

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Mar 17, 2023 • 48min
398. 9 Nonprofit Trends That Matter in 2023: Normalize Rest - Jon McCoy, CFRE, Becky Endicott, CFRE and Kimberly O'Neil
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re lifting our final trend, Trend #9: Normalize Rest. We’re all about asking the bigger question here, “What if you cared as much about yourself as you did your mission?” Here to explore this topic with us is Kimberly O'Neil, an award-winning professor, executive leader, and social good expert who was the youngest African-American female city manager in the United States🤩 This powerhouse leader is currently the Founder and CEO of The Giving Blueprint, a Texas-based company that increases community engagement through social business development, strategic partnerships, advocacy, and civic education. Don’t miss this conversation - we need more voices and action pouring into rest across our sector💙💡LearnHow not prioritizing rest holds our sector back How we can normalize rest within our organizations Why rest begins with leadership modeling + advocacyExamples of organizations and leaders who are leaning into this trendFor more information and episode details visit: weareforgood.com/episode/398.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 15, 2023 • 47min
397. Solving Hunger in America by Locking Arms for Impact - Luis Guardia
Meet Luis. He’s the President of the Food Research & Action Center (FRAC), a national nonprofit improving the nutrition, health, and well-being of people struggling against U.S. poverty-related hunger through advocacy, partnerships, and by advancing bold and equitable policy solutions. 👏He’s sharing how FRAC locks arms for impact and the ripple effect of those partnerships. We all have a role to play in eradicating poverty-related hunger - tune in!💡LearnAbout Food Research & Action Center Mission and Programs The impact of FRAC's Healthy School Meals for All CampaignThe importance of partnerships and collaborations in creating lasting impactHow local organizations can get involved in FRAC's workFor more information and episode details visit: weareforgood.com/episode/397.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 13, 2023 • 41min
396. A Holistic Approach to Leadership Development - Sonya Perez-Lauterbach
Meet Sonya. When this incredible human entered our midst in the We Are For Good community, we just knew we’d met a kindred spirit. As a certified Leadership and Change Management Coach, she shares her critical insight and support with clients, empowering them to navigate change with more resilience, clarity, and joy. She’s sharing her perspectives on the unique challenges that leaders in the social sector face. Plus, her one good thing, just might be one of our favorites ever 😍Tune in for a mini-coaching session that’s sure to inspire.💡LearnThe importance of a holistic approach to growth Why self-care is difficult, especially for those of us in the social sectorTools for leaders to develop and growFor more information and episode details visit: weareforgood.com/episode/396.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 10, 2023 • 38min
395. 9 Nonprofit Trends That Matter in 2023: Lock Arms for Impact - Jon McCoy, CFRE, Becky Endicott, CFRE and Anne Marie Dougherty
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re diving into Trend #8: Lock Arms for Impact. We can’t go at this alone to accomplish the Impact Uprising. This is going to look a lot like breaking down walls, leaving our silos, and solving for the bigger picture - together. Joining the conversation is Anne Marie Dougherty, CEO of the Bob Woodruff Foundation. She’s sharing her experience around partnerships and moving in lockstep together with other organizations. Tune in to get inspired to do more together🤝How to rethink partnershipsAttributes of a culture of innovation and collaborationCase studies demonstrating Lock Arms for ImpactFor more information and episode details visit: weareforgood.com/episode/395.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 8, 2023 • 54min
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact - Valerie Brown
Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing 💡LearnValerie’s experience and takeaways from working in a variety of sectorsThe importance of brand identity and name recognitionCase studies of organizations who are rocking their mission brand!Examples of normalizing rest in the nonprofit sectorToday’s GuestValerie Brown, Nonprofit Industry Advisor, SalesforceFor more information and episode details visit: weareforgood.com/episode/394.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits. To learn more visit bloomerang.com/weareforgood.About our Sponsor VirtuousVirtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 6, 2023 • 45min
393. Principles of Building + Scaling Organizations - Brian Joseph
Meet Brian. He’s the Co-Founder and Co-CEO of RevJen Group, a social enterprise dedicated to empowering nonprofit leaders and their organizations. Through revenue capacity-building workshops, facilitated peer groups, and community membership, RevJen amplifies the impact of leaders in the social sector. Brian is bringing his more than 20 years of experience and unique insights on building and scaling successful organizations to the podcast. Tune in for this conversation about what’s possible for nonprofits as they scale while still sustaining the people and the finances to do more good in the world. 💡 LearnPrinciples of Building + Scaling OrganizationsCapacity Building Resources Creating Nonprofit Human + Financial SustainabilityToday’s GuestBrian Joseph, CEO + Co-Founder, RevGenFor more information and episode details visit: weareforgood.com/episode/393.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 3, 2023 • 41min
392. 9 Nonprofit Trends That Matter in 2023: Be a Change Agent - Jon McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re breaking down Trend #7: Be a Change Agent. This is the year to find your voice and stand proudly in support of a mission or movement. You have the power to make a difference in the world with your voice. Here to add a spark to this conversation is Tania Bhattacharyya, founder of Lumos Marketing and rockstar fundraiser (she’s raised nearly $8M during her career!) Her superpower is lighting up women and leaders of color voices, opening doorways of opportunity and influence. Don’t miss this conversation - we hope you’ll walk away empowered to share your voice, story, experience and ideas 🗣️ 💡LearnHow being a change agent can affect change8️⃣ Steps to get started on your journey as a change agent An overview of thought leadership + how you can be a thought leaderFor more information and episode details visit: weareforgood.com/episode/392.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 1, 2023 • 57min
391. The Pathway from Chief Development Officer to CEO - Michelle Flores Vryn, CFRE and Adrienne Longnecker, CFRE
Meet Michelle and Adrienne. We have two dynamic leaders in the house🤩 Michelle is Chief Development Officer at OneStar and Adrienne Executive Director at Colorado River Alliance. They’re talking through their own career pathways and the lessons they’ve learned along the way. We’re exploring the potential pathway from CDO to CEO and the barriers that may exist. Tune in for their expert tips to find alignment in your own journey📍💡Learn How to find alignment in your careerThe pathway from Chief Development Officer to Chief Executive OfficerHow to foster an organizational culture valuing growthToday’s GuestsMichelle Flores Vryn, CFRE, Chief Development Officer at OneStar + Adrienne Longnecker, CFRE, Executive Director at Colorado River AllianceFor more information and episode details visit: weareforgood.com/episode/391.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 27, 2023 • 34min
390. The Mission of No One Left Behind - Jeff Phaneuf
Meet Jeff. From high school teacher to Congressional campaign manager to U.S. Marine, Jeff has dedicated his life to serving others. Today, he’s the Director of Advocacy at No One Left Behind, the longest-standing nonprofit dedicated to our local allies from the wars in Iraq and Afghanistan. Tune in to hear how No One Left Behind is advocating to keep our allies safe and provide them with the support they need. 💡 LearnHistory + Mission of No One Left BehindThe landscape for U.S. allies following the withdrawal from AfghanistanHow you can support No One Left Behind and their workToday’s GuestJeff Phaneuf, Director of Advocacy, No One Left BehindFor more information and episode details visit: weareforgood.com/episode/390.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 24, 2023 • 50min
389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott CFRE and Nejeed Kassam
Welcome back to our Friday Series, Trends that Matter in 2023. We’re going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kassam, Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront of digital experiences. Tune in for a conversation about creativity, building systems of belonging, and how we can work with technology to make our work more human. 👨💻💡LearnHow to build tech systems that create belongingGoals your nonprofit could implement todayHow to not lose our humanity amid automationFor more information and episode details visit: weareforgood.com/episode/389.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.📅 Don't Miss These Free Upcoming Events! 👇APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


