Leader Generation

Integrating generative AI into marketing workflows is a move only a select few forward-thinking leaders are making. We’re excited to collaborate with the Test. Learn. Grow. podcast to feature discussions with two such trailblazers—Tessa Burg, host of Leader Generation and CTO at Mod Op, and Patrick Patterson, CEO at Level. These leaders are at the forefront, not just employing generative AI but also setting the standard for its application. They join the podcast to share their excitement, expert tips, bold opinions, and the valuable lessons they've learned along the way.  Listen to a conversation filled with actionable advice for anyone looking to elevate their organization's AI journey. This episode was originally published by the Test. Learn. Grow. podcast, hosted by Dale Riether and sponsored by Level.  About Patrick Patterson: From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency's revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges companies face when they blindly adopt AI—emphasizing the need for a solid AI strategy backed by clear business metrics. The conversation goes deeper, covering organizational culture shifts, the pivotal role of change management, and how employees can become the catalyst for innovation. They also spotlight the importance of establishing a baseline to properly measure AI effectiveness and contribution to growth. Whether you're a marketing leader, tech enthusiast, or a curious mind, this episode is a must-listen. Tune in to enhance your understanding and approach to AI, machine learning, and business strategy. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.   About Derick Schaefer: Derick Schaefer is the Senior Vice President of Technology at Mod Op Strategic Consulting. He focuses on using technology and processes to develop customer-focused business strategies. Previously, he was the Chief Technology Officer at Trintech Inc. and held VP roles at Digital Insight and NCR. Derick founded a successful startup named Synthesis and also spent more than ten years working at Microsoft.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Alon Yamin from Copyleaks joins Tessa Burg to discuss AI governance in marketing, covering topics like AI accuracy, data privacy, and the Biden administration's executive order on AI. They emphasize the need for responsible AI adoption and staying ahead of the game in managing risks. Tune in to learn more about the challenges and potential of AI in today's evolving landscape.

Join Tessa Burg and Tom Madrilejos as they share their enthusiasm for AI on this episode of the Leader Generation podcast. Tune in for an interesting discussion about the potential of AI and machine learning and their impact on marketing and communications. Explore the landscape of AI adoption, ranging from novices to experts. Gain insights into the common concerns plaguing colleagues and clients, including plagiarism, data leaks, IP issues, and AI's sustainability in content marketing and SEO. Uncover key pillars of successful AI integration in marketing: transparency, communication, and risk management. Discover how to drive innovation within your organization by establishing an AI Council complete with cross-functional teams. Don't miss this engaging conversation that sheds light on the future of marketing with AI. Stay tuned for upcoming episodes covering AI, marketing channels, measurement, risk management, and more. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. Related episodes: https://tenloradio.com/e/how-to-drive-business-growth-with-an-ai-council/ https://tenloradio.com/e/unscripted-bonus-episode-on-ai-machine-learning/  About Tom Madrilejos: Tom Madrilejos is an accomplished Associate Director of Audience Strategy with a proven track record of driving digital marketing success. With a wealth of experience, he leads alongside client teams in developing cutting-edge digital marketing and go-to-market strategies. Tom specializes in harnessing the power of AI and machine learning to optimize marketing campaigns, enhance customer engagement and achieve superior results. His passion for innovation and commitment to delivering exceptional value make him a vital asset in digital marketing.   About Tessa Burg: Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries.  They discuss the growing significance of data science and machine learning, emphasizing the importance of data quality, domain expertise, and innovation in data-centric AI applications. Lilith also shares practical advice for embracing change and the belief that AI and ML solutions don’t need to be perfect to provide value in marketing. Expect valuable insights from Lilith's expertise, including useful guidance for marketers looking to effectively leverage AI and ML.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.   About Lilith Bat-Leah: Lilith Bat-Leah, Vice President of Data Services at Mod Op, is responsible for strategic consulting on use cases for data analytics, data science and machine learning. She has more than 11 years of experience managing, delivering and consulting on the identification, preservation, collection, processing, review, analysis and production of digital data. Lilith also has experience in research and development of machine learning software. She specializes in the application of statistics, analytics, machine learning and data science to natural language and other unstructured data. She is passionate about making impossible things possible and is driven by curiosity.    About Tessa Burg: Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Welcome to another exciting episode of Leader Generation. Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it's shaking things up in the field of public relations.  Get ready to hear about the various AI applications in public relations, from press release writing to pitch support. Plus, stick around for some insights on data security, the art of experimentation and the potential of AI tools to reshape the PR and communications industry.  We’ll talk all about embracing higher-impact, value-driven endeavors that promise stellar results for clients. So, buckle up for this episode, packed with ideas to help you stay on the cutting edge of PR innovation. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. To provide feedback and ask marketing questions for future episodes, message Tessa on LinkedIn.   About Chris Harihar: Chris Harihar is the EVP of Public Relations at Mod Op (formerly Crenshaw Communications). With deep expertise in business and tech media relations, Chris counsels clients at a high level while maintaining hands-on involvement in media relations and content strategy. He has developed and run highly successful programs for leading B2B and tech brands, from Verizon Media/Yahoo and DoubleVerify to Signal AI, IDG (now Foundry) and WeTransfer. Chris can be reached on LinkedIn or at Chris.Harihar@ModOp.com.   About Tessa Burg: Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

A deep dive into building an AI Council to steer organizational AI strategy and growth. Topics include council structure, cross-functional committees, and governance for scaling AI. Change management, training, and balancing fast testers with stable operators are explored. Compliance, security, and measurement practices are also highlighted.

In this episode of Leader Generation, Tessa Burg interviews Jonathan Murray, Mod Op's Chief Strategy Officer. Jonathan shares insights from his extensive background on the role of CEOs in the age of artificial intelligence and digital transformation. Their conversation covers several topics, such as: CEO's role in technology adoption and business transformation Embracing AI and machine learning in the business landscape Leadership in the digital age Setting clear objectives and accountability in change initiatives The importance of mission and vision in motivating employees Don't miss out on this essential discussion for business leaders. Listen now for tips to better navigate the evolving technology landscape.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. To provide feedback and ask marketing questions for future episodes, message Tessa on LinkedIn.   About Jonathan Murray​: Jonathan Murray is the Chief Strategy Officer at Mod Op and has 25 years of experience in digital transformation. He’s passionate about helping forward-looking executives turn strategy into results by enabling organizations to thrive in a digital world through empowered cultures and modern operating models. Jonathan can be reached at Jonathan.Murray@ModOp.com.   About Tessa Burg: Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences. Tessa can be reached at Tessa.Burg@ModOp.com.

In this episode, we dive into the evolving landscape of technology. The discussion centers on the value of expertise and the important role marketers continue to play in an age dominated by artificial intelligence and machine learning.  You'll gain insights into the unique qualities that humans bring to the table, setting them apart from the algorithms and data-driven systems. Discover who is poised to thrive in this AI-infused world as we explore the traits and strategies that will help individuals leverage their expertise to effectively stand out. AI isn't a magical switch that can be flipped on; it requires humans to unlock its full potential. Tune in to learn how to navigate this exciting era where expertise and AI become a powerful combination. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For feedback and marketing questions for future episodes, message Tessa on LinkedIn. About David C. Baker: David C. Baker is an Advisor, Author and Speaker. He owned a marketing communications firm for six years. He then started a management consulting firm and became the leading authority on positioning, reinventing and selling firms in the creative and digital space. David is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management and leadership. He also speaks regularly on more than 70 topics relevant to entrepreneurial expertise and appears as a guest on podcasts every month. About Tessa Burg: Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences.

As artificial intelligence shapes a swiftly changing landscape, marketers are grappling with uncertainties about their future roles. However, amidst this evolution, today's marketers offer unique value that AI—like ChatGPT—can't replicate.  Join Tessa Burg for this episode as she highlights the exclusive data that businesses have that sets them apart. Learn how marketers can harness this data to excel through personalization, prediction and pattern identification, gaining a competitive edge that’s uniquely human. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For feedback and marketing questions for future episodes, message Tessa on LinkedIn.   About Tessa Burg: Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation, and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital, and virtual experiences.