

Daybreak
The Ken
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Episodes
Mentioned books

Jan 5, 2024 • 10min
Will the subscription model help Rapido grow its new cab business?
Ever since it started, Rapido, the bike taxi company has consciously stayed away from venturing into the cab business. It was happy to stay in the bike taxi lane and beat Ola and Uber there even though that it managed to do it at the expense of customer safety.Now, though, eight years later, Rapido has finally launched its own cab hailing service. Over the last six months or so, it ran a pilot project in Hyderabad and ended up with almost a 25% share of the city’s cab hailing market so last month, it decided to launch in two more cities, New Delhi and Bangalore.What makes it different from Ola and Uber is that instead of commissions, it wants its driver partners to pay a subscription. Right now, Rapido only charges a subscription fee in Hyderabad, and drivers in the other two cities can use the platform for free for another few months. The idea is to disrupt the market by making it a more economic deal for cab drivers whose earnings from Ola and Uber have been on a free fall since the last few years.But disruption comes at a cost.Tune inAlso listen to: Is Rapido trading passenger safety for growth?Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, analytical business stories.

Jan 3, 2024 • 11min
The Flipkart-effect is not doing Myntra any good
In 2023, more than 70 million new users downloaded the online shopping app Myntra. India’s leading fashion e-retailer owned by Flipkart has been on quite the discount giving spree lately. And we are not just talking about the year end and festive discounts. Since July, Myntra has 22 sales days every month. Its biggest rival, Reliance owned Ajio has no more than 14.So you might think, Myntra must be raking in some crazy numbers in sales right?Not quite.From onboarding hundreds of sellers a month to regular strategic changes, Myntra is trying it all. And its sales growth is still slumping. A former business executive told The Ken, “the past 15 months have been bad for Myntra.” In fact, Myntra’s net loss jumped over 30% in the financial year ended March 31, 2023. It posted a net loss of nearly 800 crore rupees.What is going on?Tune in.Listen to Anant Narayan talking about his stint as Myntra's CEO and more on First Principles hereDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, analytical business stories.

Dec 29, 2023 • 11min
Best of 2023: Credit-card whizzes are beating banks at their own game
For the last week of December, we are taking you back to some of the most popular Daybreak episodes of 2023. We'll be back with regular programming from January 3, 2024.For a people who were quite averse to the whole concept of credit, Indians really seem to be developing a new found love for the piece of plastic and banks have been happy to ride the wave.But lately they’ve been left quite baffled because they are being being beaten at their own game. A growing community of people are constantly finding hacks to take advantage of the loopholes in credit-card reward systems. For some of them , in fact, it’s going so well that they’ve turned their secret operations into lucrative businesses. Turns out they can make more money from it than their 9 to 5 jobs.Meanwhile banks have realised they are being taken for a ride so some have taken extra security measures to keep such tricksters at bay.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, analytical business stories.

Dec 27, 2023 • 11min
Best of 2023: Why banks are now lining up to finance your study abroad
For the last week of December, we are taking you back to some of the most popular Daybreak episodes of 2023. We'll be back with regular programming from January 3, 2024.For the longest time public sector banks, as we know them, have been very reluctant about study abroad loans. And it was for good reason. They’ve suffered greatly because of education loans going bad.Meanwhile, its a whole different story that was going on with non-banks. Study abroad loans accounted for about US$4 billion in the year ended March 2023. These were almost fully funded by non-banks like Credila and Avanse Financial. Their staregy was simple—sanction collateral-free as fast as possible. Over time they gained experience and most importantly, years worth of data.Guess who is using all that data and experience gathered by non-banks to offer overseas education loans now?The banks!Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Dec 22, 2023 • 11min
The big takeaways from Telecom Bill 2023
The podcast discusses the passing of India's new Telecom Bill, replacing outdated laws. It highlights controversial provisions, key highlights of the bill, and concerns about user privacy and spam calls.

Dec 20, 2023 • 14min
All you need to know about the Sony-Zee merger
Two years ago, Sony’s India unit, Sony Pictures Networks, announced a merger with rival Zee Entertainment Enterprises Ltd. It was supposed to be the country’s biggest entertainment deal. The combined entity would own more than 70 TV channels, two video streaming services and two film studios. Ever since, Sony Liv’s subscriber base grew from 18 million to over 33 million.With good original stories and unique non-fiction shows, alongside a strong partnerships strategy, Sony has been able to close the gap on market leaders such as Hotstar. Zee meanwhile has a formidable arsenal of regional content.The combined strengths of the two platforms, Sony and Zee, could turn out to be a serious threat to other OTT giants. But much to their relief, as temporary as it maybe, the merger may not happen after all. Because Sony it is yet to agree to Zee’s 21st Dec merger deadline extension request.Tune in.Also in this episode: X's EU troubles continue Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Dec 18, 2023 • 14min
Forward-thinking alone may not guarantee the success of India's indigenous mobile OS
This podcast explores the development of India's first indigenous mobile operating system, BharOS, and its possible expansion to routers. It also delves into the lessons from past OS projects, the efforts to create an Indian OS, and the future of humanity including Jeff Bezos' vision for space stations and Elon Musk's plan for colonizing Mars.

Dec 15, 2023 • 14min
Can Google's loss against Epic impact the anti-trust case against it in India?
Google's antitrust cases in India, including fines and ongoing legal battle. Focus on abuse of dominance with Android OS. Discussion of Google's conditions and legal battle with CCI. Impact of Google's loss in US case against Epic Games on India's case. Epic Games' legal battle against Google and Apple and implications for India's case.

Dec 13, 2023 • 14min
What KYC frauds have to do with fear
The podcast explores the deceptive use of KYC processes and how fraudsters exploit people's fear to steal money. It discusses the prevalence of KYC frauds in India, the challenges banks face in identifying fake applications, and the controversial nature of Grog, an AI chatbot modeled after The Hitchhiker's Guide to the Galaxy.

Dec 11, 2023 • 17min
Why domestic phone makers aren't making the most of "Make in India"
Analyzing India's production-linked incentive scheme for mobile phone manufacturing, focusing on the challenges faced by domestic manufacturers. Discussing the reasons behind the preference of foreign phone makers over Indian ones. Highlighting the lack of government support and exploring potential solutions. Introducing a new segment on AI advancements and gender bias in AI.


