Business By The Books with Danielle Hayden

Are you an early stage startup or an accidental entrepreneur? In this episode, Melissa Wallace, co-founder of Fivefoottwo Marketing, joins Danielle to share the importance of KPIs in business, brand development, and marketing. Listen in to learn how to build a strong foundation for your company and LinkedIn brand-building strategies. Topics Discussed: Intro (0:00) Melissa's Mission: Empowering Early Startups & Female Founders (0:18) Early Stage Startup and Pre-Funding (1:39) Two Categories: Capital-seeking startups and Brand-Refining Entrepreneurs (3:03) Helping Accidental Entrepreneurs with Business and Marketing (03:55) Brand Development VS Growth Marketing and Foundation Building (7:19) Experts, Not Consultants: Differentiating Roles (14:42) Mindset Mastery Framework (15:57) CMO Role's Importance in Business (17:01) Quick KPI Calculation and CAC Metric (22:40) Key Performance Indicators (KPIs) in Business (29:37) Addressing Business Challenges and Maximizing LinkedIn Strategies (32:18) How Melissa Keeps Her Money Mindset Strong? (34:28) For help with your business's finances and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Melissa Wallace: Website | Fivefoottwo Marketing LinkedIn | Melissa Wallace Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Are you struggling to understand your financial statements? Every business owner must understand the language of money and have their business's financial health clearly defined. In this episode, Danielle and Victoria simplify Profit and Loss statements, going over their importance, the biggest mistakes people make, and the most important metrics to know. Join us as we explore accounting details, business profitability, and the divide between popular financial perspectives! Topics Discussed: Intro (0:00) The Big Three Financial Statements: Profit, Balance, Cash (1:43) Finance Framework Course (2:47) Overview of the Profit and Loss Statement and Accounting Basics (3:28) Operating Expenses and Bookkeeping (08:33) Net Income or Loss (10:15) Money Mindset Mastery Framework (13:49) Bookkeeping as a recipe for business success (14:52) Accountants vs. Popular Financial Views (16:28) Tax planning and the importance of business profitability (19:02) Profit and Loss Statement Issues (25:47) For help with your financial estatements and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Are you trying to force wealth and success? Is your nervous system working against you in business? In this episode of Entrepreneur Money Stories, Alison Reeves, a seasoned mindset and business coach, joins Danielle Hayden to explore how to empower individuals to expand their wealth by balancing masculine strategy and female energy in business and life. Don't forget to check out Alison Reeves course and Danielle's guest lesson in it! Topics Discussed: Intro (0:00) Alison Reeves journey so far and mission (0:20) Masculine and Feminine energy in business (1:40) Alison Reeves' Aligned & Affluent Course and Holistic Approach to Money Mindset (3:45) Nervous system regulation in entrepreneurship: Emotional Balancing and Manifesting (5:58) Money Mindset Personality Type (08:12) Transformation: More wealth with less force and Holistic Success (09:12) Alison Reeves' Aligned & Affluent Course in detail (13:31) Danielle's guest lesson in Alison's course: Money Mindset (15:22) Connect with Allison (19:35) To take control of your business's finances, visit: https://kickstartaccountinginc.com/get-started/ Alison Reeves Aligned & Affluent Course: https://alisonreeves.co/aligned-affluent/ Connect with Alison Reeves: Website | Alison Reeves Instagram | @alisonreevesco YouTube | Alison Reeves LinkedIn | Alison Reeves Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/

Are you planning to give gifts to your employees and clients this holiday season? In this episode of Entrepreneur Money Stories, Danielle Hayden dives into the details of gift giving and taxes, such as what gifts are allowed, gift price ranges, and tax deductions. Listen in to learn how to give amazing and meaningful gifts without getting into any tax trouble. Topics Discussed: Intro (0:00) IRS rules on non-taxable employee gifts and cash (0:59) Framework Step 1: Determine why you are giving a gift (3:19) Framework Step 2: Who are you giving the gifts to? (04:21) Framework Step 3: What is the perceived value of the gift? (4:30) Framework Step 4: Determine the actual value of the gift & action steps for gift giving (5:06) IRS rules: Tax rolls and payroll options for gifts (5:13) Money Mindset Personality Type (10:12) Gift tax rules for contractors, clients, and tips reporting (10:23) Solid bookkeeping and owner's draw (14:23) For help, DM on Instagram @Kickstartaccounting (17:48) To take control of your taxes this holiday season, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/

Is your business struggling with profit? Are you overspending in your personal life? In this episode of Entrepreneur Money Stories, Hilary Hendershott, founder of Hendershott Wealth Management, joins Danielle Hayden as they delve into the intricacies of money management, the Profit First approach, wealth building, and money mindset. Discover valuable insights into overcoming financial hurdles, optimizing investments, and reshaping your money psychology for lasting financial success. Topics Discussed: Intro (0:00) Discussing Hilary Hendershot's mission (1:25) Wall Street, Financial News Media, and the truth about the stock market (2:11) The Profit First Approach for business and personal finance (8:09) Money Mindset Mastery Framework (12:27) Accountants' reluctancy to Profit First: Saving on Taxes vs. Profit (13:28) Hilary's approach to investments and growing wealth (18:05) The 8th Wonder: Compound Returns (20:26) Hilary's advice for Money Mindset (23:50) Hilary's Free Gift for You (28:48) To take control of your business's finances, visit: https://kickstartaccountinginc.com/get-started/ Connect with Hilary Hendershott: Website | Hilary Hendershott Instagram | @hilary.hendershott YouTube | Hilary Hendershott LinkedIn | Hilary Hendershott Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/

Are you falling into the same financial pitfalls as many business owners? In this episode of Entrepreneur Money Stories, Danielle Hayden shares her wisdom on fine-tuning budgeting practices for optimal business efficiency. Explore the importance of approaching budgeting in a way that matches your individual money personality and the four different budgeting approaches. Topics Discussed: Intro (0:00) Money Personality Type Quiz (2:39) What exactly is a budget? (3:07) Style #1 - Budgeting for Free-spenders: The Allocation Method (4:57) Money Mindset Mastery Framework (12:41) Style #2 - Budgeting for Perfectionists: Expense Grading Worksheet (13:43) Style #3 - Budgeting for Keepers: The Back-In Method (17:46) Style #4 - Budgeting for Balance Seekers: The Traditional Approach (23:07) Understanding which budget style suits you (29:24) Book your budget session with our team (30:00) For help with finances while growing your business, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/

Are you making the most common legal mistakes business owners do? In this episode of Entrepreneur Money Stories, Danielle and Paige discuss essential legal and tax strategies for small businesses and entrepreneurs. Join us for this conversation with a legal expert dedicated to helping entrepreneurs navigate these topics and avoid legal pitfalls. Topics Discussed: Intro (0:00) Common Mistake #1: Registering the business. (4:00) Common Mistake #2: business insurance, and professional contracts. (5:24) Common Mistake #3: professional contracts (8:30) Top contracts to have: Master Service Agreements, Terms & Conditions, and more (11:41) Explaining Worker Agreements, 1099 Contracts, and Legal Safeguards (13:28) Money Mindset Personality Type (15:51) Understanding the legal and tax aspects of LLCs and S Corps (23:03) For help, reach out to Paige and her team (35:35) For help with finances while growing your business, visit: https://kickstartaccountinginc.com/get-started/ Connect with Legal Paige: Website | thelegalpaige.com Instagram | @thelegalpaige LinkedIn | The Legal Paige YouTube | The Legal Paige Podcast | The Legal Paige Podcast Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/

Paying yourself as a business owner can be tricky; it can be difficult to know which approach to take and what would work best for your specific situation. In this episode of Entrepreneur Money Stories, Danielle shares three methods you can use to manage your personal income from the business and keep your finances in order. Listen in and find the right method for you. Topics Discussed: Intro (0:00) Understanding S Corps: Their Pros and Cons, Episode 115 (01:26) Lisa's S Corp journey in Episode 117: Dream Home Achieved (2:09) Avoid using your business account as a personal piggy bank. (4:50) Cindy's eCom Store and her financial wake-up call: separating business and personal (05:42) Money Personality Type Quiz (08:05) Method 1: Percent of Revenue Approach (09:38) Method 2: Profit Distribution (12:26) Method 3: Personal Budget (15:35) For help choosing the best method for you, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/

In this episode of Entrepreneur Money Stories, Danielle and Lindsay delve into community-driven business growth, partnerships, starting and growing a business without funding, and Lindsay's journey of selling her business. Discover insights on organic marketing, business development, challenges, key lessons, and cost-effective marketing strategies. Topics Discussed: Intro (0:00) Lindsay's current mission and focus (2:47) Lindsay as an "accidental" entrepreneur and how to grow your business with no funding (4:04) Balancing full-time work and building a business (6:48) Attracting brand partnerships: luck or skill? (10:23) Money Mindset Mastery Framework (20:50) The journey of selling your company: navigating due diligence inquiries (21:51) Leaving your business behind and pivoting to a new business (28:46) Lindsay's most important lesson learned and strategies for success (37:00) Connect with us for help (45:20) For help with finances while growing your business, visit: https://kickstartaccountinginc.com/get-started/ Connect with Lindsay Pinchuk: Website | www.lindsaypinchuk.com Instagram | @lindsaypinchuk LinkedIn | Lindsay Pinchuk Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/

When should a contractor become an employee? What is a W9 or 1099 contract? How should you collect them? In this episode of Entrepreneur Money Stories, Danielle is joined by Kelsey to answer those questions and explain their complete blueprint for business owners on how to expand their teams. Topics Discussed: Intro (0:00) What are W9 and 1099 contracts? (1:33) The best practices for collecting the W9s and who you need to collect them from (2:48) What is the difference between a contractor and an employee? (8:12) Money Mindset Mastery Framework (10:11) When to turn a contractor into an employee and the benefits of each (11:14) The most important reminders (17:20) Connect with us for help (19:00) For more help regarding employees, contractors, W9 or 1099 contracts, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/