Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

Erik Young is one of my friends from high school. In this episode we broke from the normal format of the show and talked about our thoughts on creativity, inspiration, the education system, and learning from your mistakes. We also talked about some of the projects he's worked on including his children's book and work as owner of 7Mangos. Read more shownotes from episode 91 with Erik Young

A recap of episode 90 of the Cracking Creativity podcast. If you liked it, check out the full episode with Chalky White where he talks about asking yourself what if, being persistent, and why continuing to try leads to success, among many other things.

Chalky White  grew up in an abusive household, so much so that he gave up trying in school as an act of rebellion. When he 17 he joined the police cadets where he worked with alcoholics and drug addicts. It was at this point that Chalky realized he wanted to be in service of others. One day his friend asked Chalky if he wanted to go skiing. By saying yes to his friend’s request, Chalky unknowingly changed his life. Even though he wasn’t very good at skiing on that first trip, he was hooked. A year after that first ski trip Chalky went to Andorra and decided to become a ski instructor. When he ran out of money, he went back to Britain to become an encyclopedia salesman just so he could go back to Andorra. After a series of tests in Andorra, and failed attempts to become a licensed instructor, Chalky went to New Zealand to get certified. Chalky was constantly told he was never going to be good enough to be an instructor, but through persistence and his system of What If? questions, Chalky was finally able to gain his certification. Chalky not only became a certified instructor. He also wrote his own book on skiing and became a motivational speaker through it all. In this episode, Chalky talks about asking yourself what if, being persistent, and why continuing to try leads to success. Here are three things you can learn from Chalky: Ask Yourself What If Many of us give up at the first sign of failure. We let our lack of success define and shape us. What if it didn’t have to be this way? What if we could continue on despite our doubts? That’s why Chalky developed his what if factor questions. These questions help him decide whether or not he should pursue his goals, despite his doubts. “The big dream came true because I never, never quit, and it all happened… because I got the semblance of something I now use in my speech, “How to say nay to your naysayers and have the last laugh,” which I call my What if factor. “What if I don’t continue on with this? What if I don’t follow through? What are the consequences of that?” Of course when you ask yourself that sort of question, you really don’t like the answers at all. In fact, you sort of despise and hate them, but they’re enough to stimulate you to want to be asked the opposite question. “What if I do continue on? What can be the repercussions and consequences of that?” And of course you really like your answers to that.” The benefit of constantly asking yourself positive what if questions is that they make you want to continue on. They help to push you forward instead of falling back or giving up. “By keeping on asking yourself those questions, the negatives and the positives of the What If? factor, it tends to make you want to go on and on and on. And that’s really the premise of my speech.” Chalky believes these what if questions helped him publish his book. They helped him get past his biggest naysayer, himself. They have helped guide him through many things in life. “If I hadn’t asked myself those What If? questions, I’m not sure that I would have followed through and published that book. So by making myself not listen to a naysayer… it tends to translate into… self-doubt. Doubting yourself can obviously be the biggest naysayer of all. So by following through and continually asking myself those What If? questions, I actually was successful. And that’s basically what I’ve done with very many things through my life.” Be Persistent There are many things that help you sustain a long career as an artist. Talent and luck help a lot, but one thing is often overlooked. It’s something we can all control. That thing is persistence. Most of us give up after the first sign of failure. We give up when things are looking grim. We give up when things don’t go our way. We give up when someone says no. But we can’t let those setbacks stop us dead in our tracks. We must go on despite our doubts. Chalky doesn’t believe no means no forever. He follows up with people until he gets a yes. “Every time somebody says no to you, that you can’t do something, or says no I don’t want to buy that, it gets you closer to the big yes. So in other words you get “No I don’t want it, no I don’t want it…” then… because you kept following through, he says yes, and that big yes, if you’re a salesperson… could end up being the biggest sale of the year for the company.” We need to constantly push ourselves, especially when we are down. It’s easy to lose morale when things aren’t going your way, but if you really want to achieve your goals, you have to be persistent. Sometimes we just need that extra push to keep us going. That’s why Chalky constantly asks himself what if. If you don’t like the answer to those what if questions, you have no choice but to keep going. “It’s no good just asking yourself that question once, you’ve got to keep with those questions. You have to keep on asking, sometimes several times a day… Because those questions can really help to keep your morale up because when someone keeps saying no to you all the time, it’s very easy for your morale to go completely down the toilet, and if it’s a dream or a goal that you really really want to achieve, you’ve got to find a way of not allowing yourself to quit.” The Only Way to Succeed is to Continue Trying If you want something bad enough, you will put all your effort into it. You will do everything you can to succeed. That’s often the thing that separates people who eventually succeed and those who don’t. Some people just can’t handle the constant grind, the constant rejections, the constant failure. Failure never stopped Chalky from achieving his dreams. He kept attempting his exams even after multiple failures. He became an instructor despite the doubters. He wrote a book even though people told him he shouldn’t. There’s something inside him that told him to keep going. “Some people just can’t be bothered. There are those out there who go “Who really cares?” But then there are others that really want it, but sometimes the fear of failure stops them, there’s no doubt about it. When I was trying to go through those exams where I kept failing and failing and failing, I was very scared that I wasn’t going to actually get there. There’s no doubt about that. But there was just something inside me that just kept saying “You’ve go to keep going,” When you want something bad enough, you will go on no matter what happens. Chalky uses his system of what if questions to help him stay persistent. “In my opinion, if it’s the right dream for you or the right goal for you, you will find a way to keep going, and the What If? factor is just a way of helping that effort and determination to go on and on and on, whatever happens.” I know it’s scary to put yourself out there. Rejections and failures get to everyone, but think of the alternative. Think of all those people who had great things to share with the world, but were too scared to overcome their fears. Do you want to let your great ideas go to the grave with you? “I’m sure there’s all kinds of people who’ve invented great things and written great things, and are great entertainers, and on and on… but didn’t actually get their things out in front of the public just because they couldn’t be bothered, they were scared, and were too afraid maybe to try and overcome that fear. As has been said in the past, the only thing to fear very often is fear itself.” Read more shownotes from episode 90 with Chalky White

A recap of episode 89 of the Cracking Creativity podcast. If you liked it, check out the full episode with Victor Yocco where he talks about why your message should change based on your platform, the importance of a support system, and the power of creating an effective website, among many other things.

Victor Yocco went to school and studied psychology and communication. After school he became a researcher for zoos and science centers, but after a while he decided he needed a change. So he asked a friend who worked at Intuitive, a design and research company, if they had any open jobs. Even though he didn't have any experience in design or user research, Victor found that he was a good fit for the job. His background in psychology and research allowed him to make the transition from researching zoos to researching user experience design. The biggest obstacle Victor faced didn't have anything to do with his new job. While everything in his professional life was going well, his battle with alcohol was not. Victor's problem with drinking was interfering with his relationship and productivity. So he sought counseling and made a vow of sobriety. Since his pledge of sobriety, Victor has accomplished many things from articles to writing a book. In this episode, Victor talks about why your message should change based on your platform, the importance of a support system, and the power of creating an effective website, among many other things. Here are three things you can learn from Victor: The Way You Communicate With Your Audience Matters One thing artists often fail to realize is that the way you communicate with your audience can make a huge difference. You wouldn't communicate with people the same in person as you would online. The same applies to how you present information on your website. When you talk to someone in person, you can take your time and gain rapport. But when someone comes to your website, you only have a limited amount of time to capture their attention. "If you take that into the digital world, we know people have such short attention spans, and you are somewhat forced through a screen to project your message immediately... what it is they should be doing and why? So looking at what makes sense for your product... What key messages should you try to get across to people in that three seconds that you have?... You have to draw somebody's attention and you have to show them immediately why they should be there." Something we can do as artists is start filtering what we show people on our websites. Instead of trying to show all of our art to people when they land on our homepage, we should share a curated selection of the type of work we do. To get this point across, Victor points to the example of restaurants with a lot of items on their menus. When you give people a lot of choices at once, you make it hard for them to make a decision. "When you were speaking earlier... and you used the word filtering, I really like that word because it's an important concept in psychology especially in persuasion, which there is such a thing as information overload and even too much of a good thing. An example is when you go to a restaurant and they hand you a menu, and there are eighty five things on there and they all sound good, that it's very hard to make a decision." One of the best things you can do with your website is use ideas you see on other sites. For example, you can provide recommendations for people. This creates a more curated and focused experience for people who are interested in your art. "Provide people with recommendations because they're on your site because they like your work or they trust you and think that your recommendation is going to hold weight. So really filtering is something that helps people process information in a lot better way then just providing 'Oh, here's everything. Do what you will with it." Find a Support System As artists, we believe we need to do everything ourselves. We don't want to rely on anybody else. We want to work as independent creators. But this way of thinking often backfires on us. We become stressed out. We take on too many projects. We can't handle all the things coming at us. That's why it's so important to have a support system. This is especially true if you going through struggles with drugs or alchol like Victor was. "I say to everybody who feels like they might have an issue like drugs or alcohol... that one of the first steps that I found to be helpful was finding support. I don't know how I would have been able to do it." You might think asking for help is a sign of weakness, but it's not. People want to help you through struggles because they care. Asking for support is a strength, not a weakness. "Definitely when I was drinking, I thought asking for support was just an admission of being weak... and what I found was the exact opposite. Through AA, through my counselors, through my family members when I would talk to them about what I was going through. That I found support and I found people who wanted me to succeed." Having a support system was critical to Victor's development and growth. He believes it was one of the most important things he did to change his behaviors. "Asking for and getting support around what you want to accomplish I think is critical. And then if you are trying to change I behavior, I think you need to insert some other behavior." Make Your Website a Positive Experience There are a few simple ways you can make your website better for potential and returning customers. Your website is the best representation of your work online. So it should be as positive of an experience as possible. One of the first ways to do this is by showing people that your website is secure and sells what people are looking for. "People need to believe that using your product is a positive thing that will lead to the outcome they want and again you can address that through telling them 'Buying through my site is safe and secure but also showing them through different ways of displaying information that their information is secure using your site or that the products you have on your site are unique to you, and so that influences the behavioral belief that using your site is a good thing to get the products that you're selling." Another thing you can do to convince people to buy your art is by showing that other people trust you. It's easier for people to buy when they see other people already trust you and like your work. "Then there's also social norms that people need to understand that other people think that using your product or your website is a good thing. Can you display testimonials? Can you have people like or rate your product? So that it shows that other people have been there and used it and that it's a good thing for people too." If you want to convince people to buy from you, the best thing you can do is show them how it will affect their lives. It's great that you love your art and want to sell it, but that doesn't mean other people will automatically want to buy it. You have to show them how your art can make a positive impact on their lives. You have to show them how their life will change when they buy your work. "When it comes to persuasion, one of the biggest things you can do is making sure people understand why what you're doing and why what your product is, is relevant to their life. So that's about how you display information and how you do capture people's attention immediately to say 'How does using my website make my life better? How does making sure that I purchase my art through you make my life better? What are some opportunities that you have to show people this immediately or make the experience so usable that they realize using your product saves them time, saves them effort that they wouldn't want to go a competitor to do that, or they wouldn't want to choose not to buy your product because your site, they don't understand how to use it, therefore they don't see how it's relevant to accomplishing the task they are trying to accomplish?" Read more shownotes from episode 89

A recap of episode 88 of the Cracking Creativity podcast. If you liked it, check out the full episode with Shawn Coss where he talks about why there’s no formula for becoming a popular artist, defining success on your own terms, and why running an art business is such hard work, among many other things.

Shawn Coss grew up loving cartoons, but never dreamed it could become his full-time job. He grew up in a time and place where art wasn't considered a viable career. His dad told him he should get a "real job" instead of pursuing his dreams. The thought was, you could only be a professional artist if you went to an art institute, or learned at Disney. Like most people who grow up in difficult financial situations, Shawn's dad didn't want Shawn to grow up with the same hardships he had to go through. Shawn hit his first break when he met Kris Wilson of Cyanhide and Happiness through MySpace. Kris liked Shawn's work so much, that he invited him to work on the C&H team. Cyanide and Happiness provided Shawn enough financial stability to start his own clothing company, Any Means Necessary. One of the clothing company's campaigns, Inktober, brought an influx of fans and attention. This brings Shawn to a an exciting but difficult crossroads. Should he go all-in on his company or keep it as a side hustle. In this episode, Shawn talks about why there's no formula for becoming a popular artist, defining success on your own terms, and why running an art business is such hard work, among many other things. Here are three things you can learn from Shawn: There's No Secret Formula For Becoming Popular When we see other artists living out their dreams, we often wonder how they achieved success. We want to know exactly what they did so we can copy their path. The problem is, there is no secret formula for becoming a popular artist. There's no shortcut for gaining raving fans. Sometimes all it takes is a little luck. Here's how Shawn explains his break in the art world. "When people ask me 'How did I do it?' I always tell them 'Look, I was just super lucky.' I've been gifted this ability to draw well enough to where other people, large masses, appreciate it, but the chances of someone like Kris Wilson, someone of his caliber, having a company that popular, finding me, was just a needle in a haystack. He could have messaged anyone else he wanted... but at that moment he messaged me. And that kind of changed my life." One thing you can do to keep your sanity is, stop chasing the idea of being a popular artist. Popularity comes when people appreciate your art. It's not something you can manufacture. "I'll have other artists message me, and be like 'How do I become a popular artist?' Well that's your first mistake, because you're trying to be a popular artist. I never pursued the popular art, I just did artwork and unfortunately, not everyone gets to do it." Define Success on Your Own Terms Success is such a subjective thing. My version of success is different from yours, which is why it's so hard for artists to define what success means. We all think that once we "make it", everything will get easier. But as Shawn explains, there's no such thing as making it. There's only re-defining your goals. "There is no making it as an artist. You make it to a point, but there's always another point. There's always a next level to get to or achieve to." One of the problems many of us encounter as artists is the ups and downs of being a creative. One day everything is going great and everyone loves your work. The next day there's radio silence. That's the problem with riding the wave of social media success. We have no control over who sees our posts. We are at the whims of Facebook, Instagram, Pinterest and Twitter. "It's definitely a weird emotional ride because some days you're riding cloud nine and everything's awesome, and then maybe in a week or two, there's nothing happening. You're not getting the accolades that you're used to and I feel like social media has a lot to blame on this because I feel we are programmed in a way... to chase these likes and these shares and all these accolades on social media that really have no weight to anything." Social media provides that jolt of endorphins we all crave. But what do these likes and hearts really mean? When it comes to our success as artists, they feel great, but they don't really mean anything. They don't help our businesses. They don't build our fan base. They are just vanity metrics. We need to stop chasing the shallow feeling of success social media provides us. We need to redefine our goals based on tangible success instead of our social media stats. "How do I get that, how do I chase that back? I feel like that's been a huge issue. That happiness we get, a lot of it is being fueled by social media, and a lot of these new artists are wanting that notoriety on social media, but it's such a shallow feeling." Running an Art Business Takes Hard Work Many of us fantasize about growing our art hobby into a business, but there's a lot that goes into making a business work. You are going to face hardships and low moments. So the best way to deal with it is to grow a thick skin. "Grow a thick f*cking skin. I think that's a good one because there's going to be a lot of down times, a lot of hardships you're going to go through. I thought there were a lot more downs than there were ups initially and that weeds out a lot of people. And then giving yourself time to figure out 'How long will I pursue this before I say, okay, this isn't going to happen," and I think being honest with yourself is one of the hardest things to do." At some point in our journeys we will question whether or not we should continue pursuing art as a career. The reality is, not everyone can make it as an artist. Not everyone is going to find success. Sometimes we have to be brutally honest with ourselves. "You just have to say 'Do I really want to keep pursuing this to make it successful, or in reality, is this going to be successful? Maybe it's not going to be successful, maybe it's not going to.' And maybe I'm wrong to say that as an artist who is successful, but again, not everyone is going to be successful. That's the reality of it. Otherwise we'd all be rich. We'd all be doing it. and some people can do it, and some people can't." Running a sustainable art business takes a lot of work. It's not for everyone. Don't think just because you are doing what you love that everything will go smoothly. Be prepared to put in the work. "It's not a popular thing because I don't think a lot of artists like to discourage other artists, but it's a hard thing. It's a lot of work. I tell artists I work more doing this than I've ever worked any nine to five job. I'm working day in and day out... and it doesn't bother me but it's definitely not for the weak who want to draw a picture once every couple of weeks and sit on their laurels." If you fantasize about resting on your laurels as an artist, you might want to reconsider your path. Just because you make art for a living doesn't mean you get to just create for a few hours and call it a day. There's a business involved too, and running a business takes hard work. "People think as an artist I draw a piece of art and I just get to hang out all day. I'm working so much all the time... There's a lot of work involved... No, there's a business in there too. I think that's where you get that separation of people who get it and people who don't. They see the fantasy of it and then you get people who actually understand that's there's actually hard work involved." Read more shownotes from episode 88

A recap of episode 87 of the Cracking Creativity podcast. If you liked it, check out the full episode with Derek Miller where he talks about why you need to keep your creative momentum, the power of a positive mindset, and not getting down on yourself, among many other things.

Derek Miller has always had a creative side to his life. As a kid he wanted to be a cartoonist, and little did he know, he would become deeply entrenched in that world as an adult through the web comic Cyanide and Happiness. While he was in college, and a few years afterward, Derek was part of a small metal band and also ran a small music blog. He was also a part of a non-profit to help artists turn their passion into full-time jobs. All that experience in the art world helped Derek run three successful Kickstarter campaigns at Cyanide and Happiness. Instead of treating Kickstarter like another crowdfunding tool, he treated each campaign like its own event. After three successful Kicstarter campaigns and constantly being approached by creatives about crowdfunding, Derek decided to write a book on the topic. This led to the creation of his book Six Figure Crowdfunding. In this episode, Derek talks about why you need to keep your creative momentum, the power of a positive mindset, and not getting down on yourself, among many other things. Here are three lesson you can learn from Derek: The Importance of Acting on Your Creativity As someone interested in creativity, you have probably felt the urge to do something, anything, to get your idea out there. The problem is, a lot of times, we feel that creative urge, but never take action on it. Derek believes movement is the most important thing about creation. Creative people suffer when they stop creating. So remember to always leave time for your own creative projects. “The act of creation is very important for intellectual growth and happiness. I really think the most important thing about creation is movement. And the movement of creating it forces you to make decisions, figure out what’s important to you and what’s not, and what kind of emotion, what kind of world you’re trying to create. So any time I’d be overwhelmed with too many projects or something, it came down to I had to drop a project to give myself breathing room to create, because… the process of creation improves all other aspects of your life because it teaches you to generate ideas.” The problem many of us have is, we bog ourselves down with too many projects. We feel the need to occupy all our time to stay busy, but we don’t leave enough time to work on creative projects of our own. That’s why Derek advocates for coming up with, and more importantly, executing your ideas. “Everything you do is ideas and executing ideas. That’s the basic equation for getting anything done… It’s been very important, and any time I’ve jumped in the deep end too much with too many projects, it made my performance suffer and everything, if I didn’t have time to be creative.” Just remember creativity is not a binary thing. There’s no such thing as being creative or not creative. Creativity is a process. “It seems a lot of people view creativity like you are or you are not. That’s a weird way to do it. Oh, you’re either healthy or you’re not. No. It is a process. It’s a process of self-care. It is a process of development. It’s a process of just using your brain and stretching it. It’s not something you are or are not. It’s either you are behaving in creative ways or not creating. It’s not a binary thing. It’s not just Oh I’m creative so that part of my life is handled.” The Power of a Positive Mindset Many of us believe talent and luck are the things holding us back from finding success. Luckily for us, that usually isn’t the case. The thing that most holds us back is our mindset. You can have all the talent in the world and still find failure if you have the wrong mindset. That’s why Derek believes in the power of a positive mindset. “The biggest thing holding most anyone back, myself included, it’s mindset, it’s behaviors, it’s the strategies you use. Those are the thing that hold you back more than in-born talent or whatever aptitude you’re born with. It’s the mindsets and strategies you use and the way you’re able to push past the uncomfort that makes you good.” One of the most helpful mindsets you can develop is one of an experimenter. Don’t let the fear of failure prevent you from trying things out. After all, trial and error is one of the best teachers you can have. “I like the test and failing mindset because again, that gives you the right mindset to focus on the fact that, yes some things you do are going to suck, no matter what. There’s no artist that I can think of, regardless of context, that has not put out one or two bombs… That’s the process of learning and figuring out what your art is. You’re going to bomb. Just learn. Every time you bomb, learn from it.” Just remember that failure isn’t final. It is is our ability to dust ourselves off after failures that allows us to grow and become better. “A failure now doesn’t necessarily mean it won’t turn out being something fantastic a couple years down the line.” Don’t Get Too Down on Yourself No matter how much success we have, we will inevitably face some failure. That’s why you should never let yourself get too wrapped up in your own success or failure. Celebrate your success, but also keep in mind failure could be just around the corner. “Even when there’s a lot of public facing ‘Oh, this is going great.’ Again, struggle, and difficulty, and uncomfortableness, it’s a constant in life.” The thing to remember is to not let your struggles get to you. Most people don’t see your struggles. If you are creating great work, most people will actually like your work. Don’t let negativity drag you down. Know that there are people who will be behind you, no matter how much you don’t like it yourself. “It’s very easy to get down on yourself and focused on the moment of ‘This thing is bad right now.’ But when it comes down to it, the majority of people watching anything or any piece of art you do are not going to know and see all the struggle… A majority of the audience won’t notice that, and the few of them that do, that’s fine. You put a piece of art out there. Nothing’s perfect, but you put a piece of art out there that makes people happy.”

Katie Hornor knew from a young age that wanted to serve God. She also realized that she had a teacher's heart, so she majored in education. After finishing school with a degree in education and a minor in Spanish, Katie and her husband moved to Mexico as missionaries. While in Mexico she worked at a Bible college and local mission college. But one of the most pivotal decisions in her life was deciding to home school her children. This was the moment she realized that other parents in Mexico had no resources for home schooling their children. So, to supplement her income and help out parents who wanted to home school their children, Katie and her husband started a home school blog. Katie realized their was a massive whole in the market for home schooling in Spanish, so she filled that gap. Her home schooling blog became so successful that bloggers started approaching her asking how she grew her business. Katie now helps teach bloggers from all over the world how to grow their blogs and businesses. In this episode Katie talks about sharing your gifts with the world, respecting everyone even if they don't deserve it, and defining what  success means to you. Here are three things you can learn from Katie: Share Your Gifts with the World One of the things that many creatives take for granted is their ability to change the world through their art. We are so concerned with creating our art that we overlook how much of an impact our work has on everyone else. Katie believes we should share our message with the world, and the best way to do that is by working for ourselves. "Working for yourself is so much more fun. It's something that you offer. There's a couple different analogies. When you have a message to gift to the world, when you have something to offer to the world, your vision and your passion come out as the answer to 'What does the world need?" If you can answer that question, then you know where your passion lies and what it is you have to offer. The world just needs that, and you can offer it to them, and that can get you excited about it and excited enough to get up early and work on it before you go to your job or to state up late... and things like that." One of our biggest fears as artists and creatives is not being good enough. We think that our work isn't good enough. We fall into the comparison trap. Katie's solution to that problem is focusing on our unique message. Sure, other people may do the same thing as you, but no one does it exactly like you do. Embrace that advantage. "Working for yourself, you're getting that message out there... I deal with a lot of bloggers who are afraid of comparison. I'm doing the same thing as somebody else. Either I don't want to compete or I'm not doing it as well. I just tell it. You have to stop comparing. You're going to reach people with your own unique message. Yours is different because your life is different. Your life experiences are different. Your training is different. The people who are drawn to you is different than the people who are drawn to that other person. And there's going to be people you can reach with this message that those people would never reach. And if you don't give that message, then those people who you were going to reach are going to go without. If you don't bring this dish to the table, there's somebody on the other side that's going to go hungry because you didn't do your part. And that is a big motivator." It's up to us to share our message with other people. Our gifts can help people who are trying to succeed. All we can do is try to share our message with the world. It's up to others to decide whether or not they want to listen to you. "When you have that knowledge or when you have that experience that can help other people, and when you have that message that's going to change someone else's life, it's your job to give it. Whether the person on the receiving end takes it or refuses it is not a reflection on you, but it's your job to offer." Respect Everyone Sometimes working with potential customers makes you want to tear your hair out. But the thing is, you should always put your best foot forward. It's easy to become angry or frustrated when dealing with tough customers, but as the face of your business, you need to always be your best self. Katie believes this means doing the right thing no matter what. "Those messages of 'Do it right no matter what it costs you, and do it right even if someone looks down on you for it,' and the messages of respect them because they are a person and treat them right even if they act in a way that doesn't deserve it. All of those messages have been huge with us building our business." These interactions are all important because business is all about connections. It's about connecting with your customers and potential customers too. You don't want to lose future business because one person was unprofessional to you. We need to treat each and every person we encounter in our business with respect because our relationships form the foundation of our businesses. "It's the connections that matter... and it is the people. If it wasn't for people, there would be no business, so the relationships are huge." Create Your Own Definition of Success When we start our creative journeys, we often forget to define what success means to us. We know we want to be successful, but we rarely define what success actually means. Katie is a huge proponent of defining what success means to us. While most of us have a general idea of what success is, our definitions of success probably vary a lot. Success to you might be quitting your full-time job to work on your art, but my version of success might be traveling the world while practicing my creativity. Before you do anything else, you should define success for yourself. "If you want to begin building your own online presence, number one you need to know what your goal is and what your definition of success is. So your goal for building an online business might be different from mine or the next guy's, and that' okay, but you need to know what it is or you're not going to be able to make good decisions about how to get there and then to know what your definition of success is: How are you going to know? How are you going to evaluate if what you are doing is working? How are you going to know if you've reached success?" Although your definition of success might not be making a lot of money, you still need to make money to support your creative practice. The only way to make enough money is by educating yourself on marketing. This is especially true if you are trying to do everything by yourself. Once you know how to effectively communicate with your audience, connecting with them will become much easier, and you will have an easier time selling to them. "You need to educate yourself well... because if your business is online, you're competing in words a lot, and so you need to learn marketing and you need to learn copywriting. Learn how to sell, how to formulate your story, how to communicate and connect with people in a way that's meaningful and memorable so that you can compete in the different areas that you are present in with your business." Read more shownotes from episode 86