Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

The Do-ers
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Sep 13, 2023 • 38min

NIKKI DINDO ON THE DO'S AND DON'TS OF SOCIAL MEDIA

With over a decade of marketing experience in both Vancouver and New York City, Nikki has led social media strategy for a diverse range of companies, helping brands reach new levels in their business. From travel and tourism to fashion and films, she works with lifestyle brands as well as female founders and entrepreneurs to support their social media needs. She also invested in The Roundtable as a member in 2023! Follow Nikki's company 'Spring Media' on Instagram ▶︎ Watch the Video Podcast Here! 00:00 — Intro 02:27 — How Nikki & I Met 06:03 — Getting on the Explore Page 07:57 — How to Find Trending Audio 10:10 — Growing a Social Media Following 10:46 — Being Scared to Post on Reels 11:55 — The Algorithm 14:09 — When You Feel Like Your Content Doesn't Work 16:16 — Batching Content 18:04 — Nikki's Work with Content Creators 21:11 — Misinformation on IG 25:03 — Structure or Spontaneity 30:06 — Homework for Those Scared of Social Media 33:48 — Homework for Social Media Experts Resources: Spring Media Co The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Sep 11, 2023 • 15min

HOW TO USE SHORT FORM VIDEO CONTENT (WITHOUT DANCING ON TIKTOK)

Hey there, it's Ashli Pollard, and in this episode, we're talking all about short-form video and how it can be a game-changer for your business. We'll go over some easy and impactful ways to use short-form video, even if you're not a videographer or have no experience with video production. We’ll talk about incorporating video into your marketing strategy, tips for creating short-form content, and how to create a strong hook for your videos. Human connection and authenticity in your videos is what will keep your audience coming back for more, so don’t be afraid to be you. I'll explain why it's more vital than ever to be vulnerable and honest with your audience and how it can help you build momentum and impact over time. So, whether you're new to short-form video or looking for some fresh ideas to spice up your content, this episode has something for you. ▶︎ Watch the Video Podcast Here! 00:00 — Intro 00:42 — Why Video is Queen 02:24 — Test Day 03:00 — Green Screen 04:55 — This to This 05:43 — Did You Know? 06:18 — B-Roll 06:50 — Momentum & Playing the Game 07:43 — Not Wanting to Be On Social Media 10:18 — Let's Talk Editing Resources: The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Sep 8, 2023 • 21min

[Below 14th Street] WHY FOLLOWERS DON'T MATTER: A LESSON IN MARKETING & TAKING RISKS IN BUSINESS

In this episode of Below 14th Street, I share a personal story that taught me a valuable lesson in business. I was tasked with growing a new department for a brand, and I decided to do things my own way. Instead of paying massive macro influencers, I went to top and bottom performing markets and gave 200-500 people in each market $5,000 to post about the product for a specific weekend. The result was a massive ripple effect of sales nationwide and a top-selling product. Creating chatter in a small way around a lot of people is important and that followers don't mean anything in terms of sales. Sometimes, you have to take calculated risks. Listen to this episode for more insights and inspiration to take risks in your own business! ▶︎ Watch the Video Podcast Here! 01:33 — Intro 02:03 — Growing a New Department 04:27 — Macro Influencers vs. Micro Influencers 09:22 — The Day of the Campaign 13:34 — 3 Lessons To Take Away Resources: The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies Listen to "Away: Jen Rubio" _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Sep 7, 2023 • 12min

a thank you to my besties <3

ilysm
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Sep 6, 2023 • 31min

ABIGAIL PEUGH ON THE POWER OF CONSISTENCY, TRANSPARENCY, AND HONESTY

Abigail is a full time content creator teaching other creators how to monetize their content. In the spring of 2022, her husband had 2 strokes and it turned their world upside down. She knew she needed to provide way more financially for her family, worked with Ashli on one simple call, and built her personal brand. She started selling digital products on TikTok...Little did she know that she would grow that personal brand to a half million dollar brand just under a year! Abigail is a proud member of The Do-ers and we love to see how she's growing! Follow Abigail on Instagram ✦ Use code "UNFILTERED" for 20% off Abigail's Digital Product Bootcamp! ▶︎ Watch the Video Podcast Here! 00:42 — Intro 03:02 — Welcoming Abigail 05:48 — The Pressure of Supporting a Family 08:55 — Abigail's Growth on TikTok & IG 13:00 — Learning by Doing & Thinking in the Long Term 15:30 — Building a Product Suite 20:10 — Sharing Financial Wins 25:22 — Commitment in Consistence 28:08 — Listen to Your Audience Resources: The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Sep 4, 2023 • 23min

THINKING OF "BURNING IT ALL DOWN"? LET'S TALK ABOUT IT.

I dive into the common challenges that entrepreneurs face and how they compare to those faced in a traditional career. From worrying about losing clients to feeling pressure to succeed, these challenges are not unique to entrepreneurship. As career women, we all face similar pressures and expectations in our jobs. I share personal anecdotes and observations to remind listeners that these challenges are a normal part of any career and should not be used as an excuse to quit entrepreneurship. Instead, I encourage listeners to focus on building their businesses with excitement and a long-term mindset. And before signing off, if you're listening on Apple Podcasts, please leave a review to help support the show. Thanks for tuning in to the Unfiltered Entrepreneur! ▶︎ Watch the Video Podcast Here! 00:42 — Intro 01:04 — Wanting to Quit 04:29 — Reason #1 05:58 — Reason #2 08:14 — Reason #3 11:10 — Reason #4 13:04 — Reason #5 14:44 — The Shift to Career 18:45 — Finding a Support System & The Long Term Resources: The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Sep 1, 2023 • 14min

[Below 14th Street] HOW I GOT TO BE THE PERSON WHO CHOSE OLIVIA POPE'S BAGS ON SCANDAL

In this episode of Below 14th Street, I talk about one of my past jobs as a junior level associate at Prada and how my role involved selecting the bags used by Kerry Washington's character on Scandal. It may sound simple, but it was a complex job that required a lot of research and analysis to ensure that the bags not only looked great on the show, but also drove sales in different areas. I also touch on the unique culture of working at Prada, including having to take an Excel test as part of the hiring process. And of course, I share some fun anecdotes about my time working there, including how we had the whole building to ourselves and a cafeteria with delicious, affordable food. If you're a fan of the fashion industry or just love hearing about behind-the-scenes stories, you won't want to miss this episode. As always, don't forget to leave a review and share with your friends. Thanks for listening! ▶︎ Watch the Video Podcast Here! 00:00 — Intro 01:39 — My Job at Prada 03:34 — Kerry Washington as Olivia Pope 05:36 — Analyzing Scandal Viewers 08:43 — Inventory 11:15 — Your Next Scandal Rewatch Resources: [Below 14th Street] MY FAQ QUESTIONS ABOUT THE FASHION INDUSTRY SO I NEVER HAVE TO ANSWER THEM AGAIN LOL The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Aug 30, 2023 • 50min

AMY MCNABB ON CONFIDENCE, BALANCE, AND MINDSET TIPS FOR ENTREPRENEURS

In this episode, I had the pleasure of interviewing personal development coach and actor, Amy McNabb. We have worked together for the past 2 and a half years, and I have even invited her to be a speaker at the RoundTable with Team AP. We discussed the emotional challenges that come with success, and how to overcome them with resilience and confidence. Amy shared her insights on building a life that supports your entrepreneurial ventures, and the importance of surrounding yourself with a community that uplifts and celebrates your wins. We also talked about the societal pressure to downplay our own happiness and success, and how to break free from that mindset. It was a heartfelt conversation filled with valuable wisdom and practical advice. Don't miss this one! ▶︎ Watch the Video Podcast Here! 00:42 — Intro 02:34 — Welcoming Amy to the Podcast 05:17 — Kindness & Focus: Different Business Approaches 10:30 — Comparison 14:45 — Meeting Your Own Expectations 22:39 — Coaching and Therapy 27:54 — Your Relationship with Entrepreneurialship 31:59 — A Fear of Losing Clients 37:46 — Confidence 40:27 — What Successful People Have 44:40 — What Balance Means 47:52 — Where to Find Amy Resources: Amy's Website Follow Amy on IG @amylmcnabb Actors Encouraged Follow Actors Encouraged on IG @actorsencouraged Amy's Personal Development Services Guide The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Aug 28, 2023 • 43min

The Misuse of “Luxury” in Marketing

If you’re going to use it, understand what you’re saying.
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Aug 25, 2023 • 7min

[Walk & Talk] Resilience IS Feeling.

Not the absence of it.

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