

SF Commercial Property Conversations
Bruce Bean - SF Commercial Property
SF Commercial Property Conversations hosted by Bruce Bean is the go-to podcast for anyone fascinated by the intricacies of commercial real estate in the San Francisco Peninsula and beyond.
Each episode dives deep into the world of commercial property investments, featuring insights from seasoned investors, industry experts, and professionals who have shaped the landscape of San Francisco’s market.
Join us as we explore successful investment strategies, discuss the challenges and opportunities unique to the Bay Area, and uncover the stories behind the buildings that define our skyline. Whether you’re a CPA, doctor, retired professional, or someone with an interest in commercial real estate, this podcast offers unparalleled insights into making informed decisions in one of the world’s most competitive markets.
From the dynamics of Triple Net Leases to the legacy of family trusts in real estate, ”SF Commercial Property Conversations” is your invitation to the conversation about building wealth, creating legacies, and investing in commercial properties wisely. With Bruce Bean’s expert guidance, get ready to unlock the strategies for success and be inspired by the journeys of those who’ve navigated the complex waters of commercial real estate investments.
Each episode dives deep into the world of commercial property investments, featuring insights from seasoned investors, industry experts, and professionals who have shaped the landscape of San Francisco’s market.
Join us as we explore successful investment strategies, discuss the challenges and opportunities unique to the Bay Area, and uncover the stories behind the buildings that define our skyline. Whether you’re a CPA, doctor, retired professional, or someone with an interest in commercial real estate, this podcast offers unparalleled insights into making informed decisions in one of the world’s most competitive markets.
From the dynamics of Triple Net Leases to the legacy of family trusts in real estate, ”SF Commercial Property Conversations” is your invitation to the conversation about building wealth, creating legacies, and investing in commercial properties wisely. With Bruce Bean’s expert guidance, get ready to unlock the strategies for success and be inspired by the journeys of those who’ve navigated the complex waters of commercial real estate investments.
Episodes
Mentioned books

Feb 25, 2026 • 18min
Matt Hagar: Redefining Commercial Real Estate with AI at AiCRE Partners
Artificial Intelligence is changing everything — and commercial real estate is no exception.
In this episode, Bruce Bean sits down with Matt Hagar, founder of AiCRE Partners, to talk about how AI is transforming brokerage, investing, and the future of commercial real estate.
Matt shares his journey from growing up in Brentwood to leading the commercial division at Intero for 10 years, and now launching AiCRE Partners — a brokerage built around Artificial Intelligence Commercial Real Estate and Asset Investing Commercial Real Estate.
With over 15 years in the industry and prestigious designations including SIOR and CCIM, plus a Master’s in Real Estate from the University of San Diego, Matt brings both experience and innovation to the table.
--------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Feb 24, 2026 • 22min
Kathy Fettke: Turning Passion into Passive Income with RealWealth
What if a personal crisis led you to discover the true power of real estate investing?
In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce sits down with Kathy Fettke, founder of RealWealth, to talk about how she turned a life-altering moment into a mission to help others build passive income through smart real estate investing.
Kathy shares how her husband’s melanoma diagnosis forced her to rethink everything. With an over-leveraged home in California and little backup protection, she quickly learned how rental income could provide financial stability. That experience sparked her journey into interviewing top wealth experts, including Robert Kiyosaki, and discovering key principles that still guide her investment strategy today.
She explains the four fundamentals she looks for in a market: job growth, population growth, affordability, and infrastructure expansion. That framework led her to invest in Dallas before the 2008 crash — helping her and many others avoid financial disaster while building strong cash flow and long-term appreciation.
--------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Feb 5, 2026 • 22min
From Artist to Architect: Tima Bell’s Creative Evolution
How does someone go from painting and opera singing to designing a $230 million studio campus in downtown LA? Architect Tima Bell shares his journey from fine arts to founding Bell Design Group and leading complex, global architectural projects.
In this episode of SF Commercial Property Conversations with Bruce Bean, architect Tima Bell takes us through his unique and passionate journey into architecture. Starting with a background in painting and art, Tima reveals how a desire to better understand space led him to architecture school—and ultimately to co-founding Bell Design Group.
Tima discusses the evolution of his career, from hands-on design-build projects and furniture design to creating world-class studio campuses and civic projects. He shares insights into designing under complex zoning conditions, building a multi-country team, and why creativity and passion are core values in his firm.
---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Feb 4, 2026 • 17min
From Defense to CRE: Jennifer Santoso’s Cross-Sector OD Consulting Journey
What do the Department of Defense and commercial real estate have in common? For Organizational Development expert Jenn Santoso, they both shaped a dynamic and mission-driven consulting career. In this episode, Jenn joins Bruce Bean to reflect on her fascinating journey—from consulting within the strict hierarchies of the DoD, to training across departments at SDG&E, to finding her niche in leadership development for commercial real estate firms.
Jenn shares the lessons she learned from each sector, how she built a 1,000-member real estate investing group, and what it means to truly connect with clients. You'll hear about her involvement with CREW San Diego, her thoughtful use of AI in leadership consulting, and how she’s growing her business through relationships, not cold calls.
Whether you’re in property management, training and development, or simply curious about evolving your career through multiple sectors, Jenn’s story is a powerful reminder of how adaptability, connection, and fun can shape a fulfilling path forward.
---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Feb 3, 2026 • 17min
Yindi: Empowering Construction Teams Through Smart Delegation
In this episode, Bruce sits down with Yindy Felkins, a powerhouse in construction and commercial real estate. Yindy shares her journey from Hong Kong to San Francisco, her 20-year career rising from intern to project executive and business owner, and her current mission to empower construction business owners through smart delegation and business coaching.
They dive deep into topics like:
The importance of having multiple exit strategies in real estate investing
How communication breakdowns derail construction projects
Why saying "yes" too often leads contractors into trouble
Her proudest project: a 172,000 sq. ft. green HQ built in Cupertino
Her bestselling book Master of Delegation and the impact it’s making
How coaching can help owners build sustainable, scalable companies without sacrificing family time
---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Jan 29, 2026 • 17min
Lisa Vomero-Inouye: Where Engineering Mindsets Meet Real Estate Decisions
In this episode, Bruce Bean sits down with Lisa Vomero-Inouye, a San Diego-based real estate expert with an engineering background and a strategic mindset. Lisa shares her unique journey from NASA intern and civil engineer to a highly respected residential Realtor, explaining how her data-driven approach has helped her carve a niche serving clients—especially engineers—through logic, structure, and trust.
Together, they unpack the latest trends in the San Diego housing market, including skyrocketing HOA fees, why homeowners aren’t selling, and what’s shifting the age of first-time buyers. Lisa explains how rising costs, aging populations, and economic uncertainty are reshaping the real estate landscape in Southern California.
---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Jan 28, 2026 • 23min
Will Cassriel: Inside the San Francisco Office Market from a Tenant Rep’s View
What’s really happening inside San Francisco’s commercial real estate market? Will Cassriel, a dynamic tenant rep broker with JLL, joins Bruce Bean to share a ground-level view of office leasing trends, sublease strategies, and why he’s bullish on SF's future.
Will walks us through his unique journey—from selling Cutco knives and training to be a yoga instructor, to grinding his way into his dream role at JLL. He shares what it takes to break into commercial real estate, his passion for helping high-growth startups find the right space, and how SF’s market is rebounding with surprising strength.
If you're curious about current lease rates, market dynamics, and why the retail scene is starting to buzz again downtown, this is the episode for you.
---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Jan 16, 2026 • 20min
Naeem Farokhnia: How Education and Grit Led to Real Estate Entrepreneurship
What do engineering, Apple, and co-living startups have to do with real estate success? In this inspiring episode, Bruce Bean sits down with Naeem Farokhnia, founder of Redwood Crest, to explore his unlikely journey from Iran to Silicon Valley—and eventually to commercial real estate.
Naeem shares how his technical background, years at Apple, and relentless curiosity led him to co-living entrepreneurship in San Francisco, and ultimately to managing and acquiring multifamily properties through syndication. He breaks down the challenges of tenant laws, the risks of co-living in California, and the rewards of smart real estate investing in landlord-friendly states like Texas.
----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Jan 15, 2026 • 20min
Gregory Aguirre: Building Capital Rivers from the Ground Up
Greg’s story is a masterclass in entrepreneurial grit, strategic development, and what it takes to grow a commercial real estate business in today’s market. From humble beginnings selling homes in college to leading complex retail and mixed-use projects, he shares a candid look at lessons learned, risks taken, and how he’s shaping Sacramento’s commercial property landscape.
What you'll hear:
How a summer job in Oregon led Greg into real estate
The early deals and stumbles that set the foundation for Capital Rivers
How he transitioned from corporate roles at JPMorgan Chase and Sleep Train into launching his own firm
What "merchant building" means and why it's been key to scaling his business
The story behind building hangars on airport land
How Capital Rivers is blending economic development, brokerage, and property management
Why collaboration and creativity are core to his client relationships
----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Jan 14, 2026 • 19min
From Practice to Purpose: Andrew Goodwin on Architecture, Education, and Development
In this episode, Bruce Bean sits down with Andrew Goodwin—architect, educator, and founder of Andrew Goodwin Designs (AGD)—to explore a life and career built on purpose-driven design. From growing up in Cincinnati to settling on California's Central Coast, Andrew shares the journey that shaped his approach to architecture, community building, and teaching.
Discover how Andrew’s experience with nonprofits like Big City Mountaineers helped him find his voice in architecture, why he left traditional practice to start his own firm, and how he now uses AI to innovate in design and business. From high-alpine mountaineering to leading civic and cultural projects, Andrew's story is one of vision, values, and meaningful impact.
----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest


