Brand You Personal Branding

Mike Kim
undefined
Dec 22, 2014 • 17min

BYP 13 – Overcoming Doubt And Fear In 2015

In today’s episode, I open up about some of the doubts and fears I have heading into 2015. I also share some of the victories from this past year, and some personal updates regarding my job and career. Episode Resource: In this episode, I mention Michael Hyatt’s Best Year Ever goal-setting course. I was skeptical […]
undefined
Dec 11, 2014 • 31min

BYP 12 – Visual Design 101 with Jason Clement

I’m not a designer … in fact, I’m pretty clueless when it comes to Photoshop, InDesign, or any other fancy design tools. Good news is that I know someone who does. Jason Clement (Twitter @JasonJClement) is a bona fide graphic and web designer and president of Red Letter Design, a marketing and design firm based […]
undefined
Dec 3, 2014 • 11min

BYP 11 – The Most Important Tactic In Closing Sales

In today’s episode I cover the most important tactic in closing sales. Unfortunately, not many people do this, and it’s to their detriment! I actually think you’ll be surprised at what it is. Find out by listening to the episode. A Quick Preview of the Podcast: The one simple thing you need to do to […]
undefined
Nov 20, 2014 • 18min

BYP 10 – 4 Pricing Models For Your Personal Brand

In today’s episode I cover 4 basic pricing models for your personal brand because let’s face it — if you don’t have a pricing model, you won’t profit! A Quick Preview of the Podcast: 4 pricing models every personal brand should know about. My personal favorite pricing model, which rewards you for getting better at […]
undefined
Nov 13, 2014 • 17min

BYP 9 – How Rebranding Helped Increase My Profits By 400%

This week I share a quick episode on what rebranding has done for me and how it has impacted my profits. This can all be traced back to a decision to “niche down” and focus on my ideal client. A Quick Preview of the Podcast: How rebranding really helped take my business to the next […]
undefined
Nov 6, 2014 • 50min

BYP 8 – Day Job To Your Dream Job With Kary Oberbrunner

Today I interview author, speaker, and coach Kary Oberbrunner. Kary wrote one of my favorite books this year called Day Job To Dream Job. He will inspire you to continue building your personal brand. A Quick Preview of the Podcast: Why everyone is a guru … whether they realize it or not. Actionable steps towards […]
undefined
Oct 30, 2014 • 26min

BYP 7 – Packaging and Pitching Your Products

Today we finish off our talk about the 7 steps you need to launch a profitable personal brand: packaging, pitch, and partnership. A Quick Preview of the Podcast: The final three steps to building a profitable personal brand. Valuable insights on branding, logos, and color schemes. Pro tips on perfecting your sales pitch. Want to […]
undefined
Oct 21, 2014 • 32min

BYP 6 – How To Launch A Profitable Personal Brand

Today we talk about the 7 steps you need to launch a profitable personal brand. I’ve done this for myself and a myriad of clients, and I give you the exact framework to follow in this episode. A Quick Preview of the Podcast: The seven necessary steps to launching a profitable personal brand A quick […]
undefined
Oct 16, 2014 • 25min

BYP 5 – How To Position Yourself Against The Competition

Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand. A Quick Preview of the Podcast: Why marketing is really like jujitsu […]
undefined
Oct 9, 2014 • 27min

BYP 4 – How To Create A Magnetic Lead Magnet

Today we continue in this series on “positioning” and cover what constitutes a magnetic “lead magnet” and how you can utilize it to position yourself as an authority in your space. A Quick Preview of the Podcast: Why you shouldn’t create a huge, epic lead magnet What really constitutes a magnetic lead magnet Examples of […]

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app