SF Commercial Property Conversations

What happens when a Silicon Valley engineer brings her tech expertise to the world of real estate investing? In this episode, Bruce sits down with Lilit Yenokyan, a former big tech engineer turned real estate entrepreneur, to explore how data-driven tools and AI can reshape the way investors evaluate small multi-unit properties. Lilit shares her journey from Armenia to America, and from engineering roles at companies like Meta and Netflix to launching Investra, a platform that simplifies real estate investment analysis for both investors and realtors. You’ll learn how Lilit is addressing a gap in the market between residential and large commercial properties by focusing on small multi-unit investments—like duplexes and triplexes—using smart software that puts numbers first. Whether you're an investor looking to break into real estate, a tech enthusiast, or a realtor ready to better serve your investor clients, this episode is packed with insights.   ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Michael Hatfield, a RE/MAX real estate professional with a unique background in aviation. Michael shares how his years as a Delta airline pilot shaped his disciplined, client-first approach to real estate — and how Crew Resource Management (CRM) principles help him build better outcomes for buyers and sellers alike. From operating large supermarkets to flying jets, Michael’s journey into real estate was anything but conventional. He explains how human factors in aviation can directly inform a real estate team’s ability to communicate, make decisions, and deliver results. We also get his expert take on Bay Area market trends, how buyers should think about interest rates today, and why he believes the next great buying opportunity may be right now.   ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce sits down with San Francisco native and commercial broker Daniella Devine, whose story weaves together public service, entrepreneurship, and real estate. From sweeping warehouse floors as a child in her family’s flooring business to becoming a leader in commercial property investment, Daniella shares how her experience in emergency management and her roots in small business shaped her unique perspective in the commercial real estate world. Listeners will hear how she transitioned from a government career in disaster management to owning and managing commercial properties, including a thriving car wash business with a dream operator scenario. Daniella shares her observations on the San Francisco market, her optimism for its recovery, and her strategy around value-add properties and retail leasing. Whether you’re a new investor, a Bay Area local, or curious about real estate resilience, this episode is packed with insights and inspiration.   ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

What does it take to scale from a single 8-unit building to over 200 units in a competitive market like the East Bay? In this episode, Bruce Bean sits down with Cameron Corwin, an Oakland-born real estate investor and the driving force behind OakRidge Partners’ rapid expansion in the region. Cameron shares his journey from a consulting career at Deloitte to becoming a broker and eventually transitioning into a full-time investor. Learn how he leveraged podcasts, partnerships, and local market knowledge to grow his portfolio. He talks about the value of strategic debt, buying at the right basis, and why now might be the best time to invest in the East Bay. Cameron also gives his perspective on the real estate climate in Oakland, the role of city leadership, and where he sees the market heading in 2026. It’s a candid and insightful conversation about resilience, timing, and real estate fundamentals.   ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Todd Sulzinger, a seasoned corporate finance executive and real estate investor, to talk about what it takes to build solid financial foundations for growing companies. Todd shares how his journey started with a degree from San Jose State and a lucky break into the tech world. Over the years, he’s worked across various industries—including defense tech, medical devices, and business intelligence—offering deep expertise in budgeting, financial planning, and strategic growth. He also talks candidly about his venture into real estate syndication and why he still believes in real estate as a powerful wealth-building tool.   ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest  

In this episode, Bruce Bean talks with Dusty Lloyd, founder and leader at Promise Home Loans, about how an engineer’s mindset and a passion for service helped him build success in the mortgage world. From overcoming a near-death experience to scaling a 50-person loan team, Dusty shares how he transitioned from tech into mortgage brokerage—and how that shift allowed him to better serve clients and loan officers alike. Dusty discusses current mortgage rate trends, how independent brokers are disrupting the traditional big-lender model, and why now might be the time for homeowners and buyers to make their move. You’ll also hear Dusty’s take on what’s holding people back in today’s market and how Promise Home Loans is growing by offering loan officers better tools, pricing, and support.   ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations with Bruce Bean, Ivan Prochko shares his fascinating journey from fashion photography in Europe to leading retail real estate deals across Southern California. Ivan’s career path took unexpected turns—from shooting celebrities in Milan and Madrid to navigating the New York real estate scene, and finally planting roots with Marcus & Millichap in Los Angeles. Bruce and Ivan dive into the evolving landscape of retail real estate, discussing why smaller neighborhood shopping centers are in high demand, what it takes to succeed in commercial brokerage today, and the intense cold calling strategies that drive business. Ivan also opens up about the tools and technology his team uses, like switching from Salesforce to Unreal CRM, and how their hands-on approach helps them stay ahead of market trends. Whether you’re curious about the power of hustle in commercial real estate, the market’s future, or how retail investments are shifting, Ivan’s insights are not to be missed.   ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean sits down with Arezou Shadabadi, a seasoned real estate professional with over 27 years of experience spanning residential sales, commercial properties, and green building. Arezou opens up about how she transitioned from buying her first home to launching major modular construction projects with a strong emphasis on sustainability. ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean sits down with Rebl Risty, founder of REBL Labs and a dynamic force in the marketing and AI space, to explore how artificial intelligence is transforming the way commercial real estate professionals work. Rebl shares her journey from growing up as an Army brat to leading marketing teams and eventually founding her own AI-focused agency. You'll hear how she helps CRE brokers and owners integrate AI to streamline marketing, conduct deep research, write better emails, and save time through automation. Rebl discusses how small teams can do big things with AI and highlights real-world applications that are already reshaping the industry.   ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean talks with Morry Eghbal, founder of Successors Data, about his remarkable journey from escaping post-revolution Iran to becoming a pioneering force in real estate data technology. Morry shares how his early dreams of being an artist led to his escape from Iran, a refugee journey through Turkey and Austria, and finally landing in Los Angeles in the early 1980s. His experience navigating the challenges of a new country sparked an entrepreneurial spirit that would eventually disrupt the real estate industry. Listen in as Morry shares: How he transitioned from artist to top-producing real estate agent The birth of the idea that became Successors Data How his company identifies real estate tied to inheritance before it hits probate court Why perception in marketing is crucial for real estate professionals His thoughts on AI and the future of real estate lead generation ------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest