

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books

Jun 13, 2023 • 20min
381: The Most Important Thing I Did to Futureproof my Personal Brand Business
In this episode, I explore the crucial elements that have made my business future-proof: investing in relationships and nurturing communities. These are essential to the longevity of a business and I'm excited to explore the importance of human connections and their impact on the success of your business. A sneak peak: How I shifted my perspective on the importance of relationships over knowledge in business Life lessons I learned in my 20s from a Ghanaian king, after overhearing him on the phone with the United Nations Why mentors only tend to invest in younger people (at least for free) My transition from free networking to investing in myself and my networks How joining and leading mastermind groups has been the biggest catalyst to my success and longevity in business Resources: Podcast: YATB 69 - How to Host a Networking Dinner Blog: 6 Seriously Epic Takeaways From Our Nashville Breakfast Book: Generating Business Referrals Without Asking by Stacey Brown Randall My book, You Are the Brand Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Jun 6, 2023 • 21min
380: AI - The Great Replacement or a New Opportunity? YOU DECIDE
View this episode on YouTube » I understand the fear and anxiety (and in many cases anger, especially if you're a creative) regarding AI. But I also encourage you to see the opportunities present for us, and to not wait too long to embrace these tools before you get left behind. My hope is that this episode will encourage you to view AI not as a threat but as a new avenue for growth and opportunity. Some highlights: What's the 'Great Replacement' and how does it differ from the 'Great Resignation' we observed post-Covid? How are AI tools shaping the roles of creative professionals, and why is there resistance? How it feels to have my own students clone me on ChatGPT (honestly, it's weird) This is an opportunity to re-position yourself to be paid for your brains and not your hands Human beings are prone to error, slow, and expensive –– but there's still a way to add value to your market Resources: AI Marketing Crash Course with Mike Kim and Robby Fowler (use the code "Fuji" for $60 off) » Descript.com My book, You Are the Brand Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

May 23, 2023 • 14min
379: Mike, Would You Ever Go Back to Getting a Regular J-O-B?
In this episode, I tackle a question that has been coming up frequently: would I ever consider returning to a traditional 9-to-5 job? After eight years of thriving as an entrepreneur, the answer might not be what you expect. A quick preview: What does going back to a traditional job mean for an entrepreneur? Is it a failure or a new opportunity? I share my personal perspective on this often-debated issue. The COVID-19 pandemic has brought about change and adaptation. I talk about how this affected my coaching philosophy and how it has influenced my view on entrepreneurship and traditional employment. There's something about the thrill of being challenged, and recently, I've been asking myself whether I'm still being challenged enough. I'll share more on how this reflection has influenced my outlook on the future. What's the role of impact in decision-making? If a chance to make a significant difference arises, would it be enough to entice me back into the fold of regular employment? Tune in to hear my thoughts. Resources: My YouTube Channel Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

May 9, 2023 • 40min
378: Create a Future You Love Using the Power of 10-Year Goals with Kathy Brown
Kathy Brown joins me on this episode to help you tap into the power of 10-year goals. That's right, goal setting should be confined to just one year at a time. Enjoy the clarity that comes from thinking more deeply and creatively about the life you want to create. Tune in and learn: Why effective goal setting starts with imagination and connecting with something that excites you, rather than focusing on what you think you should do Why you must tie your goals to experiences, contribution, and legacy How to strike a balance between contentment and ambition How to deal with disappointment when goals are not achieved Why small is the new big –– how big goals start with small (and seemingly random) steps Resources: The 10-Year Goal Guide: Create a Future You Love Using the Power of 10-Year Goals Kathy's Instagram Kathy's LinkedIn Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

May 2, 2023 • 19min
377: A Fireside Chat with Three Incredible Entrepreneurs
Watch this episode on YouTube » Tune in for an impromptu "fireside" chat I had with three incredible entrepreneurs at one of my recent conferences. Vernice "Flygirl" Armour is a 7-figure professional speaker, Tony Grebmeier is the creator of the Be Fulfilled Journal and CEO of Ship Offers, a $40M logistics company, and Nick Cavuoto is a brand and marketing consultant. I often say the best conversations at events happen in the hallways and between sessions, and this one is no exception. Listen in to find out: What is the importance of focus? How to create a legacy that extends beyond materialistic things How each person practices self-care, and how to create space in life for it What is the "when life works" list, and how does it help you stay on track Resources: Vernice's Instagram Tony's Instagram Nick's Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Apr 25, 2023 • 34min
376: Leaving the Pharmacy World for YouTube Success with Kevin Yee
I'm making YouTube my top content creation priority this year, and one of the biggest inspirations behind the decision to do so is Kevin Yee. Kevin is a former pharmacist turned full-time YouTube creator, and we recently sat down in-person in Las Vegas to talk about his journey and some lessons he can share with you and I on growing a YouTube channel. Listen in to find out: What inspired Kevin to leave his career in pharmacy and pursue copywriting and YouTube The catalyst for Kevin leaving his career in pharmacy, and how his father's death impacted this decision How corporated react to Kevin's YouTube channel, and this impacted his decision to leave pharmacy Why copywriting an essential skill for people who want to be successful on YouTube and inbound sales Whether Kevin's YouTube channel was already making money when he left his job in pharmacy Kevin's plan when he left his job in pharmacy to pursue creating content on YouTube Resources: Kevin's YouTube Channel » Mike's YouTube Channel » Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Apr 18, 2023 • 37min
375: Unpacking Mike's DISC Personality Test Results - Lessons Learned with Evelyn Eccard
Evelyn Eccard is an executive coach and trainer who helps corporate teams and individuals better understand themselves and equips them with the people skills needed to become effective leaders. Before running her business, she worked as a Regional Sales Manager for a Fortune 500 company responsible for $50M in ancillary revenue. In this episode, Evelyn and Mike will discuss the results of his DISC assessment. DISC is a well-known and widely utilized tool that helps us better understand how we function in our personal, social, and work lives. You'll better understand: How Evelyn started using personality assessment tools and how she deals with resistance to taking them Mike's DISC results and what they mean Why passionate people have strengths and weaknesses when pursuing different goals How people can learn and improve skills that are not in their natural strength zone How the four different personality styles apply to leadership and why it's important to be able to flex into different personality styles in order to communicate effectively Resources: bli.life/disc Evelyn's Facebook Evelyn's Instagram Evelyn's LinkedIn Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Apr 11, 2023 • 13min
374: My Top 3 Takeaways from Being On TV in Las Vegas
You've undoubtedly heard that "good things come in small packages". This brief episode proves that truth. Your host Mike Kim will share three observations he made while hanging out with high performers during a TV filming in Las Vegas In reverse order they are: Third--High performers are persistent in their pursuit of growth and development. Second—They know how to ask good questions. First—High performers tend to have a good grasp of people skills and know how to navigate relationships. While most of us may not be "hanging out" at a TV filming with high performers, we can all learn a great deal from Mike's recent experience. So, listen and learn… Resources: mike@mikekim.com Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Apr 4, 2023 • 36min
373: You Are Never to Old to Make an Impact - A Conversation with Carolyn Newman on Purpose, Impact, and Retirement
This episode clearly demonstrates that we don't have to be famous, or even widely known in order to make a large impact. Proof is Mike's guest this week, Carolyn Newman. Mike met Carolyn via a leadership community and some coaching calls. Mike says that he felt an almost immediate connection with Carolyn and could identify with her struggles and adversity. They have been intending to do this interview for over a year. Tune in for this frank and open sharing where Carolyn and Mike discuss: Carolyn's often-tumultuous transition from a tough and unhappy marriage to a successful and fulfilling life. The challenges that Carolyn has faced in retirement. Lessons learned in Carolyn's life. The vital importance of finding purpose and meaningful work. Carolyn's encouragement and advice to Mike. Retired or not, this interview has valuable lessons. So listen carefully to this episode. Resources: If you were positively impacted by this interview, PLEASE share your takeaways with Mike, and he will pass them on to Carolyn: mike@mikekim.com or via his social media links below. Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Mar 28, 2023 • 33min
372: Forget What They Say – Why You Should Unfollow Your Passion, with Terri Trespicio
As Severus Snape said to Harry Potter, "Clearly, fame isn't everything." Well, it may not be everything, but it's something. A case in point is Mike's guest this week—Terri Trespicio. Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You (Atria/Simon & Schuster, December 2021). Her TEDx talk, "Stop Searching for Your Passion," has surpassed 7 million views, and Hubspot named her one of the "Top 18 female speakers who are killing it." A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, The Early Show, The Martha Stewart Show, and The Anderson Cooper Show and featured in Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com. A top-rated speaker, she has also performed stand-up all over New York City. Tune in for this thoroughly engaging interview and learn: Why following one's passion can be misleading What is "productive discomfort", and why we should pursue it How hard times can create strong people How a "bucket list" can be a source of disappointment Why agency and sovereignty are more important goals than passion How we might be disappointed if we get everything we want The vital importance of gratitude How ultimate sovereignty can be frightening Why it's critical that we listen to, and follow, our own intuition Really important stuff here! So listen carefully to this episode. Resources: terri@territrespicio.com territrespicio.com Twitter @TerriT: https://twitter.com/territ FB (public): https://www.facebook.com/TerriTrespicio/ LinkedIn: https://www.linkedin.com/in/territrespicio/ Instagram @ttrespicio https://www.instagram.com/ttrespicio/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com


