

Business By The Books with Danielle Hayden
Kickstart Accounting, Inc.
Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Episodes
Mentioned books

Jan 11, 2024 • 30min
Utilizing Social Media To Build Your Million Dollar Movement with Bridget James Ling- Ep 150
Are you ready to unlock the blueprint for scaling your venture to 10 million? In this episode, CEO Danielle Hayden is joined by Bridget James Lin, founder of Freedom Queen to share how she transformed her coaching business into a movement empowering women to create million-dollar ventures using organic social media. Listen to the episode to hear more about Bridget's journey, mission, and the unique strategies she employed to scale her business using social media. Key Takeaways: Bridget Ling's journey of turning coaching into a million-dollar success. Secrets for creating killer content on Instagram and TikTok. The art of strategic team building without overwhelming your business. Bridget's roadmap to scaling Freedom Queen to a $10 million empire. The importance of cleaning up before scaling for enduring success. How taking action and not perfect circumstances breeds confidence and success. Topics Discussed: Intro (0:00) Bridget's Mission in the World: Building Million $ Movements Using Organic Social Media (0:59) Working with Community: 3 Main Offers (4:32) Bridget James Ling: Do it Yourself and Learn Faster (6:26) Content Matters (7:50) Why did Bridget Choose Instagram and TikTok? (10:33) Mindset Mastery Framework (14:34) Not Feeling Qualified: Actions to Start Working on Your Mindset (15:37) Is There Any Hollywood Moment? (17:30) How Bridget Keeps Her Money Mindset Strong and Why She Got Rid of Pinterest? (19:07) Freedom Queen: Slim Team (24:26) Did Bridget Hire Too Soon? (25:26) What's Next: Expanding The Reach and Growing Bigger (26:34) For help with your money mindset and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Bridget James Ling: Website | https://www.signonclients.com/signup Instagram | Bridget James Ling Connect with Danielle: Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc.

Jan 9, 2024 • 29min
The Entrepreneur's Guide to 2024 Trends with Victoria Hughes - Ep 149
Are you worried about how you're going to navigate the dynamic landscape of entrepreneurship in 2024? In this episode, CEO Danielle Hayden and Victoria Hughes, Operations Coordinator, dive into 2024 trends, from making values-driven financial decisions to sustainable business practices. Discover the importance of knowing your numbers, being cautious with AI, and shifting from perfectionism to consistency. Don't miss out on what's in and what's out for 2024 - tune in now and set yourself up for success in the exciting journey of entrepreneurship! Key Takeaways: The significance of knowing and managing your numbers as a business owner. The secrets behind fostering real collaboration and relationships in business. Embracing sustainable practices and reducing overconsumption. Making financial decisions aligned with your core values. Insights into the 2024 business landscape and how to position your business for success. Topics Discussed: Intro (0:00) What's In: Know Your Numbers and Take Responsibility as Business Owners (2:27) No AI in Bookkeeping at Kickstart Accounting Inc. (3:06) What's it VS What's Out: Not Waiting Around Anymore is In and Ignoring The Hards Stuff is Out (7:44) Finding The Right Team Vendors is In and DIY Bookkeeping is Out (9:20) Mindset Mastery Framework (11:58) Sustainability and Carbon Footprint is In and Over Consumption is Out (13:01) What's In: Real Collaborations, Making Financial Decisions With Core Values VS What's Out: Not Knowing Your Money Personality Type (16:01) What's In: Investing and Training VS What's Out: Perfectionism Paralysis (19:29) Consistency is In and Over Correcting and Changing Every Quarter is Out (20:48) What's In: Slow Down and Enjoy the Journey (26:47) For help with your mindset shifts, actionable strategies, and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc.

Jan 4, 2024 • 26min
Pay Attention To Your Health, Conquer Scarcity Mindset, & Functional Medicine with Nicholas Misleh - Ep 148
Ever felt lost in the overwhelming world of healthcare, wondering if there's a better way to address your well-being? In this episode, Nicholas Misleh, a passionate nurse practitioner and founder of Apollo Health Optimization joins Danielle Hayden, CEO of Kickstart Accounting, to share his mission to revolutionize personalized healthcare. From actionable tips for better health to mindset shifts in entrepreneurship, Nicholas guides us through his transformative journey. Tune in now to break free from conventional health norms and embrace a more holistic approach. Topics Discussed: Nicholas Mission: Revitalizing Healthcare with a Holistic Approach (0:10) Pay Attention to Your Health (2:13) Mindset Shifts and Overcoming Scarcity Mindset in Pursuit of Independence (4:07) How Nicholas Kept His Money Mindset Strong (8:57) Money Mindset Mastery Framework (10:48) Sticking to Your Intention and Core Values (11:52) Functional Medicine VS Conventional Medicine (13:09) Patient's Perspective: Scared to Think Outside the Box (17:27) Take Action: 10-min Walks, Homemade Lunches, and Build Community (20:28) For help with business and personal goals and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Nicholas Misleh: Website | apollohealthop.com Instagram | Apollo Health Optimization Facebook | Apollo Health Optimization LinkedIn | Nicholas Misleh Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Jan 2, 2024 • 16min
Kickstart Accounting's 2023 in Review: Achievements & Lessons Learned - Ep 147
Do you want to know what successes and challenges shaped our journey at kickstart last year? In this episode, Danielle dives deep into the highs and lows, the wins and challenges that made the journey of Kickstart a success– don't forget to watch this episode if you want to take your business game to the next level. Topics Discussed: Intro (0:00) What Did Go Well (1:26) Recap: Implemented New System (3:29) What Didn't Go Well (5:29) Lessons Learnt (5:55) Money Mindset Mastery Framework (6:27) Know Your Numbers: Monthly Internal Review Process (7:31) Number 1 Tool: Core Values (8:57) Recession and Economics Slowdown: What We Noticed Last Year (10:32) Why You Must Look at Your Numbers on Monthly Basis (11:23) Celebrate Every Single Win (12:34) Stay Proactive (14:25) For help with business finances and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Dec 28, 2023 • 51min
Everything You Need To Know About Hiring in 2024 with Jamie Van Cuyk - Ep 146
Are you planning to expand your business by hiring new team members in 2024? Then this episode is for you! Today, Jamie Van Cuyk, owner and lead consultant of Growing Your Team, joins Danielle for the second time on this show to talk about hiring and onboarding teams as small business owners. Tune in to learn Jamie's unique perspective on hiring! Topics Discussed: Intro (0:00) Jamie's Mission: Helping Business Owners Hire Confidently (1:31) Hiring Trends in Small Businesses Amid Economic Uncertainty (2:43) Spending Gap, and Hiring Strategies for Small Businesses (5:26) Hiring Trends: AI's Impact on Processes (8:06) Changes in Application Process: What's New? (11:55) Four Hiring Signs for Small Businesses (14:13) Hiring Expert Level VS Entry Level Worker (18:18) Affordability and Budgeting: Hiring for Small Business Growth (19:55) Money Mindset Mastery Framework (23:14) Key Things: Hiring Entry-level Employees with a Skill Set and Training Them for Success. (24:18) Interview Questions for Entry Level Employees (29:32) Business Owners Having No TIme for Hiring (30:40) Do You Wanna Hire but Scared to be a Leader? (32:46) Acton Steps Before Launching Jobs (35:43) Criteria: Finding Your Ideal Candidate (38:21) Reminder: Hire When Your Business Needs to Hire (46:04) For help with business profiles and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Jamie: Website | growingyourteam.com LinkedIn | Jamie (Stringer) Van Cuyk Instagram | @growingyourteam Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Dec 26, 2023 • 24min
Don't Set Goals This Year - Do THIS Instead! - Ep 145
Are you tired of setting New Year's resolutions that never stick? In this episode, Danielle challenges the traditional resolution mindset. Say goodbye to failed goals in your personal and business life. Discover the financial goal setting worksheet that propelled a seven-figure business to success. This isn't just a promise – it's a proven strategy for long-term financial success. Tune in now to stop resolving and start achieving. Topics Discussed: Intro (0:00) Say No to Things that Don't Align with your Goals (1:24) Prioritizing Personal and Business Goals Based on Current Season of Life. (3:49) Kickstart Accounting Financial Goal Setting Worksheet (7:10) Money Mindset Mastery Framework (9:02) Profit Assessment: Top Selling Product OR Service Line (10:04) Aligning Business Expenses with Goals for Long-Term Success (11:16) Business's Final Net Profit (13:49) Looking Forward: Setting Business Goals and Intentions for the Year (15:21) Profit Goal: Amount of Final Net Profit (18:32) For help with business and personal goals and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Dec 21, 2023 • 33min
Mastering Google for Business: Expert Strategies with Mindy Kramer - Ep 144
Ever wondered how you can use Google to boost your business' online presence? In this episode, Mindy Kramer, CEO of 20Degrees Media joins Danielle to share valuable insights for boosting Google Business profiles. From maintaining consistent information to leveraging Google Voice, Mindy's tips are a goldmine for entrepreneurs and small business owners. Tune in now for a dose of practical marketing strategies! ➡ FREE PDF: The Top 5 Things Every Business Should Have On Google https://660a9c-3.myshopify.com/pages/freebie ➡ Mindy's Google Business Profile Workshop Pre-Sale: https://20degreesmediashop.com/collections/marketingworkshops 💵 USE PROMO CODE: kickstart Topics Discussed: Intro (0:00) Mindy's Mission: Marketing Growth for Diverse Businesses (0:18) Simple Business Strategies: How Mindy Works with Clients? (3:41) Google Business Profiles: Importance and Action Steps (7:10) Significance of Business Naming in Branding and Establishing an Online Presence (9:24) Money Mindset Mastery Framework (13:26) Phone Number OR Google Voice for Businesses (14:30) Google Business Profile: Google Hours and Photos (16:01) Perry Shares Workshop Insights (21:05) Using Numbers and Analytics for Business Decisions (23:55) Book the Calls (26:13) Numbers Impact on Money Mindset (28:20) Hashtags: Perry's Favourite Business Numbers (29:42) For help with business profiles and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Mindy Kramer: Website | Marketing Agency Workshops| Workshops Instagram | @20degreesmedia Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Dec 19, 2023 • 22min
Don't Jeopardize Your Business! Why Not Co-mingle Business & Personal Finances - Ep 143
Are you mixing your business and personal expenses? Don't put your business in jeopardy! In this episode, Danielle discusses why it's important to keep your business and personal finances separate and the dangers of not doing so. This is a must-listen episode for both old and new entrepreneurs! Topics Discussed: Intro (0:00) No Judgement at Kickstart: Client Afraid to Share Details (0:39) Examples of Commingling (3:18) Why You Shouldn't Commingle? (5:02) Personal Spending VS Business Spending Problem: Cash is the Reason Why Businesses Fail (7:17) Money Mindset Mastery Framework (9:37) Claiming Your Tax Deductions (10:39) IRS Definition of Qualified Business Expense (12:17) Partnerships: Fellow Business Owners May Consider Commingling as Theft (13:23) Moving Forward: Commingled Funds and Accountable Reimbursement Plan (14:22) Best Practices To Avoid Commingling (16:51) Bookkeeping is the Foundation (20:29) Need help organizing your finances? visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Dec 14, 2023 • 15min
Avoid Steep Penalties - The BOI Report Explained: A Guide For Small Business Owners - Ep 142
Are you running a small business and feeling a bit lost about the 2021 Corporate Transparency Act and BOI report? Well, you're not alone. In this episode of Entrepreneur Money Stories Danielle delves into the what, why, and how of the BOI report. Join us as Danielle unravels the details of the BOI report, outlines key compliance factors, and ensures you're prepared for what lies ahead. Topics Discussed: Intro (0:00) Unlock CTA Secrets, BOI Insights and Prepare for 2024 (0:59) Penalties: Stay Out of Trouble (2:18) CTA Filing in 2024 (2:59) BOI Report Filing Requirements (05:14) Four Criterias: Are you a Beneficial Owner? (6:49) Mindset Mastery Framework (8:20) Actionable Framework for Compliance (9:23) BOI Filing is Free (11:41) For help with BOI filing and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Dec 12, 2023 • 21min
How To Prepare For Business Slow Downs: Expert Tips On Cash Flow Management for Seasonality - Ep 141
Have you encountered challenges managing the cash flow amidst seasonal changes within your business? In this episode, Danielle shares the solution, and it's called the KSA framework. Discover how this framework can guide you through different business seasons. Tune in now as Danielle shares the secrets to managing and optimizing your finances, ensuring your business sails smoothly in every season. Topics Discussed: Intro (0:00) Client's Example: Successfully Launched a Retail Location Despite Seasonality (0:59) Introducing Framework (4:22) Step One: Identify Seasonality (4:46) Step Two: Identify the Type of Seasonality (5:25) Step Three: Prepare (8:08) Money Mindset Mastery Framework (10:44) Save for Tax Reserve and Get a Line of Credit (11:46) Prepare Yourself for Downtime (13:18) Strategies during Peak Months (15:10) Step Four: Manage Your Mindset (17:28) For help with your business finances and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started


