We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good
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5 snips
Jan 21, 2026 • 35min

676. Shift 6 — The Modern Donor Journey: Modernize Individual Giving for Today’s Donor - Mike Duerksen & Dana Snyder

Today's episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts.Shift 6 / Modernize Individual Giving for Today’s DonorIn today's episode, Jon and Becky welcome back Dana Snyder (Positive Equation) and Mike Duerksen (BuildGood) — for a practical, honest conversation about what’s changing in donor behavior and what to do about it in 2026.Together, they unpack why the donor journey is no longer linear, why friction in your systems is more expensive than ever, and how monthly giving becomes a risk-mitigation strategy for stability. You’ll hear how the first 90 days create “memory structure” for donors, what Mike calls the “forgotten copy” that can make or break trust, and why making generosity visible again can help restore it as a social norm — at home and in your community.If you’re ready to remove friction, build trust faster, and create an individual giving strategy that fits how donors actually live and decide in 2026, this one’s for you.Episode Highlights:Today's Shifts in Donor Behavior (3:00)Designing a Donor Journey (10:30)Auditing Individual Giving: First 90 Days, Donor Needs & Team Focus (17:30)Case Studies (23:50)Mike and Dana's Playbooks + How to Activate Today (28:20)Dive Deeper: The Monthly Giving Summit (Feb 25, 1:00PM - Feb 26, 4:00PM EST)The StoreHomeboy IndustriesBuild Good Fundraising PodcastEpisode Shownotes: weareforgood.com/episode/676//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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38 snips
Jan 19, 2026 • 27min

675. Shift 5 — Beyond the Prompt: AI Fluency is the New Digital Literacy for Nonprofits - Woodrow Rosenbaum, GivingTuesday + Elizabeth Kelly, Anthropic

Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, and Elizabeth Kelly, Head of Beneficial Deployments at Anthropic, dive deep into the essential topic of AI fluency for nonprofits. They discuss how understanding AI’s capabilities and limitations can transform organizations without overwhelming them. The conversation emphasizes building AI fluency as a core skill, using practical examples of how nonprofits can enhance workflows and scale services. They also address critical factors like privacy and ethical AI use, ensuring that technology supports nonprofits' missions responsibly.
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Jan 14, 2026 • 38min

674. Shift 4 — Capacity Isn’t Extra: Build Your Foundation for Sustainable Growth - Brooke Richie-Babbage

Today's episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts.Shift 4 / Capacity is the Strategy.Stability isn’t something you earn once you’re “big enough” or “finally staffed up.” It’s something you design on purpose—or you pay for it later in burnout, panic fundraising, and house-of-cards vibes.In this episode, Brooke Richie-Babbage is back to flip the script on what capacity really means. Capacity is about changing the conditions under which your work happens, so the how of the work gets easier, less fragile + way more sustainable.We’re talking broken mugs, creaky floors, cash cliffs, “build years” vs. “growth years,” and why “stability is a leadership choice” might be the most freeing (and challenging) mindset shift you make in 2026. If you’ve ever thought, “We’ll feel stable when we finally _______,” this episode’s your loving interruption.You’ll walk away with clarity + next steps to build real capacity, including how to:Redefine capacity + stability as design problems, not personal failuresNarrow priorities + clean up decision-making so everything stops bottlenecking at the leaderBuild stability through simple financial + operational rhythms (not just more hires)Episode Highlights:Understanding Capacity and Its Importance (02:59)Defining Capacity: Reducing Fragility (05:43)Designing for Stability in Organizations (08:24)Shifting Mindsets: From Growth to Depth (11:28)The Role of Community in Capacity Building (14:28)Practical Steps to Build Capacity (17:02)Real-Life Examples of Capacity Building (19:40)Dive Deeper: Episode 614: https://www.weareforgood.com/episode/614Episode 464: https://www.weareforgood.com/episode/463//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jan 12, 2026 • 39min

673. Shift 3 — People Leave: Make Transition Readiness Part of Your Culture - Naomi Hattaway

Today's episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts.Shift 3 / Build for Health (People + Systems)People Leave™ — and in 2026, the pace and intensity of transition is accelerating. In this episode, Naomi Hattaway, interim leader and organizational health builder, shares what it actually takes to build nonprofit health through uncertainty before someone resigns. We talk about the hidden fragility that uncertainty exposes (founder dependency, undocumented roles, disengaged boards), and the practical foundations that help teams stay aligned when everything feels on fire.You’ll walk away with concrete tools for transition readiness, including how to:Treat turnover as normal — not a crisis — so you plan for departures instead of getting blindsidedBuild real financial resilience with reserves and budgets that account for searches, interims, and transition supportCreate simple documentation so critical knowledge isn’t trapped in one person’s headGrow “endings literacy” by talking openly about departures, loss, and what it means to leave wellCenter humanity in hard moments with grief-aware practices, dignified layoffs, and stay interviews Because healthy systems don’t stop people from leaving — they make it possible for people to leave well.Episode HighlightsUnderstanding Uncertainty in 2026 (02:06)Proactive vs Reactive Approaches (05:39)The Importance of Infrastructure (07:54)Endings Literacy: Navigating Transitions (13:30)Creating a Culture of Grief and Loss (22:00)Leaving Well: The Art of Transition (28:26)Human-Centered Change in High-Stress Environments (31:25)Naomi’s One Good Thing (35:07)Dive Deeper:Naomi's WebsiteTransition Archetype QuizEpisode Shownotes: www.weareforgood.com/episode/673//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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8 snips
Jan 7, 2026 • 21min

672. Shift 2 — Communication to Connection: The Reconnection Era - Susan McPherson

In this engaging discussion, Susan McPherson, founder of McPherson Strategies and author of The Lost Art of Connecting, dives into the essential shift from mere communication to genuine connection, particularly for nonprofits. She shares alarming statistics about loneliness and emphasizes how nonprofits can lead the charge in rebuilding social ties. Susan critiques the limitations of chatbots in fostering real relationships, advocates for vulnerable leadership, and offers practical steps like local gatherings and skills-based volunteering to enhance community bonds.
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17 snips
Jan 5, 2026 • 33min

671. Shift 1 — Metrics With Meaning: Make Better Decisions With Less Noise - Ori Carmel

Ori Carmel, Founder and CEO of Soin, dives deep into the challenges nonprofits face with data overload and performative metrics. He advocates for shifting focus from excess data to meaningful outcomes that drive mission impact. Ori shares his insights on asking better questions, stakeholder mapping, and triangulating qualitative and quantitative data. His practical frameworks aim to help organizations clarify their mission and strengths, ensuring that their metrics truly reflect their goals—making data both actionable and human-centered.
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10 snips
Dec 31, 2025 • 33min

670. The Power of the Pause: A New Year Self-Sync + Reflection - Jon, Becky, and Lindsey Fuller

Join nonprofit leader Lindsey Fuller, founder of The Teaching Well, as she shares her insights on healing-centered leadership and burnout recovery. The conversation dives into the challenges of navigating noise and the importance of community. Lindsey emphasizes practical self-care strategies that transcend traditional methods and highlights the messy yet essential nature of healing. They discuss setting New Year intentions through self-syncs and the ripple effects of vulnerable leadership, inspiring listeners to embrace clarity and connection as they approach 2026.
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Dec 29, 2025 • 28min

669. How to Build Trust With Funders (and Know When to Walk Away) - Gloria Dixon

Trust isn’t built in boardrooms, it’s built in community.  In this episode, Gloria Dixon (Director of Philanthropy + Executive Director, BECU Foundation) joins us for a real talk on what it takes to share power and reimagine funding through a trust-based lens. From her journey in Milwaukee to leading community-centered giving in the Pacific Northwest, Gloria opens up about what’s shifting in philanthropy and what still needs to.  Together, they dig into why multi-year, unrestricted support matters, how authentic relationships drive impact, and what it means to show up with empathy (not just reports and metrics). It’s hopeful, heart-forward, and packed with practical wisdom for anyone navigating the changing landscape of nonprofit funding.Episode Highlights: Sector Challenges and Funding Changes (00:51)Gloria's Background and Upbringing (03:18)Disconnects Between Funders and Nonprofits (05:57)BECU’s Community-Focused Funding Approach (08:09)Multi-Year Funding Importance (10:32)Funding Friction and Reporting Challenges (14:17) Trust-Based Partnership Practices (17:58)Employee Engagement and Community Impact (20:53) Advice for Nonprofits: Building Trust (23:11) Gloria’s Personal Story of Philanthropy (25:38)Gloria’s One Good Thing (29:07) Episode Shownotes: www.weareforgood.com/episode/669//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 22, 2025 • 36min

668. Merge to Multiply: How a Purposeful Sunset Expanded Community Impact - Desiree Lyons, Namaste Direct + Kate Flatley, Women's Justice Initiative

Sunsetting isn’t failure—it’s leadership.In this episode, Becky sits down with Desiree Lyons, CEO of Namaste Direct, and Kate Flatley, Executive Director of the Women’s Justice Initiative, for an honest conversation about what it really looks like to put community at the center—even when it means changing or ending your own model. Together, they share how Namaste Direct made the difficult decision to sunset with integrity and why transitioning its economic empowerment program to WJI became a powerful unlock for greater, more sustainable impact for women in Guatemala.This conversation challenges the idea that success in the nonprofit sector is always about scale and growth—and offers a practical look at how merging, evolving, and ending well can be an act of responsibility, courage, and mission-first leadership.Episode Highlights:  Kate’s Path to Guatemala and Law (02:04)Women’s Justice Initiative Mission and Impact (03:06)Namaste Direct’s Mission and Challenges (05:29)Turning Point: Rethinking Microfinance and Debt (09:36)Sunsetting and Succession: Strategic Decisions at Namaste (15:21)Reaching Out: Collaboration and Merger with WJI (20:55)Advice for Nonprofits: Mergers, Sunsets, and Impact (26:16)One Good Thing: Final Thoughts and Reflections (31:58)How to Connect and Closing Remarks (33:19)www.weareforgood.com/episode/668//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 17, 2025 • 17min

667. Working Session: How to Tell Stories That Drive Action with Jon and Becky

In this rapid-fire Working Session, Jon and Becky break down storytelling as a core nonprofit skill — not a marketing tactic — and share simple, practical frameworks you can use immediately. From clarifying your values and audience to collecting and activating stories more intentionally, you’ll learn how to move supporters from empathy → connection → action and build a storytelling system that drives trust, belonging, and long-term engagement.Top 3 Takeaways:Story Drives Action — Not Tactics: People don’t act until they feel something, and they don’t stay until they feel like they belong. Learn how to anchor your storytelling in empathy, identity, and shared humanity so your calls to action actually land.Build a Simple Storytelling System: From collecting stories at the end of emails and donation forms to syndicating one story across multiple channels, you’ll learn how to turn storytelling into a repeatable workflow — not a one-off creative lift.Tell Stories With Dignity and Trust: Ethical storytelling isn’t about rules — it’s about relationships. Centering dignity, consent, and agency protects the people behind the stories, strengthens credibility, and builds the kind of trust that fuels long-term community and generosity.This episode is packed with practical, low-lift storytelling moves you can implement today — whether you’re writing an email, planning content, onboarding new supporters, or stewarding long-term relationships.Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let’s get to work.Episode Highlights: Story as Meaning, Not Marketing (01:24)Preparing for Storytelling: Values, Audiences, and Action (03:07)Building a Culture of Storytelling (04:26)Ethical Storytelling Principles (06:10)Introducing the Impact Arc Framework (08:05)Practical Working Session Activities (11:42)Community as the Accelerant for Storytelling (15:04) Episode Shownotes: www.weareforgood.com/episode/666//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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