GTM Live

Over 50 marketers and sales folks gathered together on Zoom for Demand Gen Live this Tuesday. We were joined by Megan Bowen (CCO, Refine Labs) and discussed: The "growth at all costs" mindset; Why intelligent leaders stop innovating; ABM and Intent data - if and when to use both; and Why some CEOs resist investing in marketing. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris Walker joined John James on the Champagne Strategy podcast last week to talk about a wide range of topics across marketing, sales, and entrepreneurship. They covered: Why organizations invest heavily in sales headcount as a replacement for lack of demand, and what happens as a result thereof; What Chris's entrepreneurial background taught him about how people make purchasing decisions; How to spend your marketing budget like it's your own money; and The difference between high performing teams and high potential teams. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Jason Widup, VP of Marketing at metadata.io, joined us on State of Demand Gen to share his thoughts on marketing in 2020. We talked about how we define performance marketing and how it fits into the overall marketing strategy, why paid social isn’t an intent channel, and what happens when you are stuck in an endless cycle of measuring TOO much.   For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed:  What should my ROI be on Google Ads; How can you identify true intent; Partnership marketing strategies; Is NPS a metric worth considering; What to do when competitors play below the line; and a live Q&A. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

We hosted an event in early 2020 with Josh Braun in Miami, FL to talk about top of funnel outreach in B2B sales and marketing. Chris and Josh dove into how to get prospects to come knocking on your door and have your brand top of mind when they're ready to buy, as well as how to sell to prospects who may not know they have a problem you can solve. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Megan Bowen (CCO, Refine Labs) joined us again on Demand Gen Live in Gaetano's place. We talked about: Other alternatives to the sales/marketing compensation divide, how Sales can better align with Marketing on an organic approach, go-to questions when conducting customer research, LinkedIn company page metrics, and separating marketing into brand and demand teams. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Richard Harris, Founder of The Harris Consulting Group, came on the State of Demand Gen podcast today. We covered: What parallels appear in both the sales and marketing worlds; How measuring the things that don’t matter and don’t map to business results affects the sales org; What questions should a sales leader be asking to understand demand gen better; and Where the CRO role fits in the org chart. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Gaetano DiNardi returns for this week's Demand Gen Live. We tackled the following topics: The brand halo effect, when to trust your gut instead of your data, and why you should develop content in-house. We hosted a 45 minute live Q&A following the previous topics. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris Walker joined Josh Wagner on the Love Selling Hate Sales podcast. They talked about: balancing marketing with sales, where the balance lies between building relationships and hitting quotas, how to really get into your customers' shoes, and different trains of thought when it comes to sales rep compensation plans. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers and sales folks joined the call and participated in a live Q&A.    We covered: why brand marketing lowers CAC, what needs to change from a marketing and CX perspective with enterprise deals, should content marketing be tied to a revenue goal, dealing with a CEO who doesn't understand marketing, and what the best answer is to: "if your marketing budget was reduced by 50%, what marketing channels would you execute on and why?" For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.