuals and organizations align their energy with their goals. Her career spans decades in tech marketing and entrepreneurship, all shaped by her belief in authenticity, strategic effort, and legacy-building.
At the core of Kem’s work is The Unicorn Team, a framework that identifies nine leadership types through the Unicorn Leadership Type Assessment (ULTA). This system helps leaders build high-performing teams by aligning people with their natural energy and contributions. Her approach challenges traditional leadership models by emphasizing the value of energy over time and encouraging innovation through authenticity, conflict navigation, and strategic team evaluation—including a 100-day assessment to ensure team fit.
If you're ready to lead with clarity, build a team that thrives, and redefine success on your own terms, Jen Kem’s book The Unicorn Team is your essential guide.
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