The Playbook With David Meltzer

Gabby Etrog Cohen, Global Head of Integrated Communications and Marketing at Harry's, talks about the different ways that brands can sustain a long-term connection with the consumer, as well as the three traits she tends to look for when hiring new team members.Etrog Cohen and host of #ThePlaybook, David Meltzer, chat about a wide variety of subjects including the basics to building a brand that stands out from competitors, the single most important skill that Gabby learned while working at SoulCycle, and the reason that Harry’s gives 1% of all their sales to help support mental health for men.

Tom Allen, Head Football Coach at Indiana University, shares his thoughts on the mindset it takes to step up and help out your team when you’re needed most, as well as why love is the core component of every successful team he’s been a part of.Allen and host of #ThePlaybook, David Meltzer, chat about a range of topics including why being the best always takes a lot of courage and how to avoid letting your past determine your future, as well as why everyone should be setting high standards, no matter the level of competition or obstacles that you are facing. 

2 questions to ask every single dayOn average most people have 1,000 people they're connected to. The thing people like to do most is helping others, so the softest ask you could make is 'Do you know anyone who could help me?

On this episode of #ThePlaybook, Amy Trask, CBS Sports Analyst, Chairman of the Board for BIG3, and Author of You Negotiate Like A Girl, shares her thoughts on: [:39] - Her favorite strategy for building courage and combating insecurity [11:35] - The best compliment she ever got from Al Davis, legendary owner of the Raiders [14:20] - How she views gender roles in the sports industry and the biggest change she’d like to see [19:24] - The biggest drawbacks that occur when leaders are not being true to themselves 

Life is a series of opportunities with some seemingly better than others. Keep pressing everything to get the most out of the opportunities afforded to you. Skepticism and doubt will emanate from people around you, stay focused on what the opportunity entails and what the reward could be.In order to break through and become the person you want to become, you have to weather the layers of uncertainty and get through the turbulence of life. Bet on yourself and the abundance of the universe with confidence knowing that when all is said and done everything will be worth the effort and trials.Everything will come in the right way at the perfect time … just don’t quit.

On this episode of #ThePlaybook, Luvleen Sidhu, CEO, Chair, and Founder of BM Technologies, Inc. (BMTX), sits down to discuss: [3:41] - How working for Lehman Brothers after their bankruptcy made her determined to change the way that people look at banks [5:21] - Why her approach of always giving 110% has led her to countless unexpected opportunities [12:34] - The biggest challenges that banking is facing today and major benefits that come with utilizing digital banking  [14:05] - Why she starts every single day with a chant that puts her in the right mindset

The main difference between an Entrepreneur and an Intrapreneur is that an Intrapreneur is an employee, and an Entrepreneur is the founder who designs, launches, and manages a new business, which almost always starts out as a small business. Entrepreneurs risk everything when they start. Intrapreneurs normally have corporate career risks (Salary, Expenses, Benefits, Equity) that arise from launching their business, but they often have many more resources at their disposal.Being an intrapreneur provides you with the opportunity to see if entrepreneurship is the right fit for you without the risks of leaving your job,investing your own money, and starting from the ground up. You can test the waters with a safety net, while having access to more resources and a larger platform afforded by the company that you are with.Intrapreneurs used to be employees of a company who are assigned to work on a special idea or project. They were given the time and freedom to develop the project as an entrepreneur would. Now, intrapreneurs are individuals who are finding new ways to generate growth with the vast number of tools they have available, due to their company’s platform.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday during my Free Weekly Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

Today's episode is all about cold calling! When you cold call someone, only two things can happen, one, they answer the phone, two they don't so you have to leave a voicemail. Don't try to sell someone on an answering machine, your objective should be to get them to call you back. Stimulate their interest. Stimulate interest: connect emotionally to stimulate their curiosity Transition interest: provide collateral or information to transition the curiosity to allow you to share a vision Share a vision: utilize the information provided in the previous step to prove reason, impacts, and capabilities to share a vision Manage and develop a vision: 80% of the work is to manage and develop the shared vision through signed contract, execution, delivery, and expectation management Thrive: when your customers sell for you.

Eben Britton, Host of “The Eben Flow” Podcast, former NFL player, and cannabis advocate, shares his insights on the reason why “stuff” will never fill the hole in your soul, as well what he learned about the mindset of a warrior from co-hosting the Hotboxin’ podcast with Mike Tyson.Britton and host of #ThePlaybook, David Meltzer, chat about topics including how healing your relationship with yourself allows you to establish deeper connections with others and the meanings of their names and how they align those with their missions in life. Britton also talks about how watching the Jets and the Giants in training camp inspired his dream to play in the NFL.

Today's episode is from my weekly Ask Me Anything on Clubhouse that I host every Monday at 3:00 pm PST. Follow me on Clubhouse @davidmeltzer and come ask me anything! When we take daily inventory of our values, it allows us to live as if we would not fail.Ask yourself the question “who am I and what do I want?”Take inventory of your personal, experiential, giving and receiving values and make your decisions by what’s most aligned with them.