Higher Voltage
Volt
Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.
Episodes
Mentioned books
Jan 27, 2021 • 46min
How to Market a University – Terry Flannery
Stony Brook University's Terry Flannery joins the podcast to discuss her new book, "How to Market a University"
Jan 13, 2021 • 50min
What We Learned in 2020 That Will Shape 2021: Jenny Li Fowler and Gabriel Welsch
As we turn the page on 2020, Jenny Li Fowler of MIT and Gabriel Welsch of Duguesne University look at the marketing trends and tactics that will prevail in 2021.
Dec 15, 2020 • 43min
Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec
Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.
Nov 24, 2020 • 49min
Higher Ed Leaders on Social Media - Josie Ahlquist and Walter Kimbrough
Josie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.
Nov 12, 2020 • 40min
Days of Giving and Giving Tuesday – Brittany Shaff and Tim O’Keeffe
With Giving Tuesday just around the corner, we talk about the state of institutional giving in 2020, and the ways that colleges and universities will leverage Giving Tuesday to create their own dedicated days of giving before the fiscal year is out.
Oct 29, 2020 • 40min
Middlebury Magazine’s Digital Pivot – Matt Jennings
Matt Jennings, editor-in-chief of Middlebury Magazine, joins Higher Voltage to discuss the award-winning publication's shift from print-first product to digital-only (for now), and what changes will be permanent.
Oct 15, 2020 • 46min
Higher Ed and Social Media Influencers – Madeline Roberts Pyle and Carly McCarthy Hollowell
In this week's Higher Voltage, we explore the different kinds of agreements and compensation schools offer these students, the guidelines and safeguards they put in place, and the importance of leveraging these authentic voices and their digital savvy to help show prospective students what their life on campus (IRL or virtual) can look like.
Sep 17, 2020 • 50min
Diversity and Inclusion in Higher Ed Comms - Kevin Tyler and Alice Cheng-McConnell
Higher ed marketers want to portray their schools as diverse and inclusive. But how do they do that in a way that is authentic and doesn't misrepresent the actual makeup of their student bodies? Kevin Tyler and Alice Cheng-McConnell explore with our host, Heather Dotchel on the latest episode of Higher Voltage.
Sep 3, 2020 • 57min
Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz
Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz by Volt
Aug 20, 2020 • 45min
The Pandemic and Higher Ed Professional Development – Gail Towns and Catherine Feminella
Higher ed marketing professionals love a good conference. So how are folks connecting and learning from one another with the traditional conference calendar blown up?
