All Things Book Marketing

TEDx talks are becoming more popular, and more authors want to employ the power TEDx affords for book marketing and expert branding. In this edition of the "All Things Book Marketing" podcast, host Andrea Thatcher talks with Josephine Gross and Elea Herdieckerhoff, founders of www.RedDotStage.com, a dynamic company with an impressive record of helping authors break into TEDx.From the RedDotStage website:"Most people believe landing a TEDx is difficult and time-consuming at best. They want to know what makes a TEDx talk go viral. We help our clients distill their core message (based on their passion, what makes them tick), apply for TEDx events, and craft their speech. Next we come up with a marketing strategy to help them leverage and capitalize on the exposure once their TEDx talk goes live on YouTube."

We're joined by Bernie Schroeder, the author of Brands and Bullshit, to talk about author branding. We talk about how to build your author brand long before your book hits shelves, why having an "author brand" is important, and how to feel comfortable with yourself as a brand. Schroeder also speaks about how he landed a coveted TedTalk.Find Bernie at:http://www.bernieschroeder.comhttps://www.linkedin.com/in/bernie-schroeder-694a36/As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

You've signed the publishing contract, you have a publisher! Is your job done? What can you expect from in-house publicity and marketing teams? We talk about the differences between publicity for traditionally published and self-published authors, as well as the pros and cons of the in-house publicity team at a publisher and the publicity team at an independent agency. Mike Onorato on Twitter: www.twitter.com/yankeeclipper09As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

What does an author need to think about when they think about book cover design? Find info and resources for inspiration in this chat with the expert Joel Friedlander.Find Joel at www.thebookdesigner.com.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

What is an author coach and how do you know if you need one? We talk to author and author coach Sara Connell. Connell has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, NPR, and Katie Couric. We talk about establishing and building your author brand, the big myth of publishing every author can relate to, and Connell’s own struggles when bringing her own first book to publication.You can find Connell at:http://www.saraconnell.comhttps://twitter.com/saracconnellhttps://www.facebook.com/SaraConnellAuthorSpeakerCoach/As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

In this episode we discuss agent query letters and much more with Reedsy Founder Ricardo Fayet. We were inspired to do this episode by reading Ricardo's excellent post for the Reedsy Blog on query letters, which you can view here: https://blog.reedsy.com/how-to-write-a-query-letter/Find out more about Reedsy and Ricardo at:https://reedsy.com/https://twitter.com/reedsyhqhttps://www.facebook.com/wearereedsy/https://twitter.com/ricardofayetEmail: ricardo@reedsy.comAs always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

In this episode we talk to the founder and publisher of Hippocampus Magazine, Donna Talarico. The magazine sponsors Hippocamp: A Conference for Creative Nonfiction Writers. We discuss how authors can benefit from attending literary conferences, and how to get the most out of the experience.More on Hippocamp: http://www.hippocamp2017.hippocampusmagazine.com/More on Hippocampus Magazine: http://www.hippocampusmagazine.com/As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

Fantasy author and BookTuber Jesper Schmidt loved Twitter, but was frustrated when he started trying to use it as a business tool. So he set out to crack the code of how authors can get the most out of twitter, and now he gets half a million impressions and is converting hundreds of clicks into e-newsletter subscribers per month. All that research and trial and error resulted in his new book "Twitter for Authors."Connect with Jesper at www.jesperschmidt.com/ or www.twitter.com/schmidtjesper.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

We talk to Jim Breslin, author of "Shoplandia" and founder of the West Chester Story Slam, about his decision to self-publish, the best ways to get your book out there, and different ways of networking on and offline as an author. Jim also gets into Flash Fiction and some great places to submit these shorter fiction pieces.What's a story slam? What's flash fiction? Listen to find out! You can find Jim Breslin at www.jimbreslin.comAs always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

In this exciting episode we speak to Angela Marie Spring, founder and owner of Duende District, a mobile bookstore focused on reaching Hispanic, black, immigrant and other communities of color throughout D.C.-Maryland-Virginia area. We talk about stocking diverse writers, how an author or brick and mortar bookstore could benefit from a pop up shop or event, and what a pop up bookstore is, for those of you who don't know! We also delve into Angela's experience as a bookseller and floor manager for Politics & Prose, one of our authors most-requested bookstores for signings and events. What did she tell authors about how to get an event in their store? Listen to find out.You can find Duende District at www.duendedistrict.com.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher