The Business of Fashion Podcast

Discover how emerging fashion designers can build brand awareness in a digital-first world. Explore the importance of aligning product, pricing, and promotion strategies. Learn effective ways to engage with customers online and communicate compelling brand narratives. Delve into the marketing mix essentials that ensure your brand resonates with the right audience. Hear about the critical role of digital and social media in boosting visibility and the contributions of creative leadership in maintaining brand cohesion.

Reformed jihadist, Maajid Naaz, focused on the rise of terrorism, populism and a post-Trump, post-Brexit world — by detailing his own harrowing journey. #BoFVOICES 2016 To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.  Hosted on Acast. See acast.com/privacy for more information.

Imran Amed sits down with Tommy Hilfiger to discuss how the American fashion designer built his global empire.  To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.  Hosted on Acast. See acast.com/privacy for more information.

Explore the essential financial aspects of launching a fashion business, from design to delivery costs. Discover how to master cash flow and navigate financial challenges, including securing sponsorships and negotiating payment terms. Learn about various funding sources, encompassing income, equity, and debt, along with the benefits and challenges of competitions. Understand the balance between consulting and entrepreneurship as you structure financing arrangements and delve into investment dynamics from personal and professional networks.

Editor-in-Chief of Vogue China, Angelica Cheung sits down with Imran Amed at #BoFVOICES 2016 to discuss how to reach the elusive Chinese millennial. To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.  Hosted on Acast. See acast.com/privacy for more information.

Discover the essential role of a fashion business plan. Learn how to pinpoint your unique market proposition and tailor your offerings to meet customer needs. Explore strategies for navigating market opportunities and conducting competitive analysis. Dive into crafting a comprehensive plan that includes seasonal goals and financial planning. Lastly, grasp the critical distinction between cash flow and profitability, setting the stage for your financial success in the fashion industry.

At #BoFVOICES 2016 Tim Blanks chaired a discussion on diversity and inclusion between president of IMG Models Ivan Bart, mixed-race model Joan Smalls and transgender American actress and model Hari Nef. To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.  Hosted on Acast. See acast.com/privacy for more information.

Gucci's CEO, Marco Bizzarri and FarFetch's CEO, Jose Neves sit down with Imran Amed at #BoFVOICES 2016 to discuss how to build a fashion business in a world of change. To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.  Hosted on Acast. See acast.com/privacy for more information.

Taking the stage at #BoFVOICES 2016, LVMH chief digital officer Ian Rogers discusses how the internet has changed the dissemination of culture and what fashion can learn from music's digital disruption.     To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.  Hosted on Acast. See acast.com/privacy for more information.

In a rare interview, Yohji Yamamoto speaks to BoF's Imran Amed about the fashion philosophy that underpins his revolutionary career. To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.  Hosted on Acast. See acast.com/privacy for more information.