

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Dec 22, 2020 • 39min
Learn How to Go Three Levels Deep to Make Your Customer Facing Time So Much More Impactful with Mark "The Sales" Hunter
This is episode 306. Read the complete transcription on the Sales Game Changers Podcast website. MARK'S TIP TO EMERGING SALES LEADERS: "Sales professionals have an obligation to reach out to people who you know you can help. Your goal is to earn the right, privilege, honor and respect to be able to talk with that person again. When you earn this right, then you can say you had a good day because you're going to be able to come back and talk with them again and this time, you'll get a little deeper, and be able to show them the real reason why and how you can help them. Customers are craving this level of transparency, authenticity and engagement."

Dec 21, 2020 • 35min
This Is a Great Way to Get Past Your Self-Limiting Beliefs with Growth Mindset Expert Jamie Crosbie
This is episode 305. Read the complete transcript on the Sales Game Changers Podcast website. JAMIE'S TIP FOR EMERGING SALES LEADERS: "One of the biggest challenges we face are limiting beliefs. Ask yourself what is the #1 obstacle that I'm facing right now that's holding me back from being truly who I was created to be personally or professionally to being my very best self? Then examine the belief that's associated with that. Ask "When did I start believing that? What happened in my life?" There are a lot of lies that we tell ourselves that you wouldn't tell your best friend. If you were treating yourself like your own best friend, you would be saying something totally different to yourself. Figure out what that is and go through the exercise of adopting a new belief is very powerful."

Dec 17, 2020 • 39min
How to Prepare for 2021 Sales Success with Blackbaud Leaders Chris Krackeler and Meg Arnold
This is episode 304. Read the complete transcription on the Sales Game Changers Podcast website. CHRIS' TIP TO EMERGING SALES LEADERS: "Listen and learn. On the listening side, one technique I've used is wait until someone finishes the last word that they've said, envision that last letter before you interject. We all go into sales because we like to talk, but you should always practice listening. It helps you be a trusted adviser and be open minded about learning. You can learn anywhere, from books, from people, from people above you in the org, from peers, from people on your team." MEG'S TIP TO EMERGING SALES LEADERS: "Keep yourself healthy, both mentally and physically. Start thinking about next year. How you can change things up next year knowing what we're going to be facing. Finally, have some fun. It's the holiday season!"

Dec 14, 2020 • 42min
How a Read Offense Can Help You Bring Your Prospects the Deeper Value They Need Right Now with Well-Known Sales Expert Lance Tyson
This is episode 303. Read the complete transcript on the Sales Game Changers Podcast website. LANCE'S TIP TO EMERGING SALES LEADERS: "There are two books on the top of my bookshelf - "All the Places You'll Go" and "Green Eggs and Ham." If you look up the amount of objections that are in "Green Eggs and Ham," you'll find there are 73 and the main objection is, "I don't like green eggs and ham." But the first objection is "I don't like Sam-I-Am." The first objection of the book is, "I don't like the salesperson!" You have to work on your likeability factor. I came out of Dale Carnegie Training and the book How to Win Friends and Influence People doesn't say you have to like anybody, it says you have to have a likeability factor. I urge all sales professionals to be conscious of that and to keep working on it."

Dec 14, 2020 • 45min
How Behavior Management is Key to Ensuring Sales Performance Effectiveness with Gretchen Gordon
This is episode 302. Read the complete transcription on the Sales Game Changers Podcast website. GRETCHEN'S TIP FOR EMERGING SALES LEADERS: "Tune into yourself. Behavior management is more important than just results for sales managers and salespeople. Behaviors are everything from activities to how you are conducting the sales conversation. For example, make sure that you are doing customer call planning and debriefing. If you do not have a manager that is frequently available to help with that, partner up with a friend. Have an accountability partner to help you change your behaviors."

Dec 10, 2020 • 37min
Ways to Humanize Yourself as a Sales Leader to Help Your Customers and Team Members Achieve More with Sales Leaders Sean Brophy and Brian Egenrieder
This is episode 301. Read the complete transcript on the Sales Game Changers Podcast website. SEAN'S TIP TO EMERGING SALES LEADERS: "Celebrate micro victories. On a daily basis, it could be hitting your target for calls, your number of connects, or it could be a campaign that just generated some number of responses. In sales it's too easy for us to look at the scoreboard as the definition of success and I think that now more than ever there's a lot of things that we can be celebrating and it's incumbent on us as leaders to acknowledge and to celebrate those things on a daily basis." BRIAN'S TIP TO EMERGING SALES LEADERS: "Set realistic goals. We're back to work in a different way so don't let COVID or work-from-home and all the changes be your excuse. How can I be better than everybody else that is using this as an excuse? Let it drive you to create that value, create that ability to be able to connect because you're going to strive to do a little bit better than the people you're competing against."

Dec 7, 2020 • 46min
Doing This Simple Thing Right Now Will Put You in the Top 5 Percent of All Sellers with Author of 5-Minute Selling Alex Goldfayn
This is episode 300. Read the complete transcript on the Sales Game Changers Podcast website. ALEX'S TIP TO EMERGING SALES LEADERS: "It's so easy right now to stand out from the crowd, you just need to do a little bit of being present. We all have people that we know and who know us and we care about them, we need to communicate that care a little bit more and that is what puts you in the top 5 to 10%. If you care without communicating it, nobody knows you care and they can't benefit from it even though they want to, even though they need to. Show that you want to help and see what happens. It will be good."

Dec 6, 2020 • 45min
How Focusing on All Aspects of Your Life Can Improve Your Sales Performance with Anita Nielsen
This is episode 299. Read the complete transcript on the Sales Game Changers Podcast website. ANITA'S TIP FOR EMERGING SALES LEADERS: "Give yourself some time to just ask yourself, "What could I be doing right now to help me be better at sales?" The one skill that I know that most high-performing sales professional have is they're always good at is asking good discovery questions so that's one that I'm constantly harping on, if you need an example. So say to yourself, "I need to get better at asking discovery questions so now I'll go look online or look on LinkedIn for some ideas on how to do that."

Dec 4, 2020 • 34min
Timeless Strategies for Success As We Near Year End with Sales Leaders Monica McEwen and Rosie Corcoran
This is episode 298. Read the complete transcription on the Sales Game Changers Podcast website. MONICA'S TIP TO EMERGING SALES LEADERS: "While we're all in a pandemic together, there's a lot of different ways how that's affecting people. I think that's equally as important to bring that same empathy to your customers and your prospects so if you get somebody on the phone and they seem distracted, they seem like they might have something else going on, a child walks in the room, offer to take the meeting the next day. Understand that people are going through a lot right now and enter every conversation with empathy, compassion, understanding then preparing for it." ROSIE'S TIP TO EMERGING SALES LEADERS: "First, understand what motivates you and why you want to be successful. Second, find the right balance between seller development, your understanding of the product and the time that you spend with your customers, and your planning and preparation. If you could find the right balance among those three things and take a proactive approach, it's going to help you with your success. Third, remain positive because we are all fortunate to be in these positions where we can be having conversations like this about how to be successful and it's important to see the big picture."

Dec 1, 2020 • 38min
How to Tell an Impactful Story that Will Show Your Customers You Are Truly Listening to Them with Well-Known Leadership Coach Dr. Brian Harman
This is episode 297. Read the complete transcription here. BRIAN'S TIP TO EMERGING SALES LEADERS: "If you're going to bring your highest energy into your sales, work, life, and relationships, you should get more involved in hearing other people's stories because it will help you tell a better story yourself. You're sharing your story in order to build relational trust which is a reciprocal emotion, you give it to get it. Even though you're talking, you're doing so in a way that's very much about the other person. If you're going to be of service to others, you have to listen and don't ever want minimize the behavior and act of listening. Listening is the best gift you can give your customers."


