The Playbook With David Meltzer

On this episode of #ThePlaybook, Kenny Rueter, CEO and Co-founder of Kajabi, sits down to discuss: [1:50] - How putting building a homemade toy for his kids led to the idea for Kajabi [4:47] - The challenges the company has faced while scaling its remote workforce [8:34] - Why he wants to “spoon-feed” success to his customers [11:30] - His predictions for the future of education and why it will be personality- and brand-centric

There are three phases to scaling a business:Phase 1: Learning StageDuring the learning stage, introduce your values to new members of the team. It is vital that all employees are aligned with the values of your business. Help your team connect to what inspires them, and they are more likely to live by your business’s values.Phase 2: ExecutionIn the execution stage, employees learn to maintain proper balance in achieving the company’s mission. Having a motto or mission to guide employees during this stage is important for success in a values-based business. Think about your overarching goals and what you want to accomplish. How can you make your mission into your story?Phase 3: Partnership (Equity)Once an employee shows commitment to these values, that opens up the door for the partnership/equity phase, where employees are rewarded for their dedication, success, and the revenues they have brought into your business.The partnership stage allows you to reinvest in your most successful (and aligned) employees and also helps to retain these individuals.If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!

People always make the excuse that they don't know anyone that can help them break into their industry of choice, but how many of them are consistently asking, "Do you know anyone that can help me?" Most people have over 1,00 people in their network, so by simply asking one person a day if they know anyone that can help you, you can expand your network by over 30,000 people a month. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!

On this episode of #ThePlaybook, Craig Siegel, Mindset Coach, Podcast Host, and Founder of Cultivate Lasting Symphony (CLS), shares his thoughts on: [1:21] - How identifying your passion will help you to drive forward towards your goals [3:27] - Why studying neuro-linguistic programming after deciding to leave his job on Wall Street has changed his life [7:52] - How he works to learn from the mindset of the world’s “juggernauts” and shares those lessons on his podcast [11:00] - Why a person’s perspective on failure is one of the best predictors for their success

One of my favorite quotes is from the poet David White, "Vulnerability is not a weakness, a passing in the position or something we can arrange to do without vulnerability is not choice. Vulnerability is the underlying, ever present, and abiding under current of all natural state." In order to be vulnerable, we must illuminate our mistakes. Being vulnerable means that you are honest and accountable, especially when analyzing yourself. We need to know what we are good at, what areas we need to improve in, what we're hiding, our flaws, our experience where shame lies, we must be accountable and look within our ego to be truthful with ourselves. Simply put, being vulnerable makes you invulnerable. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!

There are two simple ways to get what you want in life or business:1. You can ask for it.2. You can attract it.ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action. Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average.ATTRACT: A piece of information or content with no clear ask but that instead has the goal of drawing the target audience’s attention to a brand or inspires them to take some action, whether defined or undefined.An attract’s result comes when you are focused and put both your attention and intention on what you want in life, whether personally or professionally.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

Raise your awareness, the more you raise your awareness, the faster you will be able to get back to center, or your highest frequency.One way that you can start raising your awareness is by spending a minimum of a minute day when you first wake up to find your highest frequency. You only get one action in a day, everything that happens after that is a reaction to that initial action.Throughout the day, when you find yourself in ego-based consciousness, a heightened awareness will allow you to quickly be able to stop, drop back towards your highest vibration, and roll towards your potential. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!

Fear and anxiety will motivate you, but it will drain you. It will get you started, but in reality it is slowing you down. Use the focus that fear and anxiety give you, and transition it into inspiration.Imagine that you are running a race, using fear and anxiety is just like adding weights to a backpack. I may be slower than you, but if I am inspired, it is only a matter a time before I am laps ahead of you. Take the backpack off and run the race inspired.Motivation is temporary, inspirations lasts forever.If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!

Leslie Zann, Founder of Leslie Zann Consulting, speaker, and author of the new book Outrageous Achievement, provides some of her best insights on why people tend to have big dreams but don’t have the fortitude to act on them.Zann and host of #ThePlaybook, David Meltzer, chat about a range of topics including what she learned about winning and losing from her grandfather who coached in the NFL, how to find the right blend of masculine and feminine energy to connect to your audience, and why Leslie writes “I’m willing to see things differently” on countless sticky notes around her house.

The best advice I can give to any 20, 30, 40, 50-year-old is radical humility. Be radically humble, the more you learn, the more you learn that you don't know. Ask for help. If you are asking just one person a day, "do you know anyone that can help me?" you will see exponential results. Back then everyone only had their church group, golf foursome, or small group of friends, but now most people have about 1,000 people in their network. Just by asking one person a day if they know anyone that can help you, you are expanding your network by at least 30,000 people a month. Be radically humble and ask for help. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!