The Business of Fashion Podcast

BoF’s founder and editor-in-chief Imran Amed speaks with the BoF 500 cover star about the ups and downs of her personal and professional trajectory and what the West needs to understand about India and its rich, diverse culture. Background:Deepika Padukone, one of Bollywood’s highest-paid actors, started her career as a former professional badminton player before appearing in her first film, “Om Shanti Om,” in 2007, for which she won the Filmfare Award for Best Female Debut. In 2017, she crossed over to Hollywood with the action film “XXX: Return of Xander Cage.” More recently, she’s become a force in fashion as a global brand ambassador for Louis Vuitton, Adidas, Levi’s and Cartier.Padukone grew up far from the limelight and was an outsider to both the film and fashion industries. Setting herself up on the global stage as a young Indian woman, she had to combat preconceptions at every corner, she said. “Of course, the hustle is much harder [as an outsider]. You've got to wait much longer for the right opportunities,” she says. “But also, from my perspective, the gratification is so much more.”This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with the actor and BoF 500 cover star about the highs and lows of her career and why India needs more recognition from the West on the global stage.    Key Insights:Padukone said her heritage is fundamental to who she is and how she represents herself on the global stage. “I just feel like India has so much to offer and I’ve been able to do everything that I do, just being Indian and being based out here,” she says. “In a way that feels authentic to me and to who I am.”Padukone says Indians are still stereotyped — especially in Hollywood. “You are the scientist. You are the computer geek. You are the taxi driver. You are the therapist. You are the owner of a convenience store,” she says. “I’ve had my fans ask me why I’ve not done more [global] movies. But that’s not what I’m settling for, because I am — and we are — so much more than that.”Padukone says fashion brands need to understand more about India’s rich heritage. . “It’s extremely diverse. It’s not one India, it’s many Indias,” she says. “And as Indians, we’re also extremely proud of our history, our culture and our heritage.”After being diagnosed with clinical depression, Padukone felt the need to open up conversations about mental illness in India. “No one in India had spoken about it like this before, and it felt to me that there was this huge burden on our country’s shoulders that everyone was dealing with, but dealing with silently,” Padukone says.Padukone advises having patience for people who want to achieve their dreams. “I think the one thing that isn’t given enough importance to me is the power of patience,” she says. “Everything is instant gratification, but if there’s one thing that has worked for me it has been to be patient.”Additional Resources: Deepika Padukone: The Bollywood Star That Fashion’s Megabrands Are Betting On: With India set to become the world’s third-largest fashion market, Bollywood’s most-popular actress has become a global brand ambassador for the likes of Levi’s, Adidas, Louis Vuitton and now, Cartier. In an exclusive interview with Imran Amed, she opens up about her global ambitions — and what the fashion world needs to understand about India.To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

The French designer, known for her embrace of eco-futurism, speaks to BoF founder and editor-in-chief Imran Amed about the evolution of her namesake brand and explains its deeper purpose. Background:  Designer Marine Serre has long had an affinity for evoking the apocalyptic in her work, a tendency that became particularly resonant during the pandemic. Serre spent lockdown reflecting on her time in the fashion industry and asking how it can change. Now, she has pledged to use her brand and influence to break the fast fashion cycle and build sustainable supply chains. On this week’s BoF Podcast, we revisit Serre’s conversation with BoF’s Imran Amed discussing the evolution of her eponymous sustainability-focused brand for the post-pandemic world.  Key Insights: Despite the limitations of the pandemic, Serre did not steer away from her goal to prioritise sustainability at the heart of her brand. “From now to four years ago, I'm just walking the same way. I never really disassociate creation from process,” she says.  Serre believes that consumer needs have changed. When people go to buy her clothes they consider the brand’s supply chain as well as the aesthetic. “I'm trying to relinquish that part of what was carved out is a luxury and de-link myself with fast fashion and growth,” Serre explains.  Known for her use of discarded and recycled fabrics, Serre says she has grown less shy about doing exactly what she wants to do in fashion, revising peoples’ ideas of preciousness and creating garments out of materials already imbued with meaning. “I think the goal of the company is to question the fashion industry,” Serre says.  To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

Louis Vuitton is expected to name its Virgil Abloh successor within weeks. Lauren Sherman quizzes Imran Amed on what luxury labels think about when recruiting top designers. Background: Louis Vuitton has spent almost a year searching for a Virgil Abloh successor after the designer died in November 2021. According to sources, Martine Rose, Grace Wales Bonner and Telfar Clemens are among the names that were considered by owner LVMH, and the decision is expected to be announced within weeks. But how do brands like Louis Vuitton even go about finding a designer? “Without the creative energy, without that kind of excitement, there’s nothing to sell,” said Imran Amed, BoF founder and editor-in-chief. Key Insights: While all brands have their own personality and the situations that necessitate finding a new creative director differ, the things most brands look for in a leader are similar. Executives have to consider whether they’re looking for revolution, like when Gucci tapped Alessandro Michele for creative energy and new ideas, or evolution, like when Saint Laurent tapped Anthony Vaccarello to keep its aesthetic formula after Hedi Slimane departed. A strong vision is the most important thing. But creative directors also need to have commercial sensibility and the ability to work in a corporate environment. One of Abloh’s achievements was that he managed to build a community at Louis Vuitton, and engage consumers who had been traditionally excluded by the luxury industry. Additional Resources: Virgil Abloh: Building on a Legacy: Like Yves Saint Laurent, Alexander McQueen and Gianni Versace before him, the late Virgil Abloh leaves a powerful legacy. What does this mean for Off-White and Louis Vuitton? Which Luxury Leadership Configuration Works Best? In luxury fashion, the right configuration of creative and commercial leadership is critical to success, writes Pierre Mallevays. To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

Royal expert Elizabeth Holmes speaks to BoF’s Imran Amed about Queen Elizabeth II’s life and legacy — in fashion, culture and society at large.   Background:  Tributes to Britain’s longest-reigning monarch have flooded social media, television and even public parks in the days since her passing, memorialising the Queen’s steadfast leadership, but also her impeccable sense of style.  This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with royal expert Elizabeth Holmes who reflects on the influence the Queen’s record-setting reign has had on the fashion industry and the wider culture.   Key Insights: The Queen was known around the world for her monochromatic outfits, designed to help her stand out in the crowd. She also created a unique twist on a set formula of basics: hat, coat, bag and pearls. “I think she understood the power of clothes,” says Holmes. “She used things like the colour of her outfit, especially when she was travelling overseas to perhaps match the host country's flag.” Holmes details how the Queen had a “tremendous sort of swing of the style pendulum” from her private life, where she’d wear headscarves and tartan skirts, to her public life, wearing tiaras and gowns. “It was very important to see all aspects of royal life,” says Holmes. “Both being worthy of the glamour of royalty, but then also sensible stewards of taxpayer dollars.” Her influence also stretched outside of her sovereign powers, with the path she paved for other female leaders around the world. Being crowned Queen at just 25, she became one of the only women at the table of leadership, and she made it count. “I think the Queen sort of made it permissible to really stand out.” As King Charles III takes to the throne commentators are looking to the future of the institution. “The conversation changes a little bit now that there is a King on the throne,” says Holmes. “Understanding that the whole spotlight shifts to him and with that, the good and perhaps the criticism, too.”   Additional Resources:  Queen Elizabeth II’s Style Legacy: Britain’s longest reigning monarch has died. Her influence extended to the realm of fashion, where she invented the concept of “sartorial diplomacy.” What the Queen Means to Designers: Queen Elizabeth was an inspiration for fashion designers from Vivienne Westwood to Alessandro Michele to Richard Quinn. Will any British royal have the same influence again? Hosted on Acast. See acast.com/privacy for more information.

French-Moroccan designer Charaf Tajer shares his journey from starting Casablanca with €3,000 to reaching €45 million in revenue. He discusses the power of aspiration, facing discrimination in elite fashion circles, and breaking down barriers. Tajer's fascination with luxury, childhood influences, and the evolution of Casablanca are explored. He highlights the brand's unique vision inspired by travel experiences and the Memphis Milano movement, emphasizing the importance of perseverance and individuality in the fashion industry.

The designer speaks with BoF editor-at-large Tim Blanks about his first collection after 2020 and why he feels a sense of optimism following the pandemic.      Background:      At the start of 2021, Rick Owens wanted his next show to reflect the universal toll the pandemic had taken on the world. Held at Venice’s Tempio Votivo, a shrine to the fallen soldiers of the two world wars, Owens centred the show around the sombre themes of “anger and darkness.” Despite this ominous outlook, Owens told BoF editor-at-large Tim Blanks in January 2021 that a pivot in political circumstances with the inauguration of Joe Biden gave him a sense of optimism.     On this week’s episode of the BoF Podcast, we revisit this thought provoking conversation with Owens about his Autumn/Winter 2021 collection, his reflections on lessons learned from the  pandemic and his renewed hope for society.      Key Insights:   For Owens, constraints can create fertile ground for creativity. “It has been quiet change and I like the idea of working within small boundaries,” says Owen. “I like the idea of doing the best with what you have got.” Owens created his collection when the world was facing  growing political uncertainty and instability but he  says “one of the most reassuring things [in this world] is that everything usually balances out. We have survived this long because there is just a tiny bit more of goodness than badness. Just enough to keep us surviving.”  Owen’s men’s shows in particular are deeply personal. “My men’s runway shows are always about men’s flaws and men’s worst urges because they are auto-biographical,” he says. “When I am thinking about men I am thinking about my own experience and my own experience is very critical and I am always very conscious of my worst urges and where they are coming from.”      Additional Resources:      Rick Owens: Control and Abandon Tim Blanks’ Top Fashion Shows of All-Time: Rick Owens Spring/Summer 2014, September 26, 2013 What Fashion Wants From a Biden Presidency Hosted on Acast. See acast.com/privacy for more information.

In a rare interview, the influential Japanese designer speaks with BoF’s Imran Amed about the philosophy that underpins his boundary-breaking career. Background:  After graduating from Keio University with a law degree, Yohji Yamamoto realised he wasn’t interested in the law. “I didn’t want to join the ordinary society,” he says. “So I told my mother after graduation … ‘I want to help you.’”  She agreed to let him work at her dressmaking shop in Kabukicho, an entertainment district in Tokyo’s Shinjuku ward, and learn from the sewing assistants if he enrolled at Bunka Fashion College, now famous for training designers such as Kenzo Takada, Junya Watanabe and Yamamoto himself. After graduating, Yamamoto went on to set up a small ready-to-wear company that slowly acquired buyers in all of Japan’s major cities. This success eventually led him to Paris, where his signature tailoring and draping in oversized silhouettes created an aesthetic earthquake at Paris Fashion Week in 1981. Since then, Yamamoto has developed a cult following of loyalists who swear by his avant-garde designs. “I’m not working in the mainstream,” he says. “I’m working in the side stream.” This week on The BoF Podcast, we revisit Imran Amed’s rare interview with the legendary Japanese designer about his storied career — and the mindset designers need to succeed.  Key Insights: Yamamoto says the fashion industry’s increasingly fast-pace has come at the expense of true creativity. “For me the fashion business became a money business,” he said. “I felt I’ve been losing my competitors year by year.” Yamamoto believes that modern technology can be a distraction. “When I speak with young designers, I [tell] them shut your computer,” he said. “If you really want to see real things, real beauty, you have to go there by walking.” Yamamoto believes it’s a designer’s job to completely immerse themselves in design. “If you want to create something, keep resisting the mediocracy of ordinary things. It’s a life's work. Are you ready to sacrifice yourself to create something?” Additional Resources:  Watch the full interview here: Inside Yohji Yamamoto’s Fashion Philosophy The Magic of Yohji Yamamoto   Hosted on Acast. See acast.com/privacy for more information.

After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers, this time, with better terms.   Background:   The wholesale model, while offering exposure and some upfront revenue, did not always have the best terms for vendors. Department store bankruptcies, pandemic-induced store closures and the boom in online shopping pushed brands further towards their direct-to-consumer and e-commerce businesses to drive revenue.    But that’s beginning to change. As shoppers return to stores, brands are seeing value in ramping up their partnerships with multi-brand retailers — this time on better terms. “What I'm hearing across the board from both brands and retailers is that this vendor-retailer relationship is more collaborative than ever,” said BoF retail correspondent Cathaleen Chen.    Key Insights:    There are multiple factors pushing brands back to wholesale. Among them, the growth of e-commerce, which has slowed after spiking in 2020, and the growing consumer appetite for curated, in-person shopping experiences that allow them to stumble upon new designers. “That discovery is still so important, and now [shoppers are] relying on a cool third-party retailer to sort of facilitate that discovery,” said Chen. “Wholesale is very American,” noted Chen, making it an attractive vehicle for international labels looking to enter the lucrative US market. Brands are having more of a say over how their products are marketed through retailers, like sharing campaign assets or designing shop-in-shop setups. Both parties are also increasingly open to exploring other models like concession, consignment — more typical to European department stores — and drop-shipping, where the brands themselves are responsible for fulfilling orders made through retailer’s websites.   Brands are returning to wholesale, but not at the expense of their direct-to-consumer and retail offerings. “I think we're at a point where everybody has a more well-rounded business so that if things do go bad again in whichever channel, they can be agile and adapt very quickly,” said Chen.    Additional resources:   How to Take a Brand From Local to Global | BoF  Searching for the Next Barneys  Inside Neiman Marcus' Post-Bankruptcy Playbook   Follow The Debrief wherever you listen to podcasts.  To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

Revisiting a conversation with BoF’s Imran Amed from 2019, the 23 grand slam winning tennis champion, who announced her retirement this week, talks about how the mental toughness she has built on the court has prepared her for life as an entrepreneur.     Background:      This week, tennis superstar Serena Williams announced her imminent retirement as part of a cover story with American Vogue. Known in fashion circles for her on-court style, which included catsuits and denim skirts and a collaboration with late designer Virgil Abloh’s Off-White, Williams will have more time to focus on as her burgeoning business empire, including her fashion label S by Serena and a venture fund, Serena Ventures.    This week on The BoF Podcast, we revisit Williams’ 2019 conversation with BoF founder and editor-in-chief Imran Amed about how the mental toughness she has built on the court has prepared her for life as an entrepreneur.    “It's really important for things not to come super easy for you, and to kind of accept that challenge, embrace it and then just roll with it,” said Williams.     Key Insights:     Rather than work with a partner, licence her name or sign another lucrative endorsement, Williams felt it was important to invest time, money and effort in herself and chase her own vision with S by Serena, a direct-to-consumer brand she has funded independently.  Serena Ventures just raised $111 million and has invested in over 60 companies including personal care brand Lola, supply chain management firm Calico and razor-maker Billie.  The fund was originally founded in 2014 when Williams noticed people of colour and women were not getting the investments they needed.  Balancing all her pursuits and personal life can be tough. But, when she feels pinched, William is reminded of one of her favourite quotes from Billie Jean King: “pressure is a privilege.”      Additional Resources:    Serena Williams: The Champion’s Mindset  Serena Williams, Style Icon, Retiring From Tennis How Athletes Went From Selling Merch to Building Fashion Brands Hosted on Acast. See acast.com/privacy for more information.

The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits.     Background:    Tracee Ellis Ross is best known for her roles in Girlfriends and Black-ish, but she is also the founder and CEO of Pattern which she launched in 2019 after more than a decade of development to address the gap in the market for products designed specifically for curly, coily, textured hair.   The Golden Globe-winning, Emmy-nominated Ross joins BoF’s Imran Amed on The BoF Podcast to talk about managing the little voice in her head, killing perfectionism and cultivating self-love and acceptance.    Finding purpose and unlocking potential starts by interrogating what you love, then finding ways to merge who you are with “what makes your heart sing,” said Ross.      Key Insights:    Pattern was born out of frustration. Ross couldn’t find the right tools or products to serve her needs, and never saw Black women being centred — despite sitting at the centre of culture.   Ross took learnings from developing a clothing line with JCPenney to help get her business off the ground. From there, she sought out the right partners. Key to evaluating partners was learning to be present during conversation.  In her work with Pattern and with companies like Ulta on diversity and inclusion, Ross hopes to dissolve the myth that Black hair care and beauty is a niche market.     Additional Resources:   Modernising the Black Hair Care Market: A new wave of start-ups shaking up the textured hair care space are catching the attention of major retailers and investors, grabbing more shelf space and venture capital. Building the Glossier of the Black Hair Market: With her new DTC beauty brand, Radswan, blogger-turned-entrepreneur Freddie Harrel is pitching clip-in textured hair extensions and wigs to the digitally savvy black consumer.     To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.