Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books
Oct 20, 2015 • 46min
BYP 53 - Quick Start Copywriting with Ray Edwards
If you join me inside Ray Edwards' Copywriting Academy course, I'm prepared to offer these 3 exclusive bonuses: 1. 1-on-1 Copy Consultation - I'll look over your promotion to advise you with tips and tweaks. Retail value: $1000 2. Access to all my copywriting resources - Writing a Winning Support Letter, Essential Business Forms, Click-To-Client Email Templates. Retail value: $200 3. Access to my vault of all my copywriting promotions, including client projects. Take and tweak to your specific needs. Retail value: $5000 To qualify, join the Copywriting Academy using this exclusive link: http://affiliates.rayedwards.com/salespage/a151
Oct 14, 2015 • 36min
BYP 52 – What To Say When Clients Don't Pay
When clients don't pay you feel frustrated, out of sync, conflicted, and it's a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action you want...paying you! Today I'll share some sample scripts I use, tips to avoid working with clients that don't pay, and how to respond when clients feel like they haven't received the value for the money they've paid. To get today's scripts, text PAYMENOW to 33444.
Oct 6, 2015 • 20min
BYP 51 – Stop Letting People Pick Your Brain (For Free)
If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re normally paid for? Today’s episode notes 3 reasons why you shouldn’t. Would you mind leaving an honest review for the Brand […]
Sep 29, 2015 • 39min
BYP 50 – Time Management Magic with Disney's Lee Cockerell
Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is our most precious commodity, why do we treat it as if it isn’t? Human beings […]
Sep 23, 2015 • 28min
BYP 49 – My One-Page Productivity Plan
Ever experience “mission drift” when it comes to your personal brand? Well, so do I. That’s why I started using this simple one-page productivity plan. This can take as little as ten minutes to complete, but it’s effect is undeniable. I have this plan laminated and displayed throughout my workspaces — even the shower! This […]
Sep 16, 2015 • 24min
BYP 48 – How To Pick Your Niche
You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t found in picking a niche, it’s in focus. That might sound cliche, but tune in and you’ll see why. […]
Sep 9, 2015 • 25min
BYP 47 – The Key To Attaining 'Rising Star' Status
You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert. But no matter how religiously you follow the “right” advice, you just can’t seem to get more traction. What gives? Chances are, you’re missing what I consider […]
Sep 2, 2015 • 34min
BYP 46 – Interview with Bob Burg, The Go-Giver Way of Building A Personal Brand
Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables […]
Aug 26, 2015 • 23min
BYP 45 – 83% Of Marketers Say This Is More Important Than Web Traffic
Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not — in fact, 83% of CMOs (Chief Marketing Officers) recently said something else was more important. A Quick Preview of […]
Aug 19, 2015 • 25min
BYP 44 – Forget Products and Services, This Is What Really Sells
It’s easy to fixate on products and services — after all, these are the drivers of cash flow in our businesses. But there are tons of products and services out there, and simply marketing yours only results in you being more of the same. In today’s episode, we look at what really sells, and how […]
