

The Money Advantage Podcast
Bruce Wehner & Rachel Marshall
Personal Finance for the Entrepreneurially-Minded!
Episodes
Mentioned books

Jun 28, 2021 • 43min
Creating a Balanced Wealth Portfolio
We like to ask our audience, what is your biggest challenge with building wealth, and we receive so many insightful questions. Today, we’re answering a question from Matt about how to create a balanced wealth portfolio.
https://www.youtube.com/watch?v=zZztP3WOhF4
So if you want to make sure you’re thinking through all the pieces of your financial plan and doing the best you can with your money for today and for the future, tune in now!
Table of contentsAnswering a Viewer QuestionStarting with “Why”Having Cash for Emergencies and OpportunitiesMindset Matters for a Balanced Wealth PortfolioFixing Money LeaksAsset ProtectionYour Financial PictureThe Right Financial Vehicles for a Balanced Wealth PortfolioBook A Strategy Call
Answering a Viewer Question
We love when our audience asks questions, and we often answer them live in our recordings. However, we recently received a question from a viewer named Matt, and we thought it was a wonderful opportunity to dig into the topic more thoroughly.
Matt asked, “How [do I] create a balanced wealth portfolio that includes a mixture of short, mid- and long-term savings for now and the future?
[I’m] weighing between
Backdoor Roth (for someone that has been funding a Roth for 20yrs)401k....where to stop....do you fund just to your match? Or what’s the income level where a couple loses the tax advantage of FULLY funding (I was always taught, get to a point where you can fully max for tax savings... but now I’m not sure)Independent stock investing in a basic brokerage accountWhole life Cash Flow accounts (when does it make sense to [add] this into one’s investment strategy).”
If you’ve been thinking about how to do the best that you can with your money, this is the post for you.
Starting with “Why”
Financial advice is not one-size-fits-all… although it’s often talked about as though it is. The reason it isn't is because everyone has a different set of goals, as well as different financial histories. That's why it is so important to understand your “why" when building a balanced wealth portfolio. What are you saving for, and why do you want to optimize your money? In other words, what is the purpose of your money?
Retirement is one of the most frequent savings benchmarks, yet it’s an incomplete goal. Retirement means different things to different people. The FIRE movement seeks to “retire” at 40, but most of them only retire from a job they don’t like. They continue to work in other capacities—filming videos, writing blogs, and managing investments. The underlying reality is the importance of finding fulfilling work, and creating enough cash flow to enjoy life in the moment rather than a future date.
To other people, retirement means quitting work completely at the age of 65 or so. However, life expectancy is beyond age 100. That means that many people need to save enough money over 40 years of working to retire for another 40 years. That can be a challenging accomplishment.
The answer for many is somewhere in the middle. Finding work that is fulfilling (and constantly reevaluating that fulfillment), optimizing your dollars for more freedom, having more control, and creating more opportunities.
Some people may have entirely different goals. Therefore it's crucial to ask yourself—What is the purpose of your money?
That purpose could be:
Freedom to spend your time and money how you wantPutting your children through school or funding their passionsTravelling more now, rather than later
The clearer you get on the purpose of your money, the easier it will be to tailor your portfolio to YOUR wants and your current financial picture
Having Cash for Emergencies and Opportunities
When we hear concern about having short, medium, and long-term financial success, what we hear is a desire for an emergency and opportunity fund. To have cash on hand for unexpected costs like car or home repairs, as well as money for longer term dreams or opportunities like travel, investments, or “fun money.”
Matt’s question speaks to a desire to have all the financial bases covered, so that there’s more freedom and flexibility across all stages of life. And so the appropriate financial strategy is going to reflect that purpose. There has to be liquidity, control, flexibility, and sure, maybe a little risk.
That’s the power of knowing your money’s purpose. Otherwise, it’s all too easy to end up with financial vehicles and assets that don’t fit those goals. An asset like a 401(k), for example, isn’t going to be a good short-to-mid term asset because the money is locked. A balanced wealth portfolio will have a mix of liquid and illiquid assets, comparable to your goals.
Mindset Matters for a Balanced Wealth Portfolio
The best starting point in almost all money matters is mindset. Mindset is a lifelong journey—we all have to work towards an abundant mindset. Scarcity thinking can slip into our lives easily. It’s the fear that we can’t afford something, or that we can’t endure a challenge, or won’t have enough.
Abundance thinking is about flipping the narrative. Instead of thinking, “I can’t do this,” abundance thinking is about asking, “How can I achieve this?” When you work from a basis of infinite possibility, you empower yourself to find solutions and see the good. And as you create more value from this place of possibility, money will naturally flow into your life.
Your ability to think abundantly is an expansive, infinite perspective that allows you to tap into your natural talents and creativity. And by striving to operate within this mindset, you bless the world around you.
If you’re feeling challenged by your mindset, you’re not alone. We all struggle. The key is to be cognizant of your thoughts and continually work to break patterns of negative thinking. Seeking inspiration, journaling your thoughts, and celebrating your accomplishments can help you elevate your mindset in tough times.
Fixing Money Leaks
Once you've mastered the internal work of your financial plan, it's time to think about plugging any leaks in your current financial picture.
If you’re thinking long term, fixing money “leaks” should be a priority in your financial strategy. Plugging these leaks helps you keep and use more of your money, and maximize your future opportunities. In order to fix money leaks, you must seek opportunities to save more, and reduce wealth eroders like taxes, unnecessary expenses, and more.
Once you plug these leaks, your financial strategy becomes much more efficient.
Asset Protection
The next component of your financial picture is asset protection. What kind of insurance and/or legal protection do you already have in place? This answer can help determine the next steps in your financial planning.
The reason you have insurance is so that nothing can come in and destroy the wealth you’ve been building. Often, people only insure what they legally have to—auto and home insurance—and neglect insurance that could protect their income and assets.
Consider this—if you cancelled your car insurance today, then drove around your city, how are you going to feel? Chances are, you’ll be on edge, because you know that should anything happen, it’s going to come with a big price tag.
Income protection should be the same. We would even venture to say that subconsciously, a lack of income protection might decrease your confidence in major decisions. Life insurance, disability insurance, and umbrella insurance are all useful in protecting your assets. And once you have this kind of protection, it becomes easier to take more risks because you’ve created a layer of certainty and security for yourself.
Your Financial Picture
Your financial plan is completely custom to your life. We can’t give specific steps, because there are many factors that go into your “next steps.” The decisions you’ve made up until this point, where your cash is now, how much income you make, what your taxes are, how much debt you have, and much more.
Once you’ve plugged leaks and protected your assets, you can begin building wealth and doing more with what you have. With your money’s purpose in mind, you must distinguish your savings from your investments. Some people conflate the two, but there’s a distinction. Savings vehicles have no risk involved, while investments do. Your savings are accessible to you throughout your life, while investments are often locked up for a period.
With that in mind, you’ll want to have a combination of both that you can determine with your financial advisor. For savings, we recommend dividend paying whole life insurance. Not only is it asset and legal protection—it can offer liquid savings that outpaces inflation because of dividends. You can also add disability insurance and long-term care insurance riders to your policy, to cover more of your bases, depending on your goals.
The Right Financial Vehicles for a Balanced Wealth Portfolio
To address Matt’s question about the efficacy of different financial vehicles, there’s one last component to address: taxes. Money can either sit in a position of tax (regular income), tax deferment (like a 401k), or tax-advantaged (like a Roth).
One of the biggest mistakes people make is misunderstanding the efficacy of tax deferment. While there may be some circumstances in which tax deferment can be helpful, it’s important to note that taxes must be paid, eventually. And taxes are more likely to increase in the future than decrease. So while deferring taxes may feel like a relief now, “savings” isn’t quite the right word. More accurately, taxes are being pushed to a later date, and there are a lot of unknowns in the future.
If an employer is offering a 401(k), it may be wise to contribute up to the employer match. But there are more efficient ways to maximize the growth of your money, and reduce your future tax liability.

Jun 21, 2021 • 27min
Pumpkin Plan Your Business, with Mike Michalowicz
Want to grow and scale a profitable business? It’s just like growing a giant pumpkin! Back on the show after discussing Profit First, we have multi-best-selling author Mike Michalowicz to discuss some of newest books: The Pumpkin Plan, and Get Different.
https://www.youtube.com/watch?v=it6WjNmBU7A
I promise, a few minutes with this guy and you’ll have a whole new perspective on your business.
So if you want to transform your business, find out how to hit your sweet spot where you’re serving clients you love, profitably, and marketing in a way that always gets results… tune in now!
Table of contentsWelcoming Back Mike MichalowiczStand Out from the CrowdWhy You Should Profit FirstThe Mindset ShiftThe Pumpkin Plan1. Match the seed to the soil. 2. Pruning.Creating JobsA Special OfferAbout Mike Michalowicz Book A Strategy Call
Welcoming Back Mike Michalowicz
For the second time, we’re excited to welcome Mike Michalowicz of Profit First back to The Money Advantage. You can read more from his first interview here. We’re fans of Mike because he helps entreprreneurs bring profit into their business FIRST, so that they can help more people.
It’s like putting on your own oxygen mask first, so that you can help others—you’ll do more good for more people when you take care of yourself and your business.
Stand Out from the Crowd
Mike recently asked his clients, “What is your biggest struggle right now?” And for most, their pain point was that they weren’t getting consistent quality in lead flow. This prompted Mike to consider what the root of the problem was.
He determined that industry “best practices,” after some time, become a prime example of what NOT to do. That’s because once they’re adopted throughout the whole industry, everyone's the same. And prospects are seeking someone who stands out—someone who they perceive as uniquely positioned to help them with their problems.
[3:23] “Do you vaguely remember getting that first email that was like, ‘Hey friend’?”
In Mike’s example, he recalls how excited he was to receive his first “hey friend” email. The initial feeling was one of excitement and belonging, until he opened it and realized that it was just marketing. The second time he got an email with that subject line, he was more cautious. And by the third, he stopped opening emails with that subject line altogether.
We’re sure you can relate.
[3:57] “That points to the power of habituation. Meaning when we, the prospect, see something, we very quickly learn to qualify it as relevant or irrelevant. And ‘hey friend’ is irrelevant. What I researched was how to break through the habituation. Best practices are the ‘hey friend’s’ of the world.”
Why You Should Profit First
[5:30] "Every time you...sell something, you have a responsibility to deliver up what you sold--that product or service. So the more we sell, the more responsibility we have. And as small business owners, that’s more and more weight on our shoulders. It starts to show the cracks in the foundation. We don’t have the deliverable systems in place, the sales aren’t profitable. So we’re putting more burden on the organization, without extracting health.”
So instead of placing all focus on sales, new businesses should actually be focusing on profit (first). Once profits are in place, sales and efficiency can come next. Otherwise, having attention too divided can be dangerous.
The Mindset Shift
[7:37] “Most entrepreneurs and business owners, like us, call ourselves entrepreneurs and business owners. I believe hose words have become bastardized. An entrepreneur is about hustle and grind, how bad do you want it, workaholism. And I think that’s a horrible thing to put out into the market. I think what we are about is, we’re a creator of jobs. Our job is to create a business that actually provides for people who want jobs. The way to make this mindset shift is to frame it with a different word. I suggest the word shareholder.”
Mike’s recommendation is, instead of saying you own a small business, say you’re a shareholder of a small business. It might be awkward, but here’s the reasoning: shareholders take the investing risk and get the profit, and get to vote in future strategies.
The Pumpkin Plan
Mike says that growing a business is like growing a giant pumpkin. So what does that mean?
It starts with an idea called “biomimicry,” which means emulating things that are naturally occurring. After all, Mother Nature spent centuries perfecting certain things, so what can we learn from her?
In Mike’s research, he learned that some plants, with human intervention, can have explosive growth that is both safe and healthy. Three words: colossal pumpkin farming.
Growing a colossal pumpkin doesn’t happen by accident—it happens with intentional cultivation. And here are some of those lessons:
1. Match the seed to the soil.
Certain seeds will thrive in certain soil. In the same way, certain businesses will thrive in certain communities. So you don’t want to waste any time planting your pumpkin seed in the wrong soil if you’re after colossal growth.
If you try to make the business fit into the wrong community, you’ll be unhappy.
2. Pruning.
As a pumpkin begins to grow rapidly, the pumpkin farmers are meticulous about removing any other pumpkins from the vine. Otherwise, the plant has to expend a little energy to each pumpkin. Pruning allows one pumpkin to get all the plant’s energy.
When you’re growing a business, it’s easy to get sidetracked by other opportunities. But then your energy and resources are diluted, and nothing will grow colossally. You have to choose mastery in one thing.
You can get your copy of The Pumpkin Plan here.
Creating Jobs
What continues to stick with us from our conversation with Mike is the idea of being a shareholder. There are millions of people who are willing to work, and who are good at many things. There are far fewer people who are masters in one thing, and who use their mastery to create jobs.
The “shareholder” mindset can really help you transform the way you operate your business, because you lift the busy work off of your shoulders and focus on job creation and systematizing.
A Special Offer
In his book, Get Different, one point Mike makes is the power of mnemonic devices. They happen to be one of the most powerful memorization tools, which is why he housed his special offer under the website Mike Motorbike.
His book is about what he calls “millisecond marketing,” which is based on the principle that the outcome of your relationship with a prospect happens in the first few seconds. So you have to make an impact in those few seconds, be direct, and be be reasonable.
About Mike Michalowicz
Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.
Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In his 2020 release Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market.
Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.
Fabled author Simon Sinek deemed Mike Michalowicz “… the top contender for the patron saint of entrepreneurs.”
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help!
Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster.
That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Jun 14, 2021 • 31min
Jim Harbaugh’s $4 Million Life Insurance Strategy Explained
Ever wonder if the rich and famous use life insurance?
https://www.youtube.com/watch?v=rWNYEK6iuio
Life insurance is a private asset. That’s why you don’t hear a lot about it in the public arena. But wouldn’t you love to hear how life insurance is being used in the lives of people whose names you’d recognize?
Today, we’re talking about some life insurance that’s as close to the spotlight as you get—coach of the Michigan Wolverines, Jim Harbaugh, agreed to have his compensation package include life insurance.
Today, we’re going to talk about one case where life insurance was used as executive deferred compensation that benefits both the employee and the employer.
So, if you’d love to see how other people are using life insurance, join us for the conversation!
Table of contentsWhy Don’t More People Talk About Life Insurance?Jim Harbaugh’s Life InsuranceBenefits for Harbaugh’s HeirsA Creative Way to Use Life InsuranceA Split-Dollar ArrangementOther Successful Uses of Permanent Life InsuranceBook A Strategy Call
Why Don’t More People Talk About Life Insurance?
Well, likely because it’s such a private asset. Whole life insurance shields policy owners from creditors, is not reported to the IRS, and it doesn’t have to be included on FAFSA forms. In fact, it can’t be used in lawsuits either.
The privacy afforded by whole life insurance is so valuable, and yet it also means that unless someone talks about their own experience, there’s no way to Google how much insurance someone has or doesn’t have.
Add to that the fact that many people still believe whole life insurance is only useful for death benefits or that it’s too expensive or complicated to understand.
This combination of legal privacy and public misunderstanding is why many people (even professionals) rarely talk about life insurance in depth.
But it’s not just for retirees or families. Whole life plays a major role in executive compensation packages, often structured to reduce tax exposure or retain top talent.
By its nature, insurance is private, which means people who have it tend to be private about it. Now that someone in the spotlight—Jim Harbaugh—has publicly spoken about life insurance, it’s a little easier to put it into context for you.
His life insurance strategy is a perfect case study in how this under-the-radar financial tool gets used at the highest level.
Jim Harbaugh’s Life Insurance
Not only is Jim Harbaugh being paid $5 million a year as a coach, but the Jim Harbaugh life insurance package negotiated with Michigan adds another layer of long-term value. The university has loaned him $4 million to start a policy, with an additional $2 million a year for the following five years.
This type of agreement is known as a split-dollar arrangement, which is commonly used in high-level executive contracts to offer long-term incentives and minimize tax liabilities.
The ability to leverage his policy means he can take loans without incurring income tax. And as long as he keeps his policy in force, he does not have to repay the loan from the school until he passes on. A portion of the death benefit will pay it off.
In practical terms, this gives Harbaugh tax-advantaged access to cash throughout his life while still leaving a sizable benefit behind.
This is what we call a win-win situation—where the school has a near-guarantee to receive their money back, they’ve secured Harbaugh as a coach, and Harbaugh gets the benefit of a policy.
Of course, there are stipulations to this contract. If Harbaugh leaves his coaching position before the contract is up, he will have to repay the premiums loaned to him upon termination or resignation.
This life insurance strategy isn’t unique to football coaches. It’s a smart approach for any executive seeking long-term financial security and flexibility without giving up liquidity today.
Benefits for Harbaugh’s Heirs
Not only will Harbaugh benefit, but this arrangement actually acts as significant protection for his heirs. If Harbaugh were to pass on while Michigan is paying for the policy, they won’t be disinherited. They will receive no less than 150% of the premiums paid on the policy.
That means, if Harbaugh were to pass, and Michigan had paid $10 million until that point, his heirs would receive at least $15 million. The payout would also help the university recover what they had loaned him, and be able to cover the cost of replacing him.
A Creative Way to Use Life Insurance
Ultimately, not only does this move allow Harbaugh to earn more money, as well as leverage power, but it also allows the University to invest in him through a cash value life insurance policy.
A Split-Dollar Arrangement
A split-dollar agreement is a way of structuring life insurance, where the employer and employee determine who will pay what. Then, they determine how much of the cash value and death benefit each party is entitled to.
In other words, it’s a shared agreement, often used to give executives life insurance coverage without the full financial burden falling on them.
This type of arrangement allows employers to offer competitive benefits to their key employees. One reason is that insurance isn’t beholden to the same regulations as a 401(k) plan, for example. A 401(k), if offered, must extend to all employees of a particular group—usually on a full-time or part-time designation.
On the other hand, life insurance is more selective and at the employer’s discretion. Many companies use this strategy for their key employees. One notable difference in this scenario? Harbaugh has immediate access to his cash value, so he can use it along the way. In many arrangements, the company retains control over the cash value for a certain amount of time.
That detail is what makes this setup so unusual. It resembles a split-dollar contract, but Harbaugh’s terms are more flexible than most. In typical cases, access to cash value is limited or delayed.
This agreement is also keeping Michigan from letting Jim go, because both parties are subject to the contract. Harbaugh isn’t currently performing well as a coach right now, in the eyes of alumni. This agreement keeps his job secure for the remainder of the contract, because otherwise Michigan would have to buy him out of the contract.
That clause creates both protection and pressure: Harbaugh gets job security, but Michigan is financially committed even if performance dips. That’s the trade-off built into many split-dollar life insurance deals.
Other Successful Uses of Permanent Life Insurance
The Jim Harbaugh life insurance strategy has actually paved the way for other coaches to have insurance in their compensation plans. Clemson, for example, has included insurance in coach Dabo Swinney’s contract. Other people of note?
President Biden has four insurance policies with a mutual company. Walt Disney used his cash value to fund Disneyland. Stanford was able to keep its doors open during the Panic of 1893 thanks to life insurance.
JC Penney funded his payroll through whole life insurance when the stock market crashed in 1929. There are dozens of popular examples of success with permanent life insurance, if you look for them. And in this age of information, details like this are becoming more and more available.
Aside from high-profile names, permanent life insurance has long been used in more technical but equally powerful ways—especially in business and estate planning. It’s a popular funding method for buy-sell agreements, where business partners use policies to ensure a smooth ownership transition if one partner passes away.
Companies also take out whole life policies on key employees. This is known as “key person insurance,” which provides financial protection if they lose someone whose absence would hurt operations. On the estate planning side, whole life can be used to equalize inheritances among heirs or to leave a charitable gift outside of probate. These strategies aren’t flashy, but they’re remarkably effective when structured correctly.
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help!
Book an Introductory call with our team today to learn how Infinite Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster.
That being said, if you want to find out how our privatized banking strategy gives you the most safety, liquidity, and growth and boosts your investment returns, read our free privatized banking guide to learn more and guarantee a legacy.

Jun 7, 2021 • 1h
How to Get Business Credit, with Ty Crandall
Need capital in your business, fast? Today, we’re talking about another way to get a capital infusion through business credit.
https://www.youtube.com/watch?v=J_qT49JxLlI
The problem is that most business owners who want financing don’t get as much as they could, because they haven’t worked on the qualification process.
That’s where CreditSuite can help. Ty Crandall has become a recognized authority in business credit building, business credit scoring, and business credit repair. So if you want to improve your fundability, build business credit, or get loans and credit lines… tune in now!
Table of contentsBreaking into the Business Credit WorldCredit ReportingBusiness Credit vs. Consumer CreditThe Right Time to Build Business CreditBusiness Credit Cards vs. Consumer Credit CardsLeveraging DebtBuilding Business Credit Separate from Personal Credit1. Create Separation2. Get Your Credit In Line3. Find Companies that Report to Business Credit Reporting AgenciesFinding the "Sweet Spot"4. Start ImmediatelyBusiness Credit Gives You OpportunitiesTy Crandall’s OfferBook A Strategy Call
Access to cash is critical for a business owner. While you don’t want to rely solely on credit for your business cash flow, you don’t want to be stuck in a spot where you need it and don’t have it.
Breaking into the Business Credit World
Ty Crandall's first company was a mortgage company that he quickly grew into a 7-figure company. And he rode that wave right up until the subprime mortgage crash, when things started to go south. While he thought he had access to plenty of capital, it turns out that wasn’t the case. After a few late payments, as he figured out how to navigate a failing business, the unexpected happened.
His credit card companies actually shrunk his credit limit down to what he owed, so that he could not spend anymore, which effectively tanked his credit score. Then they pulled the money out of his personal bank accounts, depleting his cash stores.
When something like this happens, other areas of your life can snowball—checks can bounce, and you can’t use credit to get out of the hole.
Ty worked overtime to get out of this hole, but he couldn’t find quality credit information anywhere. During this period, he learned about business credit, and realized that the information was nearly impossible to access. So he decided to compile information about business credit himself, and begin teaching people how to use it and why.
Credit Reporting
Many people don’t understand the scope of credit reporting, because it happens in the background. Ty shares that a lesser known practice of consumer credit reporting is transparency from company to company. So if you have a late payment on one credit card, and not the others, the other companies will still know because it's in your report. Since all the companies have access to this information, your other credit providers can choose to lower your limits on that reporting alone.
That’s what happened to Ty when his credit imploded.
Business Credit vs. Consumer Credit
Business credit is a “hidden gem,” even though it has been around longer than consumer credit reporting. If you’re a business owner, having business credit can help keep your business separate from your personal credit, so that you can have more privacy and safety... and avoid negative outcomes in uncertain financial times.
[11:20] “The main scores that are used are just based on how you paid in the past. That’s it! It’s just a mathematical interpretation of how you, on average, pay your bills. And I love that! How easy is credit, if we’re scored just based on: Do we pay on time? Do we pay late? Do we pay early? How late do we pay?”
Consumer credit has many factors built into the score, and can take years of diligent monitoring to get to the top. But with business credit, you can build your score in as little as one month by getting a single account that stays in good standing with Experian or Equifax, or accounts that report to DNB.
The Right Time to Build Business Credit
Business credit takes time to establish—not nearly the time it takes to establish personal credit, however you still need a few months. So how do you know when it’s good timing to establish business credit?
The best course of action, according to Ty, is not to wait. As soon as you establish a business, it’s a good time to start building your business credit. Otherwise, you risk negative outcomes to your personal credit.
[13:00] “Business credit really is created to help your business fund itself. The biggest mistake... I see business owners make, is they try to fund a startup using consumer credit cards. And they make two essential mistakes that a lot of established entrepreneurs know. They think thighs will happen way faster than they end up doing, and they also think things will cost way less than they end up costing.”
The reality is, starting a business will take more time and money than you think it will. And consumer credit cards were not designed to fund businesses. Credit limits are relatively low, because the average person doesn’t spend $50,000 a month on a credit card.
By using a consumer credit card, a few things will happen: your credit usage will be out of balance, and your credit score will take a hit. Then, you won’t be able to secure as much business funding through other means as you could have, because your personal credit score is low.
Business Credit Cards vs. Consumer Credit Cards
Business credit cards, on the other hand, were specifically designed to handle large monthly expenses. The limits on business cards per SBA are ten to a hundred times higher than what you see in the consumer market. And those limits can increase within 30-60 days of opening an account.
Businesses just have a higher spending threshold than people do. When you’re building business credit, you want the early start by having the right kind of credit, because you have more access to more money, and your business can actually start funding itself on credit, while earning rewards and points, without relying on others.
[15:34] “There’s two ways you can get money into a business. There’s debt or equity.”
Leveraging Debt
Walmart, one of the biggest retailers in the US, leverages their business debt for success. 80% of what they sell is bought using business credit. That’s one of the secrets businesses master that consumers often don’t—the power of leveraging other people’s money (OPM). Walmart uses OPM to buy a product like Bounty paper towels with credit, and then use the money from the sales to pay that credit back. They have more money in business credit than all shareholder value combined. And that’s a large part of their success. Even Apple, who is sitting on billions of dollars of cash, leverages debt to strengthen their business.
Building Business Credit Separate from Personal Credit
It’s important to recognize that the steps are the same, whether you’re a “big fish” or small. Those who apply business credit for success are all doing the same thing.
1. Create Separation
When you’re starting out, you must draw a clear line between personal and business credit. To be a legitimate business, you have to treat your business like it is already legitimate. That means creating an entity structure that separates you from the business, and identifying what industry you’re in.
If you don’t know what industry you’re in, specifically, you can run into legal and tax issues. The IRS and Credit Bureau use industry codes to identify typical business expenses for industries that are the basis for audits. To find out your industry code, visit NAICS.
Other steps to separate yourself from your business are to set up a business address, different from your own. Rather than a PO box, Ty recommends getting a virtual address if you don’t have a separate office location. Websites, a separate phone number, a new email address—these are all additional pieces that will improve your application for business credit AND make your business more credible. As a bonus, you add a layer of security to your business, so no one is reaching you from home.
More than 80% of all applications denials for business credit occur because the lender believes the application is fraudulent. PO Boxes, lack of congruency, and even too much "personal" info can make an application seem like a fraud.
2. Get Your Credit In Line
Once you have your business details in order, and before you seek credit approval, you’ll want to get a DUNS number. This is just one of the ways to build and track business credit, which you can get here. The application is quick, and will help you get your business credit reporting started.
Once you have access to credit, it’s important to use it in a way that boosts your credit score so that you can get access to more funding when you want or need it. It’s not that you need tons of credit, but building your score gives you room to grow. You wouldn’t seek funding on a personal residence or a car without a solid credit profile, and this is the same concept. You shouldn’t wait until you need more credit to work on your score.
3. Find Companies that Report to Business Credit Reporting Agencies
Finally, you’ll want to get approved for business credit. The most important detail is to get credit with a company that reports to a business credit reporting agency. Unlike consumer credit, business credit doesn’t report to DNB or other agencies by default. You have to seek companies that DO, so that you can get the benefit of a business credit score.
If you have good personal credit, you can take the simple path of applying for high credit limits that report to the right agencies, right out of the gate. The other option is to seek vendor credit, which doesn’t rely on personal credit to access. You can start with nothing and get access to credit.

May 31, 2021 • 53min
Life Insurance Demutualization: What it is and What it Means for You
For Infinite Banking, the ideal policy is a specially designed, high cash value, dividend-paying, whole life insurance policy with a mutual company. But some mutual companies, including Ohio National, have recently demutualized. So what is whole life insurance demutualization, and what does it mean?
https://www.youtube.com/watch?v=TS9lWhrTpGU
Today, we’re going to talk about demutualizing and how it affects Infinite Banking policies.
You’ll learn:
How a mutual company worksWhy you want a mutual company for Infinite BankingWhy life insurance companies demutualizeWhat to do if your life insurance company demutualizes
Hopefully, we’ll cover the question on your mind. So, if you’d love to see what the future holds for Infinite Banking, join us for the conversation!
Table of contentsOhio National DemutualizationWhat is Infinite Banking or Privatized Banking?What is a Mutual Life Insurance Company?How Do You Choose the Best Company?How Does Whole Life Insurance Demutualization Work?What's the Reason for Ohio National Demutualization?Book A Strategy Call
Ohio National Demutualization
On March 23rd, a very prominent insurance company, Ohio National, announced their demutualization and planned merge with a Canadian company. In anticipation of the questions, we want to debunk and provide some clarity about what it means to demutualize, and how it should or shouldn’t affect you.
What is Infinite Banking or Privatized Banking?
Conceptualized by Nelson Nash, Infinite Banking is a strategy of accessing the cash value of an insurance policy for leverage. It wasn’t a new function, however his ideas were new. And so, he wrote a book called Becoming Your Own Banker.
By leveraging the cash value of an insurance policy, and borrowing against it rather than withdrawing from it, you can make your money do two jobs. A specially designed policy, for high cash value, with a mutual company, is the preferred method for privatized banking.
What is a Mutual Life Insurance Company?
A mutual insurance company is a company in which policy owners are partial owners of the insurance company, rather than stockholders. As a partial owner, you are entitled to a portion of the company’s profits in the form of dividends. This also means that mutual companies are not beholden to investors. This allows them to operate on a much more conservative basis for long-term performance.
A stock company, on the other hand, does not pay dividends to policy owners. Instead, investors pay dividends to stock owners, who may or may not have a policy. As a result, stock companies have to make short-term, risky decisions to appease stockholders and keep stocks up.
How Do You Choose the Best Company?
In the world of life insurance, it can seem like there is an overwhelming amount of options. Do you choose mutual companies or stock companies, direct recognition companies or non-direct recognition companies, etc. How do you determine which are the best life insurance companies?
First and foremost, we want to be clear that there are two main factors you should consider before anything else—the financial strength of the company, and the customer service. The former is important because you want a company that can meet its financial obligations.
Life insurance companies commit to paying every policyholder a death benefit. So are they making risky choices with their finances, or being more conservative? Mutual companies tend to think long-term and hold more reserves than stock companies. Even within mutual companies, it’s important to look at financial strength.
Then, you want to look at customer service. How do various companies treat their policyholders? What are people saying? Because of the nature of permanent insurance, you’ll be working with a life insurance company for life. It’s important to know how their service is.
How Does Whole Life Insurance Demutualization Work?
In the case of demutualization, a company is legally changing its structure from a private member-owned, dividend paying company to a publicly traded stock company. When this happens, a company has the option to offer stock to policyholders, although this doesn’t always happen. Otherwise, your cash value and death benefit remain intact. The only thing that really changes is that you stop receiving dividends.
As a policy owner with a company that has demutualized, you have a few decisions. First, you can keep your policy in place. Another option is to 1035 your cash value into a new policy elsewhere. Depending on your policy age and cash value, a 1035 exchange may not be your best option.
When Bruce had a policy demutualize in the 80s, he ran an analysis on his options. Ultimately, he chose to keep his policy in place, because it kept his higher death benefit in-tact. One of the best things you can do is determine what you want from your money. Then, assess if your policy will still meet those objectives.
The takeaway? Demutualization isn’t doomsday. In the end, you still have one of the most components of your insurance—the coverage itself.
What's the Reason for Ohio National Demutualization?
When companies demutualize, like the Ohio National demutualization, it’s often for financial reasons. In a low interest rate environment, it is hard enough to meet obligations. If companies don’t act quickly enough, companies are faced with some tough decisions. Becoming a stock company allows the company to make quick, short-term decisions and hopefully improve their long-term performance.
Ultimately, when a company demutualizes, they’re trying to act in the best interest of their policy owners. This is because they’re seeking to continue meeting the needs of their policy owners. If your company has demutualized, we encourage you to seek someone who can help find the right next step. Finding yourself with a stock company doesn't have to be a reason for panic.
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help!
Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster.
That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

May 17, 2021 • 57min
What to Do About Inflation
Inflation is in the news. Should you be concerned? What should you do to make sure you’re protected?
https://www.youtube.com/watch?v=8l43QGtzmKg
In today’s conversation, we’ll talk about inflation, the consumer price index, and how to stay financially strong so you can build financial freedom. Join us below for the conversation!
Table of contentsWhat is Inflation?The Consumer Price IndexCPI Has Risen More than ExpectedWill the Fed Raise Interest Rates?Financial Freedom in the Face of InflationResources and Links:Book A Strategy Call
What is Inflation?
The most common belief about inflation is that businesses raise their prices to make more profit. However, it’s much more than that. Inflation is linked directly to the money supply. And when the money supply increases, prices tend to increase in proportion.
The feeling of inflation is that your dollars do not go as far—that prices are increasing for items, without the volume rising. It feels as though your dollars are worth less.
Investopedia defines inflation as “the decline of purchasing power of a given currency over time. ... Inflation can be contrasted with deflation, which occurs when the purchasing power of money increases and prices decline.”
If you look at the overall inflation from 1913 to now, there was an average increase of about 3% per year. While in reality some years inflated more or less, we can expect an upward trend in the future—give or take.
The Consumer Price Index
If you’re wondering how inflation is calculated, it’s calculated through something called the Consumer Price Index. Investopedia defines this as “a measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care. It is calculated by taking price changes for each item in the predetermined basket of goods and averaging them.”
What’s interesting is that not all the items you may see inflate are included in this basket of goods. So just because there is a certain inflation rate doesn’t mean that you’ll experience that increase exactly with all products.
The way you may experience inflation is going to depend largely on your geographic location. There’s personal inflation, city inflation, state inflation, national inflation, and international inflation. That’s why your money might go farther (or not as far) when you travel to other countries.
You can see the CPI history for yourself on the Bureau of Labor Statistics site.
CPI Has Risen More than Expected
At the time of writing, the CPI has increased by 0.6% since March, and is up 2.6% since last year. That’s more than projected and represents the highest year-over-year gain since 2018. With inflation rates increasing, there’s considerable conversation about how that’s going to impact Americans.
Most notably, gas prices have skyrocketed. In March, gas prices increased by 9.1%, and is up 22.5% from last year. These fluctuations have had a big influence on the CPI in an indirect way. The CPI doesn’t factor in gas or energy directly because of how volatile the prices can be. And more importantly, because gas and energy prices directly impact the prices of goods like groceries, because of what it takes to produce and transport them.
Will the Fed Raise Interest Rates?
Despite inflation projections, the Fed has made a statement that they’re unlikely to hike interest rates in response—even with a strengthening economy. Instead, they will continue to commit $120 billion a month to bond purchases.
We see it this way—if the Fed raised rates now, and something stopped the growth we’re seeing, they wouldn’t have any “bullets in their gun.” It would be more difficult to drop the rates if needed, than to continue riding the low rates for the time being.
Financial Freedom in the Face of Inflation
How do you create more certainty and create time and money freedom for yourself, even in the face of inflation? While saving is the cornerstone, regular savings won’t outpace inflation on its own.
First, it’s important that as inflation rises, your income rises as well. Otherwise, any debt you have can stymie your growth. For example, if your credit card payment increases, or the feeling of that payment does, and your income does not, it’s a much bigger burden on you. Suddenly, you’re allocating more of your dollars on past purchases than saving for the future.
The next step is to stay calm. What you need is a level head—before acting out of fear, slow down. Making rash financial decisions can negatively impact your objectives. Instead, focus on the principles of wealth:
Paying yourself firstSaving a percentage of your incomeLeverage assets with safety and liquidityChoose assets that keep up with inflationSeek as much growth as possibleInvest in what you know and can control
We’ve found that Privatized Banking strategies with cash value insurance help you to grow money safely and with liquidity. Then you can leverage that cash value to make smart investments that facilitate cash flow.
Resources and Links:
US Debt ClockMarch CPI analysis
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help!
Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster.
That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

May 10, 2021 • 1h 1min
Using Infinite Banking in Your Business
Love the idea of Infinite Banking, but want to see how it could apply to your business? Looking for a way to improve your creditworthiness, financial stability, get great cash storage, capital reserves, to maximize your profitability in your business?
https://www.youtube.com/watch?v=bAqNmDGzhyM
Today, we’re going to talk about how to boost your business's financial performance with Infinite Banking—and how to use Infinite Banking in your business.
You’ll learn:
How storing capital in an Infinite Banking policy serves your businessWhat you can do with the cash valueWho should own the policyWho can use the policyHow to best leverage this Swiss army knife of an asset in your business
So, if you’d love to see exactly how to take your business to the next level with Infinite Banking, join us for the conversation!
Table of contentsBrand New to Infinite Banking?The Art of Long Term and Short Term ThinkingInfinite Banking for BusinessA Place to Warehouse CashHow Quickly Are Premiums Available to Use?How Can You Fund a Policy for Business?Who Should Own the “Infinite Banking” Policy?Buy-Sell AgreementsInfinite Banking for Business Can Keep You ProtectedBook A Strategy Call
Brand New to Infinite Banking?
Infinite Banking is a concept originated by Nelson Nash, who realized that he could leverage his whole life insurance in his own business. This prompted him to write his immensely popular book, Becoming Your Own Banker.
Whole life insurance accumulates a cash value that earns dividends, and can multiply wealth by using policy loans to create cash-flowing investments. In fact, policy loans can be used for whatever you want (however, investments help you generate more cash flow).
The Art of Long Term and Short Term Thinking
As Nelson Nash has said, there’s an art to marrying long-term and short-term thinking together. Too often, people choose one or the other—or they mistake long-term thinking for five-year thinking. True long-term thinking spans decades, or even generations. And it takes long-term thinking to make Infinite Banking strategies work, because whole life insurance is a long-term asset. You won't get rich overnight.
However, you must also have the foresight to see the short-term actions necessary to take the leap and set yourself up to benefit from Infinite Banking. Establishing good savings habits, making wise short-term decisions, and having a good business trajectory are all essential short-term actions.
You’ll make the best short-term decisions in your business when you think about the long-term impact. The more range you have in your “vision,” the better choices you’ll make today. It’s important as you move into business that you learn how to balance these short- and long-term trajectories.
Infinite Banking for Business
A Place to Warehouse Cash
Where are you going to store your capital? This is a question that any good business ought to ask—because if you’re making a profit, it has to go somewhere. And ideally, you also want that money to be earning while it’s in storage. While bank accounts and money markets offer a place to store money, they earn next to nothing. Whole life insurance, on the other hand, offers an alternative that far outpaces those accounts.
In addition, whole life insurance offers growth without risk. It’s non-correlated to the stock market and therefore is not subject to the same whims of the market.
You can use your cash value in times where profits are lean, or to make big-ticket purchases that will help expand your business. Your cash value can also help you secure financing for projects that the bank might find risky, yet may help you increase revenue. It can also protect your privacy from both creditors and the IRS.
How Quickly Are Premiums Available to Use?
When you pay your first premium, your cash value is available for a policy loan within 30 days. The amount of your premium, however, can differ. When a policy is new, a good portion of the premium goes towards the cost of the policy. This is because there is more risk to the insurance company at this stage—if you were to die right after your insurance goes in-force, the company must pay your entire death benefit. So early premiums skew heavily toward that “funding.”
Over the years, as you pay your premiums, a higher and higher percentage goes into your cash value. And often, around the 7-12 year mark, your policy will “break even” and match the total amount you’ve paid in premiums. After that point, your cash value will always exceed what you’ve put into it (unless defaulting on a loan). Long-term thinkers will recognize the benefits—higher liquidity, higher death benefit, and higher growth.
Policy “design” can also affect what percentage of your very first premium is available to use right away. With the right design, you can still have access to up to 70% of your contributions in the beginning. Your advisor can help you find the right design for you, based on your unique needs.
How Can You Fund a Policy for Business?
There isn’t one-size-fits-all. We’d love to tell you that there is one perfect way to design a policy, however it largely depends on what kind of growth you’re looking for, how much death benefit, and any riders or provisions you’d like. It also depends on how much money you can commit to premiums.
What we can say is that you can fund your whole life insurance policy in a variety of ways. Business profit is the simple answer, however many business owners fund part of their premium with business revenue, while the cash value pays for normal business expenses. Cash value can also buy investments like real estate properties. You can then use the profits from this property to pay back the loan and possibly premiums.
Who Should Own the “Infinite Banking” Policy?
An insurance policy has several key people:
The owner of the policy is the person who pays the premiums and has access to the cash value.The insured is the person whose life is insured by the policy. The beneficiary is the person who receives the death benefit payout.
One person can fulfill different combinations of these roles. For example, you can own a policy on another person AND be the beneficiary of that policy. You can also own a policy that insures your own life, in which case someone else would have to be the beneficiary. Or a different person can fulfill each role, technically.
You can own a policy, or your business can own a policy, and there are different reasons for each. Often, companies or employers will fund a policy on a key person or employee. The employer has employable interest because key employees have experience, knowledge, and skills that would take considerable time and money to replace. They also likely have a direct impact on revenue. This allows businesses to use the policy, and it can often fund employee benefits as well.
It’s important to note that while the insured role cannot change, the ownership and beneficiary CAN change. Which means if an employee moves on, for example, a company can transfer policy ownership to that employee so that they can continue premium payments and have access to the cash value and death benefit.
Buy-Sell Agreements
If there are two owners of a company, each owner can own a policy on the other person. Then the company is named the beneficiary. If one or the other owner dies, the death benefit allows the surviving owner to buy the other owner’s shares of the company. This can also help the surviving spouse if they wish to be bought out of the company.
A buy-sell agreement ensures that everything goes smoothly, and ownership of the company can be transferred smoothly. And because both owners have policies on the other, it creates a level playing field in the partnership.
Infinite Banking for Business Can Keep You Protected
If you’re a business owner, consider how life insurance and an infinite banking strategy can help you grow and keep your business protected. Infinite banking for business can help you fund projects, protect your estate and your assets, and ensure the long-term success of your business.
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help!
Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster.
That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth … plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

May 3, 2021 • 1h 2min
Top Questions About Infinite Banking, Part 2
In part 1, we started discussing the top questions about Infinite Banking that we hear all the time. This week, we’re finishing up the conversation, so that you can make a decision about Infinite Banking with confidence.
https://www.youtube.com/watch?v=xNKGjD5eEIg
Hopefully, we’ll cover the question on your mind. (And if we don’t, check out Part 1 of this conversation to see if we’ve covered it there.)
So, if you want to clear up your doubts, find out exactly what to do about your concerns, and know what to do next, join us for the conversation!
Table of contentsStrategy vs. ProductYour Top Questions About Infinite Banking, Answered1. How do I compare illustrations effectively?2. Can’t I get better growth with an IUL?3. Can I use my home equity instead of life insurance?4. Do I make enough money to have or benefit from insurance?5. Is it the right time if I’m in a big personal or business transition?6. Am I too old for life insurance?7. What if I’m not in perfect health?8. I have stores of cash now, what if I don’t want to commit to ongoing funding?9. What happens if I become unable to pay my premiums?10. How can I trust this if no one I know is doing Infinite Banking?Book A Strategy Call
Strategy vs. Product
Before we begin our conversation, it’s important to note the difference between Infinite Banking as a concept, and whole life insurance as a product. As a product, insurance offers many benefits that we advocate for--growth, liquidity, asset protection, and more.
On the other hand, Infinite Banking refers to how you use your products. Insurance, on its own, isn’t “magic.” However, the way you design your policy, combined with the strategies you use to leverage that cash value, is what makes up Infinite Banking.
Now that you have that framework, let’s get into round two of your top questions about infinite banking.
Your Top Questions About Infinite Banking, Answered
1. How do I compare illustrations effectively?
When comparing illustrations between companies, it’s important to note that illustrations are projections, and are non-guaranteed. Although illustrations often have a guaranteed portion, you can expect dividends to be paid. Once dividends are paid, your entire projected illustration will change, as will projected dividends.
You can use illustrations as a good guideline, although so much will change from year to year, and the difference between companies will not be much different in the long run. If you’re trying to choose between a direct or non-direct recognition company, for example, the long-term differences are not that significant.
The most important decision you can make is the decision to get a policy today, for the best results possible. Differences between premiums and face amounts will be more significant in your decision-making process than which company you go with.
2. Can’t I get better growth with an IUL?
You could, potentially, get better growth in an IUL. However, IUL illustrations often leave a lot unsaid. For starters, there’s an increasing term insurance cost within the policy (rather than a level cost) that your growth will have to outpace. On another hand, IULs have fewer guarantees and more risk involved. People often misunderstand the language used in IUL contracts as well--people are told that they cannot lose money, so they buy policies with a false sense of security. And while you cannot lose money from the stock market component, you can lose cash value from the increased cost of your insurance, which correlates to the market performance. Everything in insurance has a trade-off, including the “market-returns” of an IUL.
Ultimately, it’s up to you to decide the purpose of your money, as we mentioned in Part 1. With an IUL, you take on the risk. With whole life, the company assumes the risk. If you are seeking to save and grow money, whole life insurance is likely the better vehicle.
3. Can I use my home equity instead of life insurance?
The more people learn about whole life insurance and Infinite Banking, the more they realize that building cash value is very similar to building equity in a house. The challenge, however, is how you access the equity in your house, via a HELOC. This is often the vehicle used for velocity banking.
The first roadblock is that you must ask the bank for access to that equity. If they see you as unfit to pay back a lien against the equity, they can deny you. The bank has the ultimate authority over your access to that cash. Insurance companies, on the other hand, will give you a policy loan without question because it is collateralized against your cash value.
The other downside is the unpredictable nature of the housing market. If your house were to lose value, your equity will evaporate. Your insurance is not subject to market volatility, and cannot evaporate or diminish in any way because of the contractual obligations.
4. Do I make enough money to have or benefit from insurance?
We see this question often, and we’re happy to say that Infinite Banking can be accessible to just about anyone. You really don’t need a certain amount of income—instead, we recommend having a certain savings amount per month. Having good savings habits, and keeping that savings in a position of safety and liquidity (NOT risk), is the ideal start.
Wherever you can start is the best place to start--10% of your income, or $20 a month, and just gradually increasing what you have. While we recommend starting a policy closer to when you have consistent savings of $1,000 a month, it is possible to start with less. Creating sustainable practices will help you in the long run, and everybody starts somewhere.
If you’re thinking to start, and you want to keep the door propped open, you can consider a convertible term insurance policy. While this won’t allow you to use Infinite Banking strategies, it will help you to lock in your insurability. So if you’re young and healthy now, you can ensure your ability to get whole life insurance in the future, regardless of any changes to your health status.
5. Is it the right time if I’m in a big personal or business transition?
Ultimately, there’s no perfect time for insurance. Life is all about transitions--changing careers, starting a family, building a business, moving states, etc. If you’re interested in executing these strategies, and you have the savings habits in place, then the best time to start is right now.
Building up your cash value takes time, and the sooner you start a policy, the sooner you will be able to utilize the strategies of Infinite Banking. Conversely, the longer you wait, the less optimal your growth will be and the longer it will take.
If you’re starting a new business, whole life insurance can be a great place to store profits and a pool for funding investments.
6. Am I too old for life insurance?
You may be surprised to hear this, but you’re probably not too old. We’ve seen people in their mid-70s get insurance and reap the benefits as well. Actuarial science actually supports this, by ensuring that dividends are paid in a way that will help all age groups benefit.
Additionally, you can own a policy on someone else. In other words, you can pay to insure someone else’s life, such as your children or parents, and still use the Infinite Banking strategy.
7. What if I’m not in perfect health?
Health can be a big hurdle for many. Maybe everything besides health is in place—your age, savings, etc—yet you have a condition you feel may disqualify you. In reality, it may not be as big a barrier as you believe. High blood pressure or blood sugar, or even cholesterol, are fairly common conditions. If you’re treating this kind of condition, insurance companies look favorably on this, because they can be assured that you take care of your health. And most people can live a long and relatively normal life when managing these conditions.
There’s also a possibility that you qualify, albeit at a higher rate. If this is the case, locking in that insurance now can guarantee your insurability in the future, should your health change, which may be worth the higher premium.
And finally, if you cannot insure yourself, you can insure the people close to you and be able to benefit from Infinite Banking strategies.
8. I have stores of cash now, what if I don’t want to commit to ongoing funding?
We’ve found that some people would like to plop a lump sum of cash into a whole life policy to reap the rewards and eliminate future premium payments. We like to think of insurance as a marriage—it’s a long-term commitment which, when nurtured, can enrich your life in infinite ways. It is not a one-night stand, where you make a payment and then forget about that relationship.
From a pure tax standpoint, funding your policy in one sum will cause that policy to become a Modified Endowment Contract (MEC), which doesn’t receive the same tax benefits as a life insurance policy. This prevents people from abusing the tax benefits of insurance.
9. What happens if I become unable to pay my premiums?
This is a really important thing to consider—after all, life happens! Fortunately, when you have a properly designed insurance policy and you’re unable to make premium payments, you have a lot of flexibility. If you’re in a lean year, you can pay only the base premium, rather than any Paid-Up Additions.
Another option is to use a policy loan to pay that premium. While these increase your lien and accrues interest, it allows you to ride out tough times if you are anticipating a windfall in the future. You can also reduce your death benefit and halt your premium payments permanently. There are some additional options, just rest assured that you have plenty of flexibility.
10. How can I trust this if no one I know is doing Infinite Banking?
We hear this question about Infinite Banking frequently.

Apr 26, 2021 • 53min
Grow Your Business by Design, with Cesar Quintero
Are you looking for a formula to grow your business? Cesar Quintero, Certified EOS Implementer and visionary of The Profit Recipe is here to help!
So, if want to figure out how to tap into your purpose, get traction, and solidify a healthy team… tune in below!
Table of contentsUnique AbilitiesThe Power of VulnerabilityThe E-volution FlywheelThe Ikigai ConceptEOS and The Profit RecipeContact Cesar QuinteroAbout Cesar QuinteroBook A Strategy Call
Is there a formula for business growth? As it turns out, there just might be, and Cesar Quintero holds a key to entrepreneurial success. Now, he's sharing his lessons about entrepreneurship with us. We're sharing the highlights of our conversation below.
Unique Abilities
Dan Sullivan of Strategic Coach teaches about unique abilities--the skills that we all inherently possess and are uniquely positioned to do. When we work from these abilities, we have more energy and create more value than when we do things we are not uniquely designed to do. And this idea is the foundation of Cesar's work with entrepreneurs.
[8:15] “Everybody says that entrepreneurs can change the world, and businesses can change the world—and I’m a true capitalist. I really feel that if we can generate value we can change the world... I truly believe that only happens if the entrepreneur... really leverages their unique ability.”
When you take care of your team, and have them working in their unique abilities, they can take care of clients and create more value. So focus on creating a team that thrives first—so your customers thrive naturally as a result.
The Power of Vulnerability
Building a team of entrepreneurs who are working in their unique abilities takes vulnerability. It’s not always easy, but it fosters trust and growth. Opening up your numbers to your team, for example, takes massive vulnerability. However, the amazing result is that people take ownership of those numbers—they’re contributing, and that’s empowering.
[12:39] “I started my business at 24, and most people around me were older than me. Every room I went to... I was always the youngest guy there. I had to prove something to people, I think, in my mind I always had to prove that I knew, and I was right. And I think letting down my ego helped me become a better leader and a better businessman.”
The E-volution Flywheel
Cesar shares one concept behind his upcoming book, and the foundation of his business, the E-volution Flywheel.
[15:39] “After hundreds of different entrepreneurs that I helped, I saw a pattern... There’s five stages. The important thing with this cycle, is that true entrepreneurs and true leaders and people, we don’t go through this on a sequential aspect.”
The stages of Cesar’s model are:
Startup—You’re seeing opportunities in the marketplace.
Leader by Design—Understanding what you can and cannot do.
Team by Design—Delegating what you cannot or will not do to internal and external teams.
Biz by Design—Create systems for your business to work without you, so you can continue to scale and create value.
Life by Design--Living life on your own terms.
While these stages can be happening at once, Cesar has found that moving sequentially helps you get unstuck. So if you’re stuck designing your team, you need to look at the next stage of the cycle—Biz by Design—to get some clarity and get unstuck, and on and on. So rather than a linear cycle, the E-volution Flywheel deals with the stages on a random and cyclical basis.
The Ikigai Concept
In this Venn Diagram of sorts, Cesar shares with us the components of the Ikigai Concept. The heart symbolizes purpose. The star is for things you’re great at. The bottom represents things that make you money. Finally, the globe represents things that benefit the entire world. The intersections of these traits are what society often says should be your hobbies, profession, vocation and mission.
[27:15] “The Ikigai concept is, 'What’s best for you? What makes you tick? What’s your purpose, what are you great at, where do you make money, and what’s great for the world?'”
You need the intersection of all four for true fulfillment, and it’s a fallacy to think that you have to box yourself in—that you should only work where you’re skilled and make money, or only treat your skilled passions as hobbies.
Instead of striving for a work-life balance, strive to have a life you don’t need to escape from. If you’re seeking more balance because you don’t enjoy your career, it’s time to make some changes.
EOS and The Profit Recipe
The EOS (Entrepreneurial Operating System) is a model that Cesar follows and uses to coach clients through their businesses. It equips entrepreneurs and teams with systems, so that they can be self-sufficient in the future.
[35:28] “EOS has 6 key components. So the six components are Vision, People, Data, Issues, Process, and Traction.”
Cesar uses EOS is his businesses, including The Profit Recipe, explained below.
[36:10] “What The Profit Recipe really is, is... a firm that’s based on this cycle. So we help entrepreneurs uncover their ‘why,’ understand what they’re great at and what they want to do, improve their leadership...creating peer groups and community...and we implement EOS and implement operating systems. So, as a firm, as the Profit Recipe, we do these five stages. EOS is mostly on stage four, which is Business by Design. So EOS happens to be one of the things that we do within our firm, when helping entrepreneurs evolve.”
The Profit Recipe is ideal for entrepreneurs or business owners who feel stuck in some way—whether they’re wondering what’s next, or don’t know how to grow their business further. It’s also great for businesses who want to create more functional teams.
Cesar’s closing advice? Take it one step at a time and avoid the analysis paralysis.
Contact Cesar Quintero
786.222.6296
The Profit Recipe to get next steps, books, and tools to help you build systems and scale fast.
About Cesar Quintero
Cesar Quintero’s purpose is to empower leaders to build a business by design so that they live a life by design. His core values are to Share Vulnerably, Spark Action, Spot individuality, and Spread Passion.
At age 24, in 2004, Quintero moved to Miami given the economic turmoil in Venezuela to pursue his dream of starting a business and helping others achieve a healthier lifestyle by founding Fit2Go. (The first corporate healthy meal delivery service in Miami.) In 2013, Quintero graduated from the MIT Entrepreneurship Masters Program and founded two new companies: RawBar2Go (the first licensed food boats in Florida) and The Profit Recipe, a coaching firm that focuses on empowering entrepreneurs through a journey of focus ON the business and not IN the business by implementing best practices and the Entrepreneurial Operating System (EOS).
Cesar has been an active Entrepreneurs’ Organization (EO) member for over 10 years and has held multiple volunteer leadership positions at the chapter, regional and global level for the organization.
His passion for teaching and business have also compelled him to get certified as a Trainer for Traction implementation, Why Discoveries, EO Accelerator Program and EO Forum.
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help!
Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster.
That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth … plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Apr 19, 2021 • 60min
Top Questions About Infinite Banking, Part 1
Are you considering Infinite Banking, but you aren’t sure yet if it’s a good fit for you, and you’d rather figure it out before investing time into a personal conversation with an advisor? Look, your concerns are absolutely valid! But let’s let those questions propel you to action, not indecision. Today, we're answering the top questions about Infinite Banking that we have heard.
https://www.youtube.com/watch?v=qVZbt1tog3w
Hopefully, we’ll cover the question on your mind.
So, if you’d love to clear up your doubts, find out exactly what to do about your concerns, and know what to do next, join us for the conversation below!
Table of contentsWhat is Infinite Banking?Your Top Questions About Infinite Banking, Answered1. What if I don’t like whole life insurance?2. What if I don’t need insurance?3. Can’t I get better returns in the stock market?4. Will I lose access to some of my cash at the beginning?5. I already have a policy; is it a good one?6. I’ve heard many people talk about the "ideal" policy design—how do I know if I have that?7. Am I overpaying for insurance?The Reason for Infinite BankingBook A Strategy Call
What is Infinite Banking?
Infinite Banking is a strategy of using a financial product in a way that accelerates growth. We use specially designed, high cash value life insurance with mutual companies that pays dividends. These policies grow with guaranteed interest, and non-guaranteed dividends (although dividends are highly anticipated and have a good track record of being paid).
This means that you have access to cash that is growing, liquid, and will not drop in value. Infinite banking is often misunderstood, yet it’s a strategy that has been used for centuries by our country’s wealthiest people as a means to build and protect wealth.
If you have questions about Infinite Banking, we highly recommend checking out this post to get some of your top questions about infinite banking answered.
Your Top Questions About Infinite Banking, Answered
1. What if I don’t like whole life insurance?
When this comes up in conversation, we often come back with the question, “Compared to what?” In reality, life insurance is hard to compare to other assets because it is fundamentally different from many assets. Rather than getting hung up on the product itself, we encourage you to take a different route.
When we meet with people, one of the first things we ask them to consider is the purpose of their money. If you’re looking for growth, availability, investment capital, etc—those are purposes.
When you can define what you want to do with your money, then you can determine the best products to use. Despite what you’ve been told, insurance may be the ideal asset for the goals you want to accomplish. It may not. However, you cannot judge it simply based on whether you like it—you have to see it as a means to an end.
2. What if I don’t need insurance?
We hear this question often, for many reasons. Some people view insurance as something to protect their children. Others view insurance as unnecessary because they have enough money to “self-insure.”
We think the better question to ask is, “Do you want everything that comes with insurance?” Insurance companies will never sell you more insurance than you “need,” so we prefer to look at the benefits. Beyond the living benefits, insurance protects your estate and can help ease unexpected costs (including loss of income). Insurance helps your money go further and your assets last longer.
3. Can’t I get better returns in the stock market?
Let’s start with this: life insurance is not an investment. When we compare insurance to investments, we’re setting it up for failure. We prefer to look at cash value insurance as an alternative to savings accounts. Investments have risk involved, and therefore the potential for different returns. Savings, on the other hand, provide certainty and liquidity. Your cash value is the money you will access in emergencies and opportunities. In fact, you can even use your cash value to make investments.
Insurance is a long-term strategy for wealth building (and asset protection). And Infinite Banking is a both/and strategy—you can invest AND save, and you can often yield better results in the long-term with both.
4. Will I lose access to some of my cash at the beginning?
In the short-term, it’s true that your cash value will have a lower value than the premiums you pay into your policy. However, in the long-term, your cash value will surpass your premiums paid after a certain period.
It’s difficult for many people to deal with this initial drop in liquidity. However, this discrepancy between your cash value and your premiums in the beginning pays the cost of insurance. This protects the contractual guarantee that the insurance company will pay a death benefit when you pass on. This trade-off protects the strength of your insurance policy, so that you can reap the long-term benefits.
5. I already have a policy; is it a good one?
While a policy you have may not be optimized, having any whole life insurance policy is often more beneficial than no policy. If you were to start over, you’ve lost the years of progress you’ve made by paying into this policy.
If you’re unsure of the design of your policy, you have options beyond surrendering or selling your policy. 1035 Exchanges are one way to convert a life insurance policy that you feel isn’t working. The other solution may be to fund a new policy that achieves your goals while keeping your old policy—so you can benefit from the cash value you’ve already accumulated and build more optimal cash value moving forward.
6. I’ve heard many people talk about the "ideal" policy design—how do I know if I have that?
Policy design ultimately depends on what you want out of your policy. Some policies can be designed for better long-term performance, while others provide more early cash value to access. Some policies are designed for greater guaranteed death benefit over cash value.
Depending on where you are in life, you’ll have different goals for your policy design. It’s important to speak with a professional about what you’re looking for. There is no one-size-fits-all policy design.
7. Am I overpaying for insurance?
This, like the question before, takes a sensitive consideration of what you want out of your policy. However, we recommend looking at the big picture—often, people sacrifice better long-term performance because of a high premium in the first few years. Know what you can afford and know what you want—and be willing to look at the long-term.
Often, with Infinite Banking, you want to pay as much as possible. That’s because you’ll optimize your cash value and build more wealth and liquidity as you go. The only way you can truly overpay for your insurance is if you “MEC” your policy, or pay beyond what the IRS has set as a limit. (To learn more about MECs, and the changes made in the last few months, read our article on the 7702 Plan.)
The Reason for Infinite Banking
The best time to start a policy was yesterday. The second best time is today. The longer you can fund a policy, the more you can benefit from compound interest (not to mention lower premiums). After all, you can’t guarantee your future health or insurability. If you’re on the fence, we hope this discussion will help you see the real, applicable benefits of infinite banking beyond insurance.
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help!
Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster.
That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.


