

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books

Feb 27, 2019 • 24min
BYP 173: How I Deal With Rejection, Every Single Day
Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot). See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you. Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something you can not only deal with, but overcome. Looking to start a side-hustle? Join my Brand You Bootcamp here: This is a FREE 15-day bootcamp to help you START a personal brand business. How to get started as a coach, consultant, speaker, blogger, or podcaster What tools to use when you start, and why you do not need to "spend money to make money" How to position yourself as an authority, even if you're just starting out How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demographics) How to create an irresistible lead magnet that pulls in subscribers like a tractor beam mikekim.com/start EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Feb 20, 2019 • 20min
BYP 172: How I Made the Leap to Become a Full Time Entrepreneur
We continue our current series on making a career pivot. One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs). Perhaps you've also wanted to "make the leap", so here are a few recommendations based on my journey. 1. Set hard-and-fast financial goals. 2. Tap into resourcefulness (not just resources). 3. Experiment with various income streams. 4. Create predictable income for your first 3 months. 5. Get mentored by those that have actually done it. Looking to get started? Join my Brand You Bootcamp here: mikekim.com/start Today's shownotes: mikekim.com/mks22

Feb 13, 2019 • 28min
BYP 171: 4 Steps to Find Out How Much Money You Need For A Career Pivot
There's a lot of great content out there on making the leap from your day job to start a personal brand business. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all: "How much money do I need to make a successful pivot?" In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in your side-hustle before you go full time. Want to Start A Personal Brand Business? Join My Brand You Bootcamp, a free 15-day bootcamp. Check out the details here: mikekim.com/start EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Feb 6, 2019 • 36min
BYP 170: 3 Steps to Finding True Career Fulfillment with Celina Lee
We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers. In this episode I interview Celina Lee, host of the Live Your Dream podcast. Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City. Celina left a very successful career in investment banking and law to take charge of her life and reinvent herself, and in this episode she shares a bit of her journey along with 3 steps to help you find fulfillment at work. FREE RESOURCE: The 3 Steps to Finding True Career Fulfillment celinalee.co/steps EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Jan 30, 2019 • 21min
BYP 169: The 3 People Standing Between Where You Are and Where You Want To Be
Whether you're looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You'll often feel like there's more than one of you. Well, there is. Introducing The Three You's: The Present You encompasses who you are right now. You define yourself by the current work you do, the people you interact with, and the activities you engage in. Hello, mirror. The Public You is closely aligned with The Present You. It's the version that is understood by and made accessible to the people around you. If you've worked your whole life in real estate, it's fair to assume that your neighbors know you as "the real estate guy or gal." The Pending You is the person you're seeking to grow and develop. This is the person waiting in the wings, itching to make his or her debut. This is the person you scream daily self-success affirmations at in the morning shower, and point at in the mirror and shout, "You were made for more! The world is your oyster! You eat dragons for breakfast!" Clearing the pathway for The Pending You to take center stage is vital. You are literally working a transition to present a new "you" to the world. That's why it's so hard. A Few Additional Mindset Shifts: I accept I will never have security. Peace, yes. Security, no. Sometimes you have to move on in order to move up. The credibility isn't in the teaching, the credibility is in the living. Why I've had success in my career: I make ideas happen. It's not about ideas. It's about making ideas happen. Execute. Life is not meant to be a one-player game. Free Resource: Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in. Go to: mikekim.com/brandyoublueprint EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

Jan 23, 2019 • 26min
BYP 168: Is "Being Thankful" Keeping You From A Life You Love and Believe In?
"Be thankful for what you have." We've all heard that before, but what if being thankful is actually keeping you from what is best? Please allow me to explain. Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I'm all for encouragement and positive reinforcement, but we can't deny that conflict, tension, and pain are incredible motivators. Without friction between a tire and the road, your car isn't going anywhere. Tension is necessary to move forward. But how do we navigate that when it comes to making a change as big as our residence, relationships, and especially our vocation? In this episode you'll learn about the "Sadistic Selfie" -- something I used to navigate the balance between being grateful for the life I had vs. stepping into the life I really wanted. Free Resource: Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in. Go to: mikekim.com/brandyoublueprint EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

Jan 16, 2019 • 17min
BYP 167: Practicing Gratitude: An Inside Look At How I Do It
You may have heard of the idea of "practicing gratitude" - but how do you actually do it? One of the keys in recent years for me has been journaling. Why? The starting point to having the courage to be who you are, no matter the context, is being comfortable with yourself. You have to learn to spend time alone, to self-reflect, and to become increasingly self-aware. I've journaled for a long time, but in recent years (especially after starting my own business) I realized I needed a system that helped me ask better questions and reflect on my own emotions in a deeper way. Generally, I journal both in the morning and in the evening. In addition to free-writing, I use these two frameworks: Morning Journaling: Write 3 things I'm grateful for. Write 3 things that would make today great (things you can control). Write 3 personal affirmations. To keep things fresh, I use 4 sub-categories when documenting what I'm grateful for: An old relationship or friendship that helped you An opportunity, current or past Something great that happened yesterday Something simple within my sight Evening Journaling: Write 3 amazing things that happened today. Write down 1 thing I could have done to make today better. My Tools of the Trade: Gallery Leather Desk Journal Moleskine Classic Hardcover Notebook Full Focus Planner Pilot G2 Retractable Premium Gel Ink Roller Ball Pen EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

Jan 9, 2019 • 25min
BYP 166: How To Deal With Pain, Loss, and Grief
Experiencing pain, loss, or grief sucks (that's an understatement), yet it's a normal part of life. In this episode I share some hard-learned lessons on moving through pain, loss, and grief. Pain + Reflection = Progress One of the most important capabilities you can develop in life is the ability to reflect on pain rather that react or avoid it. Most people can't reflect on their pain while they are going through it. They focus so much on the pain that they aren't able to consider what is happening, why they ended up in this situation, or how they are processing the pain. Once the pain subsides, they simply move onto something else and never really address the core issues. They medicate, or cope, or distract themselves because it's too painful to go back and address the core issue. Here are 5 things I've learned in the school of hard knocks when it comes to managing and processing pain in order to produce progress: Go to the pain rather than avoiding it. Write a psalm to God. Just do the next right thing. Stop running your tongue over your gums where the tooth used to be. Ask, "What does this make possible?" If you are going through a difficult time right now, please don't hesitate to reach out to friends and family. To isolate yourself is often the worst decision you can make when experiencing tremendous pain, loss, and grief. If I can be of help, ping me directly via Instagram at @mikekimtv or email me at mike@mikekim.com. EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

Jan 2, 2019 • 19min
BYP 165: The Tony Robbins Way Of Annual Goal-Setting
In this episode, I share the approach to goal setting that I learned at Tony Robbins' Date with Destiny seminar in West Palm Beach, FL.Date with Destiny was one of the most powerful and important events I've ever attended, and though I can't do the impact justice through a podcast, I felt one of the best things I could share would be Tony's approach to goal-setting.If you're anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they're also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one. The Tony Robbins Guide to Year-End Goal Setting: Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions Write down 1, 3, 5, or 10 next to each goal to represent the years Write down your one-year goals and rank the top 4 Then ask 4 follow up questions for each goal The 4 Follow-Up Questions: Why to you want to accomplish this goal? What is the pain you will feel if you don't accomplish this goal? What is the pleasure you'll get from accomplishing this goal? How will accomplishing this goal contribute to others? EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

Dec 19, 2018 • 27min
BYP 164: 5 Life Lessons From 2018 And How To Apply Them To Your Life
It's that special time of the year to look back, reflect on your year, and set your sights towards the next year ahead. I experienced a lot of changes this year: my marriage, major business decisions, and moving for the time being to Florida. Through these many transitions, I've learned: Life is short but the longest thing we'll ever do. Eat good food, spend more time with loved ones, and never pass up a good adventure. You can influence almost anything, you control almost nothing. The greatest awareness is self-awareness. I connect far more with people over our vulnerabilities and vices than I do our victories. Victories are short lived. The battle over our vices and vulnerabilities rages everyday and this is why it's so much easier to connect with others. Relationships are for a reason, a season, or a lifetime. My hope is that these takeaways will help you head into the new year with grace, vision, purpose, and energy. If you'd like to help me support Love 146, please go to: mikekim.com/mmi-one. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.


