Community Creators with Shana Lynn

In recurring revenue businesses, there is one number you absolutely need to be tracking. In this episode, Shana reveals that metric and how to track it.Key Takeaways- The one metric you must track in your business (00:54)- What retention rate means (01:44)- A simple formula for tracking retention (02:50)- Why tracking retention is so important (07:04)  Additional Resources: - Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com- Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Episode SummaryCaitlin Mitchell from EB Academics shares how she created a strong culture and clear identity that has led to a 97% retention rate for her membership program. She is breaking down her strategy into 3 keys for creating a sticky member experience. And the final tip at the end of the episode you won't want to miss!!Key Takeaways- Caitlin’s favorite community that isn’t her own (02:42)- What’s unique about EB Academics (05:31)- The typical culture for teachers in the online space (09:24)- Living your culture with your team (16:34)- Retention and membership rates for EB Academics (17:52)- Achieving 97-98% retention rates (23:22)- Key tactics to create a strong culture in your community (25:44)- How to hire a Community Manager (32:27)- Customer service is your brand. It’s how you show up (36:00) Additional Resources: - Caitlin’s Website: https://ebacademics.com/- Teaching Middle School ELA Podcast: https://ebacademics.com/category/podcast- Teaching Middle School ELA YouTube: https://www.youtube.com/channel/UCWezgZ_BNFaF-IURmTTN_dA ----- Discover your retention rate and the lifetime value of your member using this simple calculator. Access it here: www.memberltv.com- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Want to know how Shana took a client's retention from 89% to 92%? She will detail the easy 4-step process she used in this episode.Key Takeaways- How long do people stay in your program? (00:50)- Retention determines lifetime value (01:03)- The best marketing is a great testimonial (03:01)- Targeted reactivation campaign (04:03)- 4 steps to reactivate inactive members (06:56)- Give them a compelling reason to come back (08:39)- ABO – Always Be Onboarding (11:20)Additional Resources: - Discover your retention rate and the lifetime value of your member using this simple calculator. Access it here: www.memberltv.com- Bonjoro: https://www.bonjoro.com/?ref=shanabresnahan- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

If you have ever felt the weight of responsibility for getting your clients results, lost sleep over someone not making progress in your program, or over delivered to the point of burnout, then this episode is for you. Shana talks about boundaries and one mindset shift you need to make to start setting better boundaries today.Key Takeaways- Why you are not responsible for client results (01:02)- Healthy boundaries are essential for a successful business (02:18)- You are responsible TO clients, not FOR them (02:34)- Don’t sell and ghost (05:11) Additional Resources: - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Have you ever wondered how you can leverage your industry ecosystem to create partnerships and relationships that will benefit you and your customers or members?In this episode, Candace D'Agnolo shares her secrets on how you can do just that.Key Takeaways- Meet Candace- The Pet Boss (01:20)- How to get involved in your local community (03:21)- The riches are in the niches (08:46)- How to become a leader in your niche (12:24)- Tips to leverage relationships in your ecosystem (17:36)- Collaborative relationship building (22:59)- Showing your value inside a community (25:02)- The ripple effect of a community (28:45)- It all takes one relationship (32:27)Additional Resources: - Access Candace D'Agnolo’s podcast, blog, and other freebies here: https://petboss.com/- 77+ Ideas for Building a Stronger Community (Free Download): https://bit.ly/connection-ideas- Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

How do you use customer success stories in your business?In this episode, Shana explains how to leverage those stories to their full potential, and she shares tips that will allow you to get more mileage out of every customer success story that you have.Key Takeaways- The power of storytelling (00:57)- Using stories to help people overcome self-limiting beliefs (04:29)- Three key aspects of stories inside your business (06:11)- How to collect customer stories (07:13)- Sharing your stories (10:17)- Streamline Story System (13:31) Additional Resources: - Streamline Story System: https://www.streamlinedstorysystem.com    Use Coupon Code ‘CREATORS’ to get a Discount- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Do you have a good onboarding process? In this episode, Shana explains one key step you may be forgetting.Key Takeaways- The onboarding process will determine the success of your users long-term (01:18)- Always be onboarding (03:03)- The ripple effect of a great onboarding process (07:35)- Preparing the existing community to welcome new members (11:06)Additional Resources:  - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

If you want to know how to get your members engaged, activated right away, and showing up to your live calls, this episode is for you. Susan Bradley is revealing a strategy she uses to run new member calls that is leading to fast action and a 90% show-up rate.Key Takeaways- Meet Susan Bradley (01:01)- The best community Susan has been part of (04:18)- How to run new members calls (07:09)- The purpose of new member calls (12:49)- How to increase the show up rate for your orientation calls (17:12)Additional Resources:  - The roadmap to $50K on Shopify Podcast: https://thesocialsalesgirls.com/podcast/- Growth Plan Workshop: https://watch.thesocialsalesgirls.com/s/77wKvQ- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast so you never miss an episode!

What does it mean to be a 7-figure business owner? It doesn't always mean 7-figure profits. In this episode, Shana passes on her wisdom and experience from being an entrepreneur for over 10 years.Key Takeaways- Who is a 7-figure business owner? (00:48)- Revenue is all good, but what’s your profit (04:48)- Setting aside money for taxes and business savings (07:31)- Working backward to determine your profit margin (08:06)- Don’t worry about 7 figures (13:31) Additional Resources:  - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Learn how 2 companies' customer service experiences had a huge impact on my opinion and probability to use them in the future. What's the difference? Find out in this episode.Key Takeaways- The tale of 2 customer experiences (01:11)- It is inevitable to make mistakes – how do you resolve them (06:48)- How to respond to customers strategically (10:29)- 2 things to always remember (16:16)- How a relationship ends determines how you feel about it (19:04) Additional Resources:  - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!