

The Creative Boom Podcast
Creative Boom
Real talk for creatives – without the corporate fluff.
Every week, host Katy Cowan sits down with designers, illustrators, animators, entrepreneurs and creative thinkers for the kind of honest, warm, slightly unpredictable conversations that remind you why you got into this in the first place.
We go to the real places – confidence, burnout, reinvention, money, failure, imposter syndrome – and we don't dress them up. But we also laugh a lot. And occasionally reference the '90s more than is strictly necessary.
Each guest brings their own story. What connects them is a willingness to be genuinely open about the creative life – the brilliant parts and the brutal ones.
The Creative Boom Podcast has been part of Creative Boom, the independent magazine for the creative community, since 2009. New episodes every week.
Every week, host Katy Cowan sits down with designers, illustrators, animators, entrepreneurs and creative thinkers for the kind of honest, warm, slightly unpredictable conversations that remind you why you got into this in the first place.
We go to the real places – confidence, burnout, reinvention, money, failure, imposter syndrome – and we don't dress them up. But we also laugh a lot. And occasionally reference the '90s more than is strictly necessary.
Each guest brings their own story. What connects them is a willingness to be genuinely open about the creative life – the brilliant parts and the brutal ones.
The Creative Boom Podcast has been part of Creative Boom, the independent magazine for the creative community, since 2009. New episodes every week.
Episodes
Mentioned books

Oct 27, 2025 • 59min
Brian Collins on Fighting Second Dragons, the Power of Orange Ties and the Future of Creativity
In this episode of The Creative Boom Podcast, Katy Cowan sits down with Brian Collins – the legendary co-founder of COLLINS, the design company behind work for Spotify, Dropbox and Mailchimp – for a conversation that's part masterclass, part storytelling, and entirely unforgettable.
Brian reveals how a childhood moment involving a bright orange tie taught him the importance of standing out, persistence and courage. He explains his idea of the "second dragon" — why every creative challenge hides a deeper problem beneath the obvious one – and how this philosophy has shaped COLLINS' approach to some of the world's biggest brands.
He also shares a health scare that forced him to confront what really mattered, his unflinching take on AI as an "alien intelligence" that creatives must learn to work with, and why he gave up chasing happiness in favour of something far more powerful.
It's a big, generous episode with lessons on resilience, imagination and the future of design... all told with Brian's trademark humour, wit and energy.

Oct 22, 2025 • 21min
The Spark: Haraldur Thorleifsson on Impulsive Adventures, Inner Critics & Dream Guests
We're back with another instalment of The Spark, Creative Boom's bonus episode that gets under the skin of each week's guest. Host Katy Cowan is joined this time by Haraldur 'Halli' Thorleifsson – designer, entrepreneur, philanthropist and founder of Ramp Up Reykjavik.
In this playful after-show, Halli reflects on the first book that changed him, the moments he's felt out of his depth, and the creative hill he'd happily die on. He opens up about the small rituals that keep him going, the impulsive adventures that shaped him, and even lets slip who he'd invite to his dream dinner party.
It's thoughtful, funny and full of surprises – the perfect companion to his full conversation with Katy, released earlier this week.

Oct 19, 2025 • 38min
From Twitter to Ramps & Resilience: Haraldur Thorleifsson on Building with Kindness
Haraldur 'Halli' Thorleifsson, a designer, entrepreneur, and philanthropist, shares his journey from co-founding the Ueno agency to founding Ramp Up Reykjavik, which builds wheelchair ramps for accessibility. He discusses how personal loss and living with muscular dystrophy have fueled his compassion and creativity. Halli emphasizes the importance of leading with kindness, confronting addiction, and finding purpose in his work. Their chat touches on resilience, the impact of small accessibility fixes, and the value of lifelong friendships.

Oct 15, 2025 • 34min
The Spark: Paul Benney on Creative Envy, Childhood Freedom & a Dream Dinner with Tony Wilson
We're back with a brand-new season of The Spark, Creative Boom's bonus episode that gets under the skin of each week's guest. Host Katy Cowan is joined once again by Paul Benney – co-founder of Jockey Slut, Bugged Out! and the biannual magazine Disco Pogo.
In this episode, Paul reveals the discipline he secretly wishes he was good at, admits who has sparked a little creative envy, and shares the small rituals that make his days brighter. He talks about the scents that instantly take him back to childhood, the historical figure he'd love to swap lives with, and the one thing he wishes he could believe in.
From emojis to dream dinner guests, it's a playful and candid conversation that lets us see another side to one of electronic music's most enduring publishers.

Oct 12, 2025 • 1h 6min
From Rave Culture to Print Revival: Paul Benney on Jockey Sl*t, Bugged Out! & Disco Pogo
Kicking off the new season of The Creative Boom Podcast, host Katy Cowan sits down with Paul Benney – co-founder of the cult dance magazine Jockey Slut, the legendary club night Bugged Out! and, today, the beautifully crafted biannual Disco Pogo.
Paul looks back at the golden days of music magazines and club culture in the '90s, sharing stories of launching a fanzine on a shoestring, running sell-out nights that booked Daft Punk, and building a magazine that captured the spirit of electronic music.
He also talks candidly about burnout, the collapse of Jockey Slut, and what it took to start again. With Disco Pogo, Paul has found a way to honour the past while creating something fresh for today – a print magazine rooted in authenticity, community, and the stories behind the music. This is a conversation about resilience, reinvention and keeping the magic alive in a changing industry.

Sep 19, 2025 • 2min
The Creative Boom Podcast Trailer
Are you just as curious about the people behind the work as you are about the work itself? The Creative Boom Podcast goes beyond the portfolio to uncover what really drives creative minds.
Join host Katy Cowan for warm, candid conversations with fascinating guests – from celebrated names like Paula Scher, Gail Anderson, and Stefan Sagmeister to emerging talents making waves in their own unique ways.
Every Monday, you’ll hear honest stories of personal breakthroughs, creative frustrations, and the messy, human side of making things. Then stick around for The Spark, a fun bonus episode every Thursday where each week’s guest answers unexpected questions and reveals the quirks you don’t always hear in a regular interview.
Whether you’re after a deep, inspiring chat or a playful behind-the-scenes peek, The Creative Boom Podcast has you covered. Subscribe now and join the conversation.

Jul 16, 2025 • 18min
The Spark: James Greenfield of Koto on Apple Rants, Mr Bingo Dreams & Pitch Mishaps
In this bonus episode of The Spark, Koto CEO and founder James Greenfield returns for a lighter, weirder, and more wonderfully random chat. From his most controversial creative opinion (spoiler: it involves Apple) to dreams featuring Mr Bingo demanding to be called 'The Way', nothing is off-limits.
We chat about parenting, drum and bass, the strange comfort of Marcus Aurelius audiobooks, and the surprisingly joyful art of reading mean internet comments. James also reveals the creative outlet he's rubbish at (but would love to master), the most embarrassing pitch moment of his career, and the one thing he wishes Apple TV would sort out immediately.
This one's for the curious, the creative, and anyone who's ever planted a hydrangea in the shade and called it therapy.
And that's Season Nine wrapped up. It's been an absolute blast. We've loved every minute. Thank you to all our guests for joining us on the show, and a big thank you to the School of Communication Arts for making this season possible.
We'll be back in the autumn with fresh guests, new and exciting themes, and more fun and games. Until then, have a great summer.

Jul 13, 2025 • 51min
10 Years of Koto: James Greenfield on Leadership, Growth & Grit
For the final episode of Season Nine, we're joined by James Greenfield, founder and CEO of Koto, the global brand agency celebrating its 10th anniversary.
James reflects on a decade of building one of the most talked-about studios in the industry, from humble beginnings and "recycling problems" to global offices, high-profile clients like Amazon, and a team that now numbers over 180.
We explore how Koto evolved from a scrappy underdog into a creative heavyweight and how James has managed to maintain a startup mentality, champion a people-first culture, and fiercely protect creative standards as the business scaled. He also shares why independence is having a moment, how AI is creating a flood of "automated slop", and why great creativity matters more than ever.
Elsewhere, we touch on the emotional moments behind launching Koto, the leadership lessons learned, and how staying close to the team (and away from perfectionism) keeps the company grounded. There's also time for thoughts on social media fatigue, what makes a strong agency-client relationship, and why—despite a love of good work—he's only raised his voice three times in a decade.
We wrap with some honest wisdom: whether you're running a studio or thinking about starting one, James offers no-nonsense advice on what it really takes.
This season is proudly sponsored by the School of Communication Arts.

Jul 9, 2025 • 30min
The Spark: Fiona McGarva on Rituals, Rockets & Reinvention
In this joyful bonus episode of The Spark, Katy Cowan and Fiona McGarva let their hair down after the main show, diving into the quirky, honest and oddly profound bits that make us who we are.
From early mornings in silk gowns (or just pyjamas) to the emotional support cuddly toy that's seen it all, we explore the rituals, irrational comforts and unlikely talents that fuel creativity.
Fiona reveals why she gets dressed up for phone calls, how she's surprisingly skilled at matching pairs, and why her funeral will feature a gospel choir and a rocket.
We also cover the freedom that comes with age, the power of dressing for yourself, and the joy of not being brilliant at everything. Plus, the imaginary stage show we never knew we needed: Mystic Fiona at Shangri-La. Come for the giggles, stay for the insight – and find out what she'd be doing if PR hadn't worked out (hint: solving crimes on the book tour circuit à la Jessica Fletcher).
This season is proudly sponsored by the School of Communication Arts.

Jul 6, 2025 • 54min
Rewilding Comms: Fiona McGarva on Glastonbury, Print, and Creative Freedom
In this episode of The Creative Boom Podcast, Katy Cowan is joined by Fiona McGarva, founder of Sundae Communications and longtime collaborator with Shangri-La at Glastonbury Festival.
They explore how Fiona and the team have completely reimagined how they communicate with audiences—ditching traditional social media announcements in favour of handmade risograph posters, seed packets, and direct, analogue experiences that celebrate slowness and real-world connection.
Fiona shares how Shangri-La's new theme, 'The Wilding', is more than just a creative direction—it's a complete reset, inviting us all to consider how we share stories, connect with people, and move away from platforms we don't truly own. The conversation is a refreshing and empowering reminder that creativity can flourish in new ways, especially when we embrace age, messiness, and the freedom to do things differently.
Together, Katy and Fiona reflect on their careers in PR, the shifts they've seen across media and design, and the joy of doing things on your own terms. Expect nostalgia, a few Pedro Pascal tangents, and plenty of wisdom on everything from personal growth to rediscovering magic in our work and lives.
This season is proudly sponsored by the School of Communication Arts.


