Novel Marketing
Thomas Umstattd Jr.
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
Episodes
Mentioned books
Jan 17, 2015 • 26min
058 – Powerful Marketing Lessons from Taylor Swift
Show Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart partnerships She’s a master at maintaining magic and mystery in her brand Links: Original article 60 […]You can find the blogpost version of this episode HERE.The post 058 – Powerful Marketing Lessons from Taylor Swift appeared first on Author Media.Support the show
Dec 2, 2014 • 18min
057 – What to Include in an Author Newsletter
As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s […]You can find the blogpost version of this episode HERE.The post 057 – What to Include in an Author Newsletter appeared first on Author Media.Support the show
Nov 25, 2014 • 21min
056 – How to Become More Confident
Rejection and failure can crush your confidence. Learn six ways to rebuild and grow your confidence as an author.You can find the blogpost version of this episode HERE.The post 056 – How to Become More Confident appeared first on Author Media.Support the show
Nov 18, 2014 • 25min
055 – Book Scavenger Hunts
A book scavenger hunt is an effective way to connect with authors and new readers. Find out how it works and how you can host your own.You can find the blogpost version of this episode HERE.The post 055 – Book Scavenger Hunts appeared first on Author Media.Support the show
Nov 17, 2014 • 12min
Authors: Piracy is Not Your Enemy
Many authors are terrified that someone will steal their work. They don't realize their true enemy is obscurity not piracy. You can find the blogpost version of this episode HERE.The post Authors: Piracy is Not Your Enemy appeared first on Author Media.Support the show
Nov 4, 2014 • 20min
053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes
Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a Facebook party. (Jim) I had a core group of people (~30) on a launch team who committed to attending and […]You can find the blogpost version of this episode HERE.The post 053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes appeared first on Author Media.Support the show
Oct 28, 2014 • 22min
052 – To Book Trailer, or Not Book Trailer … that is the question
Book trailers are an interesting animal. Some people swear by them and claim they’re an extremely effective marketing tool, some say they’re a waste of time and money. Listener question from Elizabeth Jane Kitchens author of The Beast’s Enchantress “What’s your opinion of book trailers? Are they worth the effort? Should they be like movie […]You can find the blogpost version of this episode HERE.The post 052 – To Book Trailer, or Not Book Trailer … that is the question appeared first on Author Media.Support the show
Oct 21, 2014 • 21min
051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser
Quick Links: GetThisBook.com 1000 True Fans KevinKaiser.co Transcript Thomas Umstattd Jr.: So in this episode, as you’ve probably figured out, we’re going to be talking to Kevin Kaiser. And for those of you who don’t know who Kevin is, Kevin is a marketing guru, one of the guys I respect the most in terms of […]You can find the blogpost version of this episode HERE.The post 051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser appeared first on Author Media.Support the show
Oct 14, 2014 • 21min
050 – Q&A Extravaganza #3
This is our 50th episode, and to celebrate we are throw yet another Q&A extravaganza. Questions: Sarena Masco What advice would you give to someone who is in the process of creating two identifying brands for separate fields? For example, one brand would be as a fantasy author and the other as a graphic designer. […]You can find the blogpost version of this episode HERE.The post 050 – Q&A Extravaganza #3 appeared first on Author Media.Support the show
Oct 7, 2014 • 23min
049 – How to Use Crowdfunding to Fund Your Next Book Advance
In this episode we are going to talk about how independent authors can use crowdfunding to promote and pay for their next book. What is crowdfunding? Mary DeMuth’s Story Marci Seither’s Story The Adventures of Pearley Monroe.” Benefits of Crowdfunding: Get money now, deliver the book later. Test your idea. See how much demand there […]You can find the blogpost version of this episode HERE.The post 049 – How to Use Crowdfunding to Fund Your Next Book Advance appeared first on Author Media.Support the show
