

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jun 23, 2021 • 40min
Insights on Driving Corporate Impact with Emerging Women in Sales Leaders from Juniper Networks and Cisco
This is episode 376. Read the complete transcription on the Sales Game Changers Podcast website. NICOLE'S TIP FOR EMERGING SALES LEADERS: "The most impactful thing that any of us can do is really understand ourselves, and be able to articulate that really clearly to others. Spend some time getting really deep around what it is that both you're really good at, and energizes you. I would highly recommend looking into Marcus Buckingham's Strengths-based Leadership. He has a lot of guidance around how to do that analysis. Think about your best day at work. What were you doing on that day? Were you talking to large groups of people? Were you working quietly? Were you doing deep analysis? Was it public speaking? Get really, really clear about what it is that you enjoy doing what you want to do, and use that as a guideline.It's often more important what we don't do with our time, because that's what dictates how much time we have to do the things that we want to do. RILEY'S TIP FOR EMERGING SALES LEADERS: "Don't be afraid to tell people what you want and put it out there. It sounds a little a little silly like put it out in the universe and then it'll come, but there is truth in it. If you want to go into leadership, start telling people that that's a goal for you. Ask for mentors to help you in that direction. Be clear about your expectations. Women are special in this industry, and we are an asset to our employers and so we're allowed to have that moment."

Jun 22, 2021 • 31min
Turning Uncertainty into Competitive Sales Advantage with Thrive Author Meridith Elliott Powell
This is episode 375. Read the complete transcription on the Sales Game Changers Podcast website. MERIDITH'S TIP FOR EMERGING SALES LEADERS: "Really do the work day in and day out to start to view uncertainty as opportunity. Start to think of yourself as somebody who runs to the sound of the gunfire and takes action. If you do that, everything else is going to fall in place. Really focus and believe your job is to help others move through that uncertainty. If you help others move through that uncertainty, you are going to move through it flawlessly."

Jun 18, 2021 • 26min
Imperative Sales Success Strategies with Cvent Leaders Darrell Gehrt and Alex Otwell
This is episode 374. Read the complete transcription on the Sales Game Changers Podcast website. DG'S TIP FOR EMERGING SALES LEADERS: "Evolve. We all have to evolve, the world is evolving, it's changing on a regular basis. How can you refresh what you're doing? If you want to avoid burnout and you want to avoid getting into that paralysis state, constantly change your game. If you do that, you're going to like your job a lot more, you're going to like your interactions with customers a lot more and you'll thrive and survive." ALEX'S TIP FOR EMERGING SALES LEADERS: "Be humble, keep evolving and get 1% better every day. Just take a little bit of time every day to try to make yourself a little bit better and don't forget that. Be humble, because we've all been bounced around this year and had to look ourselves in the mirror. I tell myself that every day, try to do that and I tell my reps that a lot."

Jun 16, 2021 • 37min
Easy Things Sales Professionals Can Do to Create Valuable Content with Digital Marketing Expert Lori Highby
This is episode 373. Read the complete transcription on the Sales Game Changers Podcast website. LORI'S TIP FOR EMERGING SALES LEADERS: "To figure out the content to create, keep a list of the questions that people ask you. If you're hesitant or not sure what to write about, the next question that either a client or prospective client asks you, it's a great starting point for you to take that and turn it into a piece of content that you share it on LinkedIn, or write a blog post or something along those lines. It's a great starting point. Another tip I would say is just go in your sent email. You've likely answered some of these questions in an email already. You've already got half of that post written then for you [laughs].

Jun 16, 2021 • 33min
How to Uncover Your Customer's Key Desired Insights with Voice of the Customer Expert Tonya Bjurstrom
This is episode 372. Read the complete transcript on the Sales Game Changers Podcast website. TONYA'S TIP FOR EMERGING SALES LEADERS: "Get curious. Step outside of your assumptions and what you believe to be true. Ask some really great questions of your customers, of your team, of your spouse [laughs]. Just get curious and open your mind and learn what other people have to contribute, because it's there."

Jun 15, 2021 • 38min
Why Focusing on Tens, Not Ones Through Nines, Will Set Your Sales Efforts Apart with Mark Silverman
This is episode 371. Read the complete transcript on the Sales Game Changers Podcast website. MARK'S TIP FOR EMERGING SALES LEADERS: "Write down every single one of your accounts, everything that's taking your attention, everything that's important. I say write them down, don't put them in a spreadsheet, don't look in your CRM. Write them all down, rate them 1 through 10. If you've got some 10s, that's awesome, put them off to the side. Now look at anything that's a 1 through 5, get it off your plate. Now look at the 7s, 8s and 9s. Your accounts are the same way when they talk about investment. They say don't fall in love with a stock. Buy and sell when it's the time to buy and sell. Same thing with your accounts, you have accounts that you love the people, you have accounts that you just know are going to crack. If you can't make it a 10, you put that off to the side and look at it later. Now look at your list of 10s and take some time with it and get creative, get innovative, figure out ways that you haven't been able to look at it before and go there. Now look at those 10s. When you're done with that 10 list, now you can go back to the other list and see what you can elevate."

Jun 11, 2021 • 35min
How to Motivate Your Sales Team as Things Heat Up with FireEye Sales Leader Greg Davison
This is episode 370. Read the complete transcript on the Sales Game Changers Podcast website. GREG'S TIP FOR EMERGING SALES LEADERS: "You're the culmination of all the decisions that you've made. Using a baseball analogy, if you struck out, maybe you decided you didn't practice enough. If you weren't in the right place to catch that flyball, maybe you didn't think about how to plan before that play happened to think about what could happen. If you don't like something, just change it. Just go and do it. In saying that, it's recognition that the most precious asset that we all have is time. You can't waste it, you've got to do all the hard things. Go put all of those things on your calendar now!"

Jun 9, 2021 • 41min
How Putting Yourself Out There is the First Step to Success with Cox Business Sales Leader Tiffany Markus
This is episode 369. Read the complete transcription on the Sales Game Changers Podcast website. TIFFANY'S TIP FOR EMERGING SALES LEADERS: "Have the confidence to put yourself out there. If you aren't in the game, you can't get selected. You can't sit on the sidelines, and this is not just for women in sales. These are things I tell my closest friends or people that come to me for advice. Remember, you have all of your successes backing you up. You wouldn't have come this far if you weren't that person. Put yourself out there for opportunities. Even if you're not selected, you're going to learn a lot. You're going to get the feedback and the next time around, you're going to be better positioned. It all starts with you putting yourself out there."

Jun 7, 2021 • 32min
Sales Success Comes Down to Mission, Metrics and Action with Dun and Bradstreet Public Sector Leader Tim Solms
This is episode 368. Read the complete transcription on the Sales Game Changers Podcast website. TIM'S TIP FOR EMERGING SALES LEADERS: "I'm going to give you an acronym: MMA. Everyone thinks MMA, mission, metrics and action. Always know, what is the mission I'm trying to support? What are the metrics that get me there? And what are the next action steps that I have to take?

Jun 2, 2021 • 35min
Ideas to Capture More Sales with Federal Sales Experts Eileen Kent and CACI's Erich Wiemann
Eileen Kent, a federal sales expert, and Erich Wiemann, a seasoned sales leader at CACI, share invaluable insights into capturing government sales. They discuss the importance of leveraging existing client relationships to uncover new opportunities, emphasizing that referrals are gold. The duo highlights the critical role of adaptability in a post-pandemic federal environment, touching on budget urgency and cybersecurity challenges. They also differentiate between product and solution sales, advocating for creativity and strong communication skills to excel in the federal market.


