

The Ground Game Podcast
Justin Piche and Clay Hepler
Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.
Episodes
Mentioned books

Apr 1, 2026 • 43min
Episode 71: JV Partnerships, Owner Financing, and More Ways to Put Money in Your Pocket
🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piche dive deep into the world of creative deal structuring for land investors. As the market grows more competitive and margins tighten, having more tools in your deal-making toolkit is essential. Clay and Justin break down strategies like double closing, seller financing, novation agreements, and joint ventures—explaining not just how they work, but when and why to use them.Key HighlightsPersonal Updates & Market Optimism: Clay and Justin kick off the episode with some light-hearted banter and personal updates, sharing their excitement about new opportunities in the land space and the importance of staying optimistic in a shifting market.AI & Automation in Land Investing: Justin shares how AI-driven automations are saving his team hours each week, freeing them up to focus on high-value sales conversations and relationship building.Creative Deal Structures Explained: The hosts break down the nuts and bolts of double closing, seller financing, novation agreements, and JV partnerships. They discuss real-world examples, the challenges of pitching creative terms to sellers, and how these strategies can turn more “no’s” into “yes’s.”Training Your Team for Success: Clay and Justin emphasize the importance of equipping your team with the right playbooks and training to recognize and execute on creative deal opportunities.Mindset & Execution: The episode wraps up with a candid discussion about the mindset required to succeed with creative deal structuring. The hosts set realistic expectations and encourage listeners to treat these strategies as essential tools for long-term business growth.Abacus.AIStrideLand Insights Smarter contactTerra data consulting SolidSkip Learn about Justin’s 1:1 CoachingApply for private coaching with clayThe Ground Game PodcastWebsiteYoutubeFacebookTikTokJustin's Socials:X/TwitterYouTube...

Mar 27, 2026 • 44min
Episode 70: The future of land investing: funding, ai, how to level up
They unpack how deal funding is reshaping land acquisitions and why access to capital is a game changer. They explore AI tools transforming workflows from contracts to financial models. They highlight resilient opportunities like mobile-home developments and small-scale subdivisions. They discuss near-term drivers such as autonomous transport and what it takes to level up in the land market.

Mar 10, 2026 • 44min
Episode 69: How do you prioritize the things that move your business forward?
They trade personal updates and a wild Warhammer meet-cute while talking real estate project wins. They unpack crazy geotech and road-cost surprises that almost sank deals. They debate when horizontal development risk scares investors and how to structure high-impact transactions. They explore prioritization tactics like the loading-dock model, focusing on revenue and using AI to automate repetitive work.

5 snips
Feb 25, 2026 • 56min
Episode 68: AI, Hiring & The Future of Lean Land Investing
Casual banter about routines and family life sets the tone. They dig into mobile home land packages and the tradeoffs of hiring seasoned pros versus hungry, coachable talent. AI gets center stage for automating listings, transaction coordination, and local LLM experiments. Regulatory delays and building efficient, high-leverage teams round out the conversation.

Feb 12, 2026 • 43min
Episode 67: AI, Job Loss & The $15M Question
Welcome to The Ground Game Podcastwhere hosts Clayton Hepler and Justin Piche dive deep into the world of land investing and real estate development. Join us each week as we explore the latest trends, strategies, and insights that can help you navigate the ever-evolving landscape of real estate.In this episode, we tackle pressing topics such as the recent national job losses and their implications for land investors, the impact of AI on the real estate market, and the financial strategies necessary for long-term success. We discuss how much liquid cash you might need to secure your financial future, share personal anecdotes from our own investing journeys, and provide actionable advice on building a sustainable land business.Whether you're a seasoned investor or just starting out, our candid conversations and expert insights will equip you with the knowledge and tools to thrive in the competitive world of land investing. We believe that every opportunity is what you make it, and we’re here to inspire you to take ownership of your journey.Tune in for engaging discussions, real-life stories, and a community of like-minded individuals who are passionate about buying America back—one acre at a time. Don’t forget to subscribe, rate, and review our podcast to help us reach more aspiring investors like you!Abacus.AIStrideLand Insights Smarter contactTerra data consulting SolidSkip Learn about Justin’s 1:1 CoachingApply for private coaching with clayThe Ground Game PodcastWebsiteYoutubeFacebookTikTokJustin's Socials:X/TwitterYouTube...

Jan 29, 2026 • 50min
Episode 66: How to separate yourself from the competition in land Flipping
They break down four ways to build a competitive moat in land investing: data, capital, branding, and operations. They walk through a Tennessee flip and a tricky 15-acre development with zoning and due diligence hurdles. Practical tactics cover targeted lists, funding strategies, and measurable daily goals to keep deals moving. The conversation also highlights building trust and streamlining processes to scale.

Jan 23, 2026 • 45min
Episode 65: The 3 Stages of a Land CEO: Doer, Decider, Designer
🎙️ Welcome to The Ground Game Podcast! 🎙️In this episode, co-hosts Clayton Hepler and Justin Piche tackle the pivotal role of a CEO in the land investing business, focusing on the journey from doer to designer. Join them as they share their insights on how to effectively manage your time, empower your team, and drive your business towards greater success.Key Highlights:The Three Stages of a CEO: Clayton and Justin break down the essential stages of leadership—Doer, Decider, and Designer—and discuss how to navigate each phase effectively.Identifying Constraints: Learn how to pinpoint the biggest constraints in your business and why addressing them is crucial for growth and efficiency.Empowering Your Team: Discover strategies for empowering your team members to make decisions, fostering a culture of accountability and trust within your organization.Real-Life Lessons: The hosts share personal experiences, including the impact of contract language on acquisition success and the importance of clear communication in transactions.Building a Strong Team: Gain insights on hiring the right talent and creating a supportive environment that encourages innovation and productivity.Whether you're an experienced land investor or just starting your journey, this episode is packed with actionable strategies and valuable insights to help you elevate your business and thrive in the competitive landscape of land investing.Don't forget to subscribe, rate, and review the podcast! Your feedback is invaluable in helping us improve and reach more listeners.Abacus.AIStrideLand Insights Smarter contactTerra data consulting SolidSkip Learn about Justin’s 1:1 CoachingApply for private coaching with clayThe Ground Game PodcastWebsiteYoutubeFacebookTikTokJustin's Socials:X/TwitterYouTube...

Jan 14, 2026 • 38min
Episode 64: Scaling a Land Flipping Business Without Burning Out Your Team (or Yourself)
Co-hosts dive into the new challenges of 2026 for land investors. They discuss the importance of post-holiday recharge for better focus. Streamlining operations to enhance efficiency is highlighted, alongside the need for simplifying business processes. Insights on empowering teams while maintaining oversight are shared, boosting accountability. The duo emphasizes identifying key constraints for growth and the role of cross-training to ensure operational resilience. Finally, they reflect on improving internal systems for a sustainable business.

Dec 23, 2025 • 42min
Episode 63: Annual Planning, Bottlenecks, and Taxes: How Real Land CEOs Think at Year-End
As year-end approaches, the hosts explore the paradox of slowed contracts matching heightened stress for land investors. They reflect on effective sales strategies during busy periods and the importance of team management over the holidays. Key insights include diagnosing true business constraints rather than surface issues, strategic tax planning, and optimizing capital with C-corps for tax efficiency. They emphasize the need for clear goals in annual planning and organizational alignment to successfully navigate these complexities.

Dec 16, 2025 • 42min
Episode 62: Day One of Annual Planning: Analyzing Your Constraints & How to Solve Them
Dive into the world of annual planning with insights on overcoming constraints in a real estate business. The hosts share personal stories and the importance of community connections. Learn to diagnose past performance, define actionable goals, and tackle business constraints with a structured framework. Discover how to identify root causes and formulate testable solutions to drive momentum. With practical examples, this discussion offers valuable strategies for both seasoned investors and newcomers.


