

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Aug 1, 2025 • 34min
The Promise of Change: A New Era of Financial Education for Women with Maya Garnett
Join us and be inspired in this replay episode from Women Acquiring Assets featuring Maya Garnett, the founder and CEO of Promise Her Inc, who is dedicated to empowering women and girls through financial education and community support. Her nonprofit organization aims to break down generational barriers and foster a culture of financial independence. By offering workshops on topics such as homeownership, investment properties, and business development, Garnett provides women with the tools and knowledge they need to navigate the financial landscape confidently. Her mission extends beyond financial wealth, encompassing emotional and mental well-being, emphasizing that true empowerment is holistic.
Maya highlights the critical need for financial literacy among women, regardless of their backgrounds. She believes that by creating a supportive community where women can share their experiences and uplift one another, they can achieve greater success together. Her personal journey of resilience serves as an inspiration, demonstrating that overcoming challenges is possible and that every woman has the potential to create a brighter future for herself and her family.
To support the mission of Promise Her Inc. and help empower women in your community, consider getting involved in various ways. Whether through mentorship, organizing workshops, or simply spreading the word about their initiatives, your contribution can make a significant difference. Together, we can create a ripple effect of empowerment that benefits not only individual women but entire communities, paving the way for a more equitable future.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 31, 2025 • 31min
Maximize Your Book's Impact: Strategies from Michele DeFilippo for Aspiring Authors
Michele DeFilippo’s journey in the publishing industry began at Crown Publishing, where she gained invaluable experience in the intricacies of book production. Transitioning from a typesetting business to a successful freelance career, she adapted to the technological changes that transformed publishing, particularly with the rise of self-publishing platforms. Recognizing both the opportunities and challenges this shift presented, Michele founded 1106 Design to provide comprehensive author services that empower writers to maintain control over their work and profits while ensuring high-quality production standards.
At 1106 Design, Michele emphasizes the importance of quality in every aspect of publishing, from thorough editing and professional cover design to meticulous typesetting. Her commitment to integrity and education in the publishing process helps authors navigate the complexities of bringing their books to market. By fostering a collaborative environment, she ensures that each author’s unique voice is preserved and that they are equipped with the tools necessary for success in a competitive landscape.
If you’re interested in enhancing your publishing journey, learn more at 1106 Design. Download a free gift, Publish Like the Pros: A Brief Guide to Quality Self-Publishing, which offers valuable insights into the self-publishing process. Contact 1106 Design for a free consultation to explore how their team can assist in transforming your manuscript into a polished, market-ready book.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 30, 2025 • 49min
Making Your Brand Stand Out: The Influence of Video with Dan Bennett
Dan Bennett emphasizes the transformative power of video in enhancing brand visibility and fostering authentic connections with audiences. Drawing from his extensive experience in video production, he highlights the importance of authenticity and storytelling in creating impactful content. By showcasing real stories and genuine experiences, brands can differentiate themselves in a crowded marketplace and build lasting emotional connections with viewers.
Dan advocates for simplicity and accessibility in video production, encouraging brands to leverage the tools available to them, such as smartphones and affordable equipment. He believes that every brand has a unique story to tell, and by framing their messages within compelling narratives, businesses can engage their audiences on a deeper level. Continuous learning and adaptation are also crucial, as the digital landscape is constantly evolving, and staying informed about emerging trends can help brands remain relevant.
For those eager to leverage the power of video in their branding efforts, Dan Bennett provides a wealth of resources and guidance on his website. Whether you're looking to enhance your video production skills or seeking inspiration for your next project, you can discover valuable tools and templates designed to elevate your brand's video content. Explore these resources here.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 29, 2025 • 44min
The Art of Connection: Will Henshall on Building Authentic Communities for Men
Will Henshall's journey is a remarkable exploration of creativity, community, and personal growth. As a founding member of the successful UK soul-pop band London Beat, he experienced the exhilarating highs of musical fame with hits like I’ve Been Thinking About You. However, his story extends beyond music; it encompasses a deep understanding of authenticity and the importance of connection in both personal and professional realms. Will has transitioned into entrepreneurship, leveraging his musical expertise to create innovative platforms like Focus@Will, which harnesses the power of music to enhance focus and productivity.
Throughout his journey, Will has emphasized the significance of community, particularly among men. His involvement with the Metal Men organization reflects his commitment to fostering supportive environments where individuals can share their experiences and grow together. By advocating for emotional vulnerability and mentorship, he highlights the importance of building networks that empower individuals to thrive in their personal and professional lives. Henshall’s insights remind us that success is often a collective effort, enriched by the wisdom and experiences of others.
To further explore these themes of connection and growth, visit www.metal.men. Sign up for their free newsletter and learn more about upcoming webinars. Thrive, connect, and lead during this time of hyper-accelerating change!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 28, 2025 • 37min
Beyond the Beat: The Influence of Music on Paul Schmidt's Marketing Innovation
Paul Schmidt's journey from a music major to the Vice President of Marketing Innovation at SmartBug Media showcases the powerful intersection of creativity and technology in the business world. His background in music has equipped him with unique skills that translate well into marketing, emphasizing the importance of creativity in crafting compelling narratives that resonate with audiences. Schmidt advocates for a shift in focus from merely acquiring new clients to nurturing existing customer relationships, highlighting the untapped potential within current client bases for sustainable growth.
In the rapidly evolving landscape of digital marketing, Schmidt stresses the significance of data-driven decision-making. By gaining a comprehensive understanding of customer interactions across various touchpoints, businesses can tailor their marketing strategies to meet the specific needs of their clients. He also emphasizes the transformative role of artificial intelligence in enhancing creativity and innovation, encouraging organizations to embrace AI as a tool for uncovering insights while maintaining the authenticity of human creativity.
To stay updated on the latest developments in HubSpot and maximize its potential, sign up for SmartTake, the #1 Monthly HubSpot Vidcast. Get valuable insights into the newest features and updates from HubSpot, to navigate the platform effectively. For more information and to register, visit SmartBug Media.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 25, 2025 • 19min
Margo Ford's Journey: From Weight Loss to Wellness Entrepreneurship
Join us and be inspired in this replay episode from Women Acquiring Assets featuring Margo Ford's journey into fitness and entrepreneurship which began with a personal struggle that many can relate to: the challenge of maintaining a healthy weight and self-esteem. Motivated by her upcoming wedding, Margo embarked on a transformative journey that led her to lose 50 pounds and ultimately become a certified fitness trainer. Her experience at a local boot camp highlighted the importance of community and accountability, which she later integrated into her own business model. As the COVID-19 pandemic hit, Margo adapted by launching virtual fitness challenges, allowing her to reach a broader audience and empower individuals to make healthier lifestyle choices.
Through her innovative approach, Margo not only helped clients achieve significant weight loss and improved energy levels but also emphasized the importance of holistic health, including nutrition and mental well-being. Her venture into fashion with her line, Fine and Fit, reflects her commitment to providing stylish and functional activewear that caters to diverse body types. Margo's dedication to self-care and her role as a mother further illustrate her belief in leading by example, inspiring future generations to prioritize their health and well-being.
Margo Ford’s story is a powerful testament to the impact of resilience and community support in achieving personal transformation. If you’re inspired by her journey and are looking to embark on your own path to fitness and empowerment, consider joining a local fitness group or participating in virtual challenges. Take the first step today by exploring resources that can help you prioritize your health, whether through exercise, nutrition, or self-care. Remember, the journey to wellness begins with a single step, and you have the power to create lasting change in your life.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 24, 2025 • 47min
Frameworks for Success: Eric Layland's Hybrid Approach to AI Project Management
Eric Layland's extensive journey in digital marketing spans over three decades, during which he has witnessed and adapted to the rapid evolution of the industry. From his early days developing websites to his current focus on marketing modernization, Eric has consistently emphasized the importance of data strategy and governance. He recognizes that in today's digital landscape, effective marketing hinges on understanding and leveraging data as a critical asset, enabling brands to build trust and foster customer loyalty.
As a thought leader in the integration of artificial intelligence into marketing practices, Eric has developed a hybrid project management framework that combines both waterfall and agile methodologies. This innovative approach allows organizations to remain flexible and responsive while maintaining the necessary structure for successful project execution. By prioritizing ethical data practices and transparency, Eric advocates for a responsible approach to capitalism, encouraging brands to view their role as stewards of consumer trust.
For those looking to navigate the complexities of AI strategy and execution, Eric offers a free 30-minute consultation where you can ask him anything related to these pressing topics. Whether you're seeking insights on data governance, branding, or marketing growth strategies, this is an excellent opportunity to gain valuable knowledge from an industry expert. Visit The Matters Group to learn more and take advantage of this chance to enhance your understanding of AI in today's business environment.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 23, 2025 • 38min
Lauren Cockerell: Making Invisible Brands Visible
Lauren Cockerell's journey in public relations is a remarkable testament to resilience and the power of storytelling. Starting her career as an intern in Fort Worth, Texas, she quickly ascended to the role of vice president at a PR firm. However, after a decade in the industry, she felt a calling to create her own path. This pivotal moment came when she was laid off while pregnant with her second child, prompting her to launch her own firm. With a commitment to helping brands articulate their unique narratives, Lauren has dedicated her career to making invisible brands visible, particularly those in less glamorous industries.
At the heart of Lauren's approach is the belief that every brand has a story worth telling. She excels at uncovering the essence of a brand's narrative and crafting compelling messages that resonate with target audiences. By fostering a collaborative and innovative team culture, she empowers her employees to contribute their unique talents while aligning with the company's values. Lauren also embraces the integration of technology and data analytics into her strategies, ensuring that her clients benefit from both authentic storytelling and modern marketing techniques.
If you're looking to enhance your brand's visibility and storytelling capabilities, visit Lauren's website kwedarco.com. Enjoy valuable resources, including a free download that can help you get started on your journey to effective public relations and brand communication. Don't miss the opportunity to leverage these insights and elevate your brand's narrative today!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 22, 2025 • 31min
Unlocking Amazon Success: Kathleen Kobel's Secrets to Influencer Marketing
Kathleen Kobel, known as the Queen of Amazon,has successfully transitioned from a background in clinical counseling and music theory to becoming a prominent figure in e-commerce and influencer marketing. Her journey began when she faced challenges in finding a job after earning her master's degree, prompting her to work with her entrepreneurial uncle. This experience ignited her passion for online marketing, leading her to explore the vast potential of selling on Amazon. Kathleen's initial success came from selling her graduate school textbooks, which motivated her to delve deeper into the platform and eventually launch her own Amazon marketing agency.
As Kathleen navigated the complexities of e-commerce, she discovered the Amazon Influencer Program, which allowed her to create content directly on Amazon product pages. This innovative approach enabled her to earn commissions without the need for extensive marketing efforts, as Amazon promoted the content to its customer base. By focusing on authentic, relatable content, particularly in the home and kitchen category, Kathleen has been able to connect with consumers effectively and generate a substantial income while balancing her family life. Her insights emphasize the importance of authenticity and strategic content creation in driving sales on Amazon.
For those looking to embark on a similar journey, Kathleen offers valuable resources, including her free masterclass How to Earn $10K+ Every Month by Creating Simple Video Content for Amazon.This masterclass provides actionable strategies and insights for aspiring influencers and entrepreneurs eager to monetize their passions through video content on Amazon. To learn more and take the first step toward financial independence, visit Kathleen's website here.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 21, 2025 • 40min
A New Era in Healthcare: Mark Newman's Blueprint for Cost-Effective Solutions
Mark Newman’s journey in the healthcare industry exemplifies the intersection of innovation and a commitment to improving patient care. As the founder and CEO of Nomi Health, he has dedicated his efforts to addressing the inefficiencies and complexities of the U.S. healthcare system. His experiences, particularly the eye-opening moment during his son's birth, ignited a passion for reforming healthcare delivery. By focusing on transparency and data-driven insights, Newman aims to empower employers and employees alike, making healthcare more accessible and affordable.
Nomi Health's approach centers on direct provider payments, which eliminates the convoluted billing processes that often obscure true costs. This model not only reduces expenses for employers but also fosters a more collaborative relationship between healthcare providers and businesses. By advocating for a system with no copays or deductibles, Newman seeks to alleviate the financial burdens that prevent individuals from seeking necessary medical care, ultimately striving for a healthier society.
As Nomi Health continues to expand its direct payment model, healthcare providers may join this transformative initiative. Reach out via marketnomihealth.com to partner with them. Contribute to creating a more efficient and transparent healthcare system that benefits both employers and employees alike. Don’t miss the chance to make a meaningful impact!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


