Keys To The Shop : Equipping Coffee Shop Leaders

Chris Deferio
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Dec 19, 2024 • 14min

SHIFT BREAK: Adjusting Our View of Labor Cost

Labor cost is probably the number one most worried over metric in the cafe. Of course, like any other metric that signifies the health of the business, your labor cost needs to be something you pay attention to and control. But the way many cafes approach labor cost can be akin to sawing off the branch they sit on. Short term gain, long term detriment. In a time where the need for talent acquisition and wages are on the rise, it is time we take a fresh look at ways to grow and maintain profitability. Today on Shift Break we will be talking about ways to view your labor cost in light of the whole business, how to prioritize your focus and energy, and why your investment into labor may not need to be as tightly controlled as you have been led to believe. Related episodes: 341: How to Think About Success 009 : How to Approach Data and Metrics w/ Simon Ouderkirk : Simon shows us how we should be thinking of numbers and their relation to our shops, baristas, and businesses 302 : Data's Roll in the Success of your Shop w/ Mark Calhoun and Jim Strarcev of Perfect Cube 244 : Top 10 Ways to Lose Employees INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com
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Dec 17, 2024 • 46min

513: Rock n' Roll, E-Commerce, and Opening a Coffee Shop w/ Acey Slade of Cat Fight Coffee!

Music and coffee seem to just go together. If you are into one, the other is not far behind. Both coffee and music inspire and create community that fuel's our lives. Today's guest began his coffee journey as a full time touring musician and was immediately hooked. His journey took him from e-commerce and pop-ups, to now his own brick and mortar store. Today we are chatting with Acey Slade of the weird and wonderful, Cat Fight Coffee! Catfight Coffee was formed in 2020 by career musician Acey Slade (Dope, Joan Jett and the Blackhearts, Til Lindemann of Rammstein) and his wife Meiling (a Taiwanese native) when both saw their respective careers put on hold due to Covid Lockdown. Acey, having had a previous background in the coffee industry and Meiling having a successful career in beauty industry. They put their experience to work and Catfight Coffee was born as e-commerce business. Today Catfight Coffee is available in over 80 retail outlets across North America. Roasting and distribution in the UK will begin in early 2023 as will the first retail outlet in Asia. We cover: From Music to Coffee: The Birth of Catfight Coffee Pop-Ups and Community Engagement Balancing Personal Taste with Customer Preferences Branding and Marketing Strategies Creating a Welcoming Coffee Shop Environment Building the Brick and Mortar: Challenges and Insights The Importance of Customer Experience Learning from the First Week of Operations Hiring for Success in the Coffee Business Personal Growth as a Business Owner Advice for Aspiring Entrepreneurs Links: https://www.catfightcoffee.com/ IG : @catfightcoffee Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com Follow on Instagram! @Artobrick .... and tell them Chris sent you!
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Dec 12, 2024 • 14min

SHIFT BREAK! The Good and Bad of a Training Lab

There is no doubt about it, having a training lab is a wonderful asset to have for elevating the quality of your training...until it isn't. Truthfully, much like any tool, it depends on how it is used and whether it is part of a bigger picture. Today on Shift Break we will be talking about the good and the bad of training labs. You don't necessarily need one, but if you do have a lab or are wanting to create one, then this episode will help you create it and use it in a way that produces more than just classroom knowledge, but real world skill. Related episodes: 505: Maintaining Excellence in the Everyday Work of Coffee Shops w/ Maxwell Dashwood SHIFT BREAK: Minding Our Business SHIFT BREAK: Detail Oriented Staff Starts With You You Need to Prioritize In-House Training! INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com
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Dec 10, 2024 • 41min

512: The 5 Non-Coffee Books You Need to Read!

Explore the transformative power of literature for coffee professionals. Discover five essential non-coffee books that inspire growth and community building. Reflect on the importance of mindful decision-making and creating welcoming spaces. Delve into the balance of quality over quantity in business, emphasizing the value of maintaining integrity in craft. Gain insights into ethical practices in plant-based beverages and learn how to align business goals with personal values.
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Dec 4, 2024 • 15min

SHIFT BREAK! How Not To Be a Jerk When Training Baristas

The title of today's episode sounds like a no brainer, but you may or may not be surprised to know that it is way easier than you think to be this way when traIning baristas. It is not something that we set out to do, but is born from a confluence of insecurities, myopic focus, passion, and assumption. I say this as someone who has certainly lived it and wants to help you avoid making the same mistake. Today on Shift Break we will be talking about how you can approach training in a way that lessens or avoids entirely the things where you are perceived as a jerk, in favor of being seen as an advocate and resource for success. It can be done! Related episodes: SHIFT BREAK! How Long Should it Take To Train a Barista? You Need to Prioritize In-House Training! 331 : The 7 Deadly Sins of my Career 074 : The Life Changing Power of Good Authority w/ Jonathan Raymond 067 : 6 Truths About Power : The Responsible Approach to Power Dynamics in the Cafe INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com
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Nov 26, 2024 • 13min

SHIFT BREAK! How Long Should it Take To Train a Barista?

I feel as though this question is constantly on the mind of owners. It is a question born from a desire to have a well trained staff that makes the quality of the work more consistently great, as well as a desire to be an effective trainer and have the staff "get it" quickly. Throw in a little bit of owner insecurity as they are learning all this stuff themselves too, and you get a recipe for miscommunication, assumption, and frustration that seems to be in the background of the question. Trouble is we often will default to assuming that the manor and amount of training we are doing is surely not the issue, and instead the issue lies with the staff. Truth is a little less straight forward. Today on Shift Break we will be talking about how long you should expect to train staff, and how to know that you have truly put in a good and appropriate amount of planning, structure, and effort before seeking to address the one being trained. Related episodes: Insecurity in Management SHIFT BREAK: Evil Owners and Lazy Baristas 330 : Establishing Systems in Your Coffee Shop 506 : Critical Workflows Every Coffee Shop Needs 496: Hard Decisions and High Standards 235 : 4 Tips for Training your Staff 339 : What Good Barista Training Produces SHIFT BREAK: Respecting Your Barista's Professional Boundaries Reasonable Expectations INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com
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Nov 26, 2024 • 49min

511: The Art of Designing Unique Coffee Bars w/ Scott Magic of Magic Architecture

In this engaging discussion, architect Scott Magic, known for his award-winning coffee shop designs, shares insights on creating spaces that blend functionality with memorable aesthetics. He emphasizes the importance of unique atmospheres in fostering connections between customers and staff. Listeners will enjoy tales of incorporating local culture and history into designs, from utilizing discarded materials to collaborating with artists. Scott also highlights how thoughtful choices in lighting and layout can significantly enhance the overall coffee shop experience.
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Nov 24, 2024 • 49min

510: Advancing Equity in Farmer-Consumer Relationships w/ Ethiopia's Beamlak Bekele!

One of the beautiful things about working in coffee today is the connectivity that is available to players in the value stream. Those who want to make the biggest difference, both use and innovate better versions of these various avenues for connection to build trusting and generous relationships that bring thriving and understanding. Today's guest live and breaths this mission. I am so honored to welcome to the show, Beamlak Bekele! Beamlak has experience working as a Green Coffee Export Manager, Logistics and Documentation Supervisor, and Coffee Quality Control Specialist. She is the 2nd-place national barista champion, and currently working as the project coordinator for IWCA Ethiopia. Being raised in a family that has worked in the Ethiopian Coffee industry for decades, Beamlak is interested in learning how to bring origin country perspectives to international coffee dialogues and how to design gender-inclusive and sustainable operational systems in coffee businesses. Beamlak has also just returned from a tour in the United States after participating in the Cxffee Black barista exchange progam and being a guest at Nossa Familia In this conversation we explore her upbringing in coffee, career, perspectives on trade, and the importance of better systems and trust in coffee relationships. You will learn about: Family Legacy in Coffee Production Education and Its Impact on Coffee Understanding Transitioning into Professional Coffee Roles Ethics in Coffee Trade and Farmer Benefits Empowering Women in the Coffee Industry Building Sustainable Relationships in Coffee Trade Ethiopian Coffee's Unique Value Proposition Connecting Trade and Consumer Experience The Role of Baristas in Coffee Culture Transforming Consumer Perceptions of Coffee Community and Collaboration in the Coffee Industry Links: Beamlak on IG @HUMANS_OF_COFFEE Related episodes: 488: Founder Friday! Honoring Coffee's Root w/ Bartholomew Jones of Cxffee Black! 451: Business Growth, Integrity, and Coffee Farmer Equity w/ Martin Mayorga of Mayorga Coffee 397: Diversity and The Color of Coffee w/ Keith Hawkins, The Color of Coffee Collective 413 : Coffee Education and Training at Origin w/ Fabiola Solano of Soy Barista 335: A Better Business Model for Coffee Farmers w/ Thaleon Tremain of Pachamama Coffee Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com Want a beautiful coffee shop? All your hard surface, stone, and brick needs! www.arto.com Follow on Instagram! @Artobrick .... and tell them Chris sent you!
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Nov 22, 2024 • 1h 29min

509 : Founder Friday! (Special 2 Part Before + After Episode w/ Nic and Krystal Tanaka of Kohiko Coffee House, Sugarland, TX!

It's Founder Friday! I am so thrilled to feature people who have become friends through getting to know them at coffee vents over the years. They have launched their own coffee house and made something as unique as they are themselves. Nicolas and Krystal Tanaka are siblings and the proud owners of Kohiko Coffee House, located in Sugar Land, Texas. They've combined their unique backgrounds and extensive experience in the coffee and food & beverage industries to create a space that brings quality coffee and Japanese hospitality to the Houston community. Nic, the visionary behind Kohiko, shared his passion and vision for the coffee house after his first trip to Japan. He had already begun his journey as a barista in a specialty coffee shop in Sugar Land. He approached Krystal with the idea during her time pursuing her MBA, which led to them working together on an entrepreneurial project in her final semester. This is where they saw that their passions and strengths complemented each other. As Peruvian and Japanese Americans, they felt particularly connected to bringing something unique and special to Sugar Land. They honed in on the idea of bringing quality coffee with Japanese hospitality to Houston. After Nic became a two-time Coffee Fest World Latte Art Champion and Krystal graduated from her program, they chose to pursue this endeavor together. Their family has always inspired and motivated their journey. Their grandfather, Roy Tanaka, an entrepreneur who instilled Japanese values and compassion, played a key role in shaping their vision. Their youngest brother, Kenji, continues to inspire them as he makes a name for himself in the coffee world. They are grateful for their community who helped motivate and encourage them to turn their dream into a reality! Today we are exploring their story in 2 parts. First we talk with them on their first day being open. Next we catch up with Nic and Krystal after five months of operation. These conversations presented back-to-back give us deep insight into the values, vision, plans, and life of the business from conception to full open and growing. I love the whole Tanka family and after you listen to today's episode I think you will too! Enjoy! We discuss: The journey to deciding to open a shop The Challenges of Being Your Own General Contractor Embracing Japanese Hospitality and Quality The Importance of Transparency and Openness in Service Building a Positive Work Environment through Communication Exceeding Expectations on the First Day Navigating Personal and Professional Life The Impact of Viral Success Adapting to Demand and Building a Team Why transparency and openness are key aspects of service Scaling Operations: The Ice Dilemma Strategic Growth: Balancing Innovation and Stability Resilience in Entrepreneurship: Staying Grounded Links: www.kohikocoffeehouse.com Instagram: @kohikocoffeehouse Related and Recommended Episodes: 396 : Founder Friday: Before + After Edition! w/ Jonathan Pascual of the Newly Opened Opo Coffee. Founder Friday! w/ Adam Obrátil of Industra Coffee, Brno, Czech Republic' 150 : Founder Friday w/ Kyle Wells of Torpedo Coffee, Denver, CO : Before & After Episode 489: Tips for Creating a Resilient Cafe 240 : What to do before your Build your Bar Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com Want a beautiful coffee shop? All your hard surface, stone, and brick needs! www.arto.com Follow on Instagram! @Artobrick .... and tell them Chris sent you!
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Nov 20, 2024 • 16min

SHIFT BREAK! Engaging in the Right Conversations (or how not to accept undue guilt)

Did you know that, in spite of all the work you do for others, the sacrifices you make to run your business and do what you can for your staff, plus the positive impact on your community, the you are ACTUALLY evil and/or complicit in the demise of coffee and the people in coffee? Well, if you listen to the conversations, articles, and headlines being created about you by people who don't know you and the details and nuances of the work you do, you'd be tempted to take on that accusation and guilt as statement of fact and forget about the good work and proof to the contrary in a bid to chase social standing among people whose job it is to find fault above all else. Not a great idea. Today on Shift Break we will be talking about why it is critical that you choose to participate in and give energy to the right conversations so we can create virtuous cycles instead of downward spirals. I am thankful for you all and the good you do for people through coffee everyday! Related episodes: Faithfulness and Honesty SHIFT BREAK: Minding Our Business Thankfulness and Giving Energy to the Positive Your Peers are not Your Customers Priorities and Deep Thankfulness 485: Your Shop vs The Industry - How to Free Yourself From Dependency INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

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