

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books

Dec 5, 2023 • 1h 19min
401: How to Turn What You Already Know Into 9+ Income Streams (MASTERCLASS REPLAY)
Watch this training on YouTube here » Dive into this masterclass that will help you understand the foundational elements of building a thought leadership practice. Some of the key points: Walk before you run Your framework "frames" the work Do the difficult work of making it simple Peers rarely pay Get rich 'slow' If you're interested in working with my team and I, we've just opened enrollment for You Are the Brand Academy, a 12-month mentorship and coaching program to help you grow your practice to hit $10,000 per month, per income stream. Find out more: youarethebrandacademy.com Enrollment closes Monday, December 11, 2023. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Nov 28, 2023 • 29min
400: Embrace the Suck with Vince Fowler
From childhood dreams of being a paratrooper to extreme ultramarathons, coach Vince Fowler shares his winding journey of self-discovery and embracing challenges... or as he calls it, to "embrace the suck". Hear Vince's emotional story of discovering he was not his father's biological son and the identity crisis it sparked, why Vince turned to ultra running, and what he realized about himself during a grueling 100K race. Find out how Vince reinvented his purpose and impact as a business coach focused on self-discovery. Connect with Vince: Web Instagram Vince's TEDx talk Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Nov 21, 2023 • 21min
399: How to Create a Recipe for Your Version of Success with Robert Fukui
Robert Fukui is the co-author of the book Tandem: The Married Entrepreneurs' Guide for Greater Work-Life Balance. In this talk, he shares his recipe for success in life, business, and relationships. He reveals the five flavors that create fulfillment when blended in harmony - self, relationships, business, and wealth. Robert explains how to customize your own recipe to taste based on your unique life. The episode covers the five biggest regrets of the dying to illustrate what truly matters at life's end, why relationships should take priority over business, as well as research on 9 AM heart attacks linked to rushing into the day. Connect with Robert: Instagram LinkedIn Robert's book, Tandem: https://amzn.to/3SSfatb Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Nov 14, 2023 • 30min
398: Burnout and Overwhelm is Real But it Doesn't Have to Be Your Story with Kent Murawski
Watch this episode on YouTube » Burnout is becoming an epidemic in today's fast-paced world. Drawing from his own story of burnout and personal crisis, Kent Murawski explains why the common idea of "balance" can actually be exhausting and ineffective. He then introduces a new framework for avoiding burnout and moving toward "wholeness" instead. Work-life balance vs. wholeness A profoundly simple definition of burnout How "Shalom" leads to integrity Kent's "Rhythms of Rest" framework Actionable ways to replenish yourself Kent's free Burnout Assessment: kentmurawski.com/burnout Kent on LinkedIn: linkedin.com/in/kentmurawski/ Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Nov 8, 2023 • 13min
397: Explore Your Curiosity and Imagination when Setting 10 Year Goals with Kathy Brown
Watch this episode on YouTube » At our recent mastermind, Kathy Brown shared her insights on the profound influence of goal setting –– especially ten year goals. Explore the core principles of long-term planning, the dynamic force of curiosity and imagination, and the delicate craft of aligning today's endeavors with the dreams of your future: The concept of a 10-year goal as a North Star for life's journey Strategies for maintaining curiosity and imagination in adulthood The value of experimenting with life choices to refine long-term goals Kathy's Free Resource: The 10-Year Goal Guide » Connect with Kathy online: LinkedIn Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Oct 31, 2023 • 39min
396: Lessons from 100 Hours of Meditation in 10 Days with Eugene Choi
Watch this episode on YouTube » In this keynote, Dr. Eugene Choi delves deep into the transformative power of meditation... 100+ hours in 10 days! While I've always appreciated the serenity meditation offers, Eugene's approach is on another level. It's not just about finding peace; it's about unraveling the very fabric of one's identity. Tune in to discover the profound depths of meditation and embark on a journey of self-discovery like never before. Connect with Eugene: Eugene's Podcast, The Neurohacking Podcast Eugene on Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Oct 24, 2023 • 19min
395: Finding Balance and Saying No - Lessons Learned from a Busy Year
Watch this episode on YouTube » I share insights from a busy year, including the importance of not letting your mouth overload your back by saying yes to everything. Some takeaways: Saying no and managing your time/energy is crucial, even when you see opportunities everywhere. Consistency and setting boundaries is key. Invest time in high-impact activities like building skills, systems, and connections. YouTube has been a fun creative outlet and a way to expand reach and impact. Connect with Me on Social: Instagram LinkedIn YouTube TikTok Facebook Twitter Get helpful templates and resources from my bestselling book, You Are the Brand, totally free: https://youarethebrandbook.com.

Sep 26, 2023 • 28min
394: Recap of My Live Mastermind in Charleston
Watch this episode on YouTube » This past week I had the privilege of hosting ~40 amazing folks at my live mastermind in Charleston, SC. It was a great two days with everyone, and about an hour after the event ended I headed back to my AirBnb with my videographer Jeremy to get a few things done before heading back out to meet folks for dinner. I was super tired but last minute, I decided to record a raw video of my thoughts about the event and hosting masterminds in general... and I was surprised at how emotional I got right around the ~15:00 minute mark. I thought long and hard about whether I wanted to share this video (I had a "vulnerability hangover" the next morning!) but I think there's a lot of stuff here learned from running masterminds and building a business in general that might help you, so here it is. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Sep 19, 2023 • 25min
393: Personal Brand Business Systems Made Simple with Chelsea Brinkley
Chelsea Brinkley helps entrepreneurs build teams and create systems that scale their business. Chelsea will share practical insights about building systems that will give you more freedom, reduce overwhelm and ultimately get more clients. A few key points: Get organized. Make it a priority You need to be able to find what you are looking for in under two minutes Get your docs in the cloud Your team MUST know where everything is Create uniform filing nomenclature Block time to work ON your business, rather than in it. Create SOP's, including using Loom video or some other screen capture software Automate, delegate, eliminate Connect with Chelsea: chelseabrinkley.com Chelsea on Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Sep 12, 2023 • 21min
392: Protecting Your Business with Legal Bubble Wrap with Ashley Fillingim
Business owners often neglect the legal aspects of their business, which can exact a heavy cost. Attorney Ashley Fillingim breaks down some of the legal basics that every expert, influencer, and thought leader should understand and implement in their own business. Some key points: Understanding contract basics: offer, acceptance, consideration Why formality must increase as the stakes increase Why contracts are relationship builders Why collaboration contracts are necessary Why you must protect your intellectual property Connect with Ashley: sandstarlaw.com Ashley on Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube


