Brand You Personal Branding

Want to write a book? Whether you're looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept. Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson. He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/. A few questions I asked Chad during this interview: How did you find yourself in the book-publishing industry? If you had to narrow down what publishers are looking for to three things, what would they be? I think most of my listeners understand the importance of platform and good writing, so let's talk about book concepts. How do you come up with a good one? How do writers pitch their book idea to publishers? What goes into a book proposal? How have you seen writers shoot themselves in the foot in a book proposal? How can writers make their proposals stand out? Hear more from Chad on his blog, or by following him on Facebook and Twitter. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

One of the most frequent questions I get is "How do you start an email list from scratch?" Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your "real" email account. The email should read like this: SUBJECT: this may not be for you, but... Hey [name], I'm writing some articles about [topic] and thought you might be interested! Can I pass some stuff along to you? [your name] Do not write anything after the question at the end of the email. Do not say thank you. Do not say "I hope you're well!" You must end the message with a question! This creates an open loop that is almost too difficult to ignore. What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below: SUBJECT: two quick questions! Hi [name], Awesome! Really quick, I have two questions: What's your biggest question about [topic]? What blogs, books, or podcasts do you go to in order to learn more about [topic]? Would you let me know? [your name] If you think this is simple, it is. Simple things work. That's the premise of this entire newsletter. Start with ten people. It's likely you'll get at least one or two positive responses. If it worked once, then it can work again. Pick ten more people. Do the work. Why send the second email? Because I'm teaching you to make a habit of gathering data. Data is what a professional uses to make marketing decisions. In this situation, you are gathering "focus group" data so you can understand: The main challenge or question people have about a particular topic Who your competition is You must send that second email if they respond with a yes to the first. Do not deviate from the plan! *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

"If you don't have an executive assistant, you are one." When Trivinia Barber, founder of Priority VA, told me this I knew she was right. What I needed was a team I could trust (duh) but I didn't know how to build one, especially a virtual team. In this episode, I asked Trivinia to share the same frameworks she walked me through including the Four Buckets: What you don't know how to do What you don't have time to do What you hate to do What only YOU can do She also shared with me the 3 Types Of Executive Assistants: the Stabilizer, the Promoter, and the Closer. If you're looking to win back your time so you can focus on the more critical tasks of your business, tune into this informative interview. Resources From This Episode: The Priority VA Team Building Assessment Follow Trivinia Barber: Twitter Facebook Instagram PriorityVA EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

After one too many burned bridges and failed projects, Brian Dixon set out to discover the secret to work you love and a life that matters. Sharing from his new book Start With Your People, Brian shows you the single most important key to fully engage your relationships and unlock the door to purpose, passion, and profit. The truth is, your dream is not a solo venture. You need your people. In this episode, Brian shares: The #1 key to unlocking your powerful network (without being cheesy or fake) A 10-step method to create your own personal mission statement Why your family actually helps you succeed at work, and how to see your kids as a legacy instead of a liability The counter-intuitive method to increase your income (without quitting your job) Little-known secrets to convert your under-performing team to a powerful dream team The fastest, safest way to deal with the difficult people in your life Tired of struggling? Ready to take action? Start here to unlock the door to purposeful profit today. Get Start With Your People on Amazon here » EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this. Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings. I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including: Why did you want to start a copywriting company for recruiting? What would you tell other copywriters who want to find an industry niche? How do you market a niche copywriting business? Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone's life. Today's Resource As Mentioned On the Episode: Katrina's "Free Job Rewrite" Workbook Follow Katrina Kibben: Twitter: @katrinakibben Instagram: @katrinakibben LinkedIn: https://www.linkedin.com/in/katrinakibben/ *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Isn't it astonishing that all these secrets have been hidden for so many years just so we could uncover them? Nope, that's not one of my quotes… It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly. I was inspired after visiting the Wright Brothers Memorial in Kitty Hawk, North Carolina. Maybe some of these will spark inspiration in you, too: #1. The Perfect Testing Site = Harsh Environments #2. How Much Practice Is Enough? #3. Everyone Feels Like A Miserable Failure At Times. Everyone. #4. When No One Realizes Your Breakthrough is A Breakthrough #5. Strapped A Canoe … On The Plane?? Live Launch Lab » Follow me on Instagram here » *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Facing your fear disempowers it, so here I am. It's been some time now, about 3.5 years. For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it's time. Maybe it will help someone out there. Maybe it will help you. My marriage of 12 years fell apart 3.5 years ago. You can read the entire post here » *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Those who use email marketing the right way often make out like bandits. Email marketing is agile, fun, enhances your other writing, and increases response. You'll learn a few ways to write email subject headlines, including shock effect, curiosity, and how to play off popular quotes and phrases. I'm hosting a 2-day intensive to get your product launch planned and written. For more info go to: mikekimworkshops.com *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Hero banner: with headline, sub-head, and buy button "As trusted by" logos Copy: objection-busting and / or unique selling proposition Face of the brand: either picture or video with copy So, What Is [Product Name]? How Does [Product] Work? Who is [Product] For? Who is [Product] NOT For? FAQ's / "Will This Work For Me?" Testimonials Guarantee Bonuses Buying Options (usually 3 packages) For more copywriting tips go to: writegreatcopy.com *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

If there's one thing that every good publisher, author, blogger, or podcaster understands about marketing, it's the importance of a headline that pulls people into the content. In this episode, you'll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those elements. I'll also share several headline swipe files that you can apply to your content. If you're interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com