The WARC Podcast

This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets when you don’t have a physical product, the increasing importance of sonic branding and details the top tips for maximising brand assets. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-olds. Catrina Dear, entertainment lead at the7stars, and Aliya Gilmore, a strategist at Culture Group, discuss how brands should communicate with younger audiences. Hosted by Alex Brownsell, Head of Content at WARC Media.

Gregory Grudzinski, Head of Content for WARC Digital Commerce, and Colin Lewis, author of WARC's Retail Media Primer Series discuss the retail media offerings of Amazon, Kroger, Walmart, Target and Instacart. The complete Retail Media Primer Series is available to subscribers at warc.com/digital-commerce.

This week WARC talks brands in culture with Marcus Collins, head of strategy at Wieden+Kennedy New York, and author and social anthropologist, Grant McCracken. Discussing how brands can find a space for themselves in culture. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week Lena Roland, Head of Content for WARC Strategy, and David Tiltman, WARC’s SVP Content discuss the key takeaways from the latest WARC Guide to The Consumer Crunch: Navigating inflation and the threat of recession. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks budget setting and ROI with Grace Kite, founder and economist at magic numbers, and Paul Dyson, co-founder at Accelero. What is the relationship between what marketers spend, and what kind of return they can expect? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Alex Brownsell, Head of Content for WARC Media, and James McDonald, WARC’s Director of Data, Intelligence & Forecasting, examine the latest global ad spend forecasts and the impact of the economic slowdown. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the cookie and data privacy concerns, marketers are rethinking their approach to personalisation. Discussing how personalisation adds complexity to an ad campaign and may not be good value for money. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by Warwick Cairns, strategy partner at The Effectiveness Partnership and an editor of the state of creative effectiveness report. Warwick shares the key takeaways from the report; including how marketers are finding marketing effectiveness challenging, the importance of creating a unifying set of KPIs, and how vital it is that marketers make their case to the c-suite. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish, and Paul Bailey, brand strategy director at Halo explore what brand actually means, and why it is so important to use the word clearly. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.