Keys To The Shop : Equipping Coffee Shop Leaders

What is the "Best" coffee shop? As long as coffee and coffee shops have been around, us humans have been rather preoccupied with what the best coffee of coffee shop is. We have our own personal scale of judgment, then there are local popularity contests put on by city papers. Most famously over the past decade or two we have developed barista, brewing, coffee shop, and cupping competitions to determine quality. All of this is to my mind, not just to try to figure out "the best", but to extol virtues we desire to see continued in that category assuming that if they do then it will be a net gain for everyone seeking consistent enjoyment. Today on the show we get to talk about nature of this construct, why it is a bad thing to base your business on, how we can put the idea of being "the best" into its proper place in our minds so it does not become a distraction from the ways we can truly find fulfillment and meaningfulness in our work serving coffee. Related episodes: 454: Creating a Vibrant Coffee Bar w/ Charles Babinski of Cafe 143 in Sydney, AUS 433: Winning Staff and Customer Loyalty 390 : 7 Ways to be Consciously Competitive 485: Your Shop vs The Industry - How to Free Yourself From Dependency SHIFT BREAK: Minding Our Business 447: Understanding the Business of Coffee w/ Maxwell Colonna-Dashwood Key Holder Coaching Group Applications are Open! APPLY TODAY! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Getting into coffee and then pursuing it as a career takes your through a few different phases of maturation. One of the first phases is where you focus only on one very specific thing to the detriment of many others. For me, the world could be on fire, but as long as I was behind the espresso machine and dialed in, all was good. Or so I thought. On today's Shift Break we will be talking about why it is necessary for coffee professionals in the cafe to focus on the whole cafe and the experience guests have in it, not just one small part of that big picture. Recommended episodes: Excellence In The Things We Hate The Impact of Absence The Currency of Urgency Working Clean : Tips for keeping the bar looking and working well while you work If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Key Holder Coaching Group Applications are Open! APPLY TODAY! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

When you start a business, pretty much all your attention goes to getting it up and running and then to keeping it going and growing it over the hopefully many years of its life. What we often do not plan on or put energy into how we will exit the business. Whether it is passing it on to or selling it outright, many are ill prepared to make this transition and when they do want to sell or exit, are left with very few options and a business that is not sellable. Today we are going to be covering the ins and outs, of what it takes to prepare yourself and your business for this future transition. I am so pleasded to welcome to the show, Aaron Friedman of Guideposts.io. Aaron Friedman is a seasoned business leader with over two decades of experience spanning information technology, startups, venture capital, and acquisitions. Hailing from El Paso, TX, Aaron's passion for innovation was cultivated early on in his grandfather's machine shop working on racing engines. With a history of founding and selling companies across the globe, Aaron now specializes in acquiring and transforming companies. Beyond his professional pursuits, Aaron dedicates his free time to mentoring local entrepreneurs with Score.org, restoring classic cars, and indulging in his fascination for sailing. He has a proven track record of driving operational excellence and navigating complex business landscapes and is counted on as a trusted partner for navigating business exists. We cover The Silver Tsunami and the Impact on Business Exits The Importance of Profitability and Building a Strong Foundation Delegate or Die: The Need for Delegation and Focus on Growth Defining Forward: Risks, Vulnerabilities, and Documentation The Value of a Turnkey Operation Consistency and Branding: Keys to Business Value Documenting Recipes and Processes for Consistency and Risk Mitigation Delegating and Empowering Key Employees for Growth and Exit Planning for the Future: What Do You Want Your Business to Look Like After You Exit? Effective Communication and Setting Expectations in Delegation Regularly Creating an Exit Plan: A Practice for Business Owners LINKS: https://www.guideposts.io/ Related Episodes: 223 : Building a Financially Resilient Business w/ Andrew Carroll 489: Tips for Creating a Resilient Cafe 486: Why You should Fire Your Landlord and Consider Owning Your Building w/ Paul Neal 414: Secret Ingredients for a Successful Coffee Shop 330 : Establishing Systems in Your Coffee Shop 453 : The Craft of Operations 374: Opening a Coffee Shop: Fantasy vs Reality (w/ bonus commentary)" Insights, perspective, accountability, and growth are just a few of the benefits that have changed lives through consulting, workshops, and trainings. ​For the last few years I have wanted to bring to more people, that same kind of transformational experience in a small group setting and now we are now ready to begin! I have personally been in a group for podcasters for the last 6 years and have also hired coaches, consultant, and been a part of an online community. It has all been indescribably transformational. Key Holder Coaching Groups will be hosted by Chris and consist of a curated group of 5 coffee shop owners. We will meet together 2x per month for 2 hours over a 6 month period. This structured group will allow each member to have multiple hot seat opportunities to present specific issues to the group and gain insight, feedback and direction to help them develop themselves, their people, and their business. In addition we will be consistently updated on each others progress and have opportunity to speak into each others lives. Key Holder Coaching members will have access to each other via the Circle.so community app Key Holder Coaching Group Applications are Open! APPLY TODAY! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

When we talk about our employees it is common to talk about "setting up staff for success", but what does that really look like. Talking about it can sometimes wrongly convince us that we are actually doing it. On today's Shift Break we will be talking about what it looks like to set your staff up for success in very practical terms that, if applied, will transform the relationship to one of trust based on evidence in action, not just talk. Recommended episodes: 248 : The 5 Elements of Resourcing your Team 453 : The Craft of Operations 425 : Some Thoughts on Supporting Your Manager If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Key Holder Coaching Group Applications are Open! APPLY TODAY! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Welcome to our special episode from Coffee Fest live on the show floor interviews from New Orleans, 2024! To start us off we will be talking with Turgay Yildizli of Specialty Turkish Coffee, followed by Doron Petersan of Sticky Fingers Sweets and eats, then a great conversation with Jonathan Riethmaier of Mammoth Coffee in New Orleans. Turgay Yildizli Istanbul native Turgay Yildizli, who now lives in New Orleans, is the founder of Specialty Turkish Coffee, a company established in 2014 that offers everything one needs to make specialty Turkish coffee, from equipment to tutorials. He works as a consultant around the globe, helping coffee companies to develop their Turkish coffee programs. Specialty Turkish Coffee also offers certification workshops in Turkish coffee brewing. Turgay has made it his mission to improve the standards of Turkish Coffee and raise it up to the place it deserves in the specialty coffee community. He's a certified Q Grader and roaster. He was the 2013 World Cezve/Ibrik (Turkish Coffee) Champion, he has also represented Turkey in the Brewers Cup and Coffee in Good Spirits Championship. https://www.specialtyturkishcoffee.com/ Doron Petersan Doron Petersan is the owner and founder of Sticky Fingers Sweets & Eats in Washington, DC. As a New Yorker-turned-vegan transplant and craving traditional guilt-laden foods, Doron Petersan was determined to unlock the secrets of creating their plant-based counterparts—that didn't' taste like it. Armed with a Bachelors degree in Dietetics from the University of Maryland, she embraced her food-science knowledge and love for all things delicious. The Sticky Fingers brand represents the mission to create a plant-based space in the food industry for everyone to enjoy via direct outreach, direct to consumer, cpg and retail locations. Sticky Fingers has been making waves and serving up treats to fans far and wide, including celebrities like Miley Cyrus, Bethenny Frankel, and Ellen DeGeneres. Accolades for the bakery include 'Food Network's Cupcake Wars and battled to claim the competition's grand prize, twice. Doron has been featured on The Cooking Channel's Not My Mama's Meals with Bobby Deen as well as NBC's The Today Show with Kathy Lee and Hoda. She has contributed articles and recipes to Vegetarian Times and Reader's Digest. The bakery's recipe book, Sticky Fingers' Sweets, was released on February 16, 2012, by Avery of Penguin Group USA. https://stickyfingersbakery.com/ Jonathan Riethmaier Jonathan's journey into specialty coffee has spanned nearly two decades and included roles as barista, trainer, marketer and roaster. In 2016, Jonathan and his wife, Darlene, co-founded Mammoth Espresso, a specialty coffee retail shop in New Orleans, Louisiana. In 2021, Jonathan established Mammoth Coffee Company, a roasting and wholesale business. Jonathan heads up the roasting, production and sourcing departments of Mammoth, in addition to the day-to-day responsibilities of running a cafe and wholesale business. https://mammothcoffee.co/ Related episodes: 219 : Building a Winning Food Program w/ Marilei Denila, Culinary R&D Manager, Go Get em Tiger 274 : Crafting Specialty Drinks in your Shop w/ Matt Foster" 129 : Founder Friday w/ Casey & Jeremy Miller of The Mudhouse, St. Louis, MO SPECIAL: Coffee Fest Live! Chicago 2022 Part 1 w/ Luke Waite, Kris Christian, and Perfect Cube SPECIAL! Part 2 | Coffee Fest Anaheim 2023 w/ Steve Chang of Copa Vida Cafe and Jon Ferguson of Coffee Tech Central Sponsor: www.coffeefest.com

A shop is maintained by the attention and repeated actions we put into it. We need to make sure our systems and tools are crafted well in order to make sure these intentional actions and our best attention is circulated through the whole of the organization. Today we will be talking about 7 things that I believe should be standard in the work we do throughout the day. When we apply these tools and practices we will see a bug change in the way both our staff and guests experience the coffee shop. Related Episodes: 007 : The 4 Keys to an Effective Checklist 330 : Establishing Systems in Your Coffee Shop 399: Encore Episode! How to Change Things in the Cafe 468: How to Be a Shift Lead Pre-Closing Madness Work Alchemy 098 : Loving the Closing Shift : Problems, solutions, and philosophy on work Key Holder Coaching Group Applications are Open! APPLY TODAY! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Growing the business is probably the number one concern in the cafe industry. In general we tend to look at growth as either scaling the size of the business physically, or the revenue and profitability. What if I told you there was another way you can look at growth? On today's Shift Break we will be talking about ways to look at growth that don't rely only on the usual defaults of revenue and scale, but give you another option to be established and fulfilled as an owner. Recommended episodes: 469: Unremarkable Hospitality and Cafe Terroir SHIFT BREAK: Embracing Your Constraints Building your Coffee Shop's Capacity from Simplicity 327: Founder Friday! w/ Phuong Tran of Lava Java If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Key Holder Coaching Group Applications are Open! APPLY TODAY! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Ever since 2020, we as a coffee industry have been looking for ways to create more resiliency in our businesses. The cafe in particular is vulnerable to a lack of resiliency. Not only is the coffee shop a relatively low margin and high effort entity with an ROI that can take years, it also relies on the public consistently investing in its products and services. In times of economic trouble, coffee can be one of the first things cut. To hedge our bets and prepare for these times, we must build resiliency before it is needed. Today we are going to be talking about how you can go about creating this resiliency in several different facets of your cafe business. In the end, practicing these things will not only build strength and readiness for uncertainty, but will build trust in your brand that can even out the peaks and valleys of those inevitable times. We cover Mindset and Leadership Prioritizing Self-Care Agility and Diverse Income Streams Lean Operations and Efficient Tracking Connecting with Consumers Providing a Great Experience Effective Systems Staff Communication Related Episodes: 223 : Building a Financially Resilient Business w/ Andrew Carroll 276 : Six Ideas for Increasing your Revenue SHIFT BREAK: Making Minimum Viable Changes Focus on These Areas in the New Year 244 : Top 10 Ways to Lose Employees Leaner Teams, Better Results Key Holder Coaching Group Applications are Open! APPLY TODAY! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Coffee is from Africa, yet the way we think of and enjoy coffee today is largely separated from the roots that produced that original fruit. The disparity we see in the value stream today, where those growing coffee do not receive the fruit of their labor, is the consequence. Today we get to talk with someone who has been laboring hard to honor coffee's root in an effort to create a better future for both those who grow coffee as well as for under served communities whose own cultures are tied closely to coffee's history. Bartholomew Jones is an emcee, cxffee nerd, and multi-hyphenate creative. Alongside his wife, Renata Henderson, he is the co-founder of Cxffeeblack and co-owner of the Anti-Gentrification Cxffee Club, a coffee educational center and cultural hub located in Memphis, TN. Founded in 2018, Cxffeeblack is a community-oriented, multi-disciplinary, education-based coffee company that became a trailblazer in the coffee industry by creating an entirely all Black coffee supply chain from Ethiopia to Memphis, TN, the first of its kind. Cxffeeblack is on a mission to return coffee to its African roots and in the process create an equitable Black future. Bart is a Sprudge 20 honoree, an annual list of the Top 20 coffee influencers cultivated by Sprudge Media Network, a renowned international authority on coffee and its culture; Cxffeeblack was one of the Coffee Coalition for Racial Equity's 2024 Innovator of the Year awardees. We discuss: Creating a Space for Authentic Creativity Honoring the Roots and History of Coffee The Impact of Colonialism Collaboration and Co-Creation in Coffee Culture The Evolution of Coffee Black Empowering Individuals to Find Themselves in Coffee Diverse expressions of Coffee Creating a Community Space: The Anti-Gentrification Coffee Club The Coffee Black Flagship: A Dining Room and Co-Generative Dialogue Inspiring Coffee Shops that Honor Roots and Engage with Communities Links: Invest in CxffeeBlack: Honor Your Roots www.cxffeeblack.com https://www.instagram.com/cxffeeblack/ Related episodes: 116 : Understanding Gentrification w/ Dr. Stacey Sutton 352: Music, Culture, and Coffee w/ Hip Hop Artist, Propaganda 338: A Conversation w/ Martell Mason of The Sepia Coffee Project, Detroit, Michigan 279 : Founder Friday! w/ Daniel Brown and Nephthaly Leonidas of Gilly Brew Bar 230 : Making room for Community in your Shop 139 : Founder Friday w/ Kusanya Cafe co-founder, Phil Sipka 315 : Growing and Connecting w/ Stephen Zinnerman of The Coffee Enthusiast! Learn more and put in your application for the next Key Holder Coaching Group! APPLY TODAY! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

It is assumed that we should constantly be growing our businesses and looking to expand, scale, and add-to what we have now. Trouble is that, in today's abundantly resourced and optimized environment, we may actually be able to do so at rates that out pace our ability to become the kind of people we need to be to properly handle that growth. On today's Shift Break we will be talking about why your own development as a person is key to successful growth as a business and why hardship and constraints are often not just signs of a problem, but rather an opportunity to shape you and prepare you for success. Recommended episodes: Self-Awareness and Honesty 181 : Organizational Self-Knowledge 453 : The Craft of Operations The Myth of Hands Off / Automated Leadership Over Optimization 442 : We Need Confidence, Celebration, and Joy! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Listen to related episodes: 159 : Addressing Unconscious Bias w/ Lauren Lathrop of Mill City Roasters 244 : Top 10 Ways to Lose Employees 278 : Making great Hiring Decisions Don't Hire on a Trial Basis Setting and meeting Standards in the Coffee Shop You Can't Automate Quality Emotions, Self-Sabotage, and Telling Ourselves the Truth Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com