The WARC Podcast

This week WARC talks creative effectiveness with Shazia Ginai, CEO of Neuro-Insight UK and Todd Sussman, Chief Strategy Officer at FCB New York. Together we explore insights from the 2021 Creative Effectiveness Lions winners, featuring themes from this year’s work to uncover what it takes to be both creative and effective. WARC subscribers can view all winners and the full report here or you can download the sample report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to the future of identity. Alex takes us through the implication of Google postponing its ban on third-party cookies, the best way for brands to avoid any data disruptions, and what the future of identity will really look like.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks creativity and fame with Paul Feldwick, former strategist and author of Why Does The Pedlar Sing?, and Jane Wakely, lead CMO of Mars Inc. Do marketers need to rethink their approach to creativity and are they underplaying the power of fame? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks rainbow-washing with Nic Allum, SVP and principal of strategy and culture at New Moon. We explore LGBTQ+ marketing best practices, and consider whether brands should be focused on Pride month at all. Isn’t it time for a year-round commitment? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by WARC's David Tiltman, VP of content, to talk us through the recent white paper launched by WARC. David discusses whether brand matters in digital commerce, balancing brand-building and performance, and how many assumptions around brand and performance will be challenged in the future. Read the full white paper here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks movable middle with Joel Rubinson, president of Rubinson Partners, and Greg Stuart, CEO of MMA Global. It’s a new way to target consumers but could it replace reach as the basis of effective media planning? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Anna Hamill, senior editor for brands and editor of the recent WARC Guide to Customer Retention. Anna discusses the debate about acquisition and retention, how e-commerce is changing the way brands think about customer retention, and how loyalty programmes might adapt for a digital world. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, Mike Follett, managing director at Lumen Research, and Ian Edwards, head of connection planning at Facebook. What is attention and what does it mean for the way we think about media and effectiveness? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Lena Roland, managing editor of WARC.com and editor of the recent WARC Guide to rethinking B2B. Lena discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing, and the new generation of B2B buyers reaching leadership positions. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media. Digital rent and digital availability were both featured in the recent WARC Guide to new research in marketing - and both have implications for the way marketers approach their budgets. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.