

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books

Aug 13, 2024 • 45min
431: How to Step into Your Voice and Own Your Opinions with Dr. Meghan Walker
Listen in as we sit down with Dr. Meghan Walker, a former naturopathic doctor and health systems innovator, to explore her inspiring journey of finding and owning her voice in the business world. Dr. Walker shares valuable strategies for balancing professional success with personal growth and well-being, navigating regulatory hurdles, and transitioning from ego-driven to soul-driven business practices. Join us as we dig into the emotional intricacies of entrepreneurship and the strong connection between self-worth and financial success. In this episode, you will: Discover how Dr. Walker voiced her opinions in a highly regulated industry and the strategies she used to be heard. Learn about the pivotal shifts Dr. Walker made to protect her energy and well-being while managing a thriving business. Explore the concept of midlife evolution and how energy preservation can lead to increased courage and decisiveness. Understand the profound connection between emotions and financial outcomes in a service-based business. Gain insights into balancing professional success with family life and the essential role of support systems. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Aug 6, 2024 • 34min
430: You Are the Brand LIVE - The Messenger is Just as Important as the Message
Dive into the disconnect between the glamorous portrayals on social media and the real insecurities behind them. Discover why authenticity is crucial in personal branding and how it fosters trust. Explore the powerful role of generosity in building meaningful connections and how kindness can impact business success. Personal anecdotes highlight the importance of nurturing relationships over mere profits, while the discussion encourages embracing your unique journey and amplifying your voice in the business world.

Jul 30, 2024 • 33min
429: The Most Important Question I Ask on My Coaching or Mastermind Intake Form
Robby Fowler, a coach specializing in personal development, sheds light on the critical role of support systems in growth. He discusses how a simple question about sources of encouragement can transform coaching approaches. The conversation dives into the 'burning ears hot seat' exercise, offering unfiltered support within mastermind groups. Robby emphasizes the emotional weight of genuine feedback and lasting connections, while also exploring how AI can enhance encouragement through curated messages. Authenticity and empathy emerge as key traits for success in marketing and personal evolution.

Jul 23, 2024 • 37min
428: How to Handle Disappointments, Setbacks, and Heartache in Business
In this episode, Robby and I delve into the often-overlooked emotional aspects of dealing with business setbacks. From clients backing out to payment delays, we share personal stories and actionable advice on handling these challenges with empathy, effective communication, and trust in your gut instincts. We explore the significance of validating emotions, maintaining professional boundaries, and building resilient business relationships. Packed with practical wisdom and humor, this episode is a must-listen for entrepreneurs seeking to navigate the ups and downs of business life. In this episode, you will hear: Why acknowledging your feelings before problem-solving can make all the difference. Robby's story on validating a client's emotions instead of rushing to fix their problems. The art of offering advice versus knowing when to step back through a humorous skit. Personal stories on the importance of gut feelings in making business decisions. The critical balance of trust and boundaries in business, and how to protect relationships with strong contracts. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

11 snips
Jul 16, 2024 • 32min
427: What I've Learned From Running My Membership Site - The Good, Bad, and Ugly
Explore the journey of building a membership community, highlighting how member feedback inspired transformative changes. Discover the power of personal connections and live interactions that enhance member engagement. Learn leadership tactics drawn from sports coaching to adapt strategies for success. Delve into the significance of structured systems for effective launches, ensuring consistent evolution and growth. Get insights into marketing techniques that keep excitement alive among active participants.

Jul 9, 2024 • 44min
426: How a Corporate Chief Growth Officer Would Grow a Solopreneur Business with Sean Phalon
Dive into the dynamic life of Sean Phalon, a seasoned growth leader who masterfully balances his high-powered career with a fulfilling personal life. We discuss Sean's meticulously structured routines and solo trips that fuel his success both at work and home. Listen in for insights into his evolution from sales to leadership, and learn the strategic approaches he employs to lead a large, remote team effectively. In this episode, you will hear: Sean's morning routines that set the tone for a productive day, both for him and his family. Learn how quarterly solo trips become strategic recalibrations for Sean, providing clarity and fresh perspectives. Explore Sean's transition from a front-facing sales role to a strategic leadership position. Sean's strategies for managing a large, remote team and the importance of feedback and strong relationships. How Sean simplifies complex business structures to drive growth and efficiency in his role as an executive growth officer. Connect with Sean Sean's LinkedIn Sean's Instagram Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Jul 2, 2024 • 43min
425: How Changes in Your Personal Life Can Grow Your Business with Justin Schenk
In this episode, we reconnect with Justin Schenk, the host of the "Growth Now" podcast. He shares personal stories of overcoming fears, embracing love, and finding purpose after loss. Our discussion also highlights the importance of self-love, daily rituals for well-being, and the power of building meaningful connections. This episode is a must-listen for anyone navigating significant life changes and seeking to foster impactful relationships. In this episode, you will hear: How Justin transitioned from singlehood to becoming a step-parent and the surprising insights he gained. About the pivotal role therapy and coaching played in reshaping our approaches to love and family. The emotional and spiritual journey of processing grief and the personal growth that can arise from profound loss. About the "four non-negotiables" that sustain well-being and productivity amidst a busy life. The rewarding experiences of organizing events that focus on building genuine relationships and fostering personal growth. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Jun 25, 2024 • 32min
424: Why Inefficiency in Building Your Business is a Normal Part of Real Growth
Join us in a deep dive into why inefficiency in building your business is a normal part of real growth. Robby is with us again and this episode will leave you with practical takeaways that will help you to navigate the entrepreneurial landscape with more ease and authenticity. Tune in for a blend of humor, wisdom, and actionable advice that will inspire you to embrace inefficiency as a vital component of your unique path and the diverse experiences life offers. In this episode, you will hear: A discussion on the unpredictable nature of career paths and personal branding. Practical advice for entrepreneurs on reducing burnout and leveraging relationships. Importance of experimenting with new hobbies and interests without full commitment. Embracing diverse experiences and the value of perseverance in entrepreneurship. Insights on creating space for creativity and the significance of partnerships. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Jun 18, 2024 • 30min
423: What Has Changed About the Personal Brand Industry Since COVID
The hosts dive into the transformation of digital marketing and personal branding since the pandemic. They emphasize the crucial balance between a strong website and vibrant social media presence. Insights on leveraging lead magnets and navigating AI-generated content make this discussion particularly relevant. They also highlight the importance of connecting authentically with younger audiences through current technologies. Tune in to discover the evolving strategies that can keep your brand impactful in today's landscape.

Jun 11, 2024 • 22min
422: How to Steal Time for Self-Development (and Get Things Done)
Unlock your potential by mastering innovative time-hacking techniques. Discover how to turn idle moments into opportunities for personal growth. Learn the significance of breaks for boosting creativity and clarity. Dive into the effectiveness of Standard Operating Procedures (SOPs) and AI tools to skyrocket your productivity. Transform your approach to managing time and discover strategies that can help you maximize every moment in your daily life, both personally and professionally.


