Brand You Personal Branding

It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast. You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche. In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in person. Jeff's business is fascinating because he has three different niches to the same fitness business, and all three have very different types of customers. It's a great lesson on how to extend your product line laterally -- meaning offering the same services to different audiences. We also talk about the realities of building a visually-based business (you've got to look good to build a fitness business, right?) and how Jeff leveraged one client, internet entrepreneur Pat Flynn, to land client after client afterwards. You'll also find out why I personally think most of my fitness coach friends are being duped by big businesses like BeachBody. While I love BeachBody's products, the way they advise their trainers to build businesses is terrible! Mentioned In Today's Episode: Apply For Brand You LIVE here. Get a free fitness assessment with Jeff here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In today's episode I interview Alissa Daire Nelson, a speaker, coach, and author of the new book From Frustrated to Frickin' Awesome: 4 Steps To Achieve the Success You're Wired For. If you've ever felt guilty about not being good at "everything" then this episode is for you! Alissa specializes in strengths-based coaching, using both the Clifton StrengthsFinder assessment and her own material. We talk about why no one is really wired to be well-rounded, how you can capitalize on your strengths, and how to leverage this knowledge for a happier and healthier business and life. Special thanks to leadership consultant Mark Slemons and productivity expert Robby Miles for your reviews on iTunes! Check these guys out! Mentioned In Today's Episode: Apply For Brand You LIVE here. Grab a copy of Alissa's book, From Frustrated to Frickin' Awesome on Amazon. Grab the bonuses Alissa has just for us here Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

This episode is a direct response to a question posted in the Brand You Community Facebook group by Mariana Ruiz: "One thing that keeps coming to mind is how do you get good at networking? I am a huge introvert and this year I have pushed myself out to join masterminds and even going to a live event. How do I keep up those relationships and nourish the right ones without feeling burnt out? And also making sure they are strategic." A few thoughts regarding my personal mindset when it comes to networking: It's not about hunting, it's about helping. It's about farming. It's about cultivating relationships. I also look to connect with super-connectors. Here are the five points summed in today's episode: Pick who you want to get to know Study these folks ahead of time so you're prepared to add legendary value. Ask questions that get the conversation going. Take a strategic selfie Follow up and offer something they would genuinely find useful Never Ask These Questions! Is there anything I can help you with? So, tell me about yourself... What's your story? What do you do? Instead, Ask These Questions: What's giving you energy right now? What are you working on that's really exciting you? I know such-and-such a person that might be a great fit for you. Interested? Mentioned In Today's Episode: Apply For Brand You LIVE here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

This episode is a direct response to a question posted in the Brand You Community Facebook group by Dustin Dauenhauer: "If you had to start from scratch what would be the top 5 things you would focus on and why?" Well, here they are: learn copywriting building an email list get professional design work done build leveraged income earlier (talk about active, leveraged, and passive) find ONE mentor who is "going places" and go from there BONUS: learn Facebook ads earlier Special thanks to Kristopher Mays, Ernie Svenson, and Jason Goff for your reviews on iTunes! Mentioned In Today's Episode: Apply For Brand You LIVE here. Read about my bonuses for Ray Edwards' Copywriting Academy here (expires Fri. March 17, 2017) Download Mike's Photo List Here :-) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

One of the keys to my success has been thinking in terms of 10x rather than 2x. When you ask yourself the hard question of how you plan to grow your business by 10x, it opens up new pathways in your thinking and decision-making. In this episode, I share how 10x thinking has affected how I run my business now and the ripple effect it's had on how I set my fees and decide which projects I take. Apply For Brand You LIVE here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Getting more margin in your life is possible. In this episode, you'll discover 3 things that have personally helped me control my work hours, get more sleep, and spend more time with friends and family ... all while upping my game at work. Listen in to discover why I no longer use the phrase "work-life balance" (and what I use instead), why I bought an old-school alarm clock, and how many hours I actually want to work per week. These changes seem small, but they've yielded big results over the past few weeks. I'm hoping they will inspire you to find the workflow that's best for you. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

One of the most beneficial tactics to building my personal brand has been writing reviews of events or courses that I've benefited from: More Web Traffic More Connections More Revenue Here's what I typically include in a review: Backstory about why I chose to invest in it Price & Length Additional Costs Workload What You Get What You Won't Get Results Here's a list of just some of my reviews: Platform University by Michael Hyatt Copywriting Academy by Ray Edwards Podcasting A to Z by Cliff Ravenscraft Tribe Conference by Jeff Goins Platform Conference by Michael Hyatt Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

On the previous episode of the podcast, we talked about 3 money mindsets that would help you raise your rates and command the fees you deserve. But what do you say in order to position yourself for better clients, higher fees, and less hassle? The answer is simple: Results-driven copywriting. In today's episode, I share several scripts you can use — whether you're a coach, consultant, copywriter, designer, or any other professional services provider. You can also download a BRAND NEW COPYWRITING GUIDE called Get Coaching Clients Now: 5 Proven Templates That Bring You Better Clients, at Higher Fees, With Less Hassle. Grab your copy here >> Inside, you'll find scripts for 5 types of coaches: Undecided coaches Business coaches Executive coaches Career coaches Relationship coaches You'll also get swipe copy for Twitter posts, LinkedIn posts, and email pitches. Grab your copy here >> Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Do your rates reflect your expertise and experience? In today's episode I share 3 simple truths that will help you raise your rates and finally get paid what you deserve. Mentioned on Today's Podcast: speaker and coach Michael Hudson Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Your website's homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression. I've seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There's one thing that prevents all of them from converting prospects into paying customers: The lack of clarity on their website. When you influence language, you influence thinking. The right words can attract paying customers like a moth to a flame. The wrong words can repel customers faster than a guy with bad breath. Today's episode will give you a 5-point framework to make sure the words on your website are crystal clear. Get "What To Say On Your Website" here >> Have you checked out this invite-only Facebook group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV